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Improve Google Ranking for Blog Posts | Ian Cleary

Improve Google Ranking for Blog Posts | Ian Cleary | Public Relations & Social Media Insight | Scoop.it
Ian Cleary shares excellent advice. How to improve Google ranking for blog posts so your posts appear higher in search results..... You spend so much time creating great content ideally you want Google to reward you by placing your blog post high in Google search results for relevant searches. Optimizing your content can be difficult and it can be like a maze trying to figure out the best approach. But have no fear, there are ways to improve this! The following is a list ways that you can improve google ranking of your content....
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Social media, PR insight & thought leadership - from The PR Coach
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Designer's Checklist for Awesome Multi-Page Layouts: 15 Must Know Tips | Canva

Designer's Checklist for Awesome Multi-Page Layouts: 15 Must Know Tips | Canva | Public Relations & Social Media Insight | Scoop.it

While “brochures and stuff” isn’t everything a designer does there’s no doubting that it’s important to know about designing for multi-page layouts. Launching into a multi-page project can be a daunting and often frustrating task as you fall into the void of aligning text, recreating a new idea on each page and ultimately finding that it lacks balance.


So, before you even think about beginning your design, these handy tips will make sure you’re equipped to create perfect pamphlets, beautiful booklets and mind-blowing magazines....

Jeff Domansky's insight:

Design tips for brochures, e-books, flyers and more.

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How to Message Consumers in China | L2: The Daily

How to Message Consumers in China | L2: The Daily | Public Relations & Social Media Insight | Scoop.it
In the U.S., email marketing is one of the most effective marketing tactics due to the proliferation of smartphones. Mobile email rates increased from 8% to 48% between 2011 and 2014. In China, however, the percentage of internet users with a personal email address is in decline.Part of implementing a global strategy is recognizing the best way to reach users in each country. In China, that seems to be WeChat which is the highest source of internet traffic in the country....
Jeff Domansky's insight:
Useful social media and social marketing trend to watch.
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Joseph Palumbo, MBA,'s curator insight, Today, 3:14 AM

Love it how China is finding their own way. Fascinating country and growing consumer empowerment will make it a thrilling ride.

Mike Allen's curator insight, Today, 12:15 PM

The biggest market in the world is opening up. Time to explore more fully?

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What are the best social media platforms for your business? | {grow}

What are the best social media platforms for your business? | {grow} | Public Relations & Social Media Insight | Scoop.it

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business.


As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.I need to make a very important point right up front. There is NO common solution or strategy that fits every business. What I am proposing here should not be taken as “The Gospel.”


This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK?  Let’s get started.


The ultimate goalThere are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. But today I want to assume that your primary goal is to create an actionable audience — that is, develop an online community who will create some business benefit for you over time. Let’s cover a few key concepts about building that actionable social media audience....

Jeff Domansky's insight:

If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

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8 Ways to Get More Social Shares Without Annoying Readers

8 Ways to Get More Social Shares Without Annoying Readers | Public Relations & Social Media Insight | Scoop.it
Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?

It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.

Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.
Jeff Domansky's insight:

Neil Patelshows how to maximize the number of social shares without annoying your readers.

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Mike Allen's curator insight, Today, 12:15 PM

Avoid the turn-offs!!

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2015 Social Media Content Use [Research and Charts] - Heidi Cohen

2015 Social Media Content Use [Research and Charts] - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 categories:

-  Visuals (71%). Encompass a wide range of content such as photographs, charts, infographics, cartoons, and other images.
-  Blogs (70%). Are classified as social media text in this context (not social media platforms as in previous years. (Note: I disagree with this classification since blogs contain the other 3 social content formats and visual social content can be text.)
-  Video (57%). Include film as well as presentations with commentary.
-  Podcasting (10%). This is an audio format....

