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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

 

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.


The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....

Jeff Domansky's insight:

Agile companies seem to "get" social media and the power of business blogging...

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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Public Relations & Social Media Insight | Scoop.it

Interruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy.


In fact successful companies’ online marketing practices are now entirely customer-centric, focused on presenting content that is interesting and informative and appropriately timed rather than sales-oriented material foisted on customers. Here’s a look at six companies with the best content strategies of 2014 and what you can learn from them....

Jeff Domansky's insight:

See how content marketing can be done right in these six content marketing case studies.

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser

Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser | Public Relations & Social Media Insight | Scoop.it

...With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.


And then Sky News went rummaging through the luggage of the dead passengers on live television.


In the report from Sky News’ Colin Brazier, viewers can practically hear the internal ethics debate as he says, “I probably shouldn’t be doing this” before doing the very thing he knows he shouldn’t be doing....

Jeff Domansky's insight:

Unbelievable breach of ethics and decency.

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Forbes: No silver bullets | BuzzMachine

Forbes: No silver bullets | BuzzMachine | Public Relations & Social Media Insight | Scoop.it

I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.


The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.


Media executives are looking for quick fixes still....

Jeff Domansky's insight:

Jeff Jarvis reflect on Forbes magazine's effort to move to a digital model and the future of other traditional media trying to evolve as well.

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How Big Data Is Driving Measurable Marketing ROI | Broadsuite

How Big Data Is Driving Measurable Marketing ROI | Broadsuite | Public Relations & Social Media Insight | Scoop.it

Exploring how Big Data is being used to build community, employee and customer retention and ultimately revenue for companies large and small.


...Outside of the large enterprise, the application of big data has been somewhat stifled; at least in the most obvious sense of using Big Data as mentioned above. This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions.


However, to some extent the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI; the development of community, the continued investment in keeping employees and customers satisfied, and of course the most sought after ROI metric, which is the revenue generated from your efforts....

Jeff Domansky's insight:

Big data can mean better decisions leading to better results. We hope. ;-)

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Remove Abstraction: How to Build Something that People Can't Ignore | Clarity

Remove Abstraction: How to Build Something that People Can't Ignore | Clarity | Public Relations & Social Media Insight | Scoop.it

When Dropbox’s waiting list for beta users sat idling at around 5,000, CEO Drew Houston compiled a three minute product demo video (as a Minimum Viable Product) to show potential customers how it would work in real time. At this stage, Dropbox didn’t have a lot of options left on the table to convince investors and beta users alike that file synchronization was a problem that needed to be solved – and that Dropbox was the solution to do so.


Though their customers couldn’t physically interact with the product, the in-depth walkthrough (combined with a healthy dose of geek humor) transformed an abstract idea of how a file syncing solution might work into a product that people could envision using IRL...

Jeff Domansky's insight:

Learn an invaluable launch lesson from Dropbox. Recommended reading 8/10

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5 Reasons to Invest in Interactive Content

5 Reasons to Invest in Interactive Content | Public Relations & Social Media Insight | Scoop.it

...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization.


As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future.


The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....

Jeff Domansky's insight:

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Public Relations & Social Media Insight | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.


Here are just seven of the many helpful online tools out there that help writers to improve their final versions....

Jeff Domansky's insight:

Valuable tools for bloggers and writers.

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Tony Adams's curator insight, July 21, 10:07 PM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Public Relations & Social Media Insight | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.

Jeff Domansky's insight:

Lots of ideas for better curation and content marketing in this useful resource.

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Annemarie Nier's curator insight, July 21, 1:30 AM

Over 50 tools to manage and share content relevant for you and/or your audience. Maybe you'll find something useful!

Jodi Dichter Kaplan's curator insight, July 21, 8:02 AM

Using the best tools gets the job done well and done sooner.  We, #PeakReputation use the best tools combined with the best minds to offer up the best results in online reputation marketing. Contact us today for a free strategy session.

Merideth Harrington's curator insight, Today, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

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The 6 Elements of a Powerful Blog Post | QuickSprout

The 6 Elements of a Powerful Blog Post | QuickSprout | Public Relations & Social Media Insight | Scoop.it

You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?


Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that, right? There is. From your unique voice to the design of your blog or even the words you use within your post – many factors affect how well your blog post will do.


In order to show you how to create a powerful blog post, I’ve created an infographic that outlines what you need to do....

Jeff Domansky's insight:

Neil Patel shares six useful blogging tips.

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LinkedIn Company Pages You Should Copy

LinkedIn Company Pages You Should Copy | Public Relations & Social Media Insight | Scoop.it

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.


What does your LinkedIn company page look like? A great LinkedIn company page does three things: it knows its audience, it serves an important function for them, and it accurately reflects the organization's brand.


Check out these examples of amazing LinkedIn pages and feel inspired....

Jeff Domansky's insight:

Valuable lessons and good content marketing tips.

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10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014

10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014 | Public Relations & Social Media Insight | Scoop.it

This infographic from Mainstreethost highlights 10 surprising social media marketing stats that every marketer should know about.


Some key stats are:

- On Twitter, your biggest advocates have fewer than 500 followers.

- 10 to 11 PM is the best time for retweets.

- Engagement rate on Facebook is higher on Friday.

- Photo posts get the most likes and comments on Facebook pages.

- Pinterest, Twitter and Facebook are the kings of referral traffic.

- Tuesday is the best day for sharing Technology related Pins on Pinterest.


There's more in the full visual. Take a look.

Jeff Domansky's insight:

A list of 10 essential stats in an infographic, you should keep in mind when using social media to market your business.

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Why Social Signals Should be Your New BFF - Brandpoint.com

Why Social Signals Should be Your New BFF - Brandpoint.com | Public Relations & Social Media Insight | Scoop.it

So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal.


Why social signals are important, and why should they be your new BFF


Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community.


Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....

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Jeff Domansky's curator insight, July 19, 2:50 PM

Good look at the value of social signals.

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Public Relations & Social Media Insight | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Jeff Domansky's insight:

Dust off the crystal ball and look at the Internet the future.

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Miriam Fischer's curator insight, July 20, 1:41 PM

ideen...

Eclientel's curator insight, July 21, 2:18 AM

ajouter votre point de vue ...

Elizabeth Alfaro's curator insight, July 21, 7:06 AM

Muchas personas dicen que el Perú está floreciendo y lo veo reflejado en como el mercado mundial está entrando al nuestro. Pero, si hablamos de tecnología, todavía estamos en un 3er mundo y es eso en lo que deberíamos enfocarnos a desarrollar. 

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Public Relations & Social Media Insight | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...

Jeff Domansky's insight:

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot | Public Relations & Social Media Insight | Scoop.it

Ever sinceTwitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.


Though images themselves can help boost your presence, some are better than others. It's not just enough to slap any ol' image onto a tweet -- you need to choose the right image. 


But what does right really mean? Let's dig into it. Keep on reading to learn some essential do's and don'ts for using images on Twitter....

Jeff Domansky's insight:

Really practical tips you can put to use easily.

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Jeff Domansky's curator insight, Today, 10:14 AM

Really useful Twitter image tips.

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20 Landing Pages Torn Apart by 3 leading SEO experts

20 Landing Pages Torn Apart by 3 leading SEO experts | Public Relations & Social Media Insight | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights.


We’ve distilled Rand, Oli and Peep’s advice so you can see how your landing pages fare in comparison. Before you submit your page for participation in the next episode, make sure you’re not making any of these all-too-common conversion rate mistakes…


5 Common Mistakes That Will Get You Disqualified


Though many of the contestants’ pages showed great potential, each was guilty of common LPO mistakes. As the judges made their way through the landing pages, they saw many amateur mistakes that they’d seen many times before....

Jeff Domansky's insight:

Really valuable insight from these critiques of 20 landing pages. Recommended reading if you're looking for better results from your website landing page.

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Public Relations & Social Media Insight | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...

Jeff Domansky's insight:

Several case studies and lessons on using Pinterest for B2B.

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Therese Torris's curator insight, Today, 6:53 AM

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

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REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook

REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook | Public Relations & Social Media Insight | Scoop.it

Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.


