Public Relations ...
Follow
Find
187.1K views | +166 today
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

A Breakthrough In Measuring Cool | Forbes

A Breakthrough In Measuring Cool | Forbes | Public Relations & Social Media Insight | Scoop.it

How "cool" is your brand? Marketers may soon get the answers...

 

A Breakthrough In Measuring Cool Business leaders can now determine whether their brands are perceived as cool and how much emotional heat they have as a measure of future business success. Results from a recent study in the beer and spirits categories are described below to illustrate the new insights available from measuring cool.

 

Today there is too much noise, too much clutter and too many choices for customers to navigate in virtually every category. When a brand evokes the characteristics of cool, it stands out and drives consumption. For brand owners and innovators it has been increasingly difficult to differentiate on functional features and benefits to get ahead of competitive brands and private label.

 

The accumulated research on quantifying cool by Buyology has demonstrated:

- Cool is a key driver of brand favorability across a wide spectrum of product and service categories

- Cool is relevant and important to all age groups, although what is considered to be cool may vary by age.

- Cool brands have different characteristic patterns

- Cool is more reliably measured through non-conscious methods, where perception and intuition operate in our thinking...

Jeff Domansky's insight:

Valuable research for marketers...

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....
Jeff Domansky's insight:
Lacy Biggs says create value and readers will follow.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Productively Monitor Trends & Write Newsworthy Content

How To Productively Monitor Trends & Write Newsworthy Content | Public Relations & Social Media Insight | Scoop.it
Are you tired of blogging to yourself?Would you like to bring your blog to a new level?Here’s one of the most powerful ways to boost your blog traffic and leads…Monitor and cover trends!...
Jeff Domansky's insight:
Want to build your traffic and enhance social engagement? Ann Smarty blogs about writing news content that your readers want to read by monitoring for trends to write about.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | Public Relations & Social Media Insight | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.


But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....

Jeff Domansky's insight:

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

more...
Lori Wilk's curator insight, Today, 11:52 AM

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually. 

Scooped by Jeff Domansky
Scoop.it!

What Will Characterize The Mobile Ecosystem In 2015 ?

What Will Characterize The Mobile Ecosystem In 2015 ? | Public Relations & Social Media Insight | Scoop.it

Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that:

-  “Nearly 40% look at their phone within a mere five minutes of waking up.

-  Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”


Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....

Jeff Domansky's insight:

Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10

more...
dominique verpoorten's curator insight, Today, 10:40 AM

The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind.

Scooped by Jeff Domansky
Scoop.it!

Consumer Biases: The Blemishing Effect

Consumer Biases: The Blemishing Effect | Public Relations & Social Media Insight | Scoop.it

From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services?


Entrepreneurs, marketers and optimistic people in general tend to see (and to show others) the positive angle of things. That’s a great thing to keep your sanity. However, what if I told you that by presenting some negative information you could make things look more attractive?...

Jeff Domansky's insight:

Could "my product sucks" be your new marketing strategy for 2015?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Oh God, People (and #MTV) Are Still #Talking #About #Millennials

Oh God, People (and #MTV) Are Still #Talking #About #Millennials | Public Relations & Social Media Insight | Scoop.it

Above: some young people in a car, yesterday.


No wonder we're the most narcissistic, self-entitled generation ever: people just won't stop talking about #millennials.


Here's the latest new heap of s*** that pokes and prods at the hapless, buried-in-sane #GenY #millennials who are so diverse, yet so easy to speak for—a new study from perpetually hip MTV, now the Voice Of Two Generations, saying that #millennials love driving and cars and "see car ownership as a way to craft their unique adult identity," which was an actual sentence spoken by an actual sentient human being with actual free will who makes more actual money than any #millennial ever will.


"The study said 82 percent of #millennials find buying or leasing a new car 'exciting,'" in the same way they find paying for coffee with a Vine of a Macklemore concert exciting. It goes on. "The study found 87 percent of #millennials said they enjoyed customizing things to make them unique.


