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Social Media Analytics Report | Convince and Convert

Social Media Analytics Report | Convince and Convert | Public Relations & Social Media Insight | Scoop.it
Tie social media activity to the bottom line with these four social media analytics tools. In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social media,” they say, “so we use it too.” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics Each of the utilities below are recommended based on one of two premises: They show how social media directly helps us achieve business objectives. Perhaps more importantly, they give us an indication of what works and what doesn’t when it comes to driving meaningful traffic to a website. They measure the impact of specific posts published in various social channels. To be more specific, they highlight what content earns shares. Shares are our litmus paper for evaluating content relevance and value. They help us identify the material that resonates with the audience. They allow us to give our message greater exposure. Shares are also the subject of several smart conversations related to search engine optimization....
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Social media, PR insight & thought leadership - from The PR Coach
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How to Optimize Your Social Profiles for Search

How to Optimize Your Social Profiles for Search | Public Relations & Social Media Insight | Scoop.it
Have you thought about optimizing your social accounts for search?Do you know where to use keywords in your social profiles?In social media, there are two search engines you have to optimize for: the search function within each social network and Google search.In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search....
Jeff Domansky's insight:
This article shows where to use keywords to optimize your social profiles for search.
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Marco Favero's curator insight, Today, 6:52 AM

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donhornsby's curator insight, Today, 10:01 AM

A nice run down of what you need to do to optimize your social media profiles.

 

(From the article): The takeaways for keyword optimization with social profiles and pages are as follows. If you can get your keyword or phrase in your profile or page name, it will help itrank best in keyword searches on Google and within the social network search itself. But ultimately, the name of your profile or page should be focused on branding for your business name.

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Stunning Trends That Affect Ecommerce Sellers and Consumers - Design Reviver

Stunning Trends That Affect Ecommerce Sellers and Consumers - Design Reviver | Public Relations & Social Media Insight | Scoop.it

Online Shopping is Constant, Yet Online Buying is Not


Emarketer reports that a 2014 survey showed that 78% of respondents said they often partook in “webrooming,” before going to a brick and mortar store to purchase. This is a form of showrooming, since it’s convenient to conduct research and compare prices online.


Analysts assume that this is such a common trend because customers often want to touch and examine the products via online shops before buying. Obviously this trend could go the opposite way, with consumers looking at items in-store, then buying online for the cheaper prices, but surveys show that it’s rather common to actually make the purchase in-store.


Why is this the case? Because the internet is filled with information for comparisons, so even though the stores have a lack of information, it has been serving some of them quite well....

Jeff Domansky's insight:

From mobile to the Internet of Things, ecommerce is getting a shake up. Keep an eye on these trends.

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10 terrific Instagram tools and apps for marketers

10 terrific Instagram tools and apps for marketers | Public Relations & Social Media Insight | Scoop.it
Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.


These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers:...

Jeff Domansky's insight:

This is an excellent collection of Instagram tools. Check 'em out.

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Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Data-Driven Content Strategy Meets Content Marketing [Essential Template] | Public Relations & Social Media Insight | Scoop.it

Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

To make this effort easier, I have created a tool that does this aligning literally – across rows in a spreadsheet. I call it the multichannel content marketing planner. This planner provides an easy-to-use, easy-to-share place to capture the data and data-related insights that lead to a strategically solid content marketing plan....

Jeff Domansky's insight:

Useful data and planning tool for content marketers.

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The Sophisticated Guide to Marketing on LinkedIn

The Sophisticated Guide to Marketing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.


The Definitive Guide for Marketing on LinkedIn.


Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....

Jeff Domansky's insight:

You don't often come across a free social marketing resource that's this good! The Definitive Guide for Marketing on LinkedIn eBook is essential reading for all marketers, content marketing pros and PR. Highly recommended. 11/10. :-)

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5 Ways to Stay in Tune with Consumer Expectations - CommPRO.biz

5 Ways to Stay in Tune with Consumer Expectations - CommPRO.biz | Public Relations & Social Media Insight | Scoop.it

Over the past 10 years, consumers have increasingly purchased brands from socially aware organizations.  With this shift, a huge emphasis has been placed on company procedures and sustainable practices. “Social responsibility has migrated from soft line to hard law,” says Paula Luff, Vice President of Corporate Social Responsibility at Hess Corporation.  


