...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.
There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include:
- Create a hub and spoke framework for blog publishing and promotion.
- Source content that customers care about and that can influence sales or other goals.
-Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.
Those are general guidelines, so here are 4 steps for small business blogs to get big business results...