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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
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If there’s one trend we’d like to kill deader than the Harlem Shake, it’s “Keep Calm and Carry On”. Now comes news that will hopefully mark the end of this meme:Amazon is in a big pot of extra-hot PR water after briefly carrying a series of T-shirts bearing charming slogans like “Keep Calm and Hit Her”, “Keep Calm and Knife Her” and the winner, “Keep Calm and Rape a Lot.”
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Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.
By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.
Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.
[Really useful overview of curation and balancing SEO ~ Jeff] Via Robin Good Delete the scoop?
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While it's impossible to police all products for sale immediately, it's easy to apologize. A surprising PR fail from Amazon.