Public Relations & Social Media Insight

The Pigalle Restaurant in Boston recently received a negative review on their Facebook page. In patron Sandy Tremblay’s review, she recounted her meal complaining that her pumpkin pie “tasted like vomit” and that she would rather have given that money to the homeless. The restaurant’s chef, Marc Orfaly, responded to her harsh criticism in the worst way imaginable. He posted “go f*** yourself” on her Facebook page.  Orflay futher elaborated by posting that she enjoyed vomiting, addressed her by the perjorative “b****”, and urged her to come back for her money snarking: “sorry if you can afford it, I do not want your money.” When Boston’s leading newspapers reported this, conflicting opinions and controversy ensued. Social chatter escalated about the crtique and response, with people vehemently supporting “Team Pigalle” or “Team Tremblay.”...