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Here’s an iPhone app that makes coffee. Does life get any better than this? [Video]

Here’s an iPhone app that makes coffee. Does life get any better than this? [Video] | Public Relations & Social Media Insight | Scoop.it
Okay, this isn’t brand new but it’s still awesome and having seen it in the flesh, I had to share it. Stopping by the excellent Founders House co-working space in Copenhagen the other day, I was introduced to the team at app development agency Shape. They offered me a coffee using an iOS app they built for Scanomat‘s TopBrewer coffee machine. The app connects to the coffee machine via Bluetooth or WiFi and… well, just watch. The machine will set you back several thousand dollars but hey, at least the app’s free....
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Create Great Content Experiences Along the Buyer’s Journey

How to Create Great Content Experiences Along the Buyer’s Journey | Public Relations & Social Media Insight | Scoop.it

Consumers will only pay attention to you when they’re motivated to do so. Interaction and education along the buyer’s journey is the best way to gain their attention and keep it. Obviously, you need to understand your target consumers before you can offer something valuable or helpful to them, but, once you’ve gained their permission to market to them, you can be strategic about guiding them along the buyer’s journey and positioning offers at just the right moment. 

What is the Buyer’s Journey?

The buyer’s journey includes the steps that consumers take in the buying process. After buyers become aware of their needs and begin researching solutions, they generally proceed to three additional stages: Consideration, Recommendation and Purchase. These buyer journey stages map closely to the Lifecycle Marketing stages within the Sell phase: Educate, Offer and Close....

Jeff Domansky's insight:

Craft your content marketing to fit within the "buyers journey" for better results.

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Infographic: The New York Times Passes 1 Million Digital Subscribers

Infographic: The New York Times Passes 1 Million Digital Subscribers | Public Relations & Social Media Insight | Scoop.it

When The New York Times announced its digital subscription model in March 2011, it was considered a bold move by many industry experts. The question was: would people really be willing to spend money on digital content that they were used to getting for free? 


As it turned out, the answer is yes. Four and a half years after the introduction of its metered paywall, The Times recently announced that its digital subscribers had passed the 1-million mark by the end of July. “We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue”, the company’s CEO Mark Thompson proudly announced....

Jeff Domansky's insight:

The chart shows the number of paid digital-only subscribers of The New York Times.

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Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here | Public Relations & Social Media Insight | Scoop.it

I have been under the impression for quite a while that eventually one of the large content marketing platforms - Kapost, NewsCred, Percolate, Contently  - will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.


However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software.


Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. A lot of the tools and technologies that the content marketing platforms have, Sprinklr is now trying to build into their software offering....

Jeff Domansky's insight:

Are we finally at the convergence of content marketing and social media software? Jay Baer answers.

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3 Crucial Principles of Storytelling from Kevin Spacey + House Of Cards | Newscred

3 Crucial Principles of Storytelling from Kevin Spacey + House Of Cards | Newscred | Public Relations & Social Media Insight | Scoop.it

It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new “House of Cards“ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). 


In Kevin Spacey’s keynote from Content Marketing World 2014, he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. I distinctly remember this being one of the most #meta speeches I’ve ever heard.

So what advice does Francis Underwood have to dish on storytelling? Spacey recommends that before you even begin, it’s important to ask yourself, “What story do you want to tell?” He suggests that everything will fall in line “if you start with what the result is going to be.” Once you get over the initial hurdle of determining what story you want to tell, you have to examine what elements will make this story truly engaging. Spacey goes on to propose three pillars that must be present in every good story....

Jeff Domansky's insight:

It's all about the story and Kevin Spacey knows how to tell the best stories as an actor. Useful lessons for communicators.

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How to Achieve Explosive Growth on Pinterest

How to Achieve Explosive Growth on Pinterest | Public Relations & Social Media Insight | Scoop.it

With Pinterest now accounting for 25% of retail referral traffic and driving 4x more money per click than Twitter, Pinterest has proven its power as a massively effective place to connect with your audience. And many brands are considering whether they need to give their Pinterest marketing a bit of a push.

Are you one of them?

I collected data on how best to answer the question of whether Pinterest is a good fit for you and, if it is, how to grow your brand visibility and audience reach through the platform.

Ready to start building your brand on Pinterest? Let’s talk about some ideas that may work for you....

