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How Newsrooms Can Adopt a Mobile-First Mindset

How Newsrooms Can Adopt a Mobile-First Mindset | Public Relations & Social Media Insight | Scoop.it

As more consumers access news on their mobile devices, news organizations are seeing traffic to their websites from desktop computers flatten or decline. And in some regions, such as many parts of Africa, users are leapfrogging the Web altogether and going straight to mobile.


Although many newsroom leaders believe a "mobile, too" approach -- a focus on mobile in addition to other platforms -- will be enough, that mentality is shortsighted, Bergman said in a recent Poynter Online chat.

Joining Bergman to discuss the news industry's transition to mobile were Poynter's Regina McCombs and Damon Kiesow, senior product manager for mobile at the Boston Globe and Boston.com.

 

The chat included several helpful tips for newsrooms making the transition to mobile....

Jeff Domansky's insight:

Valuable insight as well as great newsroom tips for ways to get mobile.

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Debate strategies leaked by insiders in advance

Debate strategies leaked by insiders in advance | Public Relations & Social Media Insight | Scoop.it

We were able to speak with campaign insiders on both sides and can now disclose in advance their debate strategies and key messages for tonight. You read it here first!

Jeff Domansky's insight:

You might be able to save yourself 90 minutes of pain. On the other hand, it could be the best TV entertainment since the Super Bowl.

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Content Marketing World 2016: Top Takeaways for Creating Content

Content Marketing World 2016: Top Takeaways for Creating Content | Public Relations & Social Media Insight | Scoop.it

Joe Pulizzi, Founder of the Content Marketing Institute, put it in CMW’s opening keynote: “Mediocre content will hurt your brand more than doing nothing at all.”

Currently, only 20% of content marketers said they were committed to a full content marketing approach: Hitting a defined audience with one message, finding compelling angles from which to tell your story, staying consistent over time, and building value outside of the products and services you offer, according to Pulizzi.

The other 80%? They’re creating a lot of content, but not building a loyal audience or telling a new story.

Here’s what some of our favorite speakers had to say about how their companies are creating great content and staying ahead of the pack in the content marketing space....

Jeff Domansky's insight:

Some really great advice from the top content marketing gurus..

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Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices

Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices | Public Relations & Social Media Insight | Scoop.it

The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s among the top findings coming out of the latest edition of Nielsen’s “Total Audience Report.”

The report, which was released to clients Thursday, is the first to publish shares of channels received and viewed by the average American household in a while.

It shows the average number viewed has fallen to less than 10% of the channels they receive.

That’s down dramatically from the last time Nielsen published such data, which showed the average was still in the double digits....

Jeff Domansky's insight:

Research reinforces multiscreen and fragmentation of TV viewing.

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Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020 | Public Relations & Social Media Insight | Scoop.it

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.


Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."
Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial.

 

With that in mind, the 45-year-old exec and his team will unveil to the Advertising Week audience a platform that allows brands to see how YouTube ads compare to TV spots for smartphone searches. Google data will show how its YouTube videos outperform linear TV by two times. "We're the prime time for the mobile world," Schindler proclaimed....

Jeff Domansky's insight:

Google as prime time for the mobile world is already here according to its global chief business officer Philipp Schindler.

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Beautiful Copper Coin Could Transform How We Spend Money

Beautiful Copper Coin Could Transform How We Spend Money | Public Relations & Social Media Insight | Scoop.it

The Scrip itself is a beautiful copper object, designed to look as precious as any currency, and weighing in at a solid ounce (about one-fifth of your iPhone, but heavier than most change or jewelry). Its aesthetic was inspired by Japan’s Tokugawa coinage, which was oval in shape and stamped with relatively complex texturing.

 

Whereas most coins really rest in your palm, this Scrip is designed to be grasped more like a deli ticket. For an interactive, electronic device, these ergonomics were key. Because in theory, you approach an NFC payment station with the Scrip. The station beams over the money you owe, which is displayed. Then, the Scrip’s braille-inspired surface, powered by actuators, begins stamping out virtual currency in giant numbers that you can both see and feel (a feat that NDD says they could pull off in real production, since braille computer displays do it successfully already).

 

Say you owe $26. A $20 will appear. You swipe the Scrip toward the payment station. Then a $5 will appear. You swipe that. And then a $1. The oval shape allows you to hold the Scrip in one hand, which provides a directionality necessary for this swipe gesture....

Jeff Domansky's insight:

The way we pay is flawed. One of the best industrial design firms in Silicon Valley wants to redesign it.

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vealpepsi's comment, September 24, 6:13 AM
Its fabulous