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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How the Post-Organic Social Media Era Is Redefining PR

How the Post-Organic Social Media Era Is Redefining PR | Public Relations & Social Media Insight | Scoop.it
The shift in focus to paid social media content is redefining, yet again, the role of the PR professional—a topic that Kellis will dive into in his opening Wake-Up Call session at PR News' Big 4 Social Media Summit, which will be held in San Francisco on Aug. 10. In a way, paid social is bringing public relations full circle.

"At least at Clorox, earned media now comes from creating social media ads that people will share," says Kellis, who leads the social media function for all of Clorox’s brands, including Hidden Valley, Clorox-branded products and Glad. "In the past, we’ve done PR around advertising in magazines and other media. That’s what we’ve come to with social. We’re doing PR to get earned media impressions from the sharing of social media ads. The earned part is critical, because we’re no longer measuring organic social campaigns—that’s completely out the window."
Jeff Domansky's insight:

Earned media impacts PR's role once again.

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67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed

67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed | Public Relations & Social Media Insight | Scoop.it
Shoppers are warming to beacons and virtual reality.

The majority of consumers are open to location-based technology as long as it improves their shopping experience, according to a new study.

In the no-surprise department, coupons are viewed as the biggest incentive, based on a survey of 1,400 U.S. consumers focused on shopping habits and emerging retail technology conducted by Walker Sands.

While a third (33%) of consumers aren’t open to beacons or any location-based technology in stores, 67% say in-store tracking could improve their in-store shopping experience.
Jeff Domansky's insight:

Shoppers say bring on the in-store coupons and perhaps some maps.

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Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Non-Members | Accenture Newsroom

Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Non-Members | Accenture Newsroom | Public Relations & Social Media Insight | Scoop.it

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive.
 
This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture research sought to identify key trends and challenges of retailers’ loyalty programs.
 
“Today’s customer loyalty programs are an increasingly expensive, complex and expansive business that extend beyond the marketing team into the entire organization,” said Farrell Hudzik, managing director of Accenture Interactive’s Global Loyalty and Rewards practice. “Given that loyalty program members generate significant incremental revenue compared with non-members, retail loyalty program leaders must anticipate future growth trends and capture the opportunity to differentiate in an increasingly fragmented marketplace.”...


Via Doug Hall
Jeff Domansky's insight:

Members of customer loyalty programs generate more revenue for retailers than non=members.

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Doug Hall's curator insight, June 30, 11:39 PM
Accenture research shows loyalty program members generate more retail revenue than nonmembers.
rodrick rajive lal's curator insight, Today, 1:41 AM
Customer loyalty programs not only  build up a customer base but also ensure loyalty, that is as long as the program continues to be run effectivley. Business houses, retailers and manufacturers will find it advantageious to spend time developing customer loyalty programs that go beyond the one or two years limit!
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Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map]

Les 88 buts de l'Euro sur notre carte [The 88 goals of the Euro on our map] | Public Relations & Social Media Insight | Scoop.it

Note: the original of this is from a French daily newspaper - RTSR - and I've used Google Translate to provide a rough English translation for those who don't speak French. Apologies, I can read French but can't translate it.


The 88 goals of the Euro on our map


The long shots that hit remain exceptions. Of the 88 goals scored during the Euro, only 13 were scored from outside the penalty area. The fifteen were from within the area of 6 meters.


Besides the three autogoals, almost a goal was scored on two of the right foot (40), a third of the left foot (28 ) and a fifth of the head ( 17). Moreover, few free kicks have allowed players to beat the guards. All details in our infographic.


Click on the dots to review goals....

Jeff Domansky's insight:

This infographic really shows the possibilities of interactivity. When you click on the the dot of each Euro goal, the actual video clip is played below. Very cool!

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These photos show why no one shops at Kmart anymore

These photos show why no one shops at Kmart anymore | Public Relations & Social Media Insight | Scoop.it

Kmart was once one of America's leading discount retailers. But its sales have been tanking for years, and now it's closing dozens of stores.


At its peak in 2000, Kmart raked in $37 billion in sales and had 2,156 stores.


Since then, Kmart's sales have dropped 72% to $10 billion. It now has just 941 stores, with plans to close nearly 70 more by next month.


We went to a Kmart store in Richmond, Virginia, to find out why it's losing customers....

Jeff Domansky's insight:

Here's what happens when managers don't manage - staff don't care! And why should customers? What a bloody disaster! Senior management should be ashamed of themselves and shareholders angry.

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Doug Hall's curator insight, June 30, 2:19 PM
What a shameful example of what happens when managers don't manage – staff no longer care. Senior management of Kmart should be ashamed of themselves for not presenting stores properly and not hiring store managers to get the job done. And shareholders should be irate! It's way too late to turn this Titanic around.
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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy | Public Relations & Social Media Insight | Scoop.it

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.