The study found 72 percent would rather give up texting for a week than surrender their cars. The study found 72 percent of #millennials enjoy the smell of their own farts. The study found 102 percent of #millennials think Edward Snowden is a slang word for a new type of ecstasy. The study found 369 percent of #millennials would rather give up the use of their testicles than give up the chance to use #hashtags to search for #CocaColaLife coupons on #Ello."...

Jeff Domansky's insight:

Phil Hill does a wonderful take out on marketing to Millennials. I wonder if Millennials order more take out food? #Justwondering? Recommended reading. 9.5/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What is OmniChannel?

What is OmniChannel? | Public Relations & Social Media Insight | Scoop.it

What is OmniChannel?

Jeff Domansky's insight:

In marketing and technology you often know that something is still new when you can’t find one unanimous way to spell it. Ecommerce, eCommerce, e-commerce – remember those days? We now find Omni-channel, omnichannel and omni channel across the web, each attached to prestigious brand and pundit thinking. Instead of arguing about the correct spelling, we just see it an indicator of something new and yet to be decided by the masses.


By no means is the concept under-noted or fledgling. And, as with most things that are new, there are still developing ideas.Omni comes from the word Omnis which can mean all or universal. This is in comparison to other categories out there, like “multichannel”, from the Latin word Multus, meaning multiple or many and from crosschannel, derived from the Latin word Crux, meaning to go across. The way that many are explaining omnichannel today is: ‘cross channel being done well’.


Examples are often that the mobile app should match the responsive design of the website which should thematically reflect the look and feel inside the store. We’d argue that doing cross channel well with the user in mind, is not worthy (nor useful) enough to  deserve a new category. Instead, we hold the belief that Omnichannel is something new and notable, even revolutionary, not just a marginal evolution of existing thinking....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why You're Failing at Mobile Marketing: Tips to Master mCommerce

Why You're Failing at Mobile Marketing: Tips to Master mCommerce | Public Relations & Social Media Insight | Scoop.it
Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...
Jeff Domansky's insight:
Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.
more...
Marco Favero's curator insight, January 23, 4:33 AM

aggiungi la tua intuizione ...

Debbie Miller's curator insight, January 23, 9:50 AM

Now's the time, to upgrade your mobile devices if you're still using 2 year old technology.  Link accounts so you create one post which automatically populates to many. 

Scooped by Jeff Domansky
Scoop.it!

The Rise of Podcasts as Business Education [Infographic]

The Rise of Podcasts as Business Education [Infographic] | Public Relations & Social Media Insight | Scoop.it
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

"Podcasts are a new form of continuing education, making it possible to 'audit a class' in any subject just by listening on the go," states the following Marketing Podcasts infographic.

And unlike in the early days of podcasting, today's podcasts are easier to download and listen to on smartphones and mobile devices.

For example, iTunes now has 250,000 podcasts, up from 200,000 in 2010, and Apple has more than one billion subscriptions to podcasts via its iTunes app.

Want to learn more about the benefits of podcasts and the technologies that have improved podcasting? Then check out the infographic:
Jeff Domansky's insight:

Podcasts enjoying popularity as portable education tool.

more...
Marco Favero's curator insight, January 23, 4:42 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | Public Relations & Social Media Insight | Scoop.it

On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years. It's some sage stuff, although there's nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their hearts. A truly glaring ommission.


#1: You admire a character for trying more than for their successes.


#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be v. different....

Jeff Domansky's insight:

Storytelling wisdom that will make you rethink your approach to stories no matter where or how you tell them.

more...
Marco Favero's curator insight, January 22, 11:35 AM

aggiungi la tua intuizione ...

Marlon Saville, CAP's curator insight, January 23, 2:50 PM

With a bit of creative application these 22 successful rules of storytelling can help one pitch a new product, business, process, or anything that requires the audeince to suspend belief and buy YOUR story.

 

With any writer there must be a passion for the topic, players, AND the story. 

 

When you define your story you will have a new resource to STRETCH by!

