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Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....
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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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The Top 5 Ways Brands Use Social Video | Visually Blog

The Top 5 Ways Brands Use Social Video | Visually Blog | Public Relations & Social Media Insight | Scoop.it

Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.


There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?


Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....

Jeff Domansky's insight:

Standing at the corner of Vine and looking for results LOL. Check out these 5 brands making it work.

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The Ultimate Guide to Building a Fast Blog and Why it Matters | Jeffbullas's Blog

The Ultimate Guide to Building a Fast Blog and Why it Matters | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Speed matters!


High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to respond to their web requests.


When it comes to your user’s site  experience and position in search engines, how fast your website loads is a vital factor.In this post, I’ve covered everything you should know about how to build a fast loadingblog and website: why it matters, what are the tools to test it, and what practices you should follow to building a fast blog!...

Jeff Domansky's insight:

Users today expect a site to load fast. Here's a great set of tips to help you improve your website speed and rankings.

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t35 Free SEO Tools And Wordpress SEO Plugins | SmashingApps.com

t35 Free SEO Tools And Wordpress SEO Plugins | SmashingApps.com | Public Relations & Social Media Insight | Scoop.it

Since, SEO is not an easy job for many they need some sort of assistance either they seek for professional help or look for some quality SEO tools.


In this compilation, we have listed 35 free to use SEO tools for bloggers....

Jeff Domansky's insight:

Here is a good reminder of website SEO basics.

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Paulo Duarte's curator insight, July 30, 11:21 PM

SEO Tools

very important

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6 ways to get your tweets noticed | Social Media Examiner

6 ways to get your tweets noticed | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do people pay attention to your tweets?


Are you customizing your tweets for maximum attention?


About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.


In this article you’ll discover six ways to improve your tweets and get noticed....

Jeff Domansky's insight:

Aaron Lee offers 6 good reminders of how to get your tweets shared.

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6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse

6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse | Public Relations & Social Media Insight | Scoop.it

Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale.


Why is Social Selling so important?

1. It drives revenue.

2. You don’t really have a choice....

Jeff Domansky's insight:

Today's connected buyers are looking for businesses like them. Social Selling techniques bridge the gap and drive revenue.

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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Public Relations & Social Media Insight | Scoop.it

Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.


This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....


That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....

Jeff Domansky's insight:

Email lessons and great examples.

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Slide Captain - create and present your ideas

Slide Captain - create and present your ideas | Public Relations & Social Media Insight | Scoop.it
SlideCaptain empowers you to create and share stylish online presentations.


Insert nearly any web content. Show your work wherever you are and impress your audience. Fully responsive with touch device support.


Via Baiba Svenca
Jeff Domansky's insight:

Interesting new slide presentation tool.

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Baiba Svenca's curator insight, July 23, 8:24 AM

Slide Captain is a new service for creating multimedia presentations. It runs in your browser, works on all devices, presentations can be embedded on your website or exported as ZIP or PDF files.

At present the service  is free of charge.

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Turtles 9/11 Poster destined for PR fail infamy

Turtles 9/11 Poster destined for PR fail infamy | Public Relations & Social Media Insight | Scoop.it

Earlier today, Paramount Pictures Australia tweeted a poster which features the Ninja Turtles jumping from an exploding building. No problem, right? How about if the release date for the film in Australia is September 11th? Still not a problem, you say?


How about if the poster that was tweeted has the Ninja Turtles jumping from a New York City building that’s exploding with "SEPTEMBER 11" in bold lettering at the bottom? And Leonardo has a NYC pin in blue and white just so you’re extra-aware that you’re in New York City?...

Jeff Domansky's insight:

Marketing effort sucks here for lack of sensitivity. PR fail big time!

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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Public Relations & Social Media Insight | Scoop.it
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
Jeff Domansky's insight:
Great resource and tips from Kevan Lee at Buffer
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Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, July 30, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, July 30, 9:01 AM

Excellent

 

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How To Add Links To Your Blog That Get Outstanding Results

How To Add Links To Your Blog That Get Outstanding Results | Public Relations & Social Media Insight | Scoop.it

Adding links to your business blog enhances your readers’ experience and can have benefits for your business as well. While it does take extra time and thought, it is well worth the effort. This post will cover:

- Internal versus external links

- The three crucial elements of an effective link

- Five best practices for business blog links...

