Public Relations & Social Media Insight
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Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Public Relations & Social Media Insight | Scoop.it

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.

 

It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.

 

Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.

 

Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....

Jeff Domansky's insight:

Social media monitoring allows marketers to manage accounts and content in real time....

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Michael's comment, September 26, 2013 2:47 AM
I think you found a great article here that explains the communications mix and its importance really well. I also like your insight as you picked up on some great points, especially the importance of adapting to change carefully rather than rushing and trying to be the first and failing.
Sam Wilkinson's comment, September 26, 2013 4:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Blake Holmes's comment, September 26, 2013 6:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
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Social Media Users Satisfied, But Not With Facebook and Twitter: Study

Social Media Users Satisfied, But Not With Facebook and Twitter: Study | Public Relations & Social Media Insight | Scoop.it

Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows. Although people are generally pleased with their overall online experience, social sites such as Twitter and Facebook saw a marked decrease in satisfaction year on year, according to the annual e-business report from the American Customer Satisfaction Index released on Tuesday.


Big drops for Facebook (68, down nine percent) and Twitter (65, down eight percent) dragged down the social media category, which scored a 73. That's a drop of 1.4 percent from last year....

Jeff Domansky's insight:

Is social media still good for you? Apparently not, according to the latest research.

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10 Proven Stakeholder Communication Tactics During an Agile Transition

10 Proven Stakeholder Communication Tactics During an Agile Transition | Public Relations & Social Media Insight | Scoop.it

Stakeholder communication: It is simply not enough for an agile product development organization to create great code and ship the resulting product like a clockwork. You also need to talk about, particularly in the beginning of your agile transition.


Marketing the agile journey of product and engineering to the rest of the organization—and thus getting their buy-in—is a critical success factor to step up the game: You want to become agile, not doing “Agile”.


So, learn more about ten proven stakeholder communications tactics that contribute to making this happen....

Jeff Domansky's insight:

Listen up to 10 stakeholder communications tips.

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The State of Influencer Marketing

The State of Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

The power of word-of-mouth is amplified through social networks. These days, when you’re considering any purchase, you have an entire focus group to call upon via your smartphone any time, and that focus group isn't some random sample. These are people you care about, people you listen to and trust. These people are influencers, and through social connection, those influential voices can be virtually anyone.


And now brands are looking to tap into that potential.To get a better handle on the opportunities of influencer marketing, Tapinfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into thecurrent state of influence and how brands can, and are, using it to advantage.


The full report contains some great insights into the growth of influencer marketing, particularly from the perspective of the influencers themselves, and they’ve incorporated the key findings into this new infographic....

Jeff Domansky's insight:

Loads of valuable influencer marketing Insights in this research report.

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The 9 Biggest Mistakes Too Many Authors Make on Twitter

The 9 Biggest Mistakes Too Many Authors Make on Twitter | Public Relations & Social Media Insight | Scoop.it

As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on Twitter....

Jeff Domansky's insight:

Great Twitter tips for authors.

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3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner

3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Are your blog posts ranking lower in search than you'd like? Discover tools and tips to help you improve the search ranking of your blog posts.
Jeff Domansky's insight:

Nice and simple SEO for your blog.

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Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland | Public Relations & Social Media Insight | Scoop.it

Sometimes, it takes an entire village … to answer the telephone.


To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?


Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone. Each time a resident failed to pick up, the caller would win a Graubünden vacation or other prizes....

Jeff Domansky's insight:

That's a very creative tourism campaign. Well done!

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Making an animated GIF is easier than you think with these apps

Making an animated GIF is easier than you think with these apps | Public Relations & Social Media Insight | Scoop.it
Want to create a GIF? These animated, silent loops have become an emotional currency on the web, allowing people to react in ways words just don’t allow. But if you can’t find the perfect GIF for your current feeling, why not create one yourself? Whether you know the exact clip you want to lift from YouTube, or hope to act in a GIF yourself, there are a variety of tools out there for creating the exact GIF you want.

 

Today, we’re going to look at several web apps, desktop applications for both PC and Mac, and mobile applications for both iOS and Android. Let’s dive in....

Jeff Domansky's insight:

Great overview of the best and simplest animated GIF tools. Depending what you want to do, you will find everything you need with one of these tools.

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Jeff Domansky's curator insight, July 29, 11:08 PM

Great overview of the best and simplest animated GIF tools. Depending what you want to do, you will find everything you need with one of these tools.

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IOC Brings Hammer Down On Doping, I Mean, Social Media

IOC Brings Hammer Down On Doping, I Mean, Social Media | Public Relations & Social Media Insight | Scoop.it
Thank goodness! After years of public outcry and criticism, the International Olympic Committee is finally getting tough on doping, no sorry, I mean social media. Alert to the menace posed by athletes wielding Facebook and Twitter accounts, the IOC has issued the strictest rules yet for athletes’ social media activity, all of which may be summarized: don’t piss off the official sponsors.


Under “Rule 40” of the Olympic charter, athletes may not have any interaction with any non-Olympic sponsor during the games, at risk of potential punishments including various sanctions and even loss of their medals. Similarly, non-Olympic sponsors can’t make any reference to the Olympics, however vague, in any social media communication with athletes during the period from July 27 to August 24: that means that if a sponsor posted a message like “Good Luck!” during that period, the athlete on whose page it appeared could get in trouble.

In fact, non-Olympic sponsors can’t even re-tweet or share social media messages from athletes during the blackout period, again at risk of getting the athlete into hot water with the powers that see. Draconian much? Meanwhile the list of banned words for non-Olympic sponsors during the blackout includes: “2016 Rio,” “Rio de Janeiro,” “Medal,” “Performance,” “Challenge,” and “Effort.” Yes, you read that right, the word “effort” is right out.

Jeff Domansky's insight:

Strange world of the command and control Olympics.

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Augmented Reality Examples: How Fashion & Retail Are Using It

Augmented Reality Examples: How Fashion & Retail Are Using It | Public Relations & Social Media Insight | Scoop.it
Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4.

While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology.

Look no further than these five cases.
Jeff Domansky's insight:

Very interesting look at how retailers are using augmented reality.

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