Jeff Domansky's insight:

Heidi Cohen looks at content marketing trends and tactics

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One Equation and Five Tips for More Effective Content Marketing

One Equation and Five Tips for More Effective Content Marketing | Public Relations & Social Media Insight | Scoop.it

Chief content officer at MarketingProfs and author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Handley aimed to flip the perspective on this area of marketing—from simply adding to information overload to creating content that makes an impact—by sharing one equation and five tips.

While there’s no single road to more effective content marketing, several guidelines can help associations navigate the journey, Handley said. She recommended three key steps:

  • Sharing empathy and experiences.
  • Telling relevant and inspiring stories.
  • Being “ridiculously useful.”


Or, put another way: Useful x Empathetic x Inspiring = Great Content

Jeff Domansky's insight:

Ann Handley says despite information overload, there's still lots of room for great content.

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How to Get On in New Communications: Be Nice | PR blog

How to Get On in New Communications: Be Nice | PR blog | Public Relations & Social Media Insight | Scoop.it

Let me open the door to a new world for you?

One Where Good Guys Win


One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

One that few people know about.

Walk through the door and when you’ve stopped blinking, I’ll show you the light.

And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences, share the secret with your friends.

In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story…

Jeff Domansky's insight:

The experts tell David Sawyer that nice gals and guys do win. good read and PR inspiration. 9/10

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How To Spark Emotional Engagement In Your B2B Marketing To Close More Sales

How To Spark Emotional Engagement In Your B2B Marketing To Close More Sales | Public Relations & Social Media Insight | Scoop.it

When we’re researching a purchase, something very odd can end up happening. One of the first things that we’ll end up doing is summarising and comparing the specifications of the solution we’re after. This can be anything from the processing speed of a phone to the qualifications of a project team - the effect happens regardless.


The challenge begins when you finally compile all of the options and then have to compare them. We might consider that rational choice can be the best way to make an end decision, but when we’re swamped in options, it can actually stop us from making the choice that will result in a sale.


So, what’s to be done? Potential customers still need specifications for what you offer. You also need to consider, though, how to foster an emotional impact and response, both in theory and in practice....

Jeff Domansky's insight:

Buyers need more than specifications and features to make a purchase. They need to feel justified and reassured in their actions too and content can help.

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Joseph Palumbo, MBA,'s curator insight, Today, 3:10 AM

If consumers were entirely rational, we wouldn't have advertising agencies. Emotional appeals win the hearts and wallets of consumers.

Baptiste Poirat's curator insight, Today, 4:29 AM

excellent article sur l'art de la vente

Mike Allen's curator insight, Today, 12:14 PM

The article reminds us of the emotional factors which take us beyond the shortlist into a final decision. The tone and feel of interactions now becomes critical since the factual threshold is almost passed

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Conquer The New Buying Process Before Your Competition Beats You To It

Conquer The New Buying Process Before Your Competition Beats You To It | Public Relations & Social Media Insight | Scoop.it

Inbound Marketing is drawing people in and attracting them to your website or brand with content driven information. There has been a fundamental shift in the way people seek out information and people are now searching online. Customers no longer wait for a phone call to obtain information about a product or service they might be interested in.


Content sharing, creative marketing and social media are now dominating buying habits. Inbound Marketing demands that instead of interrupting what people consume, we need to be what they want to consume, which is one of the many mission statements of Inbound Marketing.


This is “human friendly” marketing and it's marketing humans love. Pointing out ideas to people who particularly want to hear them is what Inbound is all about. Set goals to find out about what your searchers are interested in and create material specifically for your buyer persona (ideal customer)....

Jeff Domansky's insight:

Inbound marketing can be fueled by content. Here are the basics.

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How Images Make Social Content More Shareable

How Images Make Social Content More Shareable | Public Relations & Social Media Insight | Scoop.it

Everyone likes to say a picture is worth a thousand words, but those who do are really underestimating the value of a good visual.