Jeff Domansky's insight:

Here's how to get link love and better SEO results.

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How To Make The Business Case For Content Curation | Heidi Cohen

How To Make The Business Case For Content Curation | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.


Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.


Regardless of where the resources come from,  marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.


They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....

Jeff Domansky's insight:

Heidi Cohen makes the case for curation and how it can help you meet your content marketing goals.

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Micahael Borell's curator insight, July 29, 8:25 AM

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation. please continue

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Top Social Media Blunders of 2014 and What You Can Learn from Them

Top Social Media Blunders of 2014 and What You Can Learn from Them | Public Relations & Social Media Insight | Scoop.it

The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some.


Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public.


Here are some things to keep in mind:

-  It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....

Jeff Domansky's insight:

Lots of lessons from a raft of social media fails.

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Martina Patone's curator insight, July 29, 4:41 AM

social media blunders

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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Public Relations & Social Media Insight | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....

Jeff Domansky's insight:

This is a valuable look at 10 up and coming social media networks and channels that are worth following. Recommended reading. 9/10

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Gonzalo Moreno's curator insight, July 29, 2:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 4:49 AM

social media

 

Moumita Gryffindorian Dasgupta's curator insight, July 30, 10:00 PM

I think mashable caught up a good list this time...read it here....

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3 Explosive Ways to Get Users for Your Startup Without a Budget

By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.


Even with a small budget, it’s still possible to get the word out about your startup and get thousands of users within the first few days.


Now, not every marketing technique will be right for your startup. It may take a few experiments to determine which techniques to concentrate on. However, some of the best user acquisition techniques are free or low-cost to implement. By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.


Let’s look at some examples....

Jeff Domansky's insight:

Three strategies and case studies that could help you launch your new product with success.

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What comes next in social media measurement? | Digiday

What comes next in social media measurement? | Digiday | Public Relations & Social Media Insight | Scoop.it

Social media measurement is growing up.


After years of telling agencies that “likes” and “followers” would revolutionize advertising, social media is now being measured by metrics such as brand lift, purchase intent, click-through and sales. If those sound familiar, they should: They’re how most brand marketing is measured.


Shifting emphasis away from increasing a brand’s number of Facebook likes is largely due to brands’ experiencing decreased organic reach on the platform, said Matt Britton, MRY’s CEO. If a brand like Coca-Cola has 86 million followers but can’t reliably reach any of them, does it really have any followers at all?...

Jeff Domansky's insight:

Digiday takes a good look at trends in the world of social media measurement.

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10 rules for designing emails your customers will want to read

10 rules for designing emails your customers will want to read | Public Relations & Social Media Insight | Scoop.it

When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles  of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.


Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....

Jeff Domansky's insight:

Sound advice and a great reminder of the critical importance of Mobile.

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6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.


With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.


The results have been excellent: I amassed over 255,262 total views in a month....

Jeff Domansky's insight:

Greg Ciotti shares some impressive results and advice from a month of publishing on LinkedIn's new publishing platform. Great traffic, solid targeting and nice ROI. Recommended reading for content marketing, PR and brand journalism pros. 9.5/10

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6 Undeniable Reasons Why The Future of Web Design is Responsive

6 Undeniable Reasons Why The Future of Web Design is Responsive | Public Relations & Social Media Insight | Scoop.it

...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.


Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.


Responsive design, a term originally coined in a  2010 A List Apart article  by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....

Jeff Domansky's insight:

Luke Summerfield explains why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website.

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July 31st-MY BDAY! ¶'s curator insight, July 29, 11:29 PM

As a new WordPress blogger (but not a noob by any stretch of the imagination!), I'd become confused between all the choices in themes that promised to be "super-responsive." I had no idea what that really meant.

 

Or why it even mattered. A blog is a blog is a blog, right? Right?

I am not 100% wrong, but I am 100% not-right.

imaginetsa's curator insight, July 30, 12:22 AM

6 Undeniable Reasons Why The Future of Web Design is Responsive

Moumita Gryffindorian Dasgupta's curator insight, July 30, 9:56 PM

The biggest advantage of having responsive designs for your Website adjusts to any screen size, making it a good long-term solution to UX with the current plethora of devices (including mobile/tablet hybrids). Hiding elements which aren't crucial for mobile visitors helps to achieve their goals faster.

