Public Relations ...
Follow
Find
141.4K views | +33 today
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....
more...
No comment yet.
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Public Relations & Social Media Insight | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.


Here are just seven of the many helpful online tools out there that help writers to improve their final versions....

Jeff Domansky's insight:

Valuable tools for bloggers and writers.

more...
Tony Adams's curator insight, Today, 1:07 AM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

Scooped by Jeff Domansky
Scoop.it!

50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Public Relations & Social Media Insight | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.

Jeff Domansky's insight:

Lots of ideas for better curation and content marketing in this useful resource.

more...
Annemarie Nier's curator insight, July 21, 4:30 AM

Over 50 tools to manage and share content relevant for you and/or your audience. Maybe you'll find something useful!

Jodi Dichter Kaplan's curator insight, July 21, 11:02 AM

Using the best tools gets the job done well and done sooner.  We, #PeakReputation use the best tools combined with the best minds to offer up the best results in online reputation marketing. Contact us today for a free strategy session.

Scooped by Jeff Domansky
Scoop.it!

The 6 Elements of a Powerful Blog Post | QuickSprout

The 6 Elements of a Powerful Blog Post | QuickSprout | Public Relations & Social Media Insight | Scoop.it

You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?


Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that, right? There is. From your unique voice to the design of your blog or even the words you use within your post – many factors affect how well your blog post will do.


In order to show you how to create a powerful blog post, I’ve created an infographic that outlines what you need to do....

Jeff Domansky's insight:

Neil Patel shares six useful blogging tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

LinkedIn Company Pages You Should Copy

LinkedIn Company Pages You Should Copy | Public Relations & Social Media Insight | Scoop.it

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.


What does your LinkedIn company page look like? A great LinkedIn company page does three things: it knows its audience, it serves an important function for them, and it accurately reflects the organization's brand.


Check out these examples of amazing LinkedIn pages and feel inspired....

Jeff Domansky's insight:

Valuable lessons and good content marketing tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014

10 Surprising Facebook, Twitter, Pinterest Facts — Social Media Stats 2014 | Public Relations & Social Media Insight | Scoop.it

This infographic from Mainstreethost highlights 10 surprising social media marketing stats that every marketer should know about.


Some key stats are:

- On Twitter, your biggest advocates have fewer than 500 followers.

- 10 to 11 PM is the best time for retweets.

- Engagement rate on Facebook is higher on Friday.

- Photo posts get the most likes and comments on Facebook pages.

- Pinterest, Twitter and Facebook are the kings of referral traffic.

- Tuesday is the best day for sharing Technology related Pins on Pinterest.


There's more in the full visual. Take a look.

Jeff Domansky's insight:

A list of 10 essential stats in an infographic, you should keep in mind when using social media to market your business.

more...
No comment yet.
Rescooped by Jeff Domansky from Simply Social Media
Scoop.it!

Why Social Signals Should be Your New BFF - Brandpoint.com

Why Social Signals Should be Your New BFF - Brandpoint.com | Public Relations & Social Media Insight | Scoop.it

So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal.


Why social signals are important, and why should they be your new BFF


Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community.


Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....

more...
Jeff Domansky's curator insight, July 19, 5:50 PM

Good look at the value of social signals.

Rescooped by Jeff Domansky from visualizing social media
Scoop.it!

Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Public Relations & Social Media Insight | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Jeff Domansky's insight:

Dust off the crystal ball and look at the Internet the future.

more...
Miriam Fischer's curator insight, July 20, 4:41 PM

ideen...

Eclientel's curator insight, July 21, 5:18 AM

ajouter votre point de vue ...

Elizabeth Alfaro's curator insight, July 21, 10:06 AM

Muchas personas dicen que el Perú está floreciendo y lo veo reflejado en como el mercado mundial está entrando al nuestro. Pero, si hablamos de tecnología, todavía estamos en un 3er mundo y es eso en lo que deberíamos enfocarnos a desarrollar. 

Scooped by Jeff Domansky
Scoop.it!