She is right.  It’s no longer an added bonus for a business to be socially responsible; it is what’s expected from society.  Companies must understand consumer demand for CSR-related information and develop an appropriateCSR strategy based on company branding and values.


The Better Business Bureau recently held their annual forum, “Transformers: How Corporate Responsibility Trends Are Changing Business Now” in downtown Manhattan. This session featured top corporate responsibility professionals sharing best practices and tactics to develop socially responsible programs based on the increased demand for this information from today’s consumers.


While the discussion was related to many elements of CSR programming and reporting, there were five key takeaways that every company should understand:...

Jeff Domansky's insight:

Companies must understand consumer demand for CSR-related information.

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kelvin dsuja's curator insight, September 3, 4:04 AM

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jose antonio gabelas's curator insight, September 3, 5:30 AM

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Millennial Schmillennial | immediate future

Millennial Schmillennial | immediate future | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word.


Millennial.


“How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that somehow find their way into everything.


Millennials are a hot topic for good reason. The estimated buying power of Millennials is around $1.3 trillion in the US and $10 trillion globally.


In the not-too-distant future, they will become the largest generation with the greatest combined purchasing power in human history.


It’s no wonder that brands are falling all over themselves, blinded by the dollar signs in their eyes, to try and figure out this audience.


This has led to the publication of countless pieces of content that offer helpful advice and endless Dos & Don’ts lists of what to do when trying to communicate with a Millennial audience.


It is for this reason that we need to step back and consider a few facts that everyone seems to be overlooking when it comes to Millennials....

Jeff Domansky's insight:

The term "Millennial" is used widely in marketing circles, but what does it really describe and is it helpful in terms of defining a target audience?

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New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews | Public Relations & Social Media Insight | Scoop.it

Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product.


To better understand just how much of an impact Google has on an individual’s purchasing decisions, we set up a research study with a group of 1,000 consumers through Google Consumer Surveys. The study investigates how individuals interact with Google and other major sites during the buying process....

Jeff Domansky's insight:

Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.

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Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Is social ineffective or just invisible?


But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.


Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....

Jeff Domansky's insight:

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.

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How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack

How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack | Public Relations & Social Media Insight | Scoop.it

The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills.


Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)

Jeff Domansky's insight:

Practical design tips to help you improve your visual presentations.

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Lauren Heath's curator insight, Today, 12:45 PM

I love this article because I enjoy making powerpoint for studying and now I'm having to make visual aids for speeches in my speech class and this was very informative in helping me create a appealing presentation. 

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5 Types of Posts that Drive More Traffic to Your Website | Brand 24

5 Types of Posts that Drive More Traffic to Your Website | Brand 24 | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered what’s behind the fact that some posts have bigger potential to go viral than others? What is the secret of successful content?


I also asked myself this question and in order to find an answer I’ve analyzed articles on our blog and on some others that I read on regular basis. It is no coincidence that some types of articles drive more traffic at average than others.


Sit comfortably and read on to find out which blog posts will be more popular on your site....

Jeff Domansky's insight:

Learn what you should include in your blog posts to make them go viral.

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Just how real are mobile beacons?

Just how real are mobile beacons? | Public Relations & Social Media Insight | Scoop.it

In fact, general interest in beacons seems to have peaked in late 2014, and they've been on a decline ever since, according to Google search trends.


This is also reflected in consumer awareness. Despite the privacy furor over the past few years, beacons—with their potential to seriously invade consumer privacy—have dwindled in consumer minds.


Hence, in 2014 a Harris poll found that 57% of smartphone owners were aware of in-store beacons, while 20% claimed to have used them. A more recent First Insights survey, however, uncovered that 70% of consumers couldn't distinguish a beacon from a beaver, and a paltry 3.4% claim to have used one....

Jeff Domansky's insight:

Beacons are one of the most hyped technologies in marketing, but how real is their impact?

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Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy

Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy | Public Relations & Social Media Insight | Scoop.it

In the tech world, even as money pours over Silicon Valley like a flood, conspicuous consumption can be frowned upon."If someone buys a fancy car and posts a picture of it, they get ridiculed and berated," an anonymous Facebook executive once told The New York Times.


But inside Facebook there is one secret group in which discussing what you plan to buy with all this new cash is embraced, Nick Bilton reports for Vanity Fair. That group is called T.N.R. 250, short for The Nouveau Riche 250, which is made up of Facebook's first 250 employees — many of whom became millionaires after Facebook went public....

