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Television's Future Has a Social Soundtrack | Harvard Business Review

Television's Future Has a Social Soundtrack | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.

 

But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....

Jeff Domansky's insight:

Outside the box thinking on the intersection of TV and social media. 

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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NYT's Digital Ad Revenues Drop

NYT's Digital Ad Revenues Drop | Public Relations & Social Media Insight | Scoop.it

Digital advertising, once touted as the savior of newspaper publishing, is proving to be yet another drag for many companies’ bottom lines.


The New York Times Co. announced that its digital ad revenues slipped again in the second quarter of the year, marking two consecutive quarters of year-over-year declines.


NYTCO reported that total digital ad revenues sank 6.8% to $45 million in the second quarter, which president and CEO Mark Thompson attributed to a drop in traditional Web display advertising, canceling out growth in newer digital ad categories including mobile and video.


The digital decline compounded print losses, down 14.1%, for a total ad revenue decline of 11.7%, to $131.2 million.


The ad declines were partially offset by continued growth in circulation revenues, due mainly to the success of NYTCO’s digital subscription strategy, with total circ revenues up 3% to $219.5 million....

Jeff Domansky's insight:

NYT's digital ad revenues dropped for the second quarter in a row . What's ahead?

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Four Quick Instagram Video Tips For Publishers

Four Quick Instagram Video Tips For Publishers | Public Relations & Social Media Insight | Scoop.it

However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise.


It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place.


There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea.


We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....

Jeff Domansky's insight:

Five crucial elements of success for video on Instagram, from using captions to tell a story, to watermarking your clips.

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GwynethJones's curator insight, July 28, 11:31 AM

LOVE me some Tips!

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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | Public Relations & Social Media Insight | Scoop.it

You know what's really difficult?Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab yourfavorite copywriter and ask them.


It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.


That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.


So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. (Note: We've updated this post to include some suggestions from the comment section.)...

Jeff Domansky's insight:

Uncover some of the best brand slogans of all time with an explanation of what makes them great.

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3 myths about creating content for mobile users

3 myths about creating content for mobile users | Public Relations & Social Media Insight | Scoop.it

Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices).


EThat's why you must create consistent experiences across an array of devices.


"The latest data shows that we are now well past the tipping point," says Smart Insights, as "mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 percent)."


This is about more than simply making your site responsive to mobile devices. It means thinking about how the vertical screen changes the way we write and structure content.


Below we debunk three myths that can trip up content marketers writing for mobile:...

Jeff Domansky's insight:

Mobile myth-busting for better marketing results.

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Quick Recipe For a Killer WordPress Blog

Quick Recipe For a Killer WordPress Blog | Public Relations & Social Media Insight | Scoop.it

The Internet is no place for sissies. Competition is fierce and you need to be seriously committed to making a killer blog if you want yours even to be seen by anyone searching for what you offer.


This post is for those who are serious about creating a site that rocks, and if you follow the tips here, it’s likely you will desecrate your competition who are too lazy to do what it takes to get down ‘n dirty.


Here’s the quick recipe for creating a killer WordPress blog, and I’ll go into the details further along:...

Jeff Domansky's insight:

Practical blogging tips from Dvora Goldstein.

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The world’s best-selling Scotch whisky brands

The world’s best-selling Scotch whisky brands | Public Relations & Social Media Insight | Scoop.it

Over the past three years, Scotch whisky has struggled to regain growth, hit by softness in key markets, notably China, Russia and Latin America.

However, the Scotch Whisky Association (SWA) recently confirmed that the sector’s export declined slowed to -2.4% in 2015, compared to -7% in 2014, indicating positive growth prospects for the year ahead.

Growth is skewed towards single malts as the blended category declined in terms of both value and volume.

This dynamic is reflected our list of the top 10 best-selling Scotch whisky brands – all unsurprisingly blends and many still struggling to claw back growth....

Jeff Domansky's insight:

Celebrating #NationalScotchDay

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Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive

Mobile Myth Busting: How to Write Great Content for Mobile - ScribbleLive | Public Relations & Social Media Insight | Scoop.it

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” says Smart Insights, as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).”

Today, 80% of internet users own a smartphone and consumers are “multiscreening” (browsing on both mobile and desktop devices), meaning it’s more important than ever to create consistent experiences across devices. This is about more than simply making your site mobile responsive. It means thinking about how the vertical screen changes the way we write and structure content.

Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size....

Jeff Domansky's insight:

These three mobile myths are important to consider when developing blogs, content marketing and marketing material. Valuable insight. 9/10

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How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions | Public Relations & Social Media Insight | Scoop.it

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.


Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.


So, the bottom line is: use the right colors, and you win....

Jeff Domansky's insight:

Color counts and Neil Patel shows why and how to make it get results. Valuable advice for designers and marketers. Recommended reading! 10/10

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Global Survey on the Ambiguous State of Employee Trust

Global Survey on the Ambiguous State of Employee Trust | Public Relations & Social Media Insight | Scoop.it

We surveyed approximately 9,800 full-time workers, ages 19 to 68, in Brazil, China, Germany, India, Mexico, Japan, the UK, and the U.S. Our most striking finding was that fewer than half of all surveyed professionals have a high amount of trust in their companies: Only 46% place “a great deal of trust” in their employers, and 15% report “very little” or “no trust at all.” (The rest, 39%, say they have “some trust,” which is not completely pessimistic but does want for enthusiasm.) There clearly is room to improve for all of us, and companies (including EY) should pay attention to what’s discouraging the most distrusting group of workers.


Among those with little or no trust in their employer, the top five reasons were: “Employee compensation is not fair,” their employer “does not provide employees with equal opportunity for pay and promotion,” there’s a “lack of strong senior leadership,” “too much employee turnover — voluntary and/or involuntary,” and the employer does not foster a “collaborative work environment.”...

Jeff Domansky's insight:

EY research shows why employees lack trust in the workplace.

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Smartphones account for 45% of online shopping traffic

Smartphones account for 45% of online shopping traffic | Public Relations & Social Media Insight | Scoop.it

Smartphones accounted for 45.1 percent of all shopping traffic online in the first quarter of 2016. According to a study from Demandware, phones barely took the lead over computers, which accounted for 45 percent of all traffic. The e-commerce software provider predicts that phones will account for 60 percent of all e-commerce traffic by the end of 2017.


As e-commerce continues to grow – it accounted for 7.8 percent of retail sales in the first quarter, up from 1.3 percent in 2002 – the importance of mobile also grows.


"If they can get it right on mobile today and tomorrow, that's where they're going to see a lot of value going forward," Rick Kenney, author of the study and head of consumer insights for Demandware, told Star-Telegram. Sales from mobile more than doubled from 2013 to 2015, according to ComScore....

Jeff Domansky's insight:

Shopping is a mad, mad mobile world.

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