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Is Traditional Marketing Still Alive? | Forbes

Is Traditional Marketing Still Alive? | Forbes | Public Relations & Social Media Insight | Scoop.it

Business owners often have this burning question on their minds - what forms of marketing should I use that will drive more customers?

 

There are many new marketing tactics and media that have emerged in recent years. Be careful, not all of them are particularly effective for all types of businesses. With so much buzz about digital and web marketing, many traditional business owners are asking themselves if traditional marketing is even still alive. Rest assured, it is alive and well! You just have to know where to look for it....

Jeff Domansky's insight:

Really good reminder not to throw away what's effective for the next shiny new thing.

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11 Smart Marketing Examples that Nail Visual Content

11 Smart Marketing Examples that Nail Visual Content | Public Relations & Social Media Insight | Scoop.it

It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.

That’s why infographics, despite the fact that they are everywhere, are still effective when done well.

Infographics are still effective when done well says @sujanpatel. #contentmarketing CLICK TO TWEET
What that means, as summarized by Jeff Bullas, is that an infographic (and visual content as a whole) should:

  • Blend seamlessly into the user experience
  • Fit the platform used to share it
  • Offer genuine value — never an aggressive attempt to sell
  • Be bite-sized — quick and easy to consume
  • Relate to the things your audience cares about
  • Be consistent in style and tone
Jeff Domansky's insight:

These examples are further proof that visual content works.

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Washington Post initiative aims to keep reporters from writing ‘unnecessarily long’

Washington Post initiative aims to keep reporters from writing ‘unnecessarily long’ | Public Relations & Social Media Insight | Scoop.it

In August, Washington Post Managing Editor Cameron Barr and his fellow senior editors decided to do something about a problem that had been niggling at them for some time:

Articles were becoming too long, often for no good reason.

"We were seeing too many pieces that were in the mid-range of their ambition and their success — coming in at 60, 70 inches of copy," Barr said. "We were seeing the same thing in a number of blogs, where pieces were just too long, and we felt as though editors were not applying the necessary discipline and rigor in how these pieces were being handled on the desk."

The solution? A newsroom-wide initiative to cut down on editorial flab, Barr said. Since the middle of August, he's asked Post's department heads to take responsibility for articles longer than 1,500 words online or 50 inches in print. Bylines, captions, headlines and subheadings don't count....

Jeff Domansky's insight:

Bloggers, PR people and marketers take note.  Even the venerable Washington Post is trying to reduce unnecessary length of content.

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MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN

MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN | Public Relations & Social Media Insight | Scoop.it

Remember the time when you or a friend wanted to start a blog back in high school? Blogs had only hit the internet back when I was in high school and everyone, writer or not, suddenly seemed to have an opinion on sports, fashion, food, life, and what not! The best way to make those opinions known to a wider audience was blogs. Everyone wanted to have one!

Thanks to WordPress, everyone got their fair share of blogging. No kidding. WordPress started in 2003 and took blogging to a whole new level of awesomeness. Everyone back in the day was totally flattered by WordPress’ default blog themes and the customization they allowed.

WordPress has done it, yet again. This time for websites! Designing a website has never been easier. Branding Agency, Dubai based e-shops, professional web development service providers, and many more businesses turn to WordPress to get an online presence and market their products. WordPress is by far the smoothest of all content management systems. It has upheld its good name all these years. Here’s how they are pulling it off....

Jeff Domansky's insight:

Here's a good snapshot of why WordPress works.

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30+ Awesome Responsive Web Design Examples

30+ Awesome Responsive Web Design Examples | Public Relations & Social Media Insight | Scoop.it

The layout of a responsive website is designed in such a way so that it becomes sensitive to the screen size of the device, which is used for accessing it. In the present time most of the websites are not responsive. But the pace at which the number of mobile users is increasing, it is high time for the entrepreneurs or the webmaster to upgrade their site and make it responsive.

 

This is especially applicable for the owners of the ecommerce sites as it will definitely impact the conversion rate of their site. There are many ways with the application of which a website can be made responsive. A skilled and knowledgeable web designer can accomplish the task with ease and efficacy if he or she is aware of the technique.

 

We have collected 30+ responsive websites from the internet which is going to be of great help for the designers. These examples will help the designers to draw valuable inspiration as far as the style and layout of the website is concerned....

Jeff Domansky's insight:

Good sample of responsive designs.

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5 Powerful Content Distribution Tools To Reach A Massive Audience

5 Powerful Content Distribution Tools To Reach A Massive Audience | Public Relations & Social Media Insight | Scoop.it

There is a huge amount of content competing for attention; how will you cut through the noise?

 

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

 

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

 

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....

Jeff Domansky's insight:

Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.

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20 Email Landing Page Examples That Convince Users to Act

20 Email Landing Page Examples That Convince Users to Act | Public Relations & Social Media Insight | Scoop.it

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

 

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium.

 

An  email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

 

Let’s take a look at how 20 pros create successful ones....

Jeff Domansky's insight:

What makes a great email landing page? Learn from these 20 examples from marketing pros. What did they do well, and what could be A/B tested?