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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.... The growth of content marketing is also a concept that Fred Wilson of Union Square Ventures agrees with. Content marketing continues to see growth because it is the future of online marketing. He likes to think of content marketing as "moving the message from a banner to your brand and changing the engagement from a view to a conversation." Furthermore, Google's algorithm is continuously changing, meaning this pretty much guarantees that the quick win strategies that may have worked in the past will no longer work in the future. For instance, Google has announced that in the future, they will no longer be announcing/confirming Panda updates because it will be integrated into the search engine's existing algorithm (i.e. Panda is here to stay indefinitely). We've also seen recently the dangers of garnering links from paid advertorials (even on respected, high domain authority websites), a tactic considered as "buying links" in Google's perspective. Now is definitely the time to develop a new type of strategy to garner links and traffic. Inspirational examples of phenomenal content Below are some examples of companies that have created phenomenal pieces of content. Hopefully this provides ample motivation to take your site/client's site to the level!...
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Jeff Domansky's comment, April 10, 2013 2:51 PM
Stephanie Cheng's post is a must read. she's put a lot of time into outlining what content audit looks like and tips on developing a content marketing strategy that works. Definitely a post to bookmark.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Why Written Content Is The Key To Marketing Success - ArticleBunny Blog

Why Written Content Is The Key To Marketing Success - ArticleBunny Blog | Public Relations & Social Media Insight | Scoop.it

Done the right way, written content can turn a company from one of many competitors into an industry thought leader and help businesses flourish.

Why any company should strive to become a thought leader

Thought leadership is more than simply a marketing buzzword. If a company establishes itself as a thought leader in their respective field, it turns from a business into an experienced and competent expert and a trustworthy source of information and guidance. This doesn’t only increase a brand’s visibility and traffic – it also increases the likelihood that customers will feel like they can rely on the company when it comes to making a purchasing decision. But to become thought leaders, brands have to do more than simply produce regular content that shows their interest in their specific field. Rather, they have to provide the audience with a compelling, informed, and original point of view. Any potential customer will have plenty of questions on their mind. A good thought leader anticipates those questions and answers them expertly, even before they are raised.

Thought leadership can never be a marketing strategy in itself, but is merely the intended outcome of any resourceful and creative content strategy....

Jeff Domansky's insight:

Thought leadership cannot be a goal in itself but rather an outcome of a number of strategies that include content marketing.

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Say Cheese for These 7 Free Stock-Photo Sites

Say Cheese for These 7 Free Stock-Photo Sites | Public Relations & Social Media Insight | Scoop.it

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

  • Color visuals increase a person’s willingness to go through a content piece by 80%.
  • Posts or articles with images receive 94% more views than posts or articles without images.
  • Understanding of content jumps from 70% to 95% with the integration of images....
Jeff Domansky's insight:

These seven free stock photo sites are an excellent resource for bloggers, PR and marketers. Highly recommended. 10/10 

Also my personal fav is Pixabay.com.

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Jeff Domansky's curator insight, September 30, 11:05 PM

These seven free stock photo sites are an excellent resource for bloggers, PR and marketers. Highly recommended. 10/10 

Also my personal fav is Pixabay.com.

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The inevitable burst of the video bubble

The inevitable burst of the video bubble | Public Relations & Social Media Insight | Scoop.it

The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?

The Media Briefing’s flagship State of the Media Industry Report 2017 (coming soon) highlights the importance of video in media organisations going forward. Respondents placed video as the second highest investment target for 2017 behind data, and is also in the top five for revenue terms.

Is video a fad, distracting publishers from thinking long-term? Or is there genuinely the demand, and more importantly a sustainable future, for our current obsession with it?...

Jeff Domansky's insight:

Is video on the cusp of imploding? I don't think so but it will definitely evolve.

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Visualizing the Fortune 500 - Cool Infographics

Visualizing the Fortune 500 - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Visualizing the Fortune 500 is an experiment by the team at Fortune magazine. This is an interactive data visualization site that shows the location of each company's headquarters and the size of the circle represents the company's annual revenue.

People visit and revisit the Fortune 500 for lots of reasons, chief among them: job prospects, sales leads, corporate research and investor information. And bragging rights, of course. Below are two visualizations that allow you to explore the Fortune 500. On the map you'll find every one of the U.S. headquarters from the 2016 list, on the line chart below it, you'll see how each of the companies on the 2016 list has moved through the ranks for the past 20 years.

They also show an interactive visualization of how the companies have moved through the ranks over the last 20 year history of the Fortune 500....

Jeff Domansky's insight:

Very informative infographic depicting the Fortune 500.

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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Jeff Domansky's insight:

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

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