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Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
From heidicohen.com - March 3, 10:39 AM
On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....
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“The magazine is the analog for what we’re doing.”...

“The magazine is the analog for what we’re doing.”... | Public Relations & Social Media Insight | Scoop.it
From paidcontent.org - May 8, 3:03 AM

Evan Williams sees Medium, the blogging platform that he and Biz Stone launched last year, as a modern-day magazine. When Twitter cofounders Evan Williams and Biz Stone launched Medium last year, their goal was for it to be a collaborative publishing tool that connected writers to a larger network.

 

But that vision also hinges on quality, curation and, in some ways, a higher barrier to entry than platforms like Twitter. “We’re going to be a great place for professional writers to write,” Williams told Wired senior writer Steven Levy at the Wired Business Conference in New York on Tuesday. “The magazine is the analog for what we’re doing.”

Jeff Domansky's insight:

An interesting look at the new "magazine" platform Medium and where the founders hope it will go with the future.

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The Paris Review Turns 60!

The Paris Review Turns 60! | Public Relations & Social Media Insight | Scoop.it
From www.huffingtonpost.com - March 18, 1:54 AM

In 1953, writers George Plimpton, Harold L. Humes, and Peter Matthiessen banded together to found The Paris Review, the famed magazine that gave voice to literary giants like Ernest Hemingway and Jack Kerouac. Today the formidable institution is celebrating an impressive 60 years in operation....

Jeff Domansky's insight:

Whether you're a designer, a reader, literary type or student of the Beat Generation, you'll be in awe at these covers. WOW!

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Magazine mindset undermines tablet opportunity | memeburn

Magazine mindset undermines tablet opportunity | memeburn | Public Relations & Social Media Insight | Scoop.it
From memeburn.com - February 6, 9:25 AM

It is understandable that publishers want to take what works in one medium and replicate it as closely as possible on another and then hope to duplicate the business model minus a good chunk of the costs. But it is a strategy unlikely to be successful because it takes an antiquated view of our reading behaviour, namely insisting the magazine formatted reading experience is as relevant as it was 15 years ago when clearly it is not.

 

Take the research coming out of the Pew Research Center’s Project for Excellence in Journalism, a collaboration with The Economist Group, which shows that while 77% of tablet owners use their tablet daily, and 53% read news on their tablet every day, only 14% have paid for content on their tablet....

Jeff Domansky's insight:

Sometimes, a tablet is a tablet, not a magazine... That's an important lesson for old-school publishers to remember.

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What’s ‘The Gist’ of it?

What’s ‘The Gist’ of it? | Public Relations & Social Media Insight | Scoop.it
From www.marchpr.com - March 22, 9:24 AM

Thanks to text messaging and social media sites like Twitter that have reduced much of today’s communication to a mere character count (if not simply a picture), it could be argued that people are growing weary of long-form content...

 

Well, now there’s a site that helps you find just that. Launched today by the creators of Someecards and HappyPlace, The Gist gives a comedic take on the day’s top news in as few words as possible – usually just a sentence or two! With sections for politics, business, sports, tech, entertainment, nation, world, and big picture news, The Gist seems to have all its bases covered. Both informative and funny, The Gist strikes a winning combination for wannabe news junkies with too little time to get fully caught up on all of the day’s hot topics and who have grown accustomed to the easily-digestible, 140-character Twitter messages.

 

In a recent conversation with Dave Kornfeld, editor-in-chief of The Gist, he noted that what inspired him most to launch the site was the chance to mimic the hectic pace of the news cycle in a funny, yet highly abbreviated way that people might possibly get real information from..?

Jeff Domansky's insight:

I have to agree, The Gist is enjoyable reading http://thegist.com/ ;

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Rich Media Digital Publishing Platforms Are Transforming Storytelling | The Future of Ink

Rich Media Digital Publishing Platforms Are Transforming Storytelling | The Future of Ink | Public Relations & Social Media Insight | Scoop.it
From thefutureofink.com - February 27, 11:04 PM

Storytellers are the most influential members of our society. I’m not talking about just authors, journalists, bloggers, editors and screenwriters. I’m referring to anyone who tells stories to an audience for a living.

 

In today’s digital world, that also includes brands, marketers, advertisers, publicists and chief executives. Every piece of content created for the purposes of expressing an idea, sharing an inspiration, promoting a product or entertaining a consumer has a narrative behind it.

 

Marketers are now editors. Advertisers are journalists. Authors and bloggers are marketers. The result is that consumers are told hundreds – even thousands – of stories each day.

 

That means storytellers need to know how to make their narratives rise above the noise....

Jeff Domansky's insight:

Here's a great look at Glossi, an exciting new multimedia,digital magazine tool with tons of potential for storytellers, writers, PR and marketers.

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