There are many moving parts involved in marketing and the online elements increase in importance with each passing day.
But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.
Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.
The key, however, is to build a Total Online PresenceTM, much like you would a tall, sturdy building, by constructing floor by floor in specific order or in stages...
Via John Jantsch