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Don’t Let Your Blog Content Become Limp Bacon | Social Media Today

Don’t Let Your Blog Content Become Limp Bacon | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Online consumers want their content to be crispy, tasty and satisfying. There are three common reasons why content marketing campaigns fall flat, and an anecdote for each.
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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....

Jeff Domansky's insight:

All about the business power of LinkedIn.

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The Seven Deadly Sins of Startup Storytelling

The Seven Deadly Sins of Startup Storytelling | Public Relations & Social Media Insight | Scoop.it

So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it's getting dark, and you’re already late.


Wouldn’t it be great if there was an app that let you tap into an unused supply of empty cabs and cars to get you where you want to go, perhaps with a little style? So goes the legendary inspiration behind Uber, a story now encapsulated in a single tagline: “Everyone’s private driver.”


When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. As Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Appealing to the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this: Tell a story.


That said, the way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts....

Jeff Domansky's insight:

Superb advice on better presentations by storytelling.

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Eyal Levi's curator insight, Today, 9:12 AM

intersting information

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The One Small Adjustment That Changed Everything | Mr. Media Training

The One Small Adjustment That Changed Everything | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

I recently media trained a well-regarded executive. Off camera, this client was funny, warm, and engaging. But her first on-camera interview was terrible....

 

And remember: There’s no one model for what a spokesperson should look like, other than themselves at their best. Spokespersons can succeed as communicators whether they’re quiet and shy or personable and high energy. So to this client’s former boss, I say this: personable people can be taken seriously...

Jeff Domansky's insight:

Great media training tip.

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My Executives Keep Watering Down My Messages. Help! | Mr. Media Training

My Executives Keep Watering Down My Messages. Help! | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

I received a phone call recently from a PR professional who is struggling with a frustrating and all-too-common problem.


He read my book and is trying to implement some of the messaging suggestions I wrote about—but he’s running up against executives who are so scared of potentially alienating any stakeholder that they hedge every statement and water down the messages to the point where they’re not even remotely engaging.


He wondered what someone in his position can do when they know the right thing to do but keep getting thwarted by overly cautious colleagues....

Jeff Domansky's insight:

Brad Phillips offers smart speaking advice.

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5 Instagram Tools to Better Manage Your Marketing | Social Media Examiner

5 Instagram Tools to Better Manage Your Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Is your business using Instagram?


Do you need better tools?


Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.


Here are five Instagram tools to help you become more efficient with Instagram....

Jeff Domansky's insight:

Good look at Instagram tools Statigr.am, Postso, Repost, Justunfollow and Twtrland.

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Are Wearables Over? | Fast Company

Are Wearables Over? | Fast Company | Public Relations & Social Media Insight | Scoop.it

A recent, widely circulated study found that one-third of Americans who bought a wearable tech product ditched it within six months.


On one recent morning, I counted 960 items listed in a search for Jawbone UP on eBay. There were 242 for UP24s. And for Fitbit Flex, it was even worse: a whopping 1,356 items, many deeply discounted. (Yes, it should be noted that most of these were accessories, with only 584 full-fledged trackers.)


These numbers underscore a larger potentially dispiriting trend for makers of wearable technology: according to fresh findings from Endeavor Partners, one-third of Americans who bought a wearable product ditched it within six months. Moreover, while one in 10 American adults own a Fitbit or Jawbone or some other fitness and activity tracker, half of those products now do little more than collect dust.


So what's going on here? Is wearable tech really a (no longer walking) dead market before its had much time to live?...

Jeff Domansky's insight:

Here's a great overview of the wearable technologies market and future trends.

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Jeff Domansky's curator insight, April 22, 9:01 AM

Great question and valuable overview of wearable technology realities and trends.

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How to Make Your Facebook Marketing Work for B2B | Social Media Explorer

How to Make Your Facebook Marketing Work for B2B | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Do you target other businesses?


Are you struggling to generate more Facebook engagement?


Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page.


In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client....

Jeff Domansky's insight:

Basic tips but pay attention to the content marketing strategies.

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Sergi Galiano's curator insight, April 22, 7:12 AM

añdjñalkdjfañlkdfja ññalkjsdfña ñakl 

Lea Vainshtein's curator insight, April 22, 8:22 AM

המלצות לשיווק מוצלח דרך המדיה החברתית

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Public Relations & Social Media Insight | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.

Jeff Domansky's insight:

Excellent content marketing resource and tips..

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Carol Isakson's curator insight, April 21, 5:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 6:24 PM

This is a truly useful resource!

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Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin

Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin | Public Relations & Social Media Insight | Scoop.it

Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary":


VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.

Jeff Domansky's insight:

Smart content marketing keeps Virgin Atlantic flying high and connected with customers.