30 Small Businesses that Are Rocking Social Media

30 Small Businesses that Are Rocking Social Media | Public Relations & Social Media Insight | Scoop.it

Social media marketing isn’t enough these days. You also need social media marketing that stands out. Below are some of the most unusual social media campaigns for businesses large and small.


Read this entire list of some of the best social media marketing examples and you’ll find some very clever campaigns and ideas that perhaps you can use in your own business.


Some are simple reactions to the needs of a fan or customer but ended up giving massive brand exposure.  Others were calculated steps in the march toward brand awareness. All are examples of social media campaigns that go above and beyond the norm and make a real impact....

Jeff Domansky's insight:

30 of the best social media marketing examples from some of the most creative small businesses all over the world. Valuable lessons highly recommended reading. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Be Visual (Even When You’re not an Artist) | Convince and Convert

How to Be Visual (Even When You’re not an Artist) | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.


The good news: Even someone who made that can create effective visual marketing. Without a graphic designer. And if I can, so can you....

Jeff Domansky's insight:

Yes you can!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog

Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it!


The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.


What I appreciate most is this quote (slightly edited):

Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions....

Jeff Domansky's insight:

Douglas Karr shares great tips for retailers who need to know about discount and coupon strategies. It's a useful reference.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas

5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas | Public Relations & Social Media Insight | Scoop.it
We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services.We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be....
Jeff Domansky's insight:
Social media has provided marketers with new powerful tools. They are global and free. Jeff Bullas shares five clever and viral social media marketing campaigns
more...
Annemarie Nier's curator insight, July 18, 7:24 AM

Viral marketing is hard to plan, an over-used buzzword. Take a look at these 5 examples that made it and improve your own campaigns.

Gina Tucker's curator insight, July 18, 7:48 PM

Good ideas to use social to promote your business

David Avritt's curator insight, July 19, 5:57 PM

http://vetpreneur.info

Scooped by Jeff Domansky
Scoop.it!

Your Business Could Be So Much More Interesting | Red Branch Media

Your Business Could Be So Much More Interesting | Red Branch Media | Public Relations & Social Media Insight | Scoop.it

So now that you’ve convinced your boss to invest in content marketing, you’re ready to start using social media to share that interesting content we talked about yesterday. If you missed yesterday’s infographic, click here to get up to speed.


Anyways, our new friends at Alight shared this infographic with us. It takes a look into how consumers are using Pinterest more and more. We’ve always stressed the importance of using social outlets other than the big three (Facebook, Twitter, and LinkedIn) to help diversify content and reach new markets. Although, this infographic is relating to consumers we know that the B2B industry we work in will be able to have some great takeaways from this information. After all, aren’t we working hard to put some fun back into B2B?...

Jeff Domansky's insight:

Find out why you should make your business more pinteresting with these interesting stats in this infographic

more...
LocalMark's curator insight, July 18, 9:13 AM

We had no idea Pinterest was this powerful. Wow. 

Scooped by Jeff Domansky
Scoop.it!

Five Stats to Improve Your Twitter Strategy | SocialTimes

Five Stats to Improve Your Twitter Strategy | SocialTimes | Public Relations & Social Media Insight | Scoop.it

An analysis of company mentions reveals a few surprising figures brands can use to develop and improve their Twitter strategy.


Over the last two years, social listening and analytics firm Mention has collected and analyzed over one billion social media mentions. Earlier this month, SocialTimes brought you 5 tips for developing a social mentions strategy. The folks at Mention took a more focused look at the data and discovered 5 things you need to know to improve your Twitter strategy....

Jeff Domansky's insight:

Learn how to tweet more effectively.

more...
Olivier Milo's curator insight, July 18, 2:55 AM

Here are 5 tips for companies to improve their digital strategy

 

Rescooped by Jeff Domansky from Content Curation World
Scoop.it!

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Public Relations & Social Media Insight | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Jeff Domansky's insight:

This email archive is categorized by types of emails and is a useful resource for marketers. Shared by Robin Good and recommended reading. 9/10

more...
Jakarta Web Developer's curator insight, July 21, 1:50 PM

add your insight...

