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Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Public Relations & Social Media Insight | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....

Jeff Domansky's insight:

Lots of surprises from this valuable blogging research study.

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PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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CMOs Just Aren't That Social. Question Is, Why? 09/19/2014

CMOs Just Aren't That Social. Question Is, Why? 09/19/2014 | Public Relations & Social Media Insight | Scoop.it

Only nine of the top 50 are in the Fortune 50. And it doesn’t get much better when you drill down further and look for other blue-chip brands. I spotted but a handful: Visa, Mary Kay Cosmetics, Dell, Target and SAP.

Where is everybody? Busy tallying up GRPs? Perhaps that sounds snide, but I think the dearth of major brand CMOs on this list points to a larger problem: that most of them aren’t engaging on the platforms where their customers are. A more revealing study, of course, would be to take a list of the CMOs of the Fortune 100 and see how many are on the major social platforms, and measure how involved they are in them, but even Integy’s quick snapshot demonstrates CMOs’ hesitance to truly engage with where the world is headed....

Jeff Domansky's insight:

When it comes to social medeia, Catherine Taylor asks "Where are the CMOs?" It's a great questiom.

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Portable Standing Desk Lets You Stand, Work Anywhere You Bring Your Laptop

Portable Standing Desk Lets You Stand, Work Anywhere You Bring Your Laptop | Public Relations & Social Media Insight | Scoop.it

Picture yourself being "that standing desk guy" not just at the office, but at a coffee shop, library, and wherever else you happen to be.


There are a lot of standing desks on the market these days. But most of them are pretty stationary. They assume you have the sort of job where staying in place is what you have to do from 9 to 5.


Many of us need to be mobile during the day. We visit customers or colleagues, hang out in coffee shops, or work while traveling. That's when you might want something that's not only standing, but also portable. Something like StandStand, perhaps?


Now on Kickstarter, StandStand is a three-piece wooden kit that locks together into one sturdy platform for your laptop. And very elegant it is too. It weighs less than two pounds, flattens into one interconnected lump, and costs as little as $50 if buying early through the crowdfunding campaign, which is considerably less than most standing desks (probably only building your own is cheaper).The design comes from Luke Leafgren, who makes his case in the video here:...

Jeff Domansky's insight:

Great business and innovation story. A very cool product idea.

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Allan Siegert's curator insight, Today, 11:10 AM

Any downsides to this?

Maren McKenna's curator insight, Today, 3:33 PM

This is a great "standing desk" article!!

Marco Favero's curator insight, Today, 5:24 PM

aggiungi la tua intuizione ...

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How to Launch and Grow a Business Blog From Scratch | Hubspot

How to Launch and Grow a Business Blog From Scratch | Hubspot | Public Relations & Social Media Insight | Scoop.it

Learn how to actually launch and grow a business blog in this SlideShare presentation.


...Fortunately, I was working with an amazing team. My manager, Brian Balfour, had perfected the art of audience research. And my teammate, Dan Wolchonok, had the perfect mix of coding expertise and marketing passion to quickly ship experiments. The three of us worked together to launch what is now the Sidekick Blog, and within five months we generated over 22,000 engaged email subscribers and retained an average of 30,000 monthly blog viewers. 


Now, we didn't reach these numbers by making all the right moves. We messed up plenty of times. But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. So I documented every step we took, hoping to share a starting playbook that others could adopt and employ.


Below is that playbook. Check it out to learn how you can actually launch and grow a business blog....

Jeff Domansky's insight:

Valuable blogging tips and great results in building a business blog from scratch. Recommended reading 9/10

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McKinley Agnesi's curator insight, Today, 8:26 PM

I really liked this. It is helpful for me to see all the little different things I have to do to start a blog. Like how it can successful. Showing all the different members and how they work on the blog. Showing that messing up is key in being a susses in this business and that only by messing up can we see the real prize. 

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How To Use Psychology In Landing Page Design

How To Use Psychology In Landing Page Design | Public Relations & Social Media Insight | Scoop.it

Decisions, decisions, decisions!  Every day we are faced with a constant series of decisions.  Whether it is deciding to eat that piece of cake, or make a career change, the decisions we make shape our lives and who we are.


