Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn’t it? We expect people to be there as needed when we’re shopping, and part of the whole allure of dining out is the convenience of being waited on.
Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. Why? Because like traditional expectations for the retail and hospitality industries, today, for any company doing business online, people expect an engaging experience.
Because We Can, We Must: The need for interactivity online didn’t really start with social media, but through social media’s success, it became undeniably clear.On social media channels like Facebook or Twitter – even on older channels like websites, blogs, and email accounts – personal, relevant interactions between businesses and/or consumers have become the new normal.
Because it’s possible, and because it’s been proven to be effective – at SnapApp, for example, we’ve seen an over 50% click through rate on average for people who use interactive content – creating interesting and engaging experiences online is a necessity....