Michael Gleyzerov's curator insight, July 21, 3:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 3:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

Scooped by Jeff Domansky
Scoop.it!

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | Public Relations & Social Media Insight | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.


The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....

Jeff Domansky's insight:

Pinterest can be an effective way to spread your marketing reach. Here are 7 tips for utilizing the visual social platform!

more...
Annemarie Nier's curator insight, July 21, 4:31 AM

Pins from Pinterest you can pin on Pinterest about Pinterest-marketing!

Scooped by Jeff Domansky
Scoop.it!

Microsoft to employees: ‘We plan to right-size our manufacturing operations’

Microsoft to employees: ‘We plan to right-size our manufacturing operations’ | Public Relations & Social Media Insight | Scoop.it

Microsoft already had a public relations crisis on its hands with Thursday's news that it was laying off 18,000 employees. That's 14 percent of its workforce, and the biggest batch of job cuts in the company's nearly 40-year history.


How it's communicating those layoffs to employees doesn't seem to be helping matters. Microsoft published the email from Stephen Elop, head of Microsoft's devices unit, to about 12,500 laid-off employees. The lion's share of the employees who are losing jobs come from his department.


The memo begins, "Hello there," ends with "Regards," and is loaded with business jargon. Terms such as "financial envelope," "business continuity," and "right-size our manufacturing operations" are peppered throughout. Worse, it barely makes clear that its recipients have been discharged. It's mostly about the company's new strategy to make and sell Windows phones, which wouldn't seem a primary concern for people who no longer work for Microsoft....

Jeff Domansky's insight:

Microsoft fumbles its layoff announcements terribly. For a billion dollar company, they couldn't have made a more amateur effort.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com

8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com | Public Relations & Social Media Insight | Scoop.it

There are now countless resources on the importance of content marketing for your business. Content marketing has proven to be very useful for companies like Buffer, Hubspot and KISSmetrics.


Each of these companies are educating and informing their prospective audience and customers on topics they will find useful. Content marketing always pays off if you do it right. While the most common advice does apply to most people, I thought it would be interesting to gather expert advice on how your business can approach content marketing....

Jeff Domansky's insight:

Just the basics to help you get a better Bing from your content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

50 Instagram Marketing Ideas |Trend Hunter

50 Instagram Marketing Ideas |Trend Hunter | Public Relations & Social Media Insight | Scoop.it

Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text. 


Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience.


There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral....

Jeff Domansky's insight:

Useful social marketing ideas for Instagram.

more...
Comunicologos.com's curator insight, July 20, 11:44 AM

Instagram Marketing

Scooped by Jeff Domansky
Scoop.it!

Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood

Business 101: Social Local – How to Use Social Media to Get Found in YOUR Neighborhood | Public Relations & Social Media Insight | Scoop.it
Local is the new global. Social Media Marketing expert Andrea Vahl shares tips on using the global network that is social media to get found locally!
Jeff Domansky's insight:

Simple, useful basic tips. Good starting place.

more...
Jeff Domansky's curator insight, July 19, 5:34 PM

Nice 'n easy local marketing tips.

Rescooped by Jeff Domansky from Curation & The Future of Publishing
Scoop.it!

Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Public Relations & Social Media Insight | Scoop.it

“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”


The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.


How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at Scoop.it have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights....


Via Guillaume Decugis
Jeff Domansky's insight:

Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations.


The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10

more...
David Collet's curator insight, July 18, 7:43 PM

I particularly like the quotes from Ben.

John Presutti's curator insight, July 18, 11:29 PM

I don't think knowledge is the disruptive factor rather the mechanisms, the speed, and the diversity of knowledge that can be acquired.

Jordi Carrió Jamilà's curator insight, July 20, 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Scooped by Jeff Domansky
Scoop.it!

Robert Scoble: Welcome to the Age of Context

Robert Scoble: Welcome to the Age of Context | Public Relations & Social Media Insight | Scoop.it

According to Robert Scoble, if you want to read the future, look no further than the startup community.


As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.


Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.


So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....

