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So you think you need a social strategy? Sure, but that’s just part of it | memeburn

So you think you need a social strategy? Sure, but that’s just part of it | memeburn | Public Relations & Social Media Insight | Scoop.it

In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies.

 

There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares.

 

However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....

Jeff Domansky's insight:

Do you know your ROS - return on social?

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>" rel="nofollow"><a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a></a>
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7 Hacks to Get More Shares on Social Media - AudienceBloom

7 Hacks to Get More Shares on Social Media - AudienceBloom | Public Relations & Social Media Insight | Scoop.it
Getting your content and posts shared accomplishes many goals simultaneously. First, getting shared is an indication that you’re producing compelling content, giving you a positive feedback loop. Second, when your content is shared, more, newer people are able to see your content, which leads to greater following numbers and greater traffic. Finally, getting shared often is a social signal that tells Google you are an authoritative brand, which helps your site rank higher in search results.Obviously, getting lots of shares is the key to establishing a great social media presence, but it’s not always easy. Try using these seven hacks to get more shares from your social posts....
Jeff Domansky's insight:
Building a strong social media presence can improve your brand awareness, increase traffic to your site, and eventually result in far more paying customers for your business.
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12 Facebook Tactics Working Right Now

12 Facebook Tactics Working Right Now | Public Relations & Social Media Insight | Scoop.it
In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.

But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook right now—all the tactics, new additions and post types you need to know today.

Here are 12 top tactics to take a look at adding to your Facebook marketing toolbox.
Jeff Domansky's insight:

Valuable Facebook tips and lessons from Courtney Seiter.

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4 Idea Generation Resources to Inspire Your Marketing Content | Kapost

4 Idea Generation Resources to Inspire Your Marketing Content | Kapost | Public Relations & Social Media Insight | Scoop.it

Inspiration is a fickle creature, and even the most prolific content marketers can struggle with idea generation.

If you’re looking for a much-needed boost to your content creativity, here are a few awesome resources you can turn to for help. These fantastic (and often overlooked!) tools will help you create engaging and exciting content—even when your inspiration is at a dangerously low level....

Jeff Domansky's insight:

Ryan Law offers four very valuable tips on where to get creative inspiration for your content. Recommended reading. 9/10

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Video Content Makes Online Purchases 1.6 Times More Likely

Video Content Makes Online Purchases 1.6 Times More Likely | Public Relations & Social Media Insight | Scoop.it
Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.

Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.
Jeff Domansky's insight:

Get the picture? Video is a powerful sales conversion tool and strategy.

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3 unexpected ways online reviews have upended shopper marketing - AGBeat

3 unexpected ways online reviews have upended shopper marketing - AGBeat | Public Relations & Social Media Insight | Scoop.it
From end-cap displays to in-store signage, Shopper Marketing concentrates on capturing consumers at point of purchase, looking for ways to entice them as they stand in store aisles. But today, according to research from Influence Central, online reviews have transformed how consumers shop – arming them with authentic, credible insights that shape their purchasing decisions, both while in-store and well before they head out to the mall.

Below, Influence Central delivers in their own words the top three surprising ways online reviews have transformed traditional Shopper Marketing:
Jeff Domansky's insight:

Word-of-mouth and online reviews present both challenges and opportunities for retailers.

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Inspiring Sites of the Week No. 80 | Despreneur

Inspiring Sites of the Week No. 80 | Despreneur | Public Relations & Social Media Insight | Scoop.it

inspiring Sites of the Week is the weekly series where we feature the latest and hottest websites targeting the design world from around the globe. If it’s creative, unusual, has great functionality and is built using cutting-edge technology we feature them here. Get inspired by the best designs in the industry in the eighty edition of the series.

Jeff Domansky's insight:

Pure creativity!!!

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New Adobe tool set to revolutionise your mockups | Creative Bloq

New Adobe tool set to revolutionise your mockups | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Comp CC leverages the easy interactively of the iPad (alas, no Android support as yet) to try and recreate a similar interactive and creative workflow – one that never quite existed on our desktops. All the basic are there for the design process. Using a finger or stylus, the art director can easily drop in text, images, and other elements....

Jeff Domansky's insight:

New digital napkin' app lets you design quick layouts on your tablet, then finesse them later. Cool tool!

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Marco Favero's curator insight, April 1, 6:59 AM

aggiungi la tua intuizione ...

