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5 Simple Ways Content Builds Trust | SteamFeed

5 Simple Ways Content Builds Trust | SteamFeed | Public Relations & Social Media Insight | Scoop.it

It’s no secret that trust needs to be earned before bringing in new customers.

 

Kind of like that crumb cake sample at the Starbucks cash register. Yep. Something as simple as a sample can make an impression in how people perceive your brand.

 

When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust...

 

Jeff Domansky's insight:

You'll find some really fresh thinking about content from Jessica Ann.

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Social media, PR insight & thought leadership - from The PR Coach
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Facebook Analysis For April - Videos Dominate Engagement

Facebook Analysis For April - Videos Dominate Engagement | Public Relations & Social Media Insight | Scoop.it

As a follow up to our Facebook reach study in March, we looked at the numbers for April. To say that video dominated is an understatement.

Jeff Domansky's insight:

Very interesting Facebook research for marketers.

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Carol Bently's curator insight, Today, 2:36 AM

engagement of what?

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7 Things Content Marketers Need to Know About Layout, Instagram's New App

7 Things Content Marketers Need to Know About Layout, Instagram's New App | Public Relations & Social Media Insight | Scoop.it

Brands love Instagram, and now, Instagram is showing a little love back.


The popular photo-sharing app is making it easier for brands to experiment with visual storytelling with Layout, its first complimentary app for photo editing. Instagrammers have already been using third-party apps like Pic Stitch, InstaFrame, and PhotoGrid to edit and collage their photos for years. In fact, Instagram found that 20 percent of its monthly users were using other companies’ apps to compose shareable images. Now, Instagram hopes to blow the competition out of the water by providing users with the tools to be even more creative with their ‘grams. (As the kids call it....

Jeff Domansky's insight:

Content marketers just got a really fun new toy—one that'll up your visual content game faster than you can say "selfie."

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Shiv kumar's curator insight, Today, 5:14 AM

http://mcdonaldsblog.in/

Marco Favero's curator insight, Today, 5:22 AM

aggiungi la tua intuizione ...

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Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019

Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019 | Public Relations & Social Media Insight | Scoop.it

Consumer adoption of streaming video services is surging, according to a new report by Juniper Research out this morning, which finds that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019.


Connected TVs and streaming media devices like Amazon’s Fire TV Stick and Chromecast will be driving this adoption, as will connected game consoles and set-top boxes that provide streaming video as pre-loaded services....


In contrast, the newer streaming media devices are making watching over-the-top services more accessible on the big screen of the living room TV. They not only simplify the process of getting connected, but they’re also often sold at price points so low – Chromecast is $35 and the Fire TV Stick is $39, for example – that buying a streaming media stick is almost a no-brainer for many consumers....

Jeff Domansky's insight:

Got video? Streaming video services are surging, according to a new research by Juniper Research.

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What Are The Newest Training Technologies? - eLearning Industry

What Are The Newest Training Technologies? - eLearning Industry | Public Relations & Social Media Insight | Scoop.it

We are in the midst of a technological revolution, and are seeing perhaps the fastest rate of technological growth and development in history. Thankfully, no industry is being left out, and training technologies are being caught up in this wave and are developing at a rapid pace.


Training software tools exist today which simply did not exist 5 years ago. To help Learning and Development professionals stay abreast of new training technology, we've given a summary of some of the hottest new training technologies below:...

Jeff Domansky's insight:

Check the following summary of the hottest training technologies.

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Wibbitz Automatically Turns Publishers’ Article Content into Video Content

Wibbitz Automatically Turns Publishers’ Article Content into Video Content | Public Relations & Social Media Insight | Scoop.it
Wibbitz’s technology automatically creates video content from a publisher’s text-based article content. The text-to-video platform analyzes text for tone and content, which produces a summarize script. The script is then matched with appropriate visual content and a narrative voiceover....
Jeff Domansky's insight:
The text-to-video platform analyzes text for tone and content, which produces a summarize script. Could this be the Holy Grail for video content producers? Wonderful to contemplate.
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9 Ways to Meet and Understand Your Audience

9 Ways to Meet and Understand Your Audience | Public Relations & Social Media Insight | Scoop.it
Brand choices and purchases, after all, are often subconscious. And, given that there is "more than meets the eye" when marketers seek consumer insights, what's needed may be more of a journalistic approach to understanding one's product audience. Here are some ideas on how to achieve that understanding:...
Jeff Domansky's insight:
Have you had a close encounter with the people buying your product? Here are some valuable tips on how to get more insight into your consumers.
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SageRave's curator insight, May 22, 4:52 PM

Successful marketing means connecting with your potential customers. Remember when only high powered business types wined and dined potential clients?