 

Scooped by Jeff Domansky
Scoop.it!

Inside Forbes: What Journalists Must Know -- and Can Do -- About New Upheavals in the Ad World

Inside Forbes: What Journalists Must Know -- and Can Do -- About New Upheavals in the Ad World | Public Relations & Social Media Insight | Scoop.it

"Half the money I spend on advertising is wasted. The problem is I'm not sure which half." ~ John Wanamaker, Philadelphia department store magnate


It would appear Wanamaker’s lament, repeated by many who came after him, will finally be a thing of the past. One of the grand promises of the Internet was to make advertising more efficient. To a large extent it has, but not like what’s to come for big brands. I learned that first hand last month when we didn’t meet a marketer’s unstated expectation that 100% of its display ads on Forbes.com would be in view for readers to see.


Until recently, that wasn’t a standard contractual obligation. Then, the marketer told us it had monitored in-view rates with new ad technology. The industry calls it 100% ad viewability, and compliance presents daunting challenges for every publisher.


For journalists asking why they should care, it’s simple: the news business is about to dramatically change — again.


That’s actually a good thing. Journalism must adapt  – and it has — as digital publishing and social media continue to democratize the creation, distribution and marketing of content....

Jeff Domansky's insight:

Lewis DVorkin ponders the impact of new upheavals in the ad industry and journalism  Good news and bad depending on how publishers respond.

more...
Marco Favero's curator insight, January 22, 11:34 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

50 Content Marketing Blogs to Read and Follow

50 Content Marketing Blogs to Read and Follow | Public Relations & Social Media Insight | Scoop.it

Content marketing is all the rage at the moment. Whether you're a small business manager, a large company CEO, or a freelance designer, content marketing is something you should be aware of and able to leverage. Getting it right can be tricky though, so you need to read up.


Fortunately, there are tons of great resources out there on this very topic. Here are fifty of our favorites....

Jeff Domansky's insight:

This is a masterful collection of content marketing blogs you should follow.

more...
John Norman's curator insight, January 22, 2:44 PM

50 sounds a lot of blog reading. However number you actually engage in the key point to remember is to find discussions that are relevant to you or your business and read the original contribution and all following contributions before adding anything. Make sure you focus on adding quality rather than quantity. I suggest you create a log to record your activities so you can follow up in week or so.

Helen Richards's curator insight, January 23, 2:12 AM

Thank you!

Scooped by Jeff Domansky
Scoop.it!

Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You

Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You | Public Relations & Social Media Insight | Scoop.it

Something cool happened when I was tweeting with my buddy Thomas Marzano.


Marzano added me to a list called “IFTTT Engaging Followers“.


But that’s not the cool part.


The cool part is I was added to the list automatically.


Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.


And he told me it’s super easy to do. So I did it and wrote this blog post on how!...

Jeff Domansky's insight:

Having trouble keeping up with the people who mention you on Twitter? No problem. This Twitter hack automatically adds everyone who mentions you to a list.

more...
Jan Vajda's curator insight, Today, 5:57 AM

Přidejte svůj pohled ...

Scooped by Jeff Domansky
Scoop.it!

20 little known websites everyone should know about

20 little known websites everyone should know about | Public Relations & Social Media Insight | Scoop.it
Camel Camel Camel - Shows you the price history of anything on Amazon and alerts you when the price drops. Fake Name Generator - Create a fake identity for yourself. Useful if you don't want to give your personal details to websites.
Jeff Domansky's insight:
Many more interesting sites in this cool social media list.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy

Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy | Public Relations & Social Media Insight | Scoop.it

This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?)


Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose....

Jeff Domansky's insight:

Here's a great list of social media tools to boost your Twitter use. Recommended reading for marketers. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Future of Things

The Future of Things | Public Relations & Social Media Insight | Scoop.it

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.


The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....

