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Is This The World’s First Vine Press Release? | PRNewser

Is This The World’s First Vine Press Release?  | PRNewser | Public Relations & Social Media Insight | Scoop.it

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it....

Jeff Domansky's insight:

Worthy experiment but maybe too little information?

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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How Identity Influences Online Content Sharing

How Identity Influences Online Content Sharing | Public Relations & Social Media Insight | Scoop.it
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.Overall, identity ranked as the third-most important reason for sharing content, after wanting to entertain (44% of respondents) and wanting to educate (25%)....
Jeff Domansky's insight:
Customer Behavior - One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
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Marco Favero's curator insight, Today, 11:35 AM

aggiungi la tua intuizione ...

Amanda Nadon-Langlois's curator insight, Today, 12:12 PM

Social media has proven to be a very effective tool because it can be tailored to reach specific audience traits. Messages and communications have the opportunity of being much more personal which people appreciate.

Gerard Downey's curator insight, Today, 1:07 PM

Some great insight from Marketingprofs it's worth a read for honing your online marketing strategy going into 2015 and beyond.

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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask | Public Relations & Social Media Insight | Scoop.it

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers.


In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot.


While not every CEO needs to be a marketing expert, it’s imperative that CEOs have a clear understanding of marketing’s role within their business and how to measure its effectiveness. I recently polled my network of CEOs to find out their top marketing questions....

Jeff Domansky's insight:

Big challenge! Why don't CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line.

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Where to focus if you want to fix traditional media

Where to focus if you want to fix traditional media | Public Relations & Social Media Insight | Scoop.it

... I always wanted to believe that the two cultures could be compatible—in fact, I hoped the old world would be able to morph swiftly and efficiently enough to catch the wave and deal with new kinds of readers—with a wider set of technologies and shape-changing competition. I still want to believe this.


In the following chart, I list the most critical issues facing media today, and pinpoint the areas of transformation that are both the most urgent and the easiest to address. My allocation of purple dots (feasibility) illustrates the height of hurdles facing large, established media brands....

Jeff Domansky's insight:

The gap with digital startups is widening in this index analysis by Frédéric Filloux.

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How To Write Blog Post Introductions That Hook Readers

How To Write Blog Post Introductions That Hook Readers | Public Relations & Social Media Insight | Scoop.it

The key to great blog post introductions is the hook. Here are six hooks to use in your blog post introductions and captivate your readers every time.

Jeff Domansky's insight:

Blogging requires a strong hook or your readers are gone.

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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Public Relations & Social Media Insight | Scoop.it

There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.


While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...

Jeff Domansky's insight:

Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10

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Tom George's curator insight, Today, 9:41 AM

A great article on using Twitter effectively.

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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | Public Relations & Social Media Insight | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.


Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...

Jeff Domansky's insight:

Best tips on how to promote your blog posts on Twitter the right way, meaning more visibility, increased engagement, and maximizing efficiency and time spent on Twitter.

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ben sirack's curator insight, November 26, 3:43 AM

A very interesting article 

Wdideas's curator insight, November 26, 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.


What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....

Jeff Domansky's insight:

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter

6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter | Public Relations & Social Media Insight | Scoop.it

Did you know Twitter is a great way to improve your personal branding?Did you know leveraging Twitter to do this is actually pretty easy?


Yup!.. and to prove it, I’m sharing 6 no-brainer Twitter marketing tactics that will beef up your personal branding on Twitter in no time....

Jeff Domansky's insight:

Really practical Twitter tips.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 2:01 AM

Another post that gave me some ideas. I like it.

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Is Content Marketing a Definitive Strategy for SEO Success?

Is Content Marketing a Definitive Strategy for SEO Success? | Public Relations & Social Media Insight | Scoop.it

Search Engine Optimization (SEO) isn’t the same as what it used to be. You just cannot crop up an ugly website, and publish mediocre content, and build a few links and expect to rank well.


A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But the real problem lies when it comes to scaling all of these.


