Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Television's Future Has a Social Soundtrack | Harvard Business Review

Television's Future Has a Social Soundtrack | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
From blogs.hbr.org - March 4, 7:50 PM

...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.

 

But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....

Jeff Domansky's insight:

Outside the box thinking on the intersection of TV and social media. 

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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it
From www.conversationagent.com - March 12, 9:25 AM

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....

Jeff Domansky's insight:

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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Entrepreneurs Who Master Storytelling Win More | Forbes

Entrepreneurs Who Master Storytelling Win More | Forbes | Public Relations & Social Media Insight | Scoop.it
From www.forbes.com - February 6, 2:11 AM

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team.

 

Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions. Most people care the most about the things that touch, move, and inspire them. They make decisions based on emotion, and then look for the facts that support these decisions.

 

Thus, it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotional connection, as well as tie in the facts....

Jeff Domansky's insight:

In my experience, the best leaders are usually the best communicators...

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I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo | Public Relations & Social Media Insight | Scoop.it
From crescenzocomm.com - February 19, 11:32 PM

It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:

 

1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay.

2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too.

3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....

Jeff Domansky's insight:

Steve Crescenzo gets white smoke and a humorous appointment...

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You know what would be great? Some infographics. | Holtz Communications + Technology

You know what would be great? Some infographics. | Holtz Communications + Technology | Public Relations & Social Media Insight | Scoop.it
From holtz.com - August 16, 2012 10:05 PM

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

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