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Your Content Strategy Should Not Be Real-Time | HootSuite

Your Content Strategy Should Not Be Real-Time | HootSuite | Public Relations & Social Media Insight | Scoop.it

...What matters is that that real time content creation or what’s being described as a newsroom for brands should not be the focal point of your content strategy.  It’s sexy, yes. Everyone is talking about it, yes. Every brand should have one, yes. We even build these for clients at Edelman.  But it’s one very small piece of the strategy, that’s it. Nothing more, nothing less.

 

A content strategy (notice I didn’t say a content marketing strategy) enables and positions a brand to tell a very consistent story across the media landscape. It helps draw parallels between what’s important to customers and what the brand stands for. It enables marketing teams to create more relevant content based on what the brand is comfortable talking about online and what it’s not comfortable talking about. It allows employees, partners and customer service to also participate and be a part of the story too.

 

A content strategy requires planning – months of planning in some cases.  Before building out the social or content narrative, brands must take into consideration several key inputs before making any assumptions on what they think is relevant, like...

Jeff Domansky's insight:

Understanding the difference between content strategy and content are getting strategy...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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5 Lessons for PR from Cannes 2015

5 Lessons for PR from Cannes 2015 | Public Relations & Social Media Insight | Scoop.it

...On the other hand, this seems like a strange time to be accepting a supporting role for PR. The things that PR has always been about—transparency, authenticity, credibility, engagement, conversation—are at the heart of successful marketing today, and that ought to create an opportunity for campaigns that are driven by a PR idea to win big at Cannes.


We certainly should not be looking at narrowing the definition of public relations to ensure that the winners all feel like “real” PR campaigns....

Jeff Domansky's insight:

Paul Holmes suggests we shouldn't be so hung up on the definition of PR much as the principles behind doing it right.

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63% think generic brand messaging is ‘highly annoying’ | .rising

63% think generic brand messaging is ‘highly annoying’ | .rising | Public Relations & Social Media Insight | Scoop.it

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.


The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.


Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....

Jeff Domansky's insight:

Old school advertisers take note.

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Marketing’s new role in disruption - Marketing Magazine

Marketing’s new role in disruption - Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Disrupters are no longer chomping away at your market with lower priced alternatives. They are fundamentally changing the rules and dynamics of industries and creating new markets and economies. They attack markets with new business models that are agile and scalable. And they let their customers do their marketing, creating ripples across industries and redefining customer expectations.


Looking at the key characteristics of disrupters and the implications they have on the market, disrupters are fundamentally different to traditional competitors. They develop their products through rapid low-cost experimentation utilising popular platforms. Products are marketed to all customer segments immediately, enabling them to trial and perfect their products as they learn about their users. As a result, the adoption of product and services is significantly accelerated....

Jeff Domansky's insight:

John Cassidy talks through the four phases of disruption and the tactics incumbents can use to navigate each one.

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Millennials don’t care about ads: So how do we build community around them?

Millennials don’t care about ads: So how do we build community around them? | Public Relations & Social Media Insight | Scoop.it

Today, every brand focuses on the age group of 18-to-34-year-olds – “millennials.” What makes millennials such a coveted cohort? According to a Forbes article by Dan Schawbel, we have 80 million millennials in the U.S. They comprise nearly one-fourth of the total population.


With an annual buying power of $200 billion, they are currently the most lucrative market.It’s not easy to capture the millennial mindshare —definitely not with old, worn-out marketing tactics. A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that a majority (84 percent) of millennials don’t trust traditional advertising. Here lies the real reason as to why marketing to millennials is exceedingly difficult for brands to nail....

Jeff Domansky's insight:

Thoughtful article on how to reach Millennials more effectively.

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ignis medios & comunicación's curator insight, June 30, 9:51 AM

#millennials un target core que en su mayoría son nativos digitales con otros modos de relacionamientos con los contenidos y las marcas, un desafío para las agencias de medios y comunicación, para planners y researchers


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SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool

SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool | Public Relations & Social Media Insight | Scoop.it

SnagIt is a versatile screen capture tool that lets you take screenshots and create videos of your computer screen, add effects to them and share them with others. SnagIt may appear to be a bit pricey, but the benefits easily outweigh the costs.


If you have recently purchased SnagIt, here are a few tips that can help you get the best out of the tool....

Jeff Domansky's insight:

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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Jeff Domansky's curator insight, June 29, 9:40 AM

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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14 social media hacks from the experts

14 social media hacks from the experts | Public Relations & Social Media Insight | Scoop.it

This round-up of pro social media hacks comes from fourteen hard-hitting social media pros.


Use these 15 helpful and actionable social optimization tricks to boost your engagement, productivity, revenue, and following....

Jeff Domansky's insight:

15 very useful social marketing tips from the experts.

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barbarabrn's curator insight, June 29, 8:46 AM

14 very useful social media hacks from experts. #1 looks especially valuable. 

Gigi Bozzano's curator insight, June 29, 11:29 AM

Whether you work for someone else, are an entrepreneur, or own a small business having a social media plan is essential to furthering your brand awareness and boosting both your visibility and engagement. How to do accomplish this without spending hours a day? Here are some helpful hacks to get you there.

