Public Relations & Social Media Insight
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Accountability represents the greatest change in PR strategies over the past 25 years

Accountability represents the greatest change in PR strategies over the past 25 years | Public Relations & Social Media Insight | Scoop.it

Confession time: It was all once based on the hope theory, this art of public relations. Public relations pros would craft a message we hoped would resonate with influencers -- such as media. We then hoped they would find value in the message and distribute it to their audiences. Once out there, we hoped the intended audience would appreciate it, and shape behavior, opinion, or demand accordingly. And all this was done with the hope that some open-ended retainer would finance the entire public relations strategy.

 

But today, hope is for dopes. That's because accountability is the calling card today in developing contemporary, scientific public relations strategies that impact real business objectives for clients. It's been a sea change, and a welcomed one, considering how far our industry has come and the tools now available in transforming public relations into a legitimate means of building real bottom line value....

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Accountability is greatest change in public relations strategies...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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5 Powerful Content Distribution Tools To Reach A Massive Audience

5 Powerful Content Distribution Tools To Reach A Massive Audience | Public Relations & Social Media Insight | Scoop.it

There is a huge amount of content competing for attention; how will you cut through the noise?

 

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

 

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

 

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....

Jeff Domansky's insight:

Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.

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20 Email Landing Page Examples That Convince Users to Act

20 Email Landing Page Examples That Convince Users to Act | Public Relations & Social Media Insight | Scoop.it

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

 

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium.

 

An  email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

 

Let’s take a look at how 20 pros create successful ones....

Jeff Domansky's insight:

What makes a great email landing page? Learn from these 20 examples from marketing pros. What did they do well, and what could be A/B tested?

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3 ways Google Docs and Google Sheets can make you a better writer - without bullshit

3 ways Google Docs and Google Sheets can make you a better writer - without bullshit | Public Relations & Social Media Insight | Scoop.it

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard.

 

If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools.

 

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother with Google?

 

Here’s why: the more collaborative the task, the better Google’s tools are. They key is that you can all work on a piece of content at the same time. Here are three great examples:...

Jeff Domansky's insight:

Here's how Google docs can make you a better writer and four good examples.

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486 reasons to vote, visualized by American graphic designers

486 reasons to vote, visualized by American graphic designers | Public Relations & Social Media Insight | Scoop.it
For many Americans, elections are spectator sports. Despite the huge numbers who tuned in to this week’s presidential debate between Hillary Clinton and Donald Trump, historical data suggests that on Nov. 8, more than 40% of eligible voters will skip the polling stations and just watch the dramatic results unfold on TV.


To address America’s consistently dismal voter turn out, the American Institute of Graphic Arts (AIGA) launched a poster campaign intended to wield “the power of design to motivate the American public to register and turn out to vote.” It asked its 10,000 professional and student members to create nonpartisan posters persuading readers to vote, that would be free for anyone to print and distribute....

Jeff Domansky's insight:

The American Institute of Graphic Arts (AIGA) launches a creative campaign to try and get out the vote using posters targeted at a wide range of audiences.

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Yep, Disney is in talks with bankers about possible Twitter acquisition

Yep, Disney is in talks with bankers about possible Twitter acquisition | Public Relations & Social Media Insight | Scoop.it

Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us.

 

While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. Twitter stock is currently trending upward on the news, and Disney’s downward. At the end of last week, Twitter’s market cap was below $13 billion on Thursday, before rumors of a possible Salesforce acquisition broke. Twitter’s market cap is now almost $20 billion, suggesting that investors believe it could optimistically fetch that price.

 

Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney....

Jeff Domansky's insight:

Disney is working with bankers now to determine whether the deal makes sense. A good or bad thing?

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