Public Relations & Social Media Insight
327.4K views | +117 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Public Relations & Social Media Insight | Scoop.it

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....

Jeff Domansky's insight:

Valuable perspective for issues management, public affairs, marketing pros...

more...
Steve Miller's curator insight, March 11, 2013 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Amazon Prime Day Meant More Than Sales

Amazon Prime Day Meant More Than Sales | Public Relations & Social Media Insight | Scoop.it

In total, 2016 Prime Day was the biggest U.S. sales day ever, surpassing Cyber Monday 2015 by 19%, according to Slice Intelligence, which measures all digital commerce activity and customer loyalty. Slice also found that, on Prime Day, Amazon held 74% of the market share of all U.S. consumer ecommerce.

Sales totals aside, here are some significant takeaways from Prime Day pertaining to Amazon’s customer relationships:

  • By offering exclusive deals to members, Amazon continued to showcase the value and advantages of Amazon Prime. Membership continues to grow, from an estimated 75 million at the end of 2015 to 85 million now — with projections that it will reach 110 million by the end of 2016.
  • The deepest discounts seemed to be for Amazon devices such as the Tap, Echo and Kindle Fire. Despite the low cost, the premium devices align consumers even more closely with Amazon and make it easier for them to shop and order – thereby facilitating future purchases with the online retailer.
  • Prime Day also stimulated customer engagement through the Amazon app. Survey Monkey, which tracks mobile app usage, reported 12 million mobile users on Prime Day, a 50% increase from the 8 million users on an average day. Usage for the week went up 35% in all. Research further showed that 50% of Walmart app users also use the Amazon app — however, very few Amazon app users also use Walmart’s app, demonstrating Amazon’s dominance in the category.
  • The opportunity to reach new customers outweighed the negative experiences of others. Some glitches were reported, such as problems with checkouts early in the day and complaints on social media that sale prices applied to a limited number of products. But the record number of new subscribers far surpassed the number of shoppers who were dissatisfied with the event. Ultimately, Amazon may view that as a worthwhile trade-off, banking on the recurring revenue from new customers who will spend more time on Prime and increase their lifetime value....
Jeff Domansky's insight:

Good insight into Amazon's e-commerce strategies, dominance and impact on the industry.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brands Born Online, Reshaping the Retail Landscape

Brands Born Online, Reshaping the Retail Landscape | Public Relations & Social Media Insight | Scoop.it

The world might be a mess, but look on the bright side: Men’s shaving products are much better than they used to be.

Thanks to several online shaving start-ups, razors, creams, gels and other paraphernalia are now cheaper, of higher quality and more convenient to purchase than ever before. Last week one of the upstarts, Dollar Shave Club, was acquired by the consumer products giant Unilever for $1 billion. For shaving behemoths like Gillette, it is the first skirmish in the coming guerrilla war for men’s faces, not to mention other parts. (Dollar Shave also makes bathroom wipes for men.)

This column usually focuses on the technology industry, an area that sounds far removed from shaving. But the Dollar Shave acquisition signals something bigger than a mere improvement in shaving — it also underscores a consumer products revolution that would not have been possible without technology.

Hilarious online ads passed along social networks allowed Dollar Shave to create instant customer recognition — in other words, a brand — far more quickly, and for far less money, than a shaving company could have managed a decade ago. Online distribution allowed it to get products into consumers’ hands without a costly retail presence. In fact, by cutting out on retail, and shipping products to people’s homes on a subscription basis, the company made buying shaving products more convenient than going to a store....

Jeff Domansky's insight:

NY Times columnist Farhad Manjoo looks at the power of online brands and how they are impacting traditional retail channels.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Do Men Use Facebook Differently Than Women?

Do Men Use Facebook Differently Than Women? | Public Relations & Social Media Insight | Scoop.it

Facebook is all about connecting with others. Your connections are called “friends” whether you actually know them in real life or not. Men and women both friend others on the network, but they’re very different in how they do it.


Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It’s actually more common to hear some say, “Message me on Facebook,” than it is to hear them say, “call me” or “email me”. Social networks have become our online homes where we interact and communicate with friends and family, as well as with businesses that we patronize.


It’s a social world out there, but there are some striking differences between how different people use those social networks, particularly when comparing the different ways that men and women use Facebook...

Jeff Domansky's insight:

Vive la difference but use it to your advantage in content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Part 1: Who’s Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

Part 1: Who’s Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016 | Public Relations & Social Media Insight | Scoop.it

The rate of eCommerce growth as steadily outpaced total retail growth by a multiple of three to four times, Amazon.com’s growth has outpaced eCommerce by one to two times, giving it a dominant lead in many of the world’s most mature eCommerce markets. According to Forrester, Amazon drove 60% of total US online sales growth in 2015, capturing $23 billion more in U.S. eCommerce sales in 2015 than the previous year (up from $77 billion in 2014 to $100 billion). 