Jeff Domansky's insight:

Look out for the "collaborative economy."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How many words do you know? | Word Dynamo

How many words do you know? | Word Dynamo | Public Relations & Social Media Insight | Scoop.it
At Word Score, get an estimate of the total number of words you know. How many words do YOU know?Word Dynamo is more than just an educational tool. It's a great resource and fun for writers, bloggers and anyone who uses words for a living or just for fun.
Jeff Domansky's insight:
Here's a little word fun for your weekend.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why #H2H Broke Twitter

Why #H2H Broke Twitter | Public Relations & Social Media Insight | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!


The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...

Jeff Domansky's insight:

H2H is a concept worth considering by marketers. Learn more about this trend.

more...
Julie Rescourio's curator insight, Today, 4:09 AM

On l'oublie trop souvent !

Scooped by Jeff Domansky
Scoop.it!

Stay Ahead of the Game: 2015 Online Marketing Predictions By Experts

Stay Ahead of the Game: 2015 Online Marketing Predictions By Experts | Public Relations & Social Media Insight | Scoop.it
Some online marketing trends of the past year are a watershed to what can be expected in 2015.From storytelling to mobile social, here’s what the top marketers predict for this year:Mobile takes a greater importance in digital marketingMobile optimization was a buzzword in 2014. Marketers sought to reach out to the burgeoning use of mobile devices among consumers and this trend will gather more steam in 2015....
Jeff Domansky's insight:
Andrew Spence looks at online marketing trends of 2015.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Public Relations & Social Media Insight | Scoop.it

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.


For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.


In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Jeff Domansky's insight:

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

more...
Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Scooped by Jeff Domansky
Scoop.it!

The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]

The Ultimate Social Media Cheat Sheet [INFOGRAPHIC] | Public Relations & Social Media Insight | Scoop.it

Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or Facebook page can be a laboriously time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels — or those of your clients — stand out from the crowd....

Jeff Domansky's insight:

Quickly work out the sizes of all the images you need to make your channels stand out from the crowd.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

100 Content Marketers to Follow on Twitter in 2015

We at WittyParrot aim to help you produce and efficiently use content that sells your strengths, getting you the business you need to flourish. This dedication to helping you look good extends beyond our product and into our own content.

Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Jeff Domansky's insight:

Excellent content marketing resource and honored to be included in such great company.

more...
Patricia Alvarez's curator insight, January 22, 11:41 PM

Cool!

Marco Favero's curator insight, January 23, 4:43 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Media Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ultimate Recap: Top new social media tools of 2014

Ultimate Recap: Top new social media tools of 2014 | Public Relations & Social Media Insight | Scoop.it

It is always a fan favorite and for good reason. As marketers, we love learning about new tools.


This year’s list is our longest yet. There were a ton of new tools and a lot of great feature adds for existing tools. For instance, I had no idea that you can now edit Instagram captions (#1 on the list). I clearly need to up my Instagram game a bit.


We want to know what new hot app every cool kid is using so we don’t miss out on it. This year those are Buzzsumo (#4) and Slack.


We want to know what tool is going to save us time. Look to Edgar (#10) and Likeable Local (#8) and Coschedule (#5) for that.


Or even what new tool will make us money, Facebook Video Ads (#3)....

Jeff Domansky's insight:

Jason Keath's ultimate recap: the top new social media tools of 2014.

more...
The-king Gharip's comment, January 22, 7:40 AM
حفل شرين عبد الوهب اليوم 22-1-2015
http://www.mazika4way.com/2015/01/Sherine-abdelwahab.html
Scooped by Jeff Domansky
Scoop.it!

14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing

14 Data Visualization Tools to Tell Better Stories with Numbers | Schaefer Marketing | Public Relations & Social Media Insight | Scoop.it

Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web developer; prices range from open source to thousands of dollars per year.


Data visualization adds a narrative element to your data, and can be a great way for a business to tell their story.


Which tools are best to tell your story?Here are 14 of the best data visualization tools. They are grouped by categories to help determine how you tell better stories with data....

Jeff Domansky's insight:

Rob Pedersen shares this useful list of data visualization tools.

more...
No comment yet.