Willem Kuypers's curator insight, Today, 3:30 AM

Quelques conseils intéressants pour les médias sociaux.

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Social media builds brand loyalty. 11 compelling case studies

Social media builds brand loyalty. 11 compelling case studies | Public Relations & Social Media Insight | Scoop.it
  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans.
  • Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey)

These facts suggest social media builds brand loyalty. But does it?

See for yourself. Here are 11 compelling case studies that prove social media builds brand loyalty....

Jeff Domansky's insight:

These are terrific social marketing lessons with the ROI and facts to back up the success.  Read them and learn.  9/10

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Marco Favero's curator insight, June 29, 4:58 AM

aggiungi la tua intuizione ...

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How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding

How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding | Public Relations & Social Media Insight | Scoop.it

What is the most valuable skill of a blogger?

Most people say ‘being able to write ‘well’. While this definetly is a very valuable skill to have, there is one variable that is often overlooked, and that is being able to write fast!

If you are only able to write one blog post every solar eclipse, it will take you an eternity before you can be considered a succesful blogger, or get better for that matter. You dont have that much time. This is why i recommend to write at least 500 words every single day, and do so within one hour or faster.

Here’s my method to writing fast without messing up....

Jeff Domansky's insight:

Jasper Oldersom offers tips on how to write your blog posts quickly without making mistakes.

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Maria Rekrut's curator insight, June 30, 9:11 AM

This is what all #vacationRental owners need to do in order to raise their profile.

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Know Your Beer | Daily Infographic

Know Your Beer | Daily Infographic | Public Relations & Social Media Insight | Scoop.it
Knowing styles, types and the different makeup of beers can be vital when choosing what to drink on a hot day, or pairing your beer with food. Today’s infographic will help you make that distinction.
Jeff Domansky's insight:

The beer out here... just in time for the long weekend.

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The Top 5 Things You Need To Know From the 2015 Loyalty Report

The Top 5 Things You Need To Know From the 2015 Loyalty Report | Public Relations & Social Media Insight | Scoop.it

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.


Here's a Top 5 list of what's trending in loyalty....

Jeff Domansky's insight:

What's trending in Loyalty? Read the top 5 things you need to know from the 2015 Loyalty Report by Bond Brand Loyalty.

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Maria Rekrut's curator insight, June 30, 9:12 AM

This is what all #vacationRental owners need to do in order to raise their profile.

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The 100 top tech PR executives in the world

The 100 top tech PR executives in the world | Public Relations & Social Media Insight | Scoop.it

Given the job PR has done to support the growth of the tech industry, it's time to celebrate the top tech PR executives globally. And there are 100 of them.


We have therefore decided to celebrate the top tech PR executives that have played their part in supporting some of the now household names in the tech industry and developed the sector as a whole.


To do so, we have again put the decision in the hands of the Hot Topics community and asked them to nominate the 100 top tech PR executives globally.....

Jeff Domansky's insight:

Potential PR follows

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What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors

What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors | Public Relations & Social Media Insight | Scoop.it

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.


So which channels are top of mind for marketers this year? According to a survey by Strong View, marketers plan to increvase spend in the following areas:

-  Email Marketing 67%

-  Social Media 48.9%

-  Mobile Marketing 40.2%

-  Search (SEO / PPC) 38.3%...

Jeff Domansky's insight:

Where's the social marketing money going this year?

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How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog

How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog | Public Relations & Social Media Insight | Scoop.it

Did you catch that breaking story? Somewhere (anywhere), an opportunity for your brand just landed online. What did you do about it?


If you wrote a blog post, created a video, or launched a campaign and got press coverage, you’re already newsjacking.


More and more, inbound marketers are using newsjacking to create a tidal wave of traffic around their brand. The secret to their success? A powerhouse media monitoring tool.Newsjacking is impossible to completely prepare for, and relies on reacting as soon as possible. That means newsjacking teams need to know where to look for opportunities, and get updated on them before they’re old news. Not really possible when you’re manually searching for stories...

Jeff Domansky's insight:

Lindsay Prowse says the key to newsjacking is striking at exactly the right moment - never let that moment pass with a well-planned monitoring strategy.

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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.


The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 


Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....

Jeff Domansky's insight:

Transparency and engagement should guide your content marketing.

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Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

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3 Places Small Businesses Can Connect with More Consumers on Mobile

3 Places Small Businesses Can Connect with More Consumers on Mobile | Public Relations & Social Media Insight | Scoop.it

These days consumers are using their mobile to look for and research businesses, consume content and make purchasing decisions. How are mobile consumers finding you on the Web? Are sure that your website is converting visitors into leads?


This infographic shows 3 places to connect with consumers on mobile. First, the majority of smartphone owners use a search engine at least once a day. Mobile landing page improves both the quality score and the search ad position. It is good to know that Google’s "Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.


What is more, the infographic shows that 72% of the mobile consumers want to visit a mobile-friendly website. Additionally, consumers are spending time in app so you should consider creating an offer and delivering it to consumers through mobile apps....

