The steps and costs of integrating social media into your marketing strategy.....
When people hire me to help them integrate social media into their marketing strategies, the first step is drafting a comprehensive document that lays out the following:
- Target market
- What terms prospects use to search for them online
- Preferred social media platforms
- How they’ll brand them
- How they’ll drive traffic to their main website or blog
- How they plan to connect with followers
- A specific strategy for each network (you may post different content and have a different client base on Twitter versus LinkedIn, for instance)
- What their competitors are doing on these chosen platforms...