Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes

These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes | Public Relations & Social Media Insight | Scoop.it
From www.forbes.com - March 1, 11:07 PM
You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point?
For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics.
For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. 

The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....

Jeff Domansky's insight:

Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.

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Rescooped by Jeff Domansky from Just Story It
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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Public Relations & Social Media Insight | Scoop.it
From doctorduncan.com - January 24, 10:09 PM

...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data.


Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....


Via Karen Dietz
Jeff Domansky's insight:

Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together." 

Jeff Domansky's comment, January 25, 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 7:57 AM
I like stories too.
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Rescooped by Jeff Domansky from Just Story It
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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Public Relations & Social Media Insight | Scoop.it
From www.storycenter.org - September 12, 2012 10:54 PM

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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Rescooped by Jeff Domansky from Just Story It
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Organizational Storytelling: an interview with Paul Smith

From www.youtube.com - December 4, 2012 1:09 PM
A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

 

[Interview with storytelling author Paul Smith. I just finished Smith's book "Lead with a Story" and it's a must-read ~ Jeff]


Via Karen Dietz
Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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Rescooped by Jeff Domansky from Storytelling, Social Media and beyond
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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Public Relations & Social Media Insight | Scoop.it
From blogs.hbr.org - May 31, 2012 6:17 PM

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.

 

I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!

 

The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.

 

Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.

 

This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.

 

I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!

 

Enjoy this different perspective. 


Via Karen Dietz, janlgordon
Karen Dietz's comment, May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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