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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Public Relations & Social Media Insight | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....

Jeff Domansky's insight:

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.

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aanve's curator insight, April 18, 7:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 18, 10:59 PM

Rapid change is disrupting the familiar purchasing habits

rodrick rajive lal's curator insight, April 20, 8:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

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Online Purchase Cycle in 2014 Messy; Not a Funnel

Online Purchase Cycle in 2014 Messy; Not a Funnel | Public Relations & Social Media Insight | Scoop.it

Mobile, social, and the cacophony of modern interruption marketing has transformed the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers.


...“Now, because of smartphones and tablets, marketers need to fundamentally rethink things. Shopping is becoming an iterative rather than a serial process. Consumers no longer go shopping, they always are shopping.”


Among the less frequently discussed casualties of modern marketing is the path to purchase.The path to purchase is not a sidewalk leading from the shopper’s front door to a store; it is a cycle repeated over and over, and it requires marketers to take a different tack....

Jeff Domansky's insight:

Retailers face big challenges as consumers change how they buy.

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30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Public Relations & Social Media Insight | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know.....

Jeff Domansky's insight:

A superb list of visualization tools, well described from Fast Company. Recommended. 8/10

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Jeff Domansky's curator insight, April 17, 10:49 AM

Great resource for blogging, PR and content marketing.

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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Public Relations & Social Media Insight | Scoop.it

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....

Jeff Domansky's insight:

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10

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Ivon Prefontaine's curator insight, April 17, 4:46 PM

When we stop chasing trends. This is what we are doing in school-education. It is important to be thoughtful and have people who spent considerable time in classrooms involved. What works is revealed in what happens in classrooms not as a front office decision.

aanve's curator insight, April 17, 8:59 PM

www.aanve.com

 

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.


Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.


While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....

Jeff Domansky's insight:

Ahhh Twitter. My favorite channel!

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Jeff Domansky's curator insight, April 22, 10:42 PM

It's all about Twitter and some great facts.

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This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations

This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations | Public Relations & Social Media Insight | Scoop.it

“Stories are the way our teams get excited, aligned, and rallied around the same goal,” says long-time IDEO Project Lead Nicole Kahn.Kahn, along with a team of fellow storytellers, has helped champion this philosophy through events they've held at IDEO offices across the country. The goal: to provide a model for what good presentations look like, while also giving designers a chance to talk about what inspires their creativity, and get solid feedback from an audience of their peers.


At First Round’s recent Design+Startup event, Kahn shared lessons she and her teammates have compiled, which have become a set of best practices for giving high-impact presentations....

Jeff Domansky's insight:

Great tips on how to innovate for more creative presentations.

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10 best parody Twitter accounts of famous brands | TechRepublic

10 best parody Twitter accounts of famous brands | TechRepublic | Public Relations & Social Media Insight | Scoop.it
Twitter is fertile ground for parody, at the expense of some familiar brand names. Here are 10 accounts from the past several years that did it the best.
Jeff Domansky's insight:

Great fun!

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Google X faces innovator's dilemma: Wow factor has to pay

Google X faces innovator's dilemma: Wow factor has to pay | Public Relations & Social Media Insight | Scoop.it

Has Google's moment of radical innovation been exposed as only that? A moment? In an economy where everyone is counting on innovation, and counting on the private sector to provide it, two events at the end of last week leave me worried.


The first one was Google's plunging share price. The company is still doing well. But suddenly shareholders came face to face with what in Canada we might call "the Nortel realization." That is, the sudden comprehension that a share price based on expectations of ever higher future returns cannot be sustained by high, but constant, returns.


The other event was ostensibly positive. For the first time, the world's biggest internet search company gave a reporter a behind-the-scenes look at Google X, the company's division charged with engineering a radical future....

Jeff Domansky's insight:

Don Pittis reflects on Google, Glass and other innovations.

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Jeff Domansky's curator insight, April 22, 7:40 PM

Reflecting on Google, Glass and innovation challenges.

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3 Super Tools to Track, Analyze and Improve Results Online

3 Super Tools to Track, Analyze and Improve Results Online | Public Relations & Social Media Insight | Scoop.it

Looking for a couple of cool tools to help improve your website performance? Track, analyze and improve results with these tools.

Jeff Domansky's insight:

Three new monitoring tools to enhance your social media ROI.

