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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Public Relations & Social Media Insight | Scoop.it

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....

Jeff Domansky's insight:

Valuable perspective for issues management, public affairs, marketing pros...

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Steve Miller's curator insight, March 11, 2013 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.

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Democratic Convention Night 4: Analysis

Democratic Convention Night 4: Analysis | Public Relations & Social Media Insight | Scoop.it
The Times reporters Nick Confessore, Maggie Haberman, Adam Nagourney and Alan Rappeport provided real-time analysis of the final night of the Democratic National Convention, featuring Chelsea andHillary Clinton. Check out the highlights.
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Interesting NYT analysis of final DNC night via Twitter.
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Trump That: Social Media Lessons from the US Presidential Campaigns

Trump That: Social Media Lessons from the US Presidential Campaigns | Public Relations & Social Media Insight | Scoop.it

Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters.


And it’s working.Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via these platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.


After rising to the top of the political social sphere, it’s safe to say Trump and Clinton can teach us a few things about using social media to boost our own personal branding.


Here are five social media takeaways from Clinton and Trump’s social media campaigning....

Jeff Domansky's insight:

It's social grudge match.

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NYT's Digital Ad Revenues Drop

NYT's Digital Ad Revenues Drop | Public Relations & Social Media Insight | Scoop.it

Digital advertising, once touted as the savior of newspaper publishing, is proving to be yet another drag for many companies’ bottom lines.


The New York Times Co. announced that its digital ad revenues slipped again in the second quarter of the year, marking two consecutive quarters of year-over-year declines.


NYTCO reported that total digital ad revenues sank 6.8% to $45 million in the second quarter, which president and CEO Mark Thompson attributed to a drop in traditional Web display advertising, canceling out growth in newer digital ad categories including mobile and video.


The digital decline compounded print losses, down 14.1%, for a total ad revenue decline of 11.7%, to $131.2 million.


The ad declines were partially offset by continued growth in circulation revenues, due mainly to the success of NYTCO’s digital subscription strategy, with total circ revenues up 3% to $219.5 million....

Jeff Domansky's insight:

NYT's digital ad revenues dropped for the second quarter in a row . What's ahead?

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Four Quick Instagram Video Tips For Publishers

Four Quick Instagram Video Tips For Publishers | Public Relations & Social Media Insight | Scoop.it

However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise.


It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place.


There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea.


We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....

Jeff Domansky's insight:

Five crucial elements of success for video on Instagram, from using captions to tell a story, to watermarking your clips.

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GwynethJones's curator insight, July 28, 11:31 AM

LOVE me some Tips!

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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | Public Relations & Social Media Insight | Scoop.it

You know what's really difficult?Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab yourfavorite copywriter and ask them.


It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.


That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.


So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. (Note: We've updated this post to include some suggestions from the comment section.)...

Jeff Domansky's insight:

Uncover some of the best brand slogans of all time with an explanation of what makes them great.

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3 myths about creating content for mobile users

3 myths about creating content for mobile users | Public Relations & Social Media Insight | Scoop.it

Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices).


EThat's why you must create consistent experiences across an array of devices.


"The latest data shows that we are now well past the tipping point," says Smart Insights, as "mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 percent)."


This is about more than simply making your site responsive to mobile devices. It means thinking about how the vertical screen changes the way we write and structure content.


Below we debunk three myths that can trip up content marketers writing for mobile:...

Jeff Domansky's insight:

Mobile myth-busting for better marketing results.

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Quick Recipe For a Killer WordPress Blog

Quick Recipe For a Killer WordPress Blog | Public Relations & Social Media Insight | Scoop.it

The Internet is no place for sissies. Competition is fierce and you need to be seriously committed to making a killer blog if you want yours even to be seen by anyone searching for what you offer.


This post is for those who are serious about creating a site that rocks, and if you follow the tips here, it’s likely you will desecrate your competition who are too lazy to do what it takes to get down ‘n dirty.


Here’s the quick recipe for creating a killer WordPress blog, and I’ll go into the details further along:...

Jeff Domansky's insight:

Practical blogging tips from Dvora Goldstein.

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The world’s best-selling Scotch whisky brands

The world’s best-selling Scotch whisky brands | Public Relations & Social Media Insight | Scoop.it

Over the past three years, Scotch whisky has struggled to regain growth, hit by softness in key markets, notably China, Russia and Latin America.

However, the Scotch Whisky Association (SWA) recently confirmed that the sector’s export declined slowed to -2.4% in 2015, compared to -7% in 2014, indicating positive growth prospects for the year ahead.

Growth is skewed towards single malts as the blended category declined in terms of both value and volume.

This dynamic is reflected our list of the top 10 best-selling Scotch whisky brands – all unsurprisingly blends and many still struggling to claw back growth....

Jeff Domansky's insight:

Celebrating #NationalScotchDay

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Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive

Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive | Public Relations & Social Media Insight | Scoop.it

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights, as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).”

Today, 80% of internet users own a smartphone and consumers are “multiscreening” (browsing on both mobile and desktop devices), meaning it’s more important than ever to create consistent experiences across devices. This is about more than simply making your site mobile responsive. It means thinking about how the vertical screen changes the way we write and structure content.

Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size....

Jeff Domansky's insight:

These three mobile myths are important to consider when developing blogs, content marketing and marketing material. Valuable insight. 9/10

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Media Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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