Jeff Domansky's insight:

Surely a sign of an imminent high tech bubble?

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E-Commerce Meets Your Facebook Profile

E-Commerce Meets Your Facebook Profile | Public Relations & Social Media Insight | Scoop.it

What’s your favorite store to online shop? Oh, Facebook? That’s right.


Soon enough, Facebook will have products, the buy button and confirmation emails all under one umbrella. This is coming at a time when Pinterest and Google are both adding buy buttons and starting to venture into the e-commerce world. Facebook is catching up in the running, but with the multitude of issues regarding Facebook Business Manager, there have been some mixed emotions about whether to be excited for the new developments.


The company has already introduced money-transferring capabilities and is currently working on a way for you to make purchases through messaging. For example, if you just ordered a shirt in white, you send a Facebook message to the company saying that you would love to also have that shirt in black, and it’s yours. This is made immensely easier because confirmation emails will now come in the form of Facebook messages, which means no more annoying or excessive email trails if you think twice and want to place another order. This helps explain why non-Facebook users are now allowed to use the Messenger app....

Jeff Domansky's insight:

Soon enough, Facebook will have products, the buy button and confirmation emails all under one umbrella with Facebook e-commerce. What are retailers and online marketers to do?

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Dial M for Uber: How Facebook M will change your marketing strategy

Dial M for Uber: How Facebook M will change your marketing strategy | Public Relations & Social Media Insight | Scoop.it

"M, book me a cab" -- this perfunctory command sits at the heart of the challenge that many brands will soon face as Facebook powers up its virtual assistant.


With the arrival of Facebook M, the company's virtual assistant, we are rapidly approaching a future where a messaging UI becomes the primary way in which we interface with the web of connected services. From a consumer perspective, this is amazing. Your experience becomes keenly focused and simplified by not having to jump out of one app and into another to complete your Jobs To Be Done, and it really feels like the internet is magic again (not that it ever really stops feeling like magic).


"Play the next episode of 'Dexter,' " and immediately your device goes full-screen and you’re picking up from where you left off. No going through app trays to find the right one and then through several layers of menus and navigation to find the right show. One command in natural language, typos and all; one perfect response from your device. Sounds amazing; is amazing; becomes mind-blowing when stuff in the real world happens, too like your laundry being picked up, cleaned and delivered back to your home without any effort on your behalf beyond "M, get my laundry done today."


As great as things will be for us as end users, there’s a few reasons it may not delight us as marketers....

Jeff Domansky's insight:

Interesting take on the marketing challenges that will be created by Facebook's new virtual assistant "M".

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What Causes Consumers to Lose Trust in Digital Brands?

What Causes Consumers to Lose Trust in Digital Brands? | Public Relations & Social Media Insight | Scoop.it
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.


Close behind, almost 9 in 10 (88%) reported not trusting websites that frequently go down (i.e. off-line and unavailable). Another usability issue relates to slow load times, with two-thirds saying they don’t trust websites that take too long to load....

Jeff Domansky's insight:

Many of these concerns are easily remedied with today's website tools and plug-ins.

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32 Free WordPress Themes For Effective Content Marketing

32 Free WordPress Themes For Effective Content Marketing | Public Relations & Social Media Insight | Scoop.it
Investing in a professionally-looking theme is important, but what if you’re just a beginner and you’d prefer a free WordPress theme that still looks gorgeous, can you find one?


Sure you can. I deemed it necessary to write this article, because these days I get a lot of emails from my readers who would like to know where they can find the right WordPress themes that will aid in effective content marketing.


Trust me, I’ve you covered. Without much ado, here is a list of 32 professional WP themes that you can download at no cost...: 

Jeff Domansky's insight:

Neil Patel shares 32 terrific WordPress themes. You may find one that's perfect for you.

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ansibicycling's comment, September 3, 11:42 PM
well
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Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most | Public Relations & Social Media Insight | Scoop.it
The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
Jeff Domansky's insight:
Great resource for social marketing and influencer outreach.
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Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros

Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros | Public Relations & Social Media Insight | Scoop.it

It should come as little surprise to anyone that mobile devices are growing in importance for business owners. While the importance of mobile has practically been a mantra for marketing experts for the past few years, research continues to find new ways that mobile devices have taken on new roles in the business process.


With so many products to choose from the internet makes it possible for consumers to research the products they think are considering buying. Mobile devices have become so essential for online retail because they give consumers the power of the internet to research and shop, while being able to do so at any location....

