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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

 

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.


The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....

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Agile companies seem to "get" social media and the power of business blogging...

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3 ways Google Docs and Google Sheets can make you a better writer - without bullshit

3 ways Google Docs and Google Sheets can make you a better writer - without bullshit | Public Relations & Social Media Insight | Scoop.it
Most of you work in organizations where Microsoft Word and Microsoft Excel are standard.If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools.Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother with Google?Here’s why: the more collaborative the task, the better Google’s tools are. They key is that you can all work on a piece of content at the same time. Here are three great examples:...
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Here's how Google docs can make you a better writer and four good examples.
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486 reasons to vote, visualized by American graphic designers

486 reasons to vote, visualized by American graphic designers | Public Relations & Social Media Insight | Scoop.it
For many Americans, elections are spectator sports. Despite the huge numbers who tuned in to this week’s presidential debate between Hillary Clinton and Donald Trump, historical data suggests that on Nov. 8, more than 40% of eligible voters will skip the polling stations and just watch the dramatic results unfold on TV.


To address America’s consistently dismal voter turn out, the American Institute of Graphic Arts (AIGA) launched a poster campaign intended to wield “the power of design to motivate the American public to register and turn out to vote.” It asked its 10,000 professional and student members to create nonpartisan posters persuading readers to vote, that would be free for anyone to print and distribute....

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The American Institute of Graphic Arts (AIGA) launches a creative campaign to try and get out the vote using posters targeted at a wide range of audiences.

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Yep, Disney is in talks with bankers about possible Twitter acquisition

Yep, Disney is in talks with bankers about possible Twitter acquisition | Public Relations & Social Media Insight | Scoop.it

Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us.

 

While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. Twitter stock is currently trending upward on the news, and Disney’s downward. At the end of last week, Twitter’s market cap was below $13 billion on Thursday, before rumors of a possible Salesforce acquisition broke. Twitter’s market cap is now almost $20 billion, suggesting that investors believe it could optimistically fetch that price.

 

Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney....

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Disney is working with bankers now to determine whether the deal makes sense. A good or bad thing?

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This major content marketing benefit is worth the wait

This major content marketing benefit is worth the wait | Public Relations & Social Media Insight | Scoop.it

If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.

Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.

Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.

The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....

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Here's a good look at the benefits of content marketing.

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The meaning of red around the world

The meaning of red around the world | Public Relations & Social Media Insight | Scoop.it

It’s the color of power and strength. As well as love and Disney romance. But the meaning of red goes way beyond fast cars and heart-shaped chocolate boxes. Through evolution, and thousands of years of human civilization, red has been used to tell stories, stir emotion and to get us to spend more money. Learn what the color means to different cultures around the world, and find out how to best use it for your business in our exploration of the color red.

In the beginning, there was red
Evolutionarily, red is a signal of heightened emotions, both good and bad. Think of our how our cheeks flush with anger when we’re upset, or how they blush when our crush pays us a compliment. In nature, the vibrant patterns of poison dart frogs help warn predators to stay away. And in reverse fashion it also attracts animals by serving as a signal of ripened fruit. Either way, the color red developed in nature in order to stand out.

Jeff Domansky's insight:

Red. It's the color of emotion and it can add emotion to your designs.

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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Public Relations & Social Media Insight | Scoop.it

Some content pieces had what it took to become viral way before the internet era. We called that phenomenon “word of mouth” and it helped products and ideas to spread around with the speed of light.

 

In today’s world, with so many communication means available, it should be easy enough for anyone to create a viral piece and unleash it into the world. Unfortunately, not everything online goes viral. Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?...


Via massimo facchinetti
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