We like to think that all of our decisions are rational and that we are in control, however our unconscious mind, drives how we respond to advertising, brands, products, and in the end determines all of our buying decision. As a result, our landing page design plays an integral role in how our brains make a decision to buy a product or not.   The reasons unconscious triggers determine our decisions can be found in the structure of our brain. We can break our mind into three separate parts....

Jeff Domansky's insight:

Designing with psychology? When it comes to landing pages, they can work together.

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10 Pretty Awesome Things You Can do With PowerPoint

10 Pretty Awesome Things You Can do With PowerPoint | Public Relations & Social Media Insight | Scoop.it

Those who are experienced with some of these functions may find them a bit mundane, but I still remember how cool it was to find and use them for the first time. While many may be aware of some of these techniques, I think most readers will find something fun and new here.

Following are 10 pretty cool things you can do with the popular presentation tool. Some are really easy, others will take more time and effort to get familiar with. Just be sure not to go overboard with these – use them sparingly for emphasis and to keep it interesting, not to create a kaleidoscope of visual chaos....

Jeff Domansky's insight:

10 cool tips to make your PowerPoint presentations more powerful.

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Marco Favero's curator insight, Today, 9:49 AM

aggiungi la tua intuizione ...

McKinley Agnesi's curator insight, Today, 8:40 PM

This was beyond helpful! I'm not the best when it comes to computers but this really helped me out! Seeing some cool features that come with PowerPoint help me understand how to use the program better. Maybe next time when I have to do a project it won't look like a grade six made it. Some of these are gonna be hard to remember but at least I know I have something to go back to. 

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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Public Relations & Social Media Insight | Scoop.it

Are you planning a social media campaign?


Do you wonder why some marketing campaigns are more successful than others?


The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.


In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them....

Jeff Domansky's insight:

A little psychology goes a long way in marketing as the recent ice bucket campaign by ALS proved.

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Marco Favero's curator insight, September 18, 4:43 PM

aggiungi la tua intuizione ...

bhumika's curator insight, September 18, 9:47 PM

The ALS ice bucket challenge went viral, even celebrities got among it. The simple concept worked greatly to raise awareness and donations for Amyotrophic lateral sclerosis  disease. The challenge proved to be a success as the unique method grabbed audiences attention via social media and also encouraged people to physically participate. 

Debora Figueiredo's curator insight, Today, 5:34 AM

Do you wonder why some marketing campaigns are more successful than others?

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Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review

Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution.

Over the past dozen years, I have participated in both the infusion of digital capabilities into traditional marketing organizations and the establishment and maturation of digital marketing organizations at Disney, J.Crew and, now, Conde Nast Entertainment where I am VP of marketing-digital. Based on this experience, I see five areas that need to change in order for marketing to function effectively in the digital age....

Jeff Domansky's insight:

Valuable insight and advice on better marketing structures for the digital age from Mei Lee at Conde Nast. 

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College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium | Public Relations & Social Media Insight | Scoop.it

Student editor's response: "I’m so scared and excited I could pee my pants."


Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer  campus newspaper.


It is the first college media outlet to operate primarily on Medium. Substance adviser and MSAC j-prof extraordinaire Toni Albertson  describes the arrangement as nothing less than “the perfect merge of tech and college journalism.


In a bravura announcement yesterday about the merger, Albertson explained that the impetus behind it was two-fold — mounting staff frustration at the print production routine and growing reader ennui toward the print edition....

Jeff Domansky's insight:

It seems like an obvious move for college newspapers. What's most surprising about this story is that so many still produce a print version of their college newspaper. Expect things to change very fast and notice the sponsorship model for revenue.

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How Small Businesses Spend Their Ad Budgets | WSJ

How Small Businesses Spend Their Ad Budgets | WSJ | Public Relations & Social Media Insight | Scoop.it

Small and medium-sized business in the U.S. now spend more money advertising on social sites than any other media, according to a survey conducted by advertising research firm BIA/Kelsey.


The survey, conducted in July, polled 546 small and medium-sized businesses (SMBs) across the U.S. about how they spend their advertising and promotional budgets. Behind social media, the results suggest SMBs also spend heavily on print and out of home advertising, as well as other online ads including banner and display ads and pay-per-click search advertising. The overall results follow...

Jeff Domansky's insight:

Very surprised that social media spending led the way but expect that trend to grow significantly.