Jeff Domansky's insight:

Recommended reading for trend spotters. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Where Is Content Marketing Headed? @BrennerMichael

Where Is Content Marketing Headed? @BrennerMichael | Public Relations & Social Media Insight | Scoop.it

There may be no hotter debate in marketing today than the role of content in a business’s marketing strategy.


... In the next phases, they will begin acting more like production studios and creative shops that publish content people seek out to laugh, or cry, or touches them in some deep, personal way.


Visual content will be key. You’ll see more humor and much more humanity coming from the content brands produce. Brands will move beyond hiring journalists and begin to hire comedians, script writers, movie producers, and storytellers of all kinds.


In Summation: The role of content marketing for business is still much more in its infancy than some may think. While adoption is growing and more companies are starting to understand the role of content in the new buyer’s journey, there is still a substantial shift to take place from where we are today.

Jeff Domansky's insight:

Good overview of content marketing trends and what to expect in the future.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Ways to Start Teaching Your Own Online Class | Allclasses Blog

10 Ways to Start Teaching Your Own Online Class | Allclasses Blog | Public Relations & Social Media Insight | Scoop.it
Are you awesome at something and want to teach other people? Do you want to make money doing so?Great news! It has never been easier to distribute your knowledge to others via the internet, and many new platforms are available to help you do this, each having their own mix of features and support.Here are 10 ways to get started teaching your online class....
Jeff Domansky's insight:
If you're thinking of teaching your own online class and making money doing so, here are 10 ways to get started with your online school or instruction business.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Public Relations & Social Media Insight | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.


To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....

Jeff Domansky's insight:

I found their social marketing tips to be valuable.

more...
Inside Market Strategy's curator insight, July 18, 11:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 1:27 PM

Dryer,Pully rope cloth Dryer,Ceiling Mounted cloth dryer,and Pondicherry- Ceiling clothes dryer,Pull and dry,Up and Down Dry,Rope pullying cloth Cuddalore,Thindivanam,Villupuram 9788538851 - Pondicherry

Future Win Associates introducing Rope pulling clothes Drying System Short on space? Hang your clothes from the ceiling..Suits good in Balcony, Service area, Passage

 Future Win Associates Clothes lines ceiling mounted dryer is able to conveniently hang your clothes in areas where you do not have floor space.

The clotheslines are made of Quality Aluminum pipes,

Which mean that the rusting or oxidation of pipes does not occur quickly like mild steel,

thus it is even stronger and more durable! Each individual

Aluminum steel pipe is raised and lowered by a Plastic cord, for easy hanging separately as needed.

The neat compact design allows it to be installed in many different areas like passage, bedroom, bathroom, or in balconies.

Available in 4to 9 feet lengths.

1)Branded System with Warranty.

2)Each rod can be roller separately.

 3)Perfect for Apartment Balconies ,Service areas& passages,

4)Easily removable and Re- Installable

5)Made of Super grade quality Aluminum Tubes with rust proof

6)Allows you to enjoy the view from your balcony.

7)Prevent fading your branded clothes from sunlight and dust & Rain

StrutturaFine | pl's curator insight, July 19, 6:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

Scooped by Jeff Domansky
Scoop.it!

Emerging Trend: The Conscious Consumer | Seymourpowell Blog

Emerging Trend: The Conscious Consumer | Seymourpowell Blog | Public Relations & Social Media Insight | Scoop.it

There is a Swedish word that has been on the tip of our collective tongue here at Seymourpowell for quite some time now. It is a word that describes a philosophy of life that pervades Swedish culture; a word which, we believe, could be a powerful design term if manifested effectively in consumers lifestyles. That word is Lagom – the Swedes idea of achieving a balance between what we want and what we need – life in moderation.


At Seymourpowell we regularly monitor emerging consumer groups. In recent months we have noted a rise of the Lagom – a considerate consumer looking for a simpler way of life with just enough. As stuffocation reaches a saturation point, people are looking for ways to rationalise. Pairing back becomes the new priority, they are looking for ways to simplify and reduce on all levels....

Jeff Domansky's insight:

Keeping it simple seems to be growing.

more...
No comment yet.