... As mentioned last week in LinkedIn: 5 Important and Often Neglected Profile Areas, “LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” Last week’s article provided five important and often neglected tips to setting up your LinkedIn profile:
- Create ‘Your public profile URL’
- Use a Professional Photo
- Customize the Professional Headline that shows below your name
- Add three ‘websites’ and Twitter to your profile
- Write a Background overview/summary role that is interesting, informative, concise and typo-free.
Now that you’ve got the bare bones of your profile set up, here a few other areas to pay attention to as you develop your LinkedIn profile and online reputation....