Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Here’s an iPhone app that makes coffee. Does life get any better than this? [Video]

Here’s an iPhone app that makes coffee. Does life get any better than this? [Video] | Public Relations & Social Media Insight | Scoop.it
Okay, this isn’t brand new but it’s still awesome and having seen it in the flesh, I had to share it. Stopping by the excellent Founders House co-working space in Copenhagen the other day, I was introduced to the team at app development agency Shape. They offered me a coffee using an iOS app they built for Scanomat‘s TopBrewer coffee machine. The app connects to the coffee machine via Bluetooth or WiFi and… well, just watch. The machine will set you back several thousand dollars but hey, at least the app’s free....
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Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite

Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite | Public Relations & Social Media Insight | Scoop.it

The TV Antenna Of The Future... Since Aereo launched, the television industry has been hoping to sue it out of existence. Early attempts to have the service shut down have been unsuccessful, thanks to legal logic that may well wind up saving Aereo in the end.

 

Meanwhile, the networks are clamoring for a plan B, which, if you believe the claims of network execs, includes threats to pull out of broadcast TV all together. (Said threats are, of course, unbelievably stupid.) Aereo does not disrupt the core broadcast business model. When I'm watching TV shows on my iPad using Aereo, I'm still seeing all the commercials, just like I would if I tuned in via an antenna on my television set. The problem is, my antenna sucks. On a good day, I can get four or five channels to display clearly on my TV, and even that involves some finagling. It feels decidedly old-fashioned to be tinkering with an antenna just to watch NBC.

 

By contrast, Aereo feels right at home in the 21st century. When you watch it, it doesn't feel like you're stealing anything. Instead, it feels like the service has restored your ability to conveniently tune into broadcast TV — an ability that's atrophied for years thanks to changing viewer habits and, consequently, expectations for picture and sound quality....

Jeff Domansky's insight:

You can never have too much technology in my humble opinion ;-). As long as it's practical, meets your needs and is priced right.

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Television's Future Has a Social Soundtrack | Harvard Business Review

Television's Future Has a Social Soundtrack | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.

 

But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....

Jeff Domansky's insight:

Outside the box thinking on the intersection of TV and social media. 

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CNN's Shrinking Prime-Time Audience

CNN's Shrinking Prime-Time Audience | Public Relations & Social Media Insight | Scoop.it
With little breaking news to propel the network's ratings, CNN last week had the fewest viewers in prime time in 20 years. The average was 395,000.

 

This May has seemed to present special issues for CNN. One day last week, the network’s 9 p.m. program, hosted by Piers Morgan, hit what was very likely an all-time CNN low of just 39,000 viewers in the audience group sought by news advertisers, those ages 25 to 54. His ratings did bounce back two nights later to 175,000, a point he had some fun with in a post to Twitter: “My #CNN ratings rose 350% last night on Tuesday’s number. #HalfwitToGeniusIn48hrs)”

 

Not only has there been the usual array of strong May programming on other networks (the broadcasters save their season and series finales for this month) but there has also been little of the breaking news that has traditionally helped push CNN’s numbers (a year ago, the raid that killed Osama Bin Laden made news in May)....

 

[Biggest issue? Relevance to young viewers - JD]

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TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year

TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year | Public Relations & Social Media Insight | Scoop.it

The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected, according to the latest study from Convergence Consulting Group. Last year, the researchers predicted that 930,000 pay TV subscribers would cut the cord, but this year estimate that 1.08 million went ahead and did so. That represents 1.1% of pay TV subscribers, and means that between 2008 and 2012, 3.74 million (3.7%) of US TV subscribers cut their subscriptions.

Jeff Domansky's insight:

If you're Netflix or other recipients of TV audience shift and trends you'll be smiling. If you're cable or "old TV", get ready to fight to keep your audience. Marketers pay attention. 

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TV Everywhere’s Counting Problem

TV Everywhere’s Counting Problem | Public Relations & Social Media Insight | Scoop.it
The big-media guys know how to serve up video to you on any device, anywhere you are, anytime you want it. But keeping track of it is another issue.

 

“TV Everywhere” is supposed to let the traditional TV business hang on to the status quo, by promising viewers they can watch whatever they want, whenever they want it.


As long as they keep paying for TV.


But even if consumers go for that deal, the TV guys need to make sure that advertisers buy in, too.
And that won’t happen until the TV guys can get some basic stuff right. Like counting eyeballs, no matter where they watch a show.


That could still take a while....

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What local TV newsrooms are pinning on Pinterest

What local TV newsrooms are pinning on Pinterest | Public Relations & Social Media Insight | Scoop.it
What local TV newsrooms are pinning on Pinterest...

 

Still not quite sure what to pin on your newsroom’s Pinterest boards? That’s OK, it’s a work in progress for just about everyone. But we are starting to see some trends with early adopters in local TV stations around the country. So if you’re looking for some (p)inspiration… here are the top 5 types of Pinterest Boards being used by newsrooms right now:...

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