Now, companies must organize for content strategy and marketing. Altimeter’s latest Open Research report (use, share, and we’ll create more, see our body of research) is now available, on behalf of the analyst Rebecca Lieb, Chris Silva and Christine Tran, and include findings from over 70 interviews from across the industry.
Why is this important? Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise, and makes recommendations for a holistic program.
Companies organize for content in 6 models:
- Content Center of Excellence
- Executive Steering Committee
- Editorial Board or Content Council
- Content Lead
- Cross-Functional Content
Chief Content Department/Division
Also included in this report are: Organizational Content Requirements and a Recommendations Checklist that brands can use to become actionable, now. Here’s the report, which we hope you use....