Marco Favero's curator insight, May 23, 4:11 AM

aggiungi la tua intuizione ...

YoloCommunications's curator insight, May 24, 10:57 AM

Engaging with your customers through social media and carrying out research through social media monitoring are further ways to learn and gain insight on your audience. These are not one-off ways to achieve understanding as it is an on-going process that needs to be continually monitored, measured and refined.

 

As Carolina rightly (and disappointingly) suggests in her feature there are many business owners and brand managers who don’t know their customers and this should become an accepted basic principle for marketing and business success.

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PR News Salary Survey: Writing Still Most Important Skill for Advancement

PR News Salary Survey: Writing Still Most Important Skill for Advancement | Public Relations & Social Media Insight | Scoop.it

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.


The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

Jeff Domansky's insight:

According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?

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Awesome Showcase of Creative Side Menus Websites | DesigniMag

Awesome Showcase of Creative Side Menus Websites | DesigniMag | Public Relations & Social Media Insight | Scoop.it

Here is an awesome showcase of creative side menu websites that we have prepared with the aim to provide you the dose of inspiration for your upcoming design projects. Other than coming up with a website that has side menus you can suggest other guys in your field too for them to take inspiration and work on coming up with the one for themselves.


I personally liked them all as these are visually stunning and creative. With the belief that you all will like them too let us begin with the compilation of creative side menus websites. Check it out!...

Jeff Domansky's insight:

DesigniMag showcases all the latest and creative websites featuring elegant side menus. Inspiration to help you create a side menu website.

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Tools: How to create awesome blog post images

So here it is, my ultimate list of image creation tools, image editors, free stock imagery sources, infographic creators, some miscellaneous resources, and the one premium tool that’s actually worth paying for. This isn’t just another list of every single image creation tool out there. These are the services and resources that I've handpicked. These have stood the test of time (at least until Saturday, May 16, 2015) and are the easiest to use....

Jeff Domansky's insight:

Daniel Cleveland shares an excellent list of image tools for bloggers, marketers and creative types.

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Agnieszka Bruska's curator insight, May 22, 4:28 AM

Awsome tools for image creation.

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Better Customer Engagement Could Be as Simple as Video | Loyalty360

Better Customer Engagement Could Be as Simple as Video | Loyalty360 | Public Relations & Social Media Insight | Scoop.it

Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.


According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.


The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....

Jeff Domansky's insight:

Think video - for marketing results.

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Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Public Relations & Social Media Insight | Scoop.it
These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:Real-time marketing. This moves in customer time as consumers create links to each other and to brands.Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy....
Jeff Domansky's insight:
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
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Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

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Content Curation: The first step to building influencer relationships for your content strategy - Traackr

Content Curation: The first step to building influencer relationships for your content strategy - Traackr | Public Relations & Social Media Insight | Scoop.it

Earlier this year, we decided to work on our next eBook for Scoop.it by doing things differently than in the past. We had done eBooks and white papers in the past and we were proud of the value they delivered: good data, survey results, analysis, etc… But we did them on our own. This time, on top of delivering great content, we did one thing differently: we asked influencers to participate to its content.

The results?


Close to 2x more downloads of our latest eBook and 3x more shares of the blog post introducing it vs our previous ones. Plus a lot more mentions on top industry blogs such as Lee Odden’s TopRank. Nice influencer amplification, wouldn’t you agree?


There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry....

Jeff Domansky's insight:

Guillaume Decugis takes a good look at how content cure ration can help you in your influencer relations strategies.

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Want to Make Blog Posts More Engaging? Apply These 15 Tricks

Want to Make Blog Posts More Engaging? Apply These 15 Tricks | Public Relations & Social Media Insight | Scoop.it
The bad news