Shareaholic reported that Facebook was the only one of the eight social networks it analyzed to drive a greater share of traffic at the end of the second quarter than it did at the end of the previous quarter, and year-over-year, only Facebook, Pinterest and StumbleUpon saw gains, yet the eight social networks as a whole saw their share of traffic driven to sites double over the 12-month period, to 31.07 percent from 15.55 percent....

Jeff Domansky's insight:

While Facebook's numbers are impressive, the REAL results that matter are conversions. Those are the numbers that would really count.

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Which Ad Agencies Have The Biggest Social Media Footprints?

Which Ad Agencies Have The Biggest Social Media Footprints? | Public Relations & Social Media Insight | Scoop.it

Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score.


So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....

Jeff Domansky's insight:

This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Public Relations & Social Media Insight | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Jeff Domansky's insight:

This email archive is categorized by types of emails and is a useful resource for marketers. Shared by Robin Good and recommended reading. 9/10

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Michael Gleyzerov's curator insight, July 21, 12:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 12:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

ManufacturingStories's curator insight, Today, 2:05 PM

add your insight...


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7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | Public Relations & Social Media Insight | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.


The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....

Jeff Domansky's insight:

Pinterest can be an effective way to spread your marketing reach. Here are 7 tips for utilizing the visual social platform!

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Annemarie Nier's curator insight, July 21, 1:31 AM

Pins from Pinterest you can pin on Pinterest about Pinterest-marketing!

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Microsoft to employees: ‘We plan to right-size our manufacturing operations’

Microsoft to employees: ‘We plan to right-size our manufacturing operations’ | Public Relations & Social Media Insight | Scoop.it

Microsoft already had a public relations crisis on its hands with Thursday's news that it was laying off 18,000 employees. That's 14 percent of its workforce, and the biggest batch of job cuts in the company's nearly 40-year history.


How it's communicating those layoffs to employees doesn't seem to be helping matters. Microsoft published the email from Stephen Elop, head of Microsoft's devices unit, to about 12,500 laid-off employees. The lion's share of the employees who are losing jobs come from his department.


The memo begins, "Hello there," ends with "Regards," and is loaded with business jargon. Terms such as "financial envelope," "business continuity," and "right-size our manufacturing operations" are peppered throughout. Worse, it barely makes clear that its recipients have been discharged. It's mostly about the company's new strategy to make and sell Windows phones, which wouldn't seem a primary concern for people who no longer work for Microsoft....

Jeff Domansky's insight:

Microsoft fumbles its layoff announcements terribly. For a billion dollar company, they couldn't have made a more amateur effort.

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8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com

8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com | Public Relations & Social Media Insight | Scoop.it

There are now countless resources on the importance of content marketing for your business. Content marketing has proven to be very useful for companies like Buffer, Hubspot and KISSmetrics.


Each of these companies are educating and informing their prospective audience and customers on topics they will find useful. Content marketing always pays off if you do it right. While the most common advice does apply to most people, I thought it would be interesting to gather expert advice on how your business can approach content marketing....

Jeff Domansky's insight:

Just the basics to help you get a better Bing from your content marketing.

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50 Instagram Marketing Ideas |Trend Hunter

50 Instagram Marketing Ideas |Trend Hunter | Public Relations & Social Media Insight | Scoop.it

Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text. 


Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.


There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....

Jeff Domansky's insight:

Useful social marketing ideas for Instagram.

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Comunicologos.com's curator insight, July 20, 8:44 AM

Instagram Marketing

Angelina's curator insight, Today, 8:52 AM

This article further supports Jason Park's article that creative and eye catching photos and videos can attract consumers' attention in Instagram. Therefore attracting more potential customers for brands. Content sharing on social media is more oriented towards strong visuals over texts and given that people's attention span is short, Instagram is the best platform to grab consumers attention. The advancement in technology has promoted the rise in more user friendly video-agram and photo editing apps to increase the usefulness of Instagram #marketingtrends

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Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood

Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood | Public Relations & Social Media Insight | Scoop.it
Local is the new global. Social Media Marketing expert Andrea Vahl shares tips on using the global network that is social media to get found locally!
Jeff Domansky's insight:

Simple, useful basic tips. Good starting place.

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Jeff Domansky's curator insight, July 19, 2:34 PM

Nice 'n easy local marketing tips.