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Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Instagram Stories: 18 Marketers to Follow for Incredible Inspiration

Instagram Stories: 18 Marketers to Follow for Incredible Inspiration | Public Relations & Social Media Insight | Scoop.it

10 billion.

 

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.


Does that sound like a channel worth exploring?
We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.


In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too....

Jeff Domansky's insight:

Take a look at these 18 marketers for instagram inspiration.

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15 of the Best Email Marketing Campaign Examples You've Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen | Public Relations & Social Media Insight | Scoop.it

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click. 

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...

Jeff Domansky's insight:

if you want some email marketing inspiration, HubSpot shares 15 successful email marketing campaigns.

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Video Content on Social Media is About to Boom - Insights

Video Content on Social Media is About to Boom - Insights | Public Relations & Social Media Insight | Scoop.it


It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

The reason why these major social networks are optimizing their platforms is because the majority of search traffic will be a result of video content, and future marketing projects will include high spending on digital. To illustrate this is eMarketer’s data on the expected ad expenditure in the US over the next four years. These future projections indicate that not only will digital ad spend increase significantly, increasing on average $13 billion every year, but social and video are the only ad types expected to grow in the near future. While social is expected to grow significantly, video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type....

Jeff Domansky's insight:

In just two years, video content will be 85% of search traffic in the US, mostly on social media. That's 85%. EightY-five. Percent. Got it?

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This is why Hillary Clinton doesn’t do press conferences

This is why Hillary Clinton doesn’t do press conferences | Public Relations & Social Media Insight | Scoop.it

Political press conferences are pointless, and mostly about media showboating.


This isn’t something reporters are supposed to admit. We’d all like more chances to see a potential presidential candidate on the hot seat. But these days, at these things, the heat isn’t on. I cringe at press conferences more than I learn from them, because they usually degenerate into shout-fests based on questions that are rarely designed to elicit any new information, but rather a response to the other party’s latest talking point.


“Reporters ask questions not to get information, but to get a reaction,” Susan Milligan wrote in the Columbia Journalism Review last year. “And even with that strategy, they rarely succeed.”


With social media, candidates don’t need to rely on reporters to convey their views. That in turn means that stories that break news are rarely produced by press conference. So why the ongoing obsession with press conferences? Could it have something to do with a need to justify the money being spent by mainstream news organizations to keep reporters on the campaign trail, versus the exclusive content they take away from that investment?...

Jeff Domansky's insight:

In my view, press conferences died five years ago. They offer no control, the questions asked are mostly pointless and there are many better new social channels available for messaging more personally and effectively. PR and politicos, what do you think?

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IoT Handbag Vibrates, Auto-Locks to Prevent Compulsive Spending | MediaPost 

IoT Handbag Vibrates, Auto-Locks to Prevent Compulsive Spending | MediaPost  | Public Relations & Social Media Insight | Scoop.it

While a lot of behavioral change will come with the Internet of Things, some people are attempting to cause a bit of that change right away.In a push to help shoppers save money, a company has created a programmable handbag with built-in robotics that causes the bag to vibrate, flash and self-lock when the shopper enters a ‘danger spending zone.’


The iBag2 (yes, there was an earlier version, which launched in Australia a while back), is the brainchild of the personal finance website finder.com in the U.K.


The rather high-tech bag was designed by a New York fashion designer and a team of engineers crafted the robotics features....

Jeff Domansky's insight:

The latest IoT innovation? A handbag that vibrates and auto-locks to prevent compulsive spending. Parents may rejoice but teenage girls will not be amused. Price? Only $5'000!!!

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Jeff Domansky's curator insight, Today, 10:52 AM

The latest IoT innovation? A handbag that vibrates and auto-locks to prevent compulsive spending. Parents may rejoice but teenage girls will not be amused. Price? Only $5'000!!!

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8 Big Changes To LinkedIn Groups That Will Enhance Your Social

8 Big Changes To LinkedIn Groups That Will Enhance Your Social | Public Relations & Social Media Insight | Scoop.it

So if and when LinkedIn makes a necessary change it is important that organizations make a note.

LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.

The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.

Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.

Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of....

Jeff Domansky's insight:

LinkedIn changes to its Groups are important to note if it's a key channel.

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marketingsales's curator insight, Today, 10:32 AM

LinkedIn changes to its Groups are important to note if it's a key channel.

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Pizza Hut Boxes Feature Playable Flick Football Field

Pizza Hut Boxes Feature Playable Flick Football Field | Public Relations & Social Media Insight | Scoop.it
Starting today, Pizza Hut is offering a pizza box featuring a playable “flick football” field on its top, including goal posts, football triangles and a score card. 

The box is available with the purchase of any medium pizza, including a one-topping medium pizza off the $5 Flavor Menu.

Pizza Hut is also launching a “Flick Football Challenge” game inviting fans to share videos of their skills for chances to win free pizza from the $5 Flavor Menu. 
Jeff Domansky's insight:

Here's a smart marketing idea from Pizza Hut, just in time for the busiest time of sports season and just prior to NFL launch.

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