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Digital Marketing Lexicon - the truth behind nine buzzwords - diginomica

Digital Marketing Lexicon - the truth behind nine buzzwords - diginomica | Public Relations & Social Media Insight | Scoop.it

Being a marketer has kept me on my toes and has continually challenged me to grow. When I see new faces in the industry, I encourage them to embrace their jobs with an open mind. Things change quickly, and as a result, context is king.


What meant or felt like one thing five years ago means something very different today, and I know those definitions and applications will only continue to evolve with each customer Sailthru works with. Here are nine examples....

Jeff Domansky's insight:

Digital marketing buzzwords are not only over-used, they are misleading. Sailthru's Cassie Lancellotti-Young reveals truth behind nine marketing buzzwords.

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Marketing is broken. Bring on context.

Marketing is broken. Bring on context. | Public Relations & Social Media Insight | Scoop.it


We have to face the truth about marketing today. It is fundamentally broken. Those in the business know the stats. Our research indicates only 0.1% of display ads are clicked on, yet  comScore SCOR -1.14%’s Digital Future In Focus report for 2013 reports in the U.S. alone 5.3 trillion of them were served last year, primarily paid for by clicks. Email marketing, largely seen as the most cost-effective marketing channel sees a vast majority of its email go un-opened, let alone clicked-though. Direct mail has response rates in the low single digits and continues to fall.  And even TV can no longer hold the attention of a consumer long enough to deliver a commercial to them, with Millward Brown Digital reporting 78% of consumers accessing second screens while they watch (or cut the cord and stream on their phone or tablets).


The answer to improving marketing results today seems to be ‘do more of it’ rather than do it smarter. And let’s be honest about the tactics. Many marketers do not routinely use even basic segmentation and targeting of advertising today. Look-alike targeting based on demographics and sites-visited is about as sophisticated as it gets in most cases. And the result? According to a recent Aima Institute study over half of consumers now “take steps to actively avoid brands.” Consumers are tuning out. We all have. Instead of seeing something relevant, we are bombarded by weapons of mass distraction....


Jeff Domansky's insight:

Marketing is Broken. Bring on Context.

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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update | Public Relations & Social Media Insight | Scoop.it

What's the new algorithm update about? It will use mobile-friendliness as a ranking signal -- if your website isn't mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 

So if you want to make sure that you're prepared for this change, keep on reading. We'll dive into more details on what the update will entail and give you some tools to help diagnose your site's mobile-readiness....

Jeff Domansky's insight:

Hubspot offers valuable advice to help you get ready for Google's next algorithm update. If your website isn't mobile-friendly, your search rankings could suffer.

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Infographic: a Glimpse Into the Millennial Mind

Infographic: a Glimpse Into the Millennial Mind | Public Relations & Social Media Insight | Scoop.it
A study of millennial digital preferences by Trendera found that while this demo wants a relationship with their favorite brands and are willing to engage, it's become imperative for brands to create good content and interact directly with their fans."Brands need to be able to engage and respond in a matter of minutes, not hours," notes the study.Pinpoint also found that since this generation knows the power of their dollars, they use it to pressure brands to advance social causes. Forty-three percent of that study's respondents said they had petitioned brands to stop advertising or sponsoring a person, show or event...
Jeff Domansky's insight:
Fresh millennial marketing insights.
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Patrick Wallace's curator insight, March 31, 8:20 AM

It's really about having relevant content, direct interaction and engagement with your prospects - agreed?

Locke Chastaine's curator insight, March 31, 11:25 AM

know your customers better to connect with them...

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5 Misconceptions About Marketing a Business on Pinterest - #socialmedia

5 Misconceptions About Marketing a Business on Pinterest - #socialmedia | Public Relations & Social Media Insight | Scoop.it

Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding.


Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...

Jeff Domansky's insight:

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest.

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Red Leaf Maple LLC's curator insight, March 31, 10:23 AM

Instead of creating boards filled with branded images, marketers should keep them relevant by adding pins that don't market their products

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How you can use Periscope for Marketing | TheWebMate

How you can use Periscope for Marketing | TheWebMate | Public Relations & Social Media Insight | Scoop.it

Live streaming videos open up a new way to communicate and brands love it!Potentially, you can use Periscope for a really wide usage. As of today, I saw people showing landscape, cities, reviews, self-taping (a new generation of selfie?) or showing what’s happening7.