Jeff Domansky's insight:

15 useful tips to grow your Pinterest power from Buffer.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck - Copyblogger | Public Relations & Social Media Insight | Scoop.it

SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.

In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck....

Jeff Domansky's insight:

Dave parody provides practical Slideshare. Recommended viewing. 9/10

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Why PR Firms Are Dead to Me - Grant Cardone TV

Why PR Firms Are Dead to Me - Grant Cardone TV | Public Relations & Social Media Insight | Scoop.it

Is hiring a public relations firm even worth it in a world that changes so quickly? Has the whole game of a public relations firm become obsolete because of 800 TV channels, thousands of satellite radio channels, Facebook, Twitter, Instagram, LinkedIn, Medium, Meerkat, Periscope, blogging, Blabbing and all of the other social media platforms? Can a firm even grab the attention of television, radio or newspaper producers long enough to pay attention to their pitch?


I’m writing this after giving three different firms a year each to produce results. They promised results, I expected results — neither result was delivered. And each relationship started the same way; we met at my home or out for lunch to get to know one another. I told them my story, they asked who I wanted to reach — they got excited, I signed a contract and then I pumped them with massive amounts of relevant content that they could pitch to producers....

Jeff Domansky's insight:

Grant Cardone asks a great question and provides some tough answers.

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Best Way to Convert New Buyers Is to Help Them First | B2B #Marketing Insider

I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today.This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you?...

Jeff Domansky's insight:

Michael Brenner answers some key content marketing questions.

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Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks - Copyblogger

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks - Copyblogger | Public Relations & Social Media Insight | Scoop.it

You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows. You’d be wrong.


Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.


The only options are to embrace the marketing ceiling or start delegating some of the marketing work....

Jeff Domansky's insight:

Practical advice on how to manage your content marketing effectively.

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Choosing the Color Palette: Understanding Color - Piktochart

Choosing the Color Palette: Understanding Color - Piktochart | Public Relations & Social Media Insight | Scoop.it

Color is everywhere. Our mind is engaging with different colors on a consistent basis, and associates them with different things. A study titled Impact of Colors in Marketing describes how researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). But although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design.


When we talk about web or graphic design, color might be the single most important choice. The right color decision is the foundation for a beautiful, engaging and seamless design. However, the wrong color choice can destroy a design, even if everything else is there.


Let’s look at an example. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements....

Jeff Domansky's insight:

Color is a strategic as well as a creative decision. Learn more in this useful overview of color theory.

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Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors | Public Relations & Social Media Insight | Scoop.it

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme? 


A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling. 


"There's something unbelievably awkward and uncomfortable about seeing globally-familiar brand logos wearing someone else's clothes," as Rúpolo puts it.


For brands like Dunkin Donuts and Sprite, where the design is minimal and the brand relies on color to make its logo pop, the outcome is especially off-putting. For others, like Amazon, where there's very little color to begin with, the swap totally overwhelms the design. ...

Jeff Domansky's insight:

This is a fun creative exercise. Enjoy it.

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Philippe Hassel's curator insight, August 26, 3:25 AM

C'est encore les vacances pour certains, un article distrayant...

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Social Media: Choosing the Best Platform | VerticalResponse

Social Media: Choosing the Best Platform | VerticalResponse | Public Relations & Social Media Insight | Scoop.it

So you want to define a social media strategy for your business? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience.


Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service.


We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success....

Jeff Domansky's insight:

These principles will help guide you in selecting the right social media platform(s) for your small business.

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kelvin dsuja's curator insight, August 25, 4:44 AM

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10 commandments of social media and content marketing | Socialnomics

10 commandments of social media and content marketing | Socialnomics | Public Relations & Social Media Insight | Scoop.it

The advent of internet technology has changed how people do things. Online shopping is one of the most popular activities nowadays. However, online marketing is even more widespread. Marketers are employing all sorts of online marketing to get products and services out there to prospective customers.


-The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. If you have never used social media for marketing, then you are bound to have some problem at first.It is a common assumption that social media is just about socializing. You get to make new friends, share fun moments and sad ones, plus so much more.


While you are in the business of doing all of this, you can let your network know about certain products that you have available. Information usually spreads very fast through social media and this is why people are opting to market their products using this platform. The costs are significantly lower than advertising on broadcast media like television and radio. At the same time, social media spans a large population.