Jeff Domansky's insight:

A recent study from HookLogic found that more consumers are using their mobile devices as product research device as well as buy the products in some cases.

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Marco Favero's curator insight, September 3, 3:45 AM

aggiungere la vostra comprensione ...

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Consumers shopping for freebies? Or marketers assuming so?

Consumers shopping for freebies? Or marketers assuming so? | Public Relations & Social Media Insight | Scoop.it

It’s a pretty common lament online amongst brand marketers that the market is so spoilt by those offering everything free to the consumers, that there’s hardly anybody wanting to purchase anything at all.


Now we all know that isn’t true, because research every year points to fast growing volumes of internet selling and buying, and the trend seems only more increased with mobile now becoming the medium of choice for even more buying and selling than before. Could it be that it’s not really the customers online who are window shopping for freebies, and it’s the marketers who are assuming that customers want things free and will not pay?...

Jeff Domansky's insight:

How can online sales be booming year on year if all that customers really want is freebies? Are marketers making wrong assumptions on consumer psychology?

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Reward-Based Promotions vs. Discount-Based Promotions - Ifeelgoods | Reward seamlessly

Reward-Based Promotions vs. Discount-Based Promotions - Ifeelgoods | Reward seamlessly | Public Relations & Social Media Insight | Scoop.it

Survey offers empirical evidence that, despite perceived popularity of discount-based promotions, reward-based promotions actually result in higher purchase intention (short-term) as well as greater brand equity (long-term).


Palo Alto, September 1st– Ifeelgoods, the leading platform for setting up turn-key reward promotions and campaigns, announced today the results of a new study that measures the impact of reward-based promotions against traditional discount-based promotions with regard to brand equity and purchase intention.


With over 1,000 consumers surveyed worldwide, one of the study’s most compelling findings was the fact that reward-based promotions outperform discount-based promotions in both brand equity and purchase intention. The study shows that reward-based promotions are even more efficient compared to discount-based promotions from brands whose consumer base is mostly composed of frequent shoppers and/or utilitarian shoppers....

Jeff Domansky's insight:

Are rewards really more effective than discounts?

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How to Create a Social Media Report and Explain It to a Client

How to Create a Social Media Report and Explain It to a Client | Public Relations & Social Media Insight | Scoop.it

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.


We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself....

Jeff Domansky's insight:

Kevan Lee offers an overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. Valuable tips and recommended reading. 9/10

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EELECTRIK marketing.'s curator insight, September 2, 3:38 PM

Great overview of the social media stats and metrics that make for a fantastic client-facing social media report. 

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Create Beautiful and Complete Style Guides with Frontify

Create Beautiful and Complete Style Guides with Frontify | Public Relations & Social Media Insight | Scoop.it

Frontify lets you create your complete and beautiful style guide in less than 5 minutes! It’s simple, fast and fun. Document and maintain your brand or design guidelines with an online tool. Forget about the time consuming manual creation of PDF style guides. Frontify Style Guide makes professional style guide creation a fast and fun experience.


Frontify Style Guide is built to be usable without learning, so that you can get started instantly. Our educational material, tutorials and documentations are meant to provide best practices, deeper insights and help inspire our users. Start instantly from scratch, choose between own or various predefined style guide templates. Templates do not only contain editable structure, but also helpful content suggestions and style guide best practices....

Jeff Domansky's insight:

Cool tool for web, graphic designers and bloggers.

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17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay

17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay | Public Relations & Social Media Insight | Scoop.it

Photography has always been an integral part of web design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but some of them cost money!


Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.


In this post, we’ve curated a list of awesome websites for free stock photos....

Jeff Domansky's insight:

A curated list of websites with beautiful free stock photos that can be used for personal and commercial projects.

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Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com

Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com | Public Relations & Social Media Insight | Scoop.it

The deal with Alibaba has many other aspects to it as well. Including, Kobe Bryant working with Alibaba Pictures to develop more of his branded products and distribute these through online shopping platforms.


Tmall and Taobao Marketplace have more than 350 million shoppers, all of which Kobe Inc merchandise will be available to....


Via Doug Hall
Jeff Domansky's insight:

Alibaba hopes to score using Kobe Bryant with ecommerce in China.

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Doug Hall's curator insight, September 2, 1:58 AM

Alibaba leverages NBA starpower.