For instance, Oreo was able to gain 1 million Facebook fans by posting creative images each day for 100 days as a part of a campaign for its 100 year anniversary. On Instagram, Heineken got customers to drink up its content by having users search for a certain individual in a crowd photo from the US Open for its “Crack the US Open” contest. And after Chegg targeted college students with promoted tweets featuring memes, the brand drove 13,000 purchases from Twitter users.


For more awesome examples and statistics about how brands are benefiting from good visual content, check out the rest of the infographic....

Jeff Domansky's insight:

Here's why visuals matter and how to use them better.

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2 Things, 9 Tips Brand Marketers Can Learn from Publications

2 Things, 9 Tips Brand Marketers Can Learn from Publications | Public Relations & Social Media Insight | Scoop.it

Here's something all marketers could stand to learn. The best traditional publications are consumer-oriented, while brands often publish with a “me” mentality. When a business becomes so focused on sales numbers, it can quickly turn off audiences with sales- or spam-like content.


Traditional media, on the other hand, builds engaged, loyal audiences that it can monetize. By following the lead of successful publications, brands can use some of those dollars to attract qualified clients.


Find your tilt factor


Good content needs a differentiating element. Joe Pulizzi calls it “content tilt” — it leads to unique content that makes a publication stand out. The tilt depends on the brand’s distinct philosophy and audience. Respected publications know their audiences well, and they build these four traits into everything they publish...

Jeff Domansky's insight:

Brands should take their lead from publications to build engaged audiences by following these four strategies and steps to success from the Content Marketing Institute. Recommended reading.  9/10

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Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber | Public Relations & Social Media Insight | Scoop.it

The victims of the echo-chamber are many. The costs of listening to it are vast. The fact is time is a finite resource and how we choose to spend that time developing our own marketing skills is critical to our professional success and the success of the brands we represent.


Not only could marketers be missing out on other, more important, topics for self-improvement, but they could be implementing and executing bad advice.


In an attempt to protect the many, below is a list of four group-think echo-chamber topics that deserve to be called out for what they are – not true, just a distraction or plain old bull sh%#. Don’t let yourself be caught up in these topics – just move on because your time is too valuable to be listing to it....

Jeff Domansky's insight:

Chad Pollitt calls BS on serveral social and content marketing presumptions.

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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | Public Relations & Social Media Insight | Scoop.it

Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on.


Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content....

Jeff Domansky's insight:

HubSpot shares seven tools to help you create interactive content that drives traffic and engagement.

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Marketing doesn't completely understand content

Marketing doesn't completely understand content | Public Relations & Social Media Insight | Scoop.it

According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content.


This is the true rubber-meets-road moment in marketing, IMHO. Here’s my general take:Marketing needs to evolve as a source of product. We need to stop worshipping at “The Temple Of Big Numbers”


My two cents, just from places I’ve worked: a lot of times at jobs, people get promoted because of their ability to make money. This is only logical: if you’re considering a job for someone that might pay them $120K, it’s hard to justify giving that job to that person if they only generate $80K (that’s essentially a $200K loss every five years for the company). Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove....

Jeff Domansky's insight:

Here's why marketing and content still aren't on the same page and it negatively impacts sales growth.

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Marco Favero's curator insight, Today, 4:54 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, Today, 5:05 AM

Do marketers really understand how to communicate with their customers? This article suggests that the emphasis is still focused on products and services as apposed to customers needs.

Jeff Oskin's curator insight, Today, 9:54 AM

Great article from the Context of Things pointing out what some marketers may be doing wrong with their content. Specifically, trying to sell something in your content is likely the wrong way to get someone to buy. With upcoming generations of shoppers who have learned to "turn off" ads (a.k.a. ignore them), trying to sell something simply turns them off.

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15 of the Best Free Marketing Tools for Startups | Buffer

15 of the Best Free Marketing Tools for Startups | Buffer | Public Relations & Social Media Insight | Scoop.it

What tools do you use to get your online marketing work done?Can you do all the same work of a digital marketer, and do it for free?