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Daniel Faingold's curator insight, September 18, 10:28 PM

Interesting how smb invest according to best ROI

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Get Traffic Through LinkedIn, Blogging Directories | UpCity

Get Traffic Through LinkedIn, Blogging Directories | UpCity | Public Relations & Social Media Insight | Scoop.it

Get more traffic from LinkedIn and learn whether or not submitting your blog to directories can be seen as duplicate content.


Question One: How can I build more targeted traffic to my website through LinkedIn?


Our Response: LinkedIn is one of the best ways to get online leads for your website and business. As the world’s largest professional network, LinkedIn connects like-minded people from all over the world, ranging from professors, lawyers, marketers, and business owners. The best part about this is that you can find your niche on LinkedIn, establish yourself as an authority figure, and bring new potential customers to your website. There are several ways to go about doing this....

Jeff Domansky's insight:

Actionable content marketing advice from Up City.

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Lydia Gracia's curator insight, September 18, 4:06 AM

On sait déjà que LinkedIn est la plateforme idéale pour publier du contenu professionnel, mais comment faire en pratique pour que nos blog posts soient lus (en gros générer du trafic ciblé sur notre site) ? Dan cet article on nous explique les différentes voies pour y arriver grâce à LinkedIn... attention! il faut être conscient que sur cette plateforme vous vous adressez à une niche, la communication de masse est donc à bannir en faveur d'une stratégie de content marketing.

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Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider

Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider | Public Relations & Social Media Insight | Scoop.it

New efforts from Facebook and Twitter should help drive up social commerce conversion rates.


There’s been a lot of hype surrounding social commerce — the idea that posts and ads on sites like Facebook and Pinterest would generate lots of immediate sales on e-commerce sites.


Today only a fraction of retailer's online sales are actually generated directly through a referral from a social network. But the volume of social commerce is growing quickly, in the triple digits in many cases. Overall, social commerce sales grew at three times the rate of overall e-commerce last year.


In a new report from BI Intelligence we break down how social media is impacting retail sales throughout the purchase process — whether a social media user clicks directly from a retailer's Facebook ad to make a purchase, or sees a pin on Pinterest and ends up buying the product in-store a week later. We look at the varied metrics that underscore social commerce performance at the different networks, including conversion rates, average order value, and revenue generated by shares, likes, and tweets.  We also outline the latest commerce efforts by leading social networks....

Jeff Domansky's insight:

In this free Business Insider overview, there are several valuable stats for social marketing pros.

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George Lianos's curator insight, September 18, 6:15 PM

Online commercial sales have been trending up for many years now. 

The concept of the digital economy taking over the physical economy is very real. Will this phase out hard cash?

What do you think?

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1994: "Today": "What is the Internet, Anyway?" - YouTube

Some confusion is obvious on the set of NBC's "Today" show, regarding the Internet and the @-sign. This is reportedly footage from between segments that was not originally aired, and apparently dates to January 1994, around the time of the Northridge earthquake (that occurred literally five minutes from where I'm sitting, and which I remember very well indeed). 

Both the video and audio of this clip were in terrible shape when I received it recently -- I've cleaned up both as much as possible, though the quality (especially hue distortion) still definitely isn't anything to write home about.

Don't laugh too hard at Bryant Gumbel and Katie Couric. It's easy to forget how relatively recent a phenomenon the Internet is for most persons who use it today!

Jeff Domansky's insight:

Very funny clip and reminder how far the internet now reaches into our daily lives and business.

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You won't remember this post | Vox

You won't remember this post | Vox | Public Relations & Social Media Insight | Scoop.it

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.


The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.


The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....

Jeff Domansky's insight:

A new study shows a major difference between print and online readers. Not surprisingly, online readers remember less. We can probably chalk the differences up to the glut of content online, the shorter length and scannable nature of online content and the fact that we are often multitasking or multi-screening as we  read online.

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A Sad Story About a Poorly Designed Sales Contest

A Sad Story About a Poorly Designed Sales Contest | Public Relations & Social Media Insight | Scoop.it
Early in my career, I remember our CEO calling the entire sales team into the conference room. There were about 30 of us. With tremendous enthusiasm he announced a new SPIFF program with … drumroll … a prize of $20,000! To win, each rep needed to achieve the following:

Q3 bookings of $275,000 or more
Q4 bookings of $275,000 or more
Sell 25 of any Product
Sell 10 of Product A
Sell 4 of Product B in Q3
Sell 4 of Product B in Q4


Now, even for the highest earners, a $20k bonus was nothing to laugh at. So you can imagine the excitement that rose up from the room. Everyone left determined to conquer the challenge -- exactly what our CEO wanted. But what happened next probably wasn’t what he anticipated...