Jeff Domansky's insight:

Useful mobile research to guide your marketing.

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The Don’ts of Marketing Technology Integration

The Don’ts of Marketing Technology Integration | Public Relations & Social Media Insight | Scoop.it

The Internet of Things, mobile technology, and omnichannel marketing stand among the many innovations transforming the customer experience. Marketing has become a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than their counterpart CIOs.


While marketing optimization technologies create numerous opportunities for enterprises, there’s a complexity in identifying which ones will work best and deciding how to blend them with marketers’ current approaches.  Whether you work for a startup or a large enterprise, creating a strategy for assessing new tools and solutions should be every marketer’s first step. It’s easy to get distracted by the promises of the latest platform, technology, or tool but marketers need to stay focused on their customers and business goals.


Here are three things marketers should avoid when implementing a new marketing tool or technology....

Jeff Domansky's insight:

New tools? Make sure to test them out thoroughly.

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Public Relations & Social Media Insight | Scoop.it

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.


The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....

Jeff Domansky's insight:

A new survey reveals what marketers are getting right and where they're going wrong on social.

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donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Public Relations & Social Media Insight | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?


A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...

Jeff Domansky's insight:

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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7 Critical Elements of Your Social Media Strategy | Jay Baer

7 Critical Elements of Your Social Media Strategy | Jay Baer | Public Relations & Social Media Insight | Scoop.it
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy.1 If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.

I use a 7-step Social Media Strategy Worksheet to create a framework that governs what the initiative aims to accomplish.
Jeff Domansky's insight:

Just the social marketing basics from Jay Baer.

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Influencer Marketing Is The New King Of Content - #infographic

Influencer Marketing Is The New King Of Content - #infographic | Public Relations & Social Media Insight | Scoop.it

The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.

According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.

To learn more about the emerging space of influencer marketing, take a peek at the below infographic....

Jeff Domansky's insight:

Here's why influencers are so valuable in any smart social marketing campaign.

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Nedko Aldev's curator insight, June 29, 9:01 AM

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30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School

30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School | Public Relations & Social Media Insight | Scoop.it

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements....

Jeff Domansky's insight:

Creativity with your coffee: these ads will get your creative juices going.

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UK, US brands failing to optimize for mobile, new study finds

UK, US brands failing to optimize for mobile, new study finds | Public Relations & Social Media Insight | Scoop.it

Despite brands’ insistence that they are producing responsive sites that work across platforms, nearly half of UK and US respondees to a new survey said that the mobile websites that they visit regularly are not optimised for mobile devices.


And it seems brands that fail to comply are playing a dangerous game too since more than half of the respondents from the UK (51%) and US (62%) said that they would leave a website if such content wasn’t optimised for their device.


The conclusions are drawn from Netbiscuits' People’s Web Report II, a global study of 6,000 web users in six countries that details their online behaviours and preferences, and come at a time that marketers are under increased pressure to ensure their websites are optimised for a plethora of devices and screens. Such a need comes after Google changed its mobile search algorithms earlier this month.


The study also showed how consumers are becoming more willing to trade their information in exchange for a better experience - something that could potentially make the job of the marketer easier....

Jeff Domansky's insight:

Despite the talk marketers are not mobilizing for mobile effectively. Yet. They better get there fast.

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The 6 principles of good design illustrated

The 6 principles of good design illustrated | Public Relations & Social Media Insight | Scoop.it

Whether by conscious decision or force of habit every designer has a formula for creating new work.


Over time they develop a set of rules which guide the creative process to what they believe to be a successful outcome. While these unwritten rules are unique to each individual they are likely to focus on 6 key areas. We’ve illustrated these below for you....

Jeff Domansky's insight:

Design: Every successful designer follows some type of formula. Here are six principles of good design. Creativity with your coffee. Recommended reading.  9/10

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Marco Favero's curator insight, June 28, 5:11 AM

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Visitor conversion in traditional and online retail

Visitor conversion in traditional and online retail | Public Relations & Social Media Insight | Scoop.it

... Q. What senses are heightened online because some senses can’t be used online?


Very good question, indeed. I think, obviously, the visual senses are high. We have found this particularly with young people, the digital natives, young people who have grown up not knowing a non-digital world. They may not be as literate in the traditional sense as people of my generation, but they are visually very literate, indeed.


They are able to interpret visual imagery at much greater speed and often much greater accuracy than older respondents. It’s due to playing video games. It’s due to MTV; it’s due to having to process pop videos....

Jeff Domansky's insight:

How neuroscientific developments and research findings can be applied to online retail, e-commerce and Conversion Rate Optimisation.

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10 Facts You Need to Know About Social Media in 2015 | Simply Measured

10 Facts You Need to Know About Social Media in 2015 | Simply Measured | Public Relations & Social Media Insight | Scoop.it

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.


I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....

Jeff Domansky's insight:

Really useful summary of the social marketing report in the SlideShare.

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Nedko Aldev's curator insight, June 29, 9:02 AM

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