Public Relations & Social Media Insight
337.0K views | +11 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Public Relations & Social Media Insight | Scoop.it

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.

 

It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.

 

Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.

 

Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....

Jeff Domansky's insight:

Social media monitoring allows marketers to manage accounts and content in real time....

more...
Michael's comment, September 26, 2013 2:47 AM
I think you found a great article here that explains the communications mix and its importance really well. I also like your insight as you picked up on some great points, especially the importance of adapting to change carefully rather than rushing and trying to be the first and failing.
Sam Wilkinson's comment, September 26, 2013 4:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Blake Holmes's comment, September 26, 2013 6:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Media Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...

Jeff Domansky's insight:

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis | Public Relations & Social Media Insight | Scoop.it

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130.

Spectacles are the result of a secret acquisition in December 2014 of VergenceLabs, which developed Epiphany Eyewear to record video clips with the press of a button on the side of the frame and upload them online via its app. Over the last 19 months, Snap, Inc. remodeled Epiphany into a fun, but thoughtful sunglass package to give Snappers a way to share their perspective hands-free.

By pressing a small button on the side of the glasses, Spectacles capture video through a 115-degree lens, which better conveys someone’s natural perspective and field of vision. Those on the other side of the lens, will know they’re being recorded because of a halo-like light that surrounds the lens. Unlike smartphones, which record video in a rectangular format, video via Spectacles is circular, allowing the viewer to watch the content naturally, whether in portrait or landscape mode, the way the user “saw” it. Essentially, clips offer a playback experience that simulates your natural point of view....

Jeff Domansky's insight:

Is it a bird? Is it a plane? Is it the illegitimate child of Donald Trump? Well SnapChat, I mean Snap Inc, that was, well, what the hell was that?

more...
sillysmall's comment, September 27, 6:53 AM
Nice
Scooped by Jeff Domansky
Scoop.it!

LinkedIn Unveils Redesign, New Features

LinkedIn Unveils Redesign, New Features | Public Relations & Social Media Insight | Scoop.it

With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.

The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.

Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....

Jeff Domansky's insight:

New LinkedIn features are worth a quick look.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Debate strategies leaked by insiders in advance

Debate strategies leaked by insiders in advance | Public Relations & Social Media Insight | Scoop.it

We were able to speak with campaign insiders on both sides and can now disclose in advance their debate strategies and key messages for tonight. You read it here first!

Jeff Domansky's insight:

You might be able to save yourself 90 minutes of pain. On the other hand, it could be the best TV entertainment since the Super Bowl.

more...
No comment yet.