There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility.
While there are SEO benefits, publishing news releases plays numerous other marketing roles.
The rules, purpose, and audience have changed.
It’s time to update how we think about them, write them, and measure their results in order to get the most online visibility value from them.
There are three very distinct reasons to not only write a news release, but to publish and distribute it online....