People just want to watch what other people are doing, no matter what But how can your company use it as a new Marketing tool? Well, here is a list of some ways you could start using it....

Jeff Domansky's insight:

Periscope offers perfect PR, branding and content marketing opportunities. Worth exploring how early adopters are making use of this new Twitter tool.

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Marco Favero's curator insight, March 31, 1:52 AM

aggiungi la tua intuizione ...

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5 secret weapons for managing blogger campaigns

5 secret weapons for managing blogger campaigns | Public Relations & Social Media Insight | Scoop.it

Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.


From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish....

Jeff Domansky's insight:

Hoping to start some partnerships with bloggers? Lauren Jung shares tools that can help take some of the stress out of the process.

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8 Shocking Stats That Prove Your Business Needs Content Marketing

8 Shocking Stats That Prove Your Business Needs Content Marketing | Public Relations & Social Media Insight | Scoop.it
Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing.  Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.

However, there are still tons of businesses and companies not utilizing content marketing in their digital marketing strategies, and if that includes you, then check out these cold, hard facts from the latest content marketing benchmark reports:
Jeff Domansky's insight:

This content marketing infographic is full of valuable stats to build your case for content marketing. Recommended reading. 9/10

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How To Thrive In An Evolving Content Marketing Landscape [VIDEO]

How To Thrive In An Evolving Content Marketing Landscape [VIDEO] | Public Relations & Social Media Insight | Scoop.it

If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.

You can’t afford to let that happen.

You must learn to not just survive but thrive in a landscape that is constantly changing. While there is no easy way of doing this and it is imperative you do the hard yards, there are a few not-so-clandestine secrets that can make your job a little easier.

Let’s unravel them....

Jeff Domansky's insight:

SAP points out key factors in content marketing success including a focus on substance, always adding value, using originality and getting industry influencers on side. Recommended reading. 9/10

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Social Proof Is The New Marketing

Social Proof Is The New Marketing | Public Relations & Social Media Insight | Scoop.it
One challenge, which isn’t new, is the battle for consumer attention. If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users? I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.


What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence....

Jeff Domansky's insight:

Aileen Lee suggests that a "mixed salad" of various types of social proof is most effective. Find out how.

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5 Secret Ways to Instantly Become More Effective with Slideshare Presentations

5 Secret Ways to Instantly Become More Effective with Slideshare Presentations | Public Relations & Social Media Insight | Scoop.it

SlideShare has over 60 million users, and it is a particularly important channel if you’re marketing to other businesses.  You may think that, because it’s called SlideShare, it’s just for sharing slideshare presentations.  However, while you can share slides (presentations), you can also share documents,  infographics and videos on the platform.

In this article, we’ll take a look at five different ways to become more effective on the site....

Jeff Domansky's insight:

Ian Cleary has five great tips for better Slideshare results. publishing infographics the tips about clickable links and publishing infographics to LinkedIn are particularly powerful.

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Introducing Curator, new way to find, display great Twitter content | Twitter Blogs

Introducing Curator, new way to find, display great Twitter content | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it

Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV.


Those who have been testing Curator have seen strong increasesin audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues....

Jeff Domansky's insight:

Media publishers can now seamlessly search, filter and curate Twitter content across any screen. Great development by Twitter but what if Twitter released it to the public and made it easier to search and share great content? Come on Twitter. Build and share the new filter with everyone. We're all publishers!

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Marco Favero's curator insight, April 1, 3:10 PM

aggiungi la tua intuizione ...

Vittorio Canavese's curator insight, Today, 3:12 AM

Tanto importante Storify, che Twitter ne trae ispirazione, ma, a quel che sembra, con funzionalità troppo limitate a Twitter (magari Periscope troverebbe il suo sbocco "serio"). Le limitazioni sono indicative del vantaggio di una rete aperta, in cui strumenti di produttori diversi coabitano e si integrano secondo il volere dell'utente.

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Rich Becker: Customer Loyalty Is Hardwired Into Customer Experience

Rich Becker: Customer Loyalty Is Hardwired Into Customer Experience | Public Relations & Social Media Insight | Scoop.it

Enrollment levels in customer loyalty programs may have reached an all-time high, but that doesn't mean all loyalty programs are created equal or that all customers are equally loyal.