After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy.


To help you get started, we've detailed everything we've learned (so far) below. We'll start by going over the basics -- how to set up an account, create a Snap, leverage effects, etc. -- and jump into some tips after that. ...

Jeff Domansky's insight:

Learn the basics of how to leverage Snapchat for your business -- along with tips from HubSpot's account.

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5 Growth Hacks That Continuously Deliver Results

5 Growth Hacks That Continuously Deliver Results | Public Relations & Social Media Insight | Scoop.it

But what is growth hacking really?


I like to define it as any strategy that helps your brand grow and reach new audiences quickly and efficiently. The term growth hacking itself might be a new one, but the strategies have been around for a while.


The lifespan of a new business, brand, or startup is short. We must grow and expand quickly if we plan on sticking around for the long term.


If you’re a new business looking to grow rapidly then you need proven tactics to back you up month after month. You need to growth hack.


Add these five growth hacking strategies to your marketing strategy and watch your audience grow by leaps and bounds....

Jeff Domansky's insight:

You need to add these 5 proven growth hacks to your marketing mix.

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NBA Sponsorship Dollars Jump 8% in 2015-16 Season

NBA Sponsorship Dollars Jump 8% in 2015-16 Season | Public Relations & Social Media Insight | Scoop.it

Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties.

The increase is well above IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and projected 5% gain in sports spending, the firm noted.

“Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA,” stated William Chipps, IEG Sponsorship Report senior editor.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season....

Jeff Domansky's insight:

The NBA continues to attract big sponsorship dollars.

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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Public Relations & Social Media Insight | Scoop.it

A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.

Jayne had always loved writing, so she started a Tumblr and Instagram chronicling her struggles. She made up poems about her everyday ups and downs and called her blog and Instagram, “Quarter Life Poetry.” The poems she came up with are about working, shopping, her love life, student loans, and other issues relevant to millennials.

Today, the 26-year-old has over 104,000 followers on her Instagram account, and recently released a book version of her project. One of the promotional videos for the book garnered over 10 million hits on Facebook alone. It’s safe to say that Jayne knows a thing or two about how to capture the attention of millennials. She recently spoke at the NewsCred 2016 #ThinkContent Summit and shared her thoughts on how to really speak to millennials....

Jeff Domansky's insight:

Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.

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The State of Loyalty Strategies 2016

The State of Loyalty Strategies 2016 | Public Relations & Social Media Insight | Scoop.it

Forrester’s data shows that marketers have their sights set on improving loyalty in 2016. In fact, 80% of marketing decision-makers at large organizations call it a top marketing priority for the next year. And, my recent conversations with loyalty marketers reveal a desire to shift from transactional loyalty to more emotional loyalty. Marketers want a deeper, lasting relationship with customers that tugs on both emotions and purse strings. But are they actually executing on it? We surveyed 60 loyalty marketers from North America to find out.

From a strategy perspective, the marketers we surveyed aspire to, and are investing in, evolving their loyalty programs and initiatives. They turn to loyalty to drive multiple business outcomes, including retaining existing customers (of course), engaging customers, improving customer lifetime value, enriching relationships and even acquiring new customers.

Plus, they are invested in their current approach: literally and figuratively. Nearly 80% of survey respondents indicated that their programs and initiatives are effective at retaining existing customers, and a majority thinks they are effective at boosting customer profitability, improving share of wallet, enriching relationships and enhancing the customer experience. And, the majority of respondents plan to increase investments in important components of advanced loyalty, such as customer experience, analytics,...

Jeff Domansky's insight:

Deeper relationships are a key to successful loyalty programs in the future.

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More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing

More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.

Research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says that 76% of consumers have received communications from businesses such as retailers, banks and healthcare providers via SMS and that 65% have engaged with companies via chat apps.

The study, part of MEF’s Future of Messaging Programme, indexes the messaging habits of nearly 6000 respondents across nine countries worldwide.  The financial services sector is the most active in enterprise messaging, with 33% of respondents having received an SMS for activities such as account activation and balance checking. 22% have done so via a chat app.

Retailers and eCommerce (websites and email service providers) are also using messaging to engage their consumers with 24% using SMS and 17% using chat apps. 23% of consumers have received a notification for delivery of goods via SMS and 16% via a chat app.  The rise in demand for convenience with services like click-and-collect and last-mile notification is helping to drive this sector....


Via Doug Hall
Jeff Domansky's insight:

Marketers take note of the rise of "conversational commerce."

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Doug Hall's curator insight, June 29, 2:28 PM
"Conversational commerce" is now a reality and retailers need to respond to consumer interests.