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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Public Relations & Social Media Insight | Scoop.it

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....

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Valuable perspective for issues management, public affairs, marketing pros...

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Steve Miller's curator insight, March 11, 2013 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.

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The inevitable burst of the video bubble

The inevitable burst of the video bubble | Public Relations & Social Media Insight | Scoop.it

The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?

The Media Briefing’s flagship State of the Media Industry Report 2017 (coming soon) highlights the importance of video in media organisations going forward. Respondents placed video as the second highest investment target for 2017 behind data, and is also in the top five for revenue terms.

Is video a fad, distracting publishers from thinking long-term? Or is there genuinely the demand, and more importantly a sustainable future, for our current obsession with it?...

Jeff Domansky's insight:

Is video on the cusp of imploding? I don't think so but it will definitely evolve.

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Visualizing the Fortune 500 - Cool Infographics

Visualizing the Fortune 500 - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Visualizing the Fortune 500 is an experiment by the team at Fortune magazine. This is an interactive data visualization site that shows the location of each company's headquarters and the size of the circle represents the company's annual revenue.

People visit and revisit the Fortune 500 for lots of reasons, chief among them: job prospects, sales leads, corporate research and investor information. And bragging rights, of course. Below are two visualizations that allow you to explore the Fortune 500. On the map you'll find every one of the U.S. headquarters from the 2016 list, on the line chart below it, you'll see how each of the companies on the 2016 list has moved through the ranks for the past 20 years.

They also show an interactive visualization of how the companies have moved through the ranks over the last 20 year history of the Fortune 500....

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Very informative infographic depicting the Fortune 500.

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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Jeff Domansky's insight:

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use your smartphone or tablet to post images to social media?

 

Looking for mobile image apps to enhance your visuals?

 

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go....

Jeff Domansky's insight:

Useful mobile image apps.

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windowsklutz's comment, Today, 6:40 AM
Great
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Check List of 15 Social Media Tips to Kindle Audience Engagement

Check List of 15 Social Media Tips to Kindle Audience Engagement | Public Relations & Social Media Insight | Scoop.it

What Is Social Media Engagement? Why Is It Important For Your Business?

 

Engagement is the sum of likes, shares and comments that your message has received on social media. It is a fair assessment of the impact that your message has created on your social media audience.

 

For your business to succeed on social media, you have to attract and hold your target audience members on your social media pages, and engaging them is the first stop on the road to building a loyal social media following.

 

Here are 15 super-effective ways of engaging your social media audience....

Jeff Domansky's insight:

How to measure social media engagement.

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