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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
From heidicohen.com - March 3, 10:39 AM
On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....
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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Public Relations & Social Media Insight | Scoop.it
From stevefarnsworth.wordpress.com - February 25, 3:04 PM
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...

Via Martin (Marty) Smith
Jeff Domansky's insight:

Still relevant 2011 interview with business storyteller Lou Hoffman.

Martin (Marty) Smith's curator insight, February 25, 12:55 PM

Great interview between my friend Steve Farnsworth (@Steveology) and Kew Hoffman, CEO of the Hoffman Agency. I love how Lew correclty identifies that the world is social and a company's social accceptance starts at the top. 

Great tips from Lew here. If you don't follow or read Steve you should.  
Martin (Marty) Smith's comment, February 25, 3:43 PM
Thanks for the Scoop Jeff. Hope you follow Steve. He is smart and a good guy. Marty
Jeff Domansky's comment, February 25, 5:08 PM
Steve is indeed a good guy and Lou is a favorite storyteller.
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Rescooped by Jeff Domansky from Content Curation World
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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | Public Relations & Social Media Insight | Scoop.it
From www.joshuamerritt.com - September 21, 2012 2:35 PM

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

[These were good curation reminders - JD]

 


Via Robin Good
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Rescooped by Jeff Domansky from BI Revolution
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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | Public Relations & Social Media Insight | Scoop.it
From contentmarketinginstitute.com - January 23, 1:24 PM
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Great tips: Bad titles, of course, bury your content ;=)

Brian Yanish - MarketingHits.com's curator insight, January 23, 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.
Michael Procopio's curator insight, January 27, 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.
Debbie Horovitch's curator insight, February 1, 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho
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Rescooped by Jeff Domansky from Presentation Tools
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Key Photography Apps and Tips for Taking Great iPhone Pictures

Key Photography Apps and Tips for Taking Great iPhone Pictures | Public Relations & Social Media Insight | Scoop.it
From online.wsj.com - April 30, 2012 2:55 PM

Robin Good: If you are an iPhone user here is a uniquely useful article from the Wall Street Journal, providing lots of tips, resources and advice on how to snap up great pics with your iPhone camera.

 

This mini-guide lists some very useful apps, tools and techniques that can be put immediately to good use. 

 

Very useful. Resourceful. 8/10

 

Full guide: http://online.wsj.com/article/SB10001424052702303816504577305702578426084.html  ;


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