Alex McCord of Compass Marketing, an agency which works with some of the world’s largest CPG brands: “We’re now seeing the advent of what I’ll call e-commerce native companies: companies that come onto Amazon and other e-retailers and who are able to gain traction through getting a ton of recent reviews. They know how to work the Amazon algorithm and then launch products that, from the perspective of a brand in the brick-and-mortar world, have as low as zero market share. But in the world of unbranded search on Amazon and other retailers, they’re enormous players.”


So who is winning on Amazon?


Profitero analyzed our Amazon FastMovers reports between January-May 2016 to rank the best-selling products at Amazon in several key categories. We then identified the number of products that featured in the top 100 best sellers by brand to determine best-selling brands by category....

Jeff Domansky's insight:

Fascinating e-commerce research and insight. Product marketers take note.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Media Insight | Scoop.it

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.


And it's a jackpot for people who love browsing gorgeous design work.


To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. 


Whether you're a designer looking for inspiration, or you simply harbor an appreciation for art and design, you'll want to check out (and follow) these accounts. ...

Jeff Domansky's insight:

Check out Lindsay Kolowich's carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Recommended reading. 9.5/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Make Your Speech Unforgettable Through Storytelling

Make Your Speech Unforgettable Through Storytelling | Public Relations & Social Media Insight | Scoop.it

You’re doing a presentation, so you should start with the facts you want to get across right? Wrong! A good public speaker takes their audience on a journey, leaving them feeling inspired, motivated and completely on board with your message.


But structuring your speech to get your ideas across and keep your audience engaged all the way through to the end can be tricky.  Experienced public speakers tell stories to get their point across.  They do this because humans are hardwired for stories. They love heroes, journeys, suspense, surprises, layers and happy endings.


Why Is Storytelling Important?


Before we talk about the basic building blocks of a story, let’s take a step back and briefly talk about why storytelling is so powerful.


Humans have an instinctive predilection for stories. Think about it, Gurg the caveman hunts the big wooly mammoth and he returns to tell his story by painting pictures on the cave walls.


Today, Claire, comes back from a big night out at the bars and shares her story by posting gossip and photos on her Facebook wall.


We all tell stories. We tell stories of romantic love. We tell stories about the challenges we face. We tell stories that explain how we got that distinctive scar on our knee.


If you’re trying to inform, persuade, motivate, or entertain, you need to incorporate stories. That means every time you speak, you should think about how to enhance your message with stories....

Jeff Domansky's insight:

Storytelling makes for way better presentations.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates] | Public Relations & Social Media Insight | Scoop.it

And considering social media cover photos are likely something you'll want to update regularly to align with new campaigns, cover photo design can be an ongoing process -- not to mention how frequently social networks redesign their layouts, inevitably affecting cover photo sizes by cropping, warping, and mucking up your existing design. 

This is definitely not ideal for brands looking to put their best foot forward in social media. So what's a poor marketer to do when the only scalable option is to take graphic design into their own hands?

To make things easier on social media managers and non-designers doing design, we created an essential cheat sheet containing the most up-to-date social media cover photo dimensions -- something you can bookmark and reference when you're ready to create or re-create a cover photo for Facebook, Twitter, LinkedIn, YouTube, or Google+.

We also created free, downloadable PowerPoint templates that are already pre-sized for each channel's specific cover photo dimensions so you can easily customize them for your own business. Just add your creative, save it as an image file, and upload it to your social media business page....

Jeff Domansky's insight:

Really useful graphic dimensions cheat sheets for your blog and social marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What I Learned By Writing 500 LinkedIn Articles

What I Learned By Writing 500 LinkedIn Articles | Public Relations & Social Media Insight | Scoop.it

I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts.


Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email.


Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second.


This notion – win customers by selling less – is counter-intuitive. Let me explain….

Jeff Domansky's insight:

Bruce Karasoff share how using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and sell a distant second.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Fix Your Social Media Strategy by Taking It Back to Basics

Fix Your Social Media Strategy by Taking It Back to Basics | Public Relations & Social Media Insight | Scoop.it

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.


A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy. Some articles indicate that stories are an effectivemarketing and advertising tool. But what story will you tell? How will you integrate it with your traditional efforts?


Other articles advise using social media networks, such as Pinterest. But what will your brand post? Is your target audience even on Pinterest? Still more articles offer a glimpse into other brands’ social media strategies. But what worked for Comcast or Best Buy or Universal Studios probably will not work for a bank, tech startup, or retail company.


What marketers need is a process that leads to individual solutions. They must use fundamental marketing concepts and modify them for this new two-way, consumer-empowered medium of social media. Here’s a framework for doing that, adapted from my book Social Media Strategy....

Jeff Domansky's insight:

According to Harvard Business Review, here’s where to start in taking your social media back to basics.

more...
No comment yet.