Building thousands of links is expensive and time consuming. And if you don’t have anything worth sharing on social web, you’ll not receive any social shares unless you buy them from spammy accounts. So how to build those thousands of links and naturally get thousands of shares. All you need to do is, think beyond – build strong content marketing strategy

Jeff Domansky's insight:

Why content marketing? Search Engine Optimization (SEO) isn’t the same as what it used to be.

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Evans on Marketing

Evans on Marketing | Public Relations & Social Media Insight | Scoop.it
Marketing in an Interactive World B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.Here is an infographic summary of the 2014 report....
Jeff Domansky's insight:
Excellent infographic
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Slide Show: The Future of Content Consumption

Slide Show: The Future of Content Consumption | Public Relations & Social Media Insight | Scoop.it

Effective content has never been more important for successful brand marketing. The proliferation of social media channels and mobile technology, coupled with the hyperconnected-consumer’s demand for instant, personal, and relevant content, have changed the way marketers engage with consumers.


While a handful of brands have cracked the code and consistently deliver high-performing content, a majority of brands still fall short on their content efforts, failing to meet consumer expectations and business objectives. The difference between those brands that succeed and those that fall short is their content model. Successful brands implement an insights-driven, consumer-centric approach, allowing them to think and act more like a publisher and less like a traditional advertiser....

Jeff Domansky's insight:

Slide show worth viewing for its insight into consumer buying.

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Marco Favero's curator insight, November 25, 3:40 AM

aggiungi la tua intuizione ...

Janique Durocher's curator insight, November 25, 3:36 PM

Interesting to see the predictions of how we will consume and manage information in the future. 

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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Public Relations & Social Media Insight | Scoop.it

When you’re finding amazing content to share on social media—the kind of thing that grabs attentionand gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.


So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.


Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide....

Jeff Domansky's insight:

Kevan Lee shares the 39 best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

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The 3 Elements of an Irresistible Blog, Regardless of Your Budget

You’re a new business without big bucks for your content marketing. You don't have the money to shoot beautiful HD videos or the time to interview celebrities for your blog but that is fine. The most cost-effective way to create a successful blog is to make it a source of quality information that people enjoy reading.A good blog is the powerful center of content marketing strategy. Here are three suggestions to help you create a blog that people will visit again and again....
Jeff Domansky's insight:
Three useful blogging insights.
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Tumblr and Pinterest now fastest-growing social platforms

Tumblr and Pinterest now fastest-growing social platforms | Public Relations & Social Media Insight | Scoop.it

Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.


Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by  TechCrunch on Tuesday. Meanwhile, Facebook's active users grew by just 2%.


Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+....

Jeff Domansky's insight:

Even though Facebook maintains its reigning status as the largest social network, it has some quickly growing challengers: Tumblr and Pinterest. Very interesting overview of social media growth.

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Amanda Nadon-Langlois's curator insight, Today, 12:21 PM

I find it surprising that Facebook and Instagram are not at the top of growing platforms. However, these platforms can easily be measured so I trust their results.

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11 Ways to Get More Traffic to Your Business Blog Using Pinterest

11 Ways to Get More Traffic to Your Business Blog Using Pinterest | Public Relations & Social Media Insight | Scoop.it

If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.


While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.


People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.


Here are 11 ways to get more readers to your business blog using Pinterest....

Jeff Domansky's insight:

How do you get more traffic to your blog? Social referrals (namely Facebook, Pinterest, etc.) to websites have more than doubled and continue to grow.

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A Cornucopia of Content Marketing Inspiration

A Cornucopia of Content Marketing Inspiration | Public Relations & Social Media Insight | Scoop.it

To show our appreciation for the dozens of business, personal, and creative resources that help us stay informed and do our jobs – and help us do the same for our readers – the Content Marketing Institute shares a few of the sources we rely on to support our own content marketing (and personal) missions.


This list is not exhaustive, but it offers a glimpse of the sources of our inspiration and is arranged by each contributor’s CMI function. Though our roles may dictate the types of resources we prefer and prioritize, we all agree that we couldn’t do our jobs without these influencers.


