Public Relations & Social Media Insight
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Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Public Relations & Social Media Insight |

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.


It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.


Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.


Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....

Jeff Domansky's insight:

Social media monitoring allows marketers to manage accounts and content in real time....

Michael's comment, September 26, 2013 2:47 AM
I think you found a great article here that explains the communications mix and its importance really well. I also like your insight as you picked up on some great points, especially the importance of adapting to change carefully rather than rushing and trying to be the first and failing.
Sam Wilkinson's comment, September 26, 2013 4:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Blake Holmes's comment, September 26, 2013 6:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
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Cashback News: Retail & e-commerce holiday sales predictions

Cashback News: Retail & e-commerce holiday sales predictions | Public Relations & Social Media Insight |

Adobe Digital Insights predicts 2016 online sales will be up 11% and shoppers will be out earlier than ever. 55% of US and UK retailers say Amazon will drive the majority of their holiday sales this year according to research by ChannelAdvisor and Morar Consulting. The National Retail Federation expects US consumers to spend an average of $935.58 with overall holiday sales to rise 3.6% and online sales up 7% to 10%.

What’s Walmart’s holiday sales strategy? Value, price rollbacks and features, along with Santa’s helpers at checkout. UPS expects to be busy as well, shipping more than 700 million packages during the holidays, up 16.7% from 2015., says Friday’s Black Friday sales may drop by 10% in-store to$9.2 billion though online sales may reach $3 billion, up 13%....

Jeff Domansky's insight:

Here's an interesting roundup of holiday e-commerce and retail predictions.

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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Public Relations & Social Media Insight |

Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.

So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.

Before we start with how Instagram stories works,  let’s first have a glance at how they appear on your Instagram profile....

Jeff Domansky's insight:

Jeff Bullas provides a simple, practical guide to Instagram stories.

DigitalDimension's curator insight, Today, 3:07 AM
Como usar Instagram en las estrategias de marketing 
judi knight's curator insight, Today, 7:34 AM

  • This could take care of the problem of having your feed fill up with someone's birthday party. 

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Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million | Public Relations & Social Media Insight |

Vine will not be an infinite loop.

It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.

"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."

How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....

Jeff Domansky's insight:

That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.

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