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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness...

 

...Social media isn’t just about marketing. As social media continues to grow, it is really important for businesses to accept the fact that consumers will turn to online channels to either complain about service issues and in many cases praise you. It’s very easy for your customers to go elsewhere if you fail here, so unless you get this point of your customer journey right whatever you achieve with your social media marketing can be damaged by your lack of care. If you aren’t listening and responding to your customers then how do you expect continued loyalty for your business?

Jeff Domansky's insight:

Think about "social" service as a competitive advantage...

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Multitasking » Online College

Multitasking » Online College | Public Relations & Social Media Insight | Scoop.it

Everybody multitasks, but what most people don’t realize is that, in fact, multitasking doesn’t work. Studies show that only about 2% of people are capable of effectively multitasking, but that doesn’t stop the remaining 98% of people from trying. And with today’s technology, everyone multitasks more than ever—from using smartphones in class to tablets while watching television, there are always multiple things to be doing at one time.

 

While multitasking may make you feel like you’re accomplishing more things in less time, in actuality trying to multitask does more harm than good: It reduces productivity, and even lowers your IQ. Things like texting while studying or watching TV while working on a paper can have a huge effect on your academic success, so next time you’re tempted to multitask while doing schoolwork, remember that if you really want to get something done right, multitasking is probably not your best route....

 

[Geez, I guess Mom was right. Pay attention! - JD]

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Doc Searls Weblog · Table for two

The Web as we know it today was two years old in June 1997, when the page below went up. It lasted, according to Archive.org, until October 2010. When I ran across it back then, it blew my mind — especially the passage I have boldfaced in the long paragraph near the end.

 

The Internet is a table for two. Any two, anywhere. All attempts to restrict it and lock it down will fail to alter the base fact that the Net’s protocols are designed to eliminate the functional distance, as far as possible, between any two points, any two devices, any two people. This is the design principle for a World of Ends. That last link goes to a piece David Weinberger and I wrote in 2003, to as little effect, I suspect, as @Man’s piece had in 1997. I doubt any of the three of us would write the same things the same ways today. But the base principle, that table-for-two-ness, is something I believe all of us respect. It won’t go away. That’s why I thought it best to disinter @Man’s original and run it again here....

 

[Always thought-provoking Doc Searls - JD]

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Covering Wicked Problems » Pressthink | Jay Rosen

I think every writer, every journalist, every scholar, should tell you where he’s coming from before he tells you what he knows. I am not a science journalist, or a science blogger, or a scientist who writes. But I am interested in your world, and I try to follow developments in it. My field of study is what I call “pressthink,” which is sort of like groupthink– but for people in journalism. Lately I have been fixated on the problems of the press as it tries to adapt to the digital world. So that’s what I do. But it’s not where I’m coming from....

 

And that’s what I have for you today: a really juicy puzzle. It begins with a distinction that I have found useful. The distinction is between tame and wicked problems. Now given what’s happened to science writer Jonah Lehrer lately I should tell you that I’ve written about this issue before and since I said it about as well as I could say it then, I am going to say it in a similar way again… okay?...

 

Wicked problems have these features: It is hard to say what the problem is, to define it clearly or to tell where it stops and starts. There is no “right” way to view the problem, no definitive formulation. There are many stakeholders, all with their own frames, which they tend to see as exclusively correct. Ask what the problem is and you will get a different answer from each. Someone can always say that the problem is just a symptom of another problem and that someone will not be wrong. The problem is inter-connected to a lot of other problems; pulling them apart is almost impossible. In a word: it’s a mess....

 

[Jay Rosen tackles "wicked problems" delightfully - JD ]

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