Even so, terms and conditions apply. There are several things that you have to get done in order to make certain that your social media advertising campaign is successful. These are the so-called ‘laws of social media marketing’. They are really simple to follow and anyone can use them....

Jeff Domansky's insight:

Laws of social media marketing: Several things that you have to get done in order to make certain that your social media advertising campaign is successful.

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Sorry, Burger King: McDonald's just said no to your joint 'McWhopper' burger idea

Sorry, Burger King: McDonald's just said no to your joint 'McWhopper' burger idea | Public Relations & Social Media Insight | Scoop.it

Burger King took out a full-page, open-letter-style ad in The New York Times and Chicago Tribune this morning, calling for a truce with McDonald's and suggesting they join forces to create a "McWhopper" burger.


But McDonald's is having none of it.Burger King's idea was to "get the world talking" about the Peace One Day charity, which is lobbying for September 21 to become an official Peace Day. Fernando Machado, the fast-food chain's senior vice president for global brand management, said it wasn't just a PR stunt and that BK was hoping McDonald's would agree to sell the hybrid burger September 21....

Jeff Domansky's insight:

McD burns BK Peace Day initiative. McDonald's CEO Steve Easterbrook says of Burger King's proposal, "A simple phone call will do next time." Bad PR on both sides or do they each have a point?

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‘Did this thing ignite cancer in me?’ Early death for 9/11’s Dust Lady, age 42

‘Did this thing ignite cancer in me?’ Early death for 9/11’s Dust Lady, age 42 | Public Relations & Social Media Insight | Scoop.it
An American woman whose traumatized, dust-covered face summed up the horrors of the September 11 attacks has died of stomach cancer at the age of 42.

Marcy Borders, known as “The Dust Lady” thanks to the photograph taken in the immediate aftermath, became one of the most recognizable survivors. She had started work at Bank of America a month before the attack, and was working on the 81st floor of World Trade Centre when the first plane hit.

She managed to make it down to the ground level and was walking away when the second plane struck the tower, leaving her covered from head to foot in thick grey dust.
Jeff Domansky's insight:

As the anniversary of 9/11 approaches, this photo brings back powerful memories and reflections.

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51% of Marketers See Internet of Things as Biggest Impact Trend

51% of Marketers See Internet of Things as Biggest Impact Trend | Public Relations & Social Media Insight | Scoop.it

Just over half of marketers expect the Internet of Things, with ubiquitous, embedded devices constantly conveying real-time data, to revolutionize marketing by 2020. Along with this they see the power of real-time personalized mobile communication as one of the biggest trends.


Here are the trends that marketing executives see as having the biggest impact on marketers within five years:

  • 51% -- Internet of Things
  • 50% -- Real-time mobile personalized transactions
  • 29% -- Wearable technology
  • 26% -- Virtual/augmented reality
  • 13% -- Privacy backlash...
Jeff Domansky's insight:

What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.

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Jeff Domansky's curator insight, Today, 1:01 AM

What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.

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4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them | Public Relations & Social Media Insight | Scoop.it
Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.


Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?


Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:

Jeff Domansky's insight:

Marketo tells how to make your Twitter efforts count. Practical tips.

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Brian Chaulk's curator insight, Today, 7:55 AM

We need more local companies on Twitter! Here are some helpful tips. 

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Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy

Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy | Public Relations & Social Media Insight | Scoop.it

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

Well, help is here.

To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....

Jeff Domansky's insight:

According to Aaron Orendorff, if it ain’t read, it’s dead. Period. 51 useful tips to liven up your copywriting.

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Donald Trump Was Right to Kick Jorge Ramos Out of His Press Conference

Donald Trump Was Right to Kick Jorge Ramos Out of His Press Conference | Public Relations & Social Media Insight | Scoop.it

In Iowa this evening, Donald Trump’s pre-speech press conference was rudely interrupted by immigration activist and part-time journalist, Jorge Ramos. Here’s the video.


I’ve been a staunch and relentless critic of Trump’s, and my general disapproval stands. But I have to say: He got this one right. Ramos claimed that he had a “right” to ask his question. Not really, no. Ramos certainly had a “right” to wait in line with the other journalists at the event, and he might even have had a “right” to be vexed if he’d been obviously passed over. But he certainly didn’t have a right to stand up and make a scene, nor to disrupt the proceedings for everybody else.