We hope our picks – as well as the additional resources we’ve listed at the end – will help guide you to greater content marketing success....

Jeff Domansky's insight:

Jodi Harris and the Content Marketing Institute deserve our thanks this Thanksgiving for their sharing throughout the year and for this valuable content marketing resource.

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How Content Marketing, SEO, and Social Media Work Together

How Content Marketing, SEO, and Social Media Work Together | Public Relations & Social Media Insight | Scoop.it

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony.


But you're wondering just how to integrate the three to produce great business results, right? You're curious about how each compliments the other. Well, I wrote this article to show you the steps you need to be taking right away.

Jeff Domansky's insight:

Integration your social marketing is a valuable way to extend your content marketing results.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Public Relations & Social Media Insight | Scoop.it

Are you posting images across social networks?


Do you use them to extend your brand recognition?


The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye....

Jeff Domansky's insight:

Anna Guerrero of Canva shares invaluable design tips and strategies for social workers. Highly recommended 9/10

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20 New Ghost Themes for Clean and Minimalist Blogs

20 New Ghost Themes for Clean and Minimalist Blogs | Public Relations & Social Media Insight | Scoop.it

Ghost is a new blogging platform which differentiates itself from other popular blogging platforms, like WordPress or Blogger, due to its clean, minimalist interface. Ghost themes are usually content-oriented and have really simple designs. They are preferred by writers mostly, but recently they have been used for more complex purposes as well.


Today, we selected 20 new Ghost themes for clean and minimalist blogs for you to check out! Want more Ghost themes? Check out these Free Ghost Themes with Minimalist Designs and Responsive Ghost Themes. ...

Jeff Domansky's insight:

Ghost is a very interesting new publishing platform. Check out these awesome creative designs. Recommended reading 9/10

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35 Content Marketing Stats You Need to Know

35 Content Marketing Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

Content marketers are junkies for concise and compelling stats.


It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things.


And since content marketing is such a new and rapidly changing discipline, quick-hitting stats help them feel like they’re riding this wave of change.So let’s take a look at 35 stats you need to know....

Jeff Domansky's insight:

Make note of these useful content marketing stats. Better yet, share them with your boss.

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9 Tools to Find Awesome Font Combinations | TheNeoDesign.com

9 Tools to Find Awesome Font Combinations | TheNeoDesign.com | Public Relations & Social Media Insight | Scoop.it

Designers working on different projects either for themselves or their clients well know the importance of tools and other useful resources that are handy and help make their tasks (big or small) easier.


Fonts play a vital role in designs be it for print, for website, mobile app or anything. It is for this reason that we came up with the compilations of latest fonts at the scheduled days.


However, that’s not all that falls in the fonts category. Just recently, we came up with the list of 6 Best Free Tools to Create Fonts. Hope it solved the purpose of making you all happy for the handy availability of such functionally smart tools....

Jeff Domansky's insight:

Check out some best font combinations tools that are available on the internet that will designers to create long lasting impression for website visitors.

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Public Relations & Social Media Insight | Scoop.it
Is it time to look at your social media from a fresh perspective?Are you ready to make some changes?There are a variety of ways to improve how your business is seen on social media.In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing....
Jeff Domansky's insight:
Excellent social media tips from Debbie Henley.
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27 ways to MOTIVATE shoppers who research online TO BUY

27 ways to MOTIVATE shoppers who research online TO BUY | Public Relations & Social Media Insight | Scoop.it
27 ways to MOTIVATE shoppers who research online TO BUYData from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Jeff Domansky's insight:
Good read for retailers and online shoppers.
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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Public Relations & Social Media Insight | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.


Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.

Jeff Domansky's insight:

Here's a good survey of what works in social marketing.

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Marco Favero's curator insight, November 25, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, November 25, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

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17 Content Marketing Predictions for 2015

17 Content Marketing Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it

In 2015, ad agencies may find themselves having a lot in common with the New York Jets.


At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office....

Jeff Domansky's insight:

Recommended reading and insights for content marketers.

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