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3 More Apps For Dynamic Social Media Marketing

3 More Apps For Dynamic Social Media Marketing | Public Relations & Social Media Insight | Scoop.it
In my time, I’ve tried and tested numerous social media marketing listening and monitoring apps, and these are my unbiased opinions of which ones work best. We’ve already got a list of ten social media monitoring tools, but here are three more that deserve a place on that list! So here we go: three social media monitoring and listening apps to make your social media marketing campaign a success!...
Jeff Domansky's insight:
3 social marketing and monitoring tools you can put to use quickly.
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Maria Morató Camprubí's curator insight, April 22, 9:48 AM

Noves xarxes socials

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The 6 Best Tools For Creative Work, According To Science

The 6 Best Tools For Creative Work, According To Science | Public Relations & Social Media Insight | Scoop.it

Connecting our minds and bodies--by sleeping, stepping away from the keyboard, and breaking a sweat--might be the best way to get through a creative block...


I’d love to have a toolkit that promised me great, creative ideas every time I sat down to work. Obviously that’s not going to happen--creativity doesn’t come from tools.


But luckily there are some tools that can improve our chances of working creatively. According to research, these six tools can help inspire your next big idea:...

Jeff Domansky's insight:

Here's an interesting mix of ideas to nurture your creativity but a few might feel like weird science.

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How To Succeed With Visual Social Media Marketing | Jay Baer

How To Succeed With Visual Social Media Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.


The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.


They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...

Jeff Domansky's insight:

Good lookat visual storytelling for business.

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dan's curator insight, April 21, 12:11 PM

#socialmediamarketing

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WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word

WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word | Public Relations & Social Media Insight | Scoop.it

A common support question that’s been popping up on the web after WordPress users update to 3.9: What happened to the “Paste from Word” button in the visual editor? If you find that the button is missing, don’t worry – it’s not a bug. Prior to this update, the button was located in the kitchen sink of the visual editor:


WordPress 3.9, however, removes the “paste from word” button entirely. It includes TinyMCE 4.0 and has better built-in support for pasting in blocks of text for Microsoft Word. The better your software gets, the more the magic happens behind the scenes. WordPress now detects if the pasted text is coming from MS Word and makes the appropriate changes.


Until I saw the question on Reddit, indicating that the button had gone missing, I had no idea that anyone still used this feature. The missing button is actually an enhancement, not a bug. Hopefully this information has reached you before you started deactivating all your plugins.

Jeff Domansky's insight:

Just the best news for bloggers! Thanks WordPress!

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Beaconizing the Brand Experience | Brian Solis

Beaconizing the Brand Experience | Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Millions are spent on content creation and propagation across many channels and media. Multi-channel marketing concepts can be fitted to this alternate use case by helping brand marketers understand the contribution of content investments to an engaged audience of individual consumers. It’s like placing iBeacons on branded content such that marketing spend can be optimized around the messaging that connects best with consumers. Metrics such as open rates and website visitor dwell times become indicators of content quality comparable on a relative basis.It takes a blend of informed creative brilliance and technology enablement to pull this off – key is informed.


To these ends, it’s essential to reign in the insights digital channels capture to fuel a profile of individual consumers that lives, grows, and evolves just like the person it describes. These insights help both agencies and brand marketers inform brand storytelling with knowledge of their consumers beyond superficial characteristics. In this way, you could say consumers help write the story....

Jeff Domansky's insight:

Brian Solis explores how content marketing is becoming a "beacon" for success in marketing.

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14 Expert Content Marketing Insights - Curata Blog

14 Expert Content Marketing Insights - Curata Blog | Public Relations & Social Media Insight | Scoop.it

Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.

Jeff Domansky's insight:

Curata shares advice from 14 content marketing heavyweights.

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Therese Torris's curator insight, April 18, 8:21 AM

Smart PR move from Curata to recognize these well-known experts. Content curation platforms definitely do what they preach : a lot of content marketing. I probably should only blame myself if I find it hard to follow the whirlwind of publications. It's the name of the game... http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

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Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals

Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals | Public Relations & Social Media Insight | Scoop.it

In the words of Aldous Huxley: “There is only one corner of the universe that you are certain of improving and that is your own self.” Wearables are THE tool for self-improvement....


...During this early experimentation in the wearable space (so early the word itself hadn’t yet been coined), we experienced first-hand the challenge of creating a compelling wearable that turns analog, human-derived signals into meaningful digital data — a deeply intricate exercise, which, turns out, requires a lot more than mere conviction.


That prototype never made it to market.


We have since then continued to chip away at our ignorance. Fast-forward six years — two and a half years after founding OMsignal, with a small but multidisciplinary team of medical and bio-engineering scientists, hardware and software engineers, product design specialists as well as smart-textile engineers and fashion artisans — we now know a great deal more about what it takes to develop the science, technology, and user experience required for a fully integrated consumer wearable product..

Jeff Domansky's insight:

Valuable look at wearable technology and the challenges of the human factor in bringing wearable products to market.

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Jeff Domansky's curator insight, April 17, 7:07 AM

Essential reading on the future of technology and the biggest challenges of bringing products to market.