Having a press credential in your pocket does not entitle you to behave like Code Pink. Ramos did. Ramos was evicted. Good....

Jeff Domansky's insight:

Hate the hair but Donald Trump handled a disruptive journalist perfectly - that is, handled him right out of the room. A great lesson for all PR pros.

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Content Marketing Tools for Blog Writing

Content Marketing Tools for Blog Writing | Public Relations & Social Media Insight | Scoop.it

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?


Ever wondered why?


Because your content is boring.Sorry, but it’s true…..


Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....

Jeff Domansky's insight:

5 reasons why your blogs are boring and the best content tools available to fix them.

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Motivate employees with these 4 questions

Motivate employees with these 4 questions | Public Relations & Social Media Insight | Scoop.it

It’s the age-old conundrum for leaders and managers—we want to have motivated employees and we want their engagement, but do we have enough resources, the right people? Are we treating them right? How can we know?


Here’s how one tech support manager handles this challenge.


She just asks.Instead of worrying, guessing, and engaging in trial and error, Katie Douthwaite asks her teams the following four questions....

Jeff Domansky's insight:

Four valuable questions to ask employees.

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7 Ways To Leverage Social Signals To Improve Content Performance

7 Ways To Leverage Social Signals To Improve Content Performance | Public Relations & Social Media Insight | Scoop.it

The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the search giant does not take social signals into account in its algorithm.


Citing issues like cost-efficiency and the frequency with which the information could be updated, Cutts said that social pages were indexed like any other website, but that actual likes or retweets aren’t considered.


Content, social and search, however, remain interconnected on multiple fronts. To successfully measure how a website is performing, it’s critical to take a holistic look at the relationships among these three factors. The three must work together to achieve business objectives like sales or conversions....

Jeff Domansky's insight:

When it comes to content and improving search rankings, don't shrug off social, says columnist Jim Yu. Instead, think of social, content and search as a three-pronged approach to achieving marketing success.

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Vikky Nix's curator insight, August 26, 3:26 AM

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Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog | Public Relations & Social Media Insight | Scoop.it

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary.


Until now.


German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.


Admittedly, it's a bit of a slog getting through the first three minutes, but once you settle into the right headspace, there's actually quite a bit to enjoy here. He references Freud and Goethe, and if he's being ironic, he's playing it so subtly you might be forgiven for taking it as an earnest review.

Jeff Domansky's insight:

Why slog through Goethe and Proust when you can just read the IKEA catalog? Literature 101 students take note. ;-)

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Unraveling the Mysteries of Mobile Marketing

Unraveling the Mysteries of Mobile Marketing | Public Relations & Social Media Insight | Scoop.it

Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions. Powering marketers' overtures are fresh mobile-marketing technologies and software, but that doesn't mean mobile marketing is as easy as a swipe and a tap.


Marketers are still grappling with new strategies for the m-commerce landscape. Although the essential components of successful cross-channel marketing strategies haven't changed, today's digital marketers now have to blend these more exacting mobile approaches into the mix.


Direct Marketing News Editor-in-Chief Ginger Conlon and Chuck Moxley, CMO of mobile technology company 4INFO, co-hosted an editorial roundtable on mobile's best and most challenging aspects for marketers. Highlights of the conversation included mobile attribution and targeting; how to connect agencies' and brands' differing perspectives regarding what data to collect and measure; how to integrate mobile into the multichannel mix; and what role mobile should play in marketers' media spend. —Alison Lowander...

Jeff Domansky's insight:

Mobile marketing may not be as easy as a swipe and a tap, but its a channel that marketers must master.

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Sarv's curator insight, August 26, 1:33 AM

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Mobile marketing is currently the best and reliable tool as ratio of consumers using smartphone is constantly increasing.

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7 E-Commerce Sites Winning on Social Media

7 E-Commerce Sites Winning on Social Media | Public Relations & Social Media Insight | Scoop.it

These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand?


SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social....

Jeff Domansky's insight:

From Etsy to Nike, check out the sites that are really killing it on social media, with loads of traffic coming from social media referrals.

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Mr Tozzo's curator insight, Today, 2:29 AM

7 E-Commerce Sites Winning on Social Media