According a study recently released by Bond Brand Loyalty, as many as one-third of all loyalty program participants wouldn't remain loyal to the brand if it weren't for the program.Some executives might not care beyond the surface sales data, but expect that sentiment to change in the near future.


Customers are becoming more selective about loyalty programs despite having increased their enrollment from 10 in 2014 to 13 in 2015. Mostly, they want to avoid spam-centric programs that push out content and opt in to those that truly listen and understand their customers....

Jeff Domansky's insight:

Is it loyalty or is it brand? Good read for marketers from Rich Becker.

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Study: Omnichannel customer experience far from seamless | RetailWire

Study: Omnichannel customer experience far from seamless | RetailWire | Public Relations & Social Media Insight | Scoop.it

New research from Accenture finds retailers must significantly enhance their mobile and in-store shopping experiences to match the way shoppers want to deal with retailers across multiple sales channels.


According to a survey of 750 U.S. consumers, 32 percent said the biggest improvement retailers need to make in the shopping experience is to enable the use of all three sales channels — physical store, online and mobile — in an integrated way. Yet a separate analysis of 32 major retailers found tablet and mobile phone users are able to start shopping on their devices and complete the cycle in-store with only 22 and 19 percent of retailers, respectively....

Jeff Domansky's insight:

Retail really needs to pay attention to this research and act upon it if they hope to thrive.

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The 6 Best Marketing Ideas I Have Ever Heard | Inc

The 6 Best Marketing Ideas I Have Ever Heard | Inc | Public Relations & Social Media Insight | Scoop.it

You never know what you are going to be asked when you go around the country flogging a book. My favorite question thus far: "What are the best marketing ideas you have ever heard?"


My response....

Jeff Domansky's insight:

See if these fresh marketing ideas will work for you.

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Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon

Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon | Public Relations & Social Media Insight | Scoop.it
There’s always been a lot of talk about social media influencing your consumers and customers. There is research shown that Twitter reviews of movies influence what people see at the cinema – but what social content is the best for encouraging your customers?This study (from Ecolo Media) looks at technology buyers and the content posted, but shows some interesting results....
Jeff Domansky's insight:
When it comes to making a purchase, what, on social media, influences the buying habits of the consumer?
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Dean Ryan G. Martin's curator insight, March 31, 10:24 PM

A case study is a written content, which tells a business success story. What I don't understand is the vendor content. What is vendor content? 

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5 Facts That Will Make You a Better #B2B Marketer - Invoca Blog

5 Facts That Will Make You a Better #B2B Marketer - Invoca Blog | Public Relations & Social Media Insight | Scoop.it
The last two years have brought a lot of changes to B2B marketing. But, as per usual, Google is on top of it. They surveyed 3,000 B2B consumers about their research and purchase habits, and how they use digital channels like search, mobile, and video throughout the process. Not surprisingly, 89% of B2B researchers use the internet during the path to purchase. The rest of the findings, however, may be a little unexpected. Check them out....
Jeff Domansky's insight:
Here's a collection of valuable B2B marketing insights.
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Marco Favero's curator insight, March 31, 2:37 AM

aggiungi la tua intuizione ...

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Atavist Redesign Turns Long-Form Portal Into Magic Word Processor

Atavist Redesign Turns Long-Form Portal Into Magic Word Processor | Public Relations & Social Media Insight | Scoop.it

What has always set Atavist apart from other online publishers, though, is the singular care with which that story was being presented, regardless of the platform on which it was being experienced. "When we started The Atavist, there was no one thinking about how to design and tell a story online," explains Ratliff.


"Even if you had a great idea about how to tell a story through design, you needed a developer to execute it. So we tried to build the platform to let nondevelopers make beautiful stories without programming the software themselves."


That was the magic of the Atavist platform, which made it easy for writers to not just compose their stories, but design them as a proper multimedia, multidevice experience. So when The Atavist became a hit—it has been nominated for eight National Magazine Awards, winning this year for Feature Writing, and 11 of its stories have been optioned for big-screen treatment by Hollywood—Ratliff and his colleagues decided to spin the platform out as its own product, the Creativist, which anyone could use to tell beautiful stories and then publish on the web or through the Creativist app. And now, in turn, the Creativist is rolling itself back into Atavist as a single cohesive platform....

Jeff Domansky's insight:

Launching today, the new Atavist could just be the most beautiful and powerful way to write on the web. Writers should check it out.

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