The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to emailand lots more.


Is it possible to have all these great tools without paying a cent?


It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. I’d love to know what you think!...

Jeff Domansky's insight:

Kevan Lee offers 15 free marketing tools that make for great alternatives to paid tools and services - a little something for everything! Highly recommended. 9 / 10

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Marco Favero's curator insight, Today, 4:54 AM

aggiungi la tua intuizione ...

Shiv kumar's comment, Today, 5:25 AM
http://mcdonaldsblog.in/?page_id=92
Ian Cleary's curator insight, Today, 6:07 AM

Always good stuff from Kevan

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How to Get More Followers on Pinterest?

How to Get More Followers on Pinterest? | Public Relations & Social Media Insight | Scoop.it

Have your Pinterest follower numbers stalled?

Do you want to know the best ways to to get more followers on Pinterest?

You’ll be glad to know you can skyrocket your follower numbers on the site…

… And there are tools that can help you to do it!

We’ve compiled the best tips and tools to grow your Pinterest followers....

Jeff Domansky's insight:

Ian Cleary shows how to get Pinterest working for you.

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The death of stock photos

The death of stock photos | Public Relations & Social Media Insight | Scoop.it

A woman being accosted by floating hamburgers, a man with an eyepatch holding an abacus, and an astronaut feeding a horse in a harem costume may seem like scenes out of a dystopian sci-fi novel, but they are not. They are examples of the bizarre world of stock photos, where images are as ridiculous as they are useless.

While these may be extreme examples, the fact remains that stock photos do not depict reality. They show a world of homogeneous families, smiling employees in offices, and couples frolicking on beaches at sunset. Consumers do not connect with these generic, out-of-touch images, and brands that use them risk coming off as generic and out-of-touch as well....

Jeff Domansky's insight:

Some stock photos are patently ridiculous, ineffective and their time is long gone. Welcome to the era of user generated content.

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Alain Blanchard's curator insight, Today, 2:22 AM
Will integration of user-generated #photography in #campaigns make stock photos obsolete?
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Manipulation vs. Influence – Becoming a Trusted Authority

Manipulation vs. Influence – Becoming a Trusted Authority | Public Relations & Social Media Insight | Scoop.it

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t have prior knowledge of the proposal or a pre-existing relationship with the buyer.

What’s a business to do when it knows it has the better solution or offering but lacks a solid relationship with the buyer(s)? The answer lies in becoming a trusted authority whose works and persona are followed by the target buyers over a period of time. When new business opportunities arise, these authorities are often asked to be included in the bidding process. When proposals are received by those whom buyers follow for trusted business information, they’re more likely to be given added credibility....

Jeff Domansky's insight:

Earning real trust is a path to influence which leads to more sales.

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Mike Allen's curator insight, Today, 12:18 PM

Trust - a key emotional component of psychology in marketing

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Why The 'How-To' Boom In Content Marketing Is Still Growing

Why The 'How-To' Boom In Content Marketing Is Still Growing | Public Relations & Social Media Insight | Scoop.it

One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular?

Jeff Domansky's insight:

Jayson DeMers examines why how-to articles still work so well in content marketing.

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Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google | Public Relations & Social Media Insight | Scoop.it

In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices.


When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV.


To them, mobile isn't the second or third screen. It's the first.In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are....

Jeff Domansky's insight:

Research says: video rocks

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7 scientifically proven ways to capture someone’s attention

7 scientifically proven ways to capture someone’s attention | Public Relations & Social Media Insight | Scoop.it

Whether it’s pitching your startup to an investor or trying to impress your boss, you likely spend much of your life vying for someone’s attention.


The good news is that there is plenty of research on how the human brain perceives information and directs its focus.


Author and investor Ben Parr went through this research and conducted interviews with experts in the field to isolate seven of what he calls “captivation triggers,” which he explores in his book “Captivology: The Science of Capturing People’s Attention.” We’ve summarized the seven triggers you can use to grab anyone’s attention....