Jeff Domansky's insight:

Excellent lesson and sales solution.

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Jeff Domansky's curator insight, Today, 8:54 PM

Excellent lesson and sales solution.

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4 Things Alibaba’s IPO Tells Us About a Changing World Economy

4 Things Alibaba’s IPO Tells Us About a Changing World Economy | Public Relations & Social Media Insight | Scoop.it

The Chinese e-commerce giant launches one of the largest stock-market debuts in history — and points the way to our economic future.


The story of Alibaba has already become legend. Fifteen years ago, Jack Ma, a former English teacher, and his co-founders set up their Internet company in an apartment in the Chinese city of Hangzhou, not far from Shanghai. Today, Alibaba’s online shopping sites in China — mainly Taobao and Tmall — handle twice as much merchandise as Amazon.


The company’s initial public offering on the New York Stock Exchange will bring in a haul of some $21.8 billion — bigger than Facebook’s — and values Alibaba at $168 billion — four times more than Yahoo....

Jeff Domansky's insight:

TIME provides a valuable perspective on Alibaba and the future of e-commerce, marketing and international trade.

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Brands need to stop advertising and start storytelling | The Future of Commerce

Brands need to stop advertising and start storytelling | The Future of Commerce | Public Relations & Social Media Insight | Scoop.it

Traditional advertising campaigns just don't make the grade anymore, and here's why.Advertising has helped many brands become category leaders. Brands such as Coca-Cola, McDonald’s, Kellogg’s, General Motors, Microsoft and more have produced ad campaigns that have made their products household favorites.


So what could be wrong with following proven advertising techniques such as theirs? Plenty.More than ever before, people are tuning out advertising campaigns. The traditional approach to “telling is selling” and using creative techniques to grab consumer attention really don’t work anymore.Let’s consider the stories of two fast-food brands.

Jeff Domansky's insight:

It's a story that compares McDonald's with Chipotle and how storytelling won the marketing day.

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41 little-known social media features

41 little-known social media features | Public Relations & Social Media Insight | Scoop.it
When I go to Disneyland, I race to the famous rides first: Splash Mountain, Matterhorn Bobsleds, and Indiana Jones. They're the biggest and best. But there are many attractions I miss in my sprint for the headliners.

Social networks are like the rides at Disneyland. There are so many social media sites and features that some are bound to slip through the cracks.

Which Facebook, Twitter and the other major social network features have slipped under our noses? Here are 41 tricks and tools for Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
Jeff Domansky's insight:

Excellent social media tips from Kevan Lee. Recommended reading for techies 9/10.

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Marco Favero's curator insight, Today, 9:50 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, Today, 11:13 AM

A must-read for these cool tips.

McKinley Agnesi's curator insight, Today, 8:32 PM

This article was more of a read for me personally, but I feel that these things can help my status as member of the online community. Showing different features of the websites that we use on a daily bases. Features that we might not have known up. Most of them I didn't know that we could do. It's a way to clean up my appearance of myself and fully understand how to use there outlets so if I ever need to for a job I will know 100% what im doing. 

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Another Dent in Customer Loyalty Programs

Another Dent in Customer Loyalty Programs | Public Relations & Social Media Insight | Scoop.it
A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program. 

Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the examples of the Pathmark and Waldbaum’s supermarket chains.
Jeff Domansky's insight:

Seems counter intuitive but some businesses are actually dropping their loyalty programs.

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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Public Relations & Social Media Insight | Scoop.it

Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be.

It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. This approach is frowned upon in content marketing.

As Garret Moon says, “Using content marketing to sell without asking makes everything else look like begging. Begging doesn’t create movement; it usually has the opposite effect.”...

Jeff Domansky's insight:

Here's a good reminder that the best content tells, not sells.

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Would you rather have a lot of stuff or a lot of time? | Mark Schaefer {grow}

Would you rather have a lot of stuff or a lot of time? | Mark Schaefer {grow} | Public Relations & Social Media Insight | Scoop.it

We all have the same amount of time but how we choose to use it makes all the difference.


