The term content marketing has been gaining a lot of attention over the last few years and rightfully so. Content is the lifeline in today’s social eco-system so it makes sense. But content marketing means nothing without a strategy.
A content strategy enables and positions a brand to tell a very consistent story across the media landscape. It helps draw parallels between what’s important to customers and what the brand stands for. It enables marketing teams to create more relevant content based on what the brand is comfortable talking about and what it’s not comfortable talking about. It allows employees, partners and customer service to also participate and be a part of the story too. Here are 3 things to consider that will up-level your content strategy in 2013..?