Jeff Domansky's insight:

Richard Feloni outlines the 7 triggers you can use to grab anyone's attention.

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Marco Favero's curator insight, June 1, 10:27 AM

aggiungi la tua intuizione ...

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Top 5 free online logo maker tools - TechieGIG

Top 5 free online logo maker tools - TechieGIG | Public Relations & Social Media Insight | Scoop.it

I have got a few free online logo maker tools that are awesome ones to design professional logos. I am still trying out few of those tools and trying different designs to get a final logo for my blog.


During my Hit & Trial efforts, I have a collected list of few online logo maker tools that I would like to share with you so that you can use them whenever there is any requirement....

Jeff Domansky's insight:

Worth a test drive...

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GwynethJones's curator insight, May 31, 6:34 PM

COOL!

Linda Buckmaster's curator insight, June 1, 5:17 AM

I am still trying out few design tools and trying different designs to get a final logo for my blog.  Try these ...



KellyLynnetteDesigns's curator insight, Today, 1:08 PM

Awesome tools to speed up the logo design process!

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7 Tips for Getting High Quality Referrals From Your Clients

7 Tips for Getting High Quality Referrals From Your Clients | Public Relations & Social Media Insight | Scoop.it
In an effort to capitlize on the undeniable power of word-of-mouth, many agencies are turning to referral marketing techniques as a means of increasing customer sharing to connect with more qualified prospective clients. If you're looking for some tips on how to break into this space, we've put together a list of highly effective ways to squeeze more business opportunities out of your existing client base....
Jeff Domansky's insight:
Well I don't like them all, there are seven fresh thoughts on marketing your services through referrals.
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Mike Allen's curator insight, Today, 12:22 PM

referrals are vital for access and trust... and a normal part of buyer psychology. The opinion leaders in each industry sector are the key influencers but in any network, it's the referrals which are outstanding if the referrer is respected

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Create Animated Videos and Presentations at the Same Time on Wideo

Create Animated Videos and Presentations at the Same Time on Wideo | Public Relations & Social Media Insight | Scoop.it

Wideo is a neat service for creating animated, Common Craft style videos in your web browser. I've been using and talking about the service for a couple of years now. Recently, Wideo added a new feature that allows you to generate presentations from your videos.


When you create a video in Wideo you do so by dragging and dropping clipart and text in storyboard frames. You set the position and animation sequence for each element in each storyboard frame. When you have completed your storyboards Wideo generates a video for you. The new presentation mode in Wideo will allow you to present each frame of your video independently just like in a slideshow....

Jeff Domansky's insight:

Richard Byrne shares a look at Wideo, a cool video and presentation tool priced very reasonably. Worth exploring. 9/10

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flea palmer's curator insight, Today, 5:08 AM

Create animated presentations quickly with a range of templates and icons, or you can upload your own. The free version limits you to a 45 sec. presentation.

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Retail: 96% of shoppers use both online and physical stores | Evigo.com

Retail: 96% of shoppers use both online and physical stores | Evigo.com | Public Relations & Social Media Insight | Scoop.it

Ebay enterprise with CFI Group conducted a survey on over 500 shoppers to understand who is shopping online, how they are using the Internet and what matters most to maintain their loyalty.


“We all know that shoppers are using the Internet to research and purchase products these days, but as retailers are trying to catch up to the new fast-paced landscape of real-time omnichannel shopping, it is important to understand the online methods consumers are using and for what purpose,” said the report.


The study found that customers  are using multiple channels when shopping. When asked how often the shopping is done using both the store’s website and physical locations, 96% said the utilized both channels, and 49% use both channels frequently. Moreover, 32% are now using mobile devices to shop, which is said to grow in future. This shows that, to boost their sales, retailers need to be aware of synchronized communication across all channels...

Jeff Domansky's insight:

This research report offers valuable consumer insight for retail and marketing pros.

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