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A Breakthrough In Measuring Cool | Forbes

A Breakthrough In Measuring Cool | Forbes | Public Relations & Social Media Insight | Scoop.it

How "cool" is your brand? Marketers may soon get the answers...

 

A Breakthrough In Measuring Cool Business leaders can now determine whether their brands are perceived as cool and how much emotional heat they have as a measure of future business success. Results from a recent study in the beer and spirits categories are described below to illustrate the new insights available from measuring cool.

 

Today there is too much noise, too much clutter and too many choices for customers to navigate in virtually every category. When a brand evokes the characteristics of cool, it stands out and drives consumption. For brand owners and innovators it has been increasingly difficult to differentiate on functional features and benefits to get ahead of competitive brands and private label.

 

The accumulated research on quantifying cool by Buyology has demonstrated:

- Cool is a key driver of brand favorability across a wide spectrum of product and service categories

- Cool is relevant and important to all age groups, although what is considered to be cool may vary by age.

- Cool brands have different characteristic patterns

- Cool is more reliably measured through non-conscious methods, where perception and intuition operate in our thinking...

Jeff Domansky's insight:

Valuable research for marketers...

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Social media, PR insight & thought leadership - from The PR Coach
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By data-mining a vast collection of novels, researchers have identified the six basic plots that all stories follow

By data-mining a vast collection of novels, researchers have identified the six basic plots that all stories follow | Public Relations & Social Media Insight | Scoop.it

The results make for interesting reading. Reagan and co say that their techniques all point to the existence of six basic emotional arcs that form the building blocks of more complex stories. They are also able to identify the stories that are the best examples of each arc.


The six basic emotional arcs are these:A steady, ongoing rise in emotional valence, as in a rags-to-riches story such as Alice’s Adventures Underground by Lewis Carroll. A steady ongoing fall in emotional valence, as in a tragedy such as Romeo and Juliet. A fall then a rise, such as the man-in-a-hole story, discussed by Vonnegut. A rise then a fall, such as the Greek myth of Icarus. Rise-fall-rise, such as Cinderella. Fall-rise-fall, such as Oedipus.


Finally, the team looks at the correlation between the emotional arc and the number of story downloads to see which types of arc are most popular. It turns out the most popular are stories that follow the Icarus and Oedipus arcs and stories that follow more complex arcs that use the basic building blocks in sequence. In particular, the team says the most popular are stories involving two sequential man-in-hole arcs and a Cinderella arc followed by a tragedy....

Jeff Domansky's insight:

Scientists at the Computational Story Laboratory have analyzed novels to identify the building blocks of all stories.

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Blog SEO: How to Search Engine Optimize Your Blog Content

Blog SEO: How to Search Engine Optimize Your Blog Content | Public Relations & Social Media Insight | Scoop.it

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

But it can be a pretty tricky tactic to master with Google's copious algorithm updates.

How do you know what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school"? How on earth can you keep it all straight?

We understand confusion is a common issue facing inbound marketers -- and we want to help. In this post, we'll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind....

Jeff Domansky's insight:

Great SEO tips from Lindsay Kolowich at HubSpot.

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Amazon is conducting new drone-delivery tests in the UK and wants US to know about it

Amazon is conducting new drone-delivery tests in the UK and wants US to know about it | Public Relations & Social Media Insight | Scoop.it

"The U.K. is a leader in enabling drone innovation," Amazon crowed.


Amazon has said it would pioneer package delivery by drone overseas if the U.S. continues to block its methods stateside. Now it’s taking another step down that path.


The online retail giant announced Monday evening that it had reached an agreement with the U.K. government to expand the types of drone tests it is conducting in the region. The new arrangement will allow Amazon to test drone flights that extend beyond the line of sight of the pilot in suburban or rural areas — a necessary ingredient in the aerial delivery of packages that the U.S.’s Federal Aviation Administration currently doesn’t allow....

Jeff Domansky's insight:

Amazon is always innovating.

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How Twitter, Facebook Live and Genius Transformed Convention Coverage - MediaShift

How Twitter, Facebook Live and Genius Transformed Convention Coverage - MediaShift | Public Relations & Social Media Insight | Scoop.it

During the 2012 election, the Washington Post’s political editor Rebecca Sinderbrand sent out only a handful of tweets each day. This year, however, the paper has an entire social media team, sending out about five tweets per hour, not including a separate account dedicated solely to politics.


"We can’t do our jobs without having access — in particular to Twitter — but other platforms as well,” she said. “That really started to happen in 2012.”


At the Republican National Convention, the Post’s social media team used Twitter, as well as Snapchat, Facebook and Facebook Live.This cycle is all about storytelling on multiple platforms and connecting those platforms. Take, for instance, a Facebook Live video Sinderbrand did with Robert Costa, the national political reporter with the Washington Post. The video appeared on Facebook, but was also tweeted along with tags to their respective Facebook pages....

Jeff Domansky's insight:

How social media is changing journalism and especially live convention coverage.

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15 Oh-So-Sweet Examples of Chocolate Packaging Designs

15 Oh-So-Sweet Examples of Chocolate Packaging Designs | Public Relations & Social Media Insight | Scoop.it

Design agencies have developed a major sweet tooth for packaging.


The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops.  


Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious. Check them all out below....

Jeff Domansky's insight:

Check out these sweet examples of packaging design.

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10 Tips to Help You Build Web Pages that Rank Highly and Look Great

10 Tips to Help You Build Web Pages that Rank Highly and Look Great | Public Relations & Social Media Insight | Scoop.it

The field of search engine optimization continues to evolve at an alarming pace; SEO techniques that defined last decade are now considered outdated. You position in search engine results pages have a major role in determining how popular your business will be.


Only when your website has visitors would you be able to increase revenues and sales and hence derive a high return on your marketing investment.


Fortunately, there are many effective tactics that can help you to preserve search friendliness as well as increase website and brand visibility. Being at the top of results pages will bring more users to your site, to learn more about your products, services or other information your site offers.


Web design concepts are important to ensure our site looks good once visitors land in your pages. They determine how fast and how easy it will be for users to find what they need once they are there. By employing SEO-friendly web design, you can get the best of both worlds.


The following are ten tips to show you how to build web pages that rank highly...

Jeff Domansky's insight:

Ten easy to implement SEO tips.

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3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Pinterest to generate revenue?


Have you considered using affiliate links on Pinterest?


Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.


In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing....

Jeff Domansky's insight:

Discover how to prepare for and use affiliate links in your Pinterest marketing.

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influencer marketing and ROI | Marketing Tom Fishburne

influencer marketing and ROI | Marketing Tom Fishburne | Public Relations & Social Media Insight | Scoop.it

Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.

 

A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience.

 

Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.

 

Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

Jeff Domansky's insight:

Where's the ROI in influencer marketing wonders Tom Fishburne? A must-read for marketers. 9/10

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rodrick rajive lal's curator insight, July 26, 1:15 AM
Influencer marketing is in!
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Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Our 10 Most Successful Tweets and the Psychology Behind Why They Worked | Public Relations & Social Media Insight | Scoop.it

To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success.


First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy.


After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied.


Here are the top 10 Buffer tweets and the elements that made them great:...

Jeff Domansky's insight:

In this post Buffer tries to unravel one of social media's greatest mysteries: Figuring out the formula for Twitter's most successful tweets. Lots of lessons.

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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.


The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.


Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.


So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

Jeff Domansky's insight:

Two simple SEO techniques for better search engine optimization.

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