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PR Fail: Amazon Silent on ‘Keep Calm and Rape a Lot’ T-Shirt Scandal | PRNewser

PR Fail: Amazon Silent on ‘Keep Calm and Rape a Lot’ T-Shirt Scandal | PRNewser | Public Relations & Social Media Insight | Scoop.it

If there’s one trend we’d like to kill deader than the Harlem Shake, it’s “Keep Calm and Carry On”. Now comes news that will hopefully mark the end of this meme:Amazon is in a big pot of extra-hot PR water after briefly carrying a series of T-shirts bearing charming slogans like “Keep Calm and Hit Her”, “Keep Calm and Knife Her” and the winner, “Keep Calm and Rape a Lot.”

 

We think we speak for everyone when we say “Yikes.”...

Jeff Domansky's insight:

While it's impossible to police all products for sale immediately, it's easy to apologize. A surprising PR fail from Amazon.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP

This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP | Public Relations & Social Media Insight | Scoop.it

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

 

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.
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"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."


Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

Jeff Domansky's insight:

Belize tourism ad campaign focuses on local experiences and storytelling with great results – raising the country's GDP by 2.4% alone. Talk about ROI!

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Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Media Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

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Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops

Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops | Public Relations & Social Media Insight | Scoop.it

Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros. Softish Throat Drops signed an endorsement deal today with Lochte, who will appear in commercial and print ads for the brand.


The swimmer thanked the company in a tweet today.


Lochte embellished the story of what he claimed was a robbery at gunpoint with fellow swimmers at a gas station in Rio de Janeiro during the Olympics earlier this month, lying about it to NBC's Billy Bush and Matt Lauer (and inspiring some shade from the likes of Al Roker, Stephen Colbert and John Oliver, who all called him out for his behavior). Lochte apologized to Lauer in an interview that aired on the Today Show on Monday, saying that he "over-exaggerated" the events of that night.


Lochte's ads for Pine Bros. will feature the tagline, "Pine Brothers Softish Throat Drops: Forgiving On Your Throat," just as the company—and Lochte, himself —is asking the public to forgive him. ...

Jeff Domansky's insight:

Disgraced Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros.

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30 beautiful mobile apps for design enthusiasts - 99designs Blog

30 beautiful mobile apps for design enthusiasts - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love.


We’ve organized this article into seven sections, so you can easily find the mobile app that fits your needs best. It’s time to turn your phone into your own little robotic personal assistant! Let’s begin....

Jeff Domansky's insight:

Excellent collection of mobile apps for designers and bloggers. Recommended reading! 9/10

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Where will Social Media Users go in 2017?

Where will Social Media Users go in 2017? | Public Relations & Social Media Insight | Scoop.it

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017.


Key points


- Facebook isn’t dead, yet. Millennials are still on Facebook, they’re just using the platform in a different way than their older counterparts. Rather than sharing personal stories and updates, they’re sharing third-party content.


- Instagram ads bring big brand awareness. 97% of branded Instagram campaigns have generated a significant increase in ad recall. This is expected to grow even more as Instagram ad targeting becomes even more advanced.


- Video will dominate. Video content will be responsible for 85% of search traffic in the US by 2019. There is already a massive rise in video content, especially on Facebook.


- Snapchat might revolutionize ads. Leaked documents from the company show Snapchat is looking to capitalize on their large, young demographic. This includes image recognition technology to introduce a new round of advertisements that encourage users to share a brand’s message through user-generated content....

Jeff Domansky's insight:

As social media networks continue to evolve, so do consumers. NewsCred pulled together predictions about where social media users will go in 2017.

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Sagar Bhardwaj's curator insight, Today, 1:34 AM
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11 Simple Tricks To Enhance Your Social Media Images

11 Simple Tricks To Enhance Your Social Media Images | Public Relations & Social Media Insight | Scoop.it
Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.


Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.


That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!


Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.

Jeff Domansky's insight:

Here are 11 practical ways to make your social media images more effective

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Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese | Public Relations & Social Media Insight | Scoop.it

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered.


The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.) 


Check out a video of the successful test below, which is, aptly enough, itself quite cheesy. But the brand is serious about the method. According to Reuters, it's is looking to conduct tests in Australia, Belgium, France, The Netherlands, Japan and Germany....

Jeff Domansky's insight:

Pizza delivered by drone? Cheesy!

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