Our division president, who had a tightly-wound Northeastern disposition, had hired some folks to do landscaping for his yard. They would show up, do good work, and then disappear for several days.  This drove my boss crazy. Finally he could stand it no longer and confronted the worker. “Where do you go on all these days when you disappear?” He asked.


“Fishing.” The worker replied proudly.


“Fishing?” my boss queried.  “Well, why are you only working three days a week?” he asked.


“Because I can’t get by on two,” the worker explained.


Now both of these gentlemen have the exact same amount of time in every day.  But they make radically different decisions about how to spend it....

Jeff Domansky's insight:

A timely and heartfelt post from Mark Schaefer about social media, time management and the choices we make on how to spend our most important finite resource - time.

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Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | Public Relations & Social Media Insight | Scoop.it

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December.


...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....

Jeff Domansky's insight:

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

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McKinley Agnesi's curator insight, Today, 8:47 PM

Seeing the world upgrade like this is amazing! Seeing things be successful on something like instagram is amazing! I really liked how they did it! Spending so little and getting so much out of it. Like Taco Bell really needs advertising, even on instagram but maybe it will push other companies to spend less money and do small things like this! I will like to see how this changes the idea of advertising forever. 

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Why the best content is about marketing sideways | Jay Baer

Why the best content is about marketing sideways | Jay Baer | Public Relations & Social Media Insight | Scoop.it

The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company's personality, says Jay Baer in this video and short blog post


.Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts?


Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. But, generally speaking, I think the best way to look at content programs is to say:“Do people care about it? Is there proof of caring?” And a lot of times you can measure that just anecdotally. You don’t have to necessarily have a whole complicated scheme.


For an example, there’s a company called Life Technologies – a major global manufacturer of scientific equipment. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.So it’s almost like a choose-your-own adventure product catalog....

Jeff Domansky's insight:

In this interview, Jay Baer offers lots of advice and tips on better content marketing.

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Lydia Gracia's curator insight, September 18, 3:57 AM

Conseils sur comment bien démarrer une stratégie de marketing de contenus. Loin d'avoir besoin d'énormes moyens, il faut trouver ce petit plus qui va définir la personnalité de l'entreprise (en tout cas son univers qui sera commun à son public).

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The Urban Legend of Free Social Marketing | AdWeek

The Urban Legend of Free Social Marketing | AdWeek | Public Relations & Social Media Insight | Scoop.it

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.


... So while the volume of brand-related content being created — across platforms, by both brands and consumers — has skyrocketed, the volume of content actually being seen has plummeted because of three irreversible trends. 

• Feed Frenzy: There are 7x as many users on social media than there were five years ago. Each of those brands and individuals is creating and sharing more content than ever before, and (thanks to content marketing) we’re also talking more about brands. But brands aren’t just competing with each other — they’re going up against everything from wedding photos to breaking news to (viral-optimized) cat videos....

Jeff Domansky's insight:

There's some important insight here for social marketers who must now figure out how to respond to a drastic drop off in organic SEO on the big social media channels. Recommended reading 9/10

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The Oldest Jokes Meet Crowdsourced Internet Wisdom | The New Yorker

The Oldest Jokes Meet Crowdsourced Internet Wisdom | The New Yorker | Public Relations & Social Media Insight | Scoop.it

As Professor Mary Beard informed us last week, the world’s oldest joke book, the Philogelos, has been around for thousands of years. And it’s even been online for a few years. But not until last week was it possible to bring the power of Internet crowdsourcing to evaluate those jokes. Not all of them, of course. Just the ten best that I, by the power vested in me as the guy who writes this newsletter, selected.Here are the results....

Jeff Domansky's insight:

Bob Mankoff at The New Yorker crowdsources the worlds best jokes of the past millenia. Fun reading, highly recommended 9/10

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How Twitter Cards Can Help Increase Reach of Your Tweets

How Twitter Cards Can Help Increase Reach of Your Tweets | Public Relations & Social Media Insight | Scoop.it

Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article!


Implementing Twitter cards is now essential.


You’ll have heard a lot about search engine optimization, where you optimize your content for Google.  Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.


What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....

Jeff Domansky's insight:

Ian Cleary shows how to implement Twitter Cards. Check them out now! Recommended strategy for your website. 9.5/10

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