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Public Relations & Social Media Insight | Scoop.it

Are you hankering to give your PowerPoint presentations a visual boost? Do you want to get away from the "I did this in PowerPoint look" that you (and everyone else) get from using PowerPoint's built in templates? Do you need a timeline slide or help finding graphics to illustrate your slide content?


If you answer yes to any of these questions, then take a look at these five great—and free—design tools. They can help you enhance your PowerPoint presentations and speed up the design process.


Via Baiba Svenca
Jeff Domansky's insight:

Good advice and useful PowerPoint design tools.

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Brooke Hall's curator insight, July 30, 5:43 AM

Check out these FREE designs!

Beri Creative's curator insight, July 30, 9:34 AM

Scoop now, read later!

Cynthia Day's curator insight, July 30, 11:47 AM

pp

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DIY Product/Demo Video Making - Animaker

DIY Product/Demo Video Making - Animaker | Public Relations & Social Media Insight | Scoop.it

Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone. Exclusively crafted to suit the DIY explainer video makers, it features a wide array of several in-built tools that address the growing demand of animated video making....

Jeff Domansky's insight:

Can't wait to try this promising looking video animation tool. 

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Mara.Rodriguez's curator insight, July 30, 2:31 PM

Me parece una herramienta más que interesante para trabajar con estudiantes interesados.

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Design Beautiful Ebooks Using Powerpoint

Design Beautiful Ebooks Using Powerpoint | Public Relations & Social Media Insight | Scoop.it
You don't have to have an art degree to make a beautiful Ebook! Here's how to do it in four, simple steps.

You spend a lot of time making sure the content that goes into your Ebooks is unique and of high quality, right? So why wouldn’t you do the same with your Ebook design?


Via Baiba Svenca
Jeff Domansky's insight:

Very good tutorial and eBook tips.

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Stephanie Torczon-Essien's curator insight, July 29, 8:23 AM

Simple. Love it!

Mirta Liliana Filgueira's curator insight, July 29, 7:10 PM

Hacer un E-Books con PowerPoint

Paula King, Ph.D.'s curator insight, July 29, 7:33 PM

Using PowerPoint no less. 

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8 Powerful Influencer Research Tools That Get Results | Adam Connell

8 Powerful Influencer Research Tools That Get Results | Adam Connell | Public Relations & Social Media Insight | Scoop.it

Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.


But first you need to know who these influencers are.


You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.


In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....

Jeff Domansky's insight:

Excellent starting point for those new to influencer relations and those wanting a refresher.

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Top Ways to Measure Social Media Like a Pro

Top Ways to Measure Social Media Like a Pro | Public Relations & Social Media Insight | Scoop.it

If you’re eager to  wrangle your social media  measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....

Jeff Domansky's insight:

Practical tips to help you get your social media measurement mojo working.

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Rhina Belle's curator insight, July 29, 8:22 AM

Social Media like a pro

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French blogger fined for restaurant review's high Google rank

French blogger fined for restaurant review's high Google rank | Public Relations & Social Media Insight | Scoop.it
A French judge has ruled against a blogger because her scathing restaurant review was too prominent in Google search results.The judge ordered that the post's title be amended and told the blogger Caroline Doudet to pay damages.Ms Doudet said the decision made it a crime to be highly ranked on search engines.The restaurant owners said the article's prominence was unfairly hurting their business....
Jeff Domansky's insight:
Just when you thought you'd seen it all!
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The Latest LinkedIn Features You Should Start Using Today | Forbes

The Latest LinkedIn Features You Should Start Using Today | Forbes | Public Relations & Social Media Insight | Scoop.it

The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.

Jeff Domansky's insight:

5 easy ways to improve your LinkedIn profile and results.

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Therese Torris's comment, July 29, 1:26 AM
LinkedIn makes relentless investments towards becoming a stickier destination site
ANNODYNE's curator insight, July 29, 5:55 AM

This is a great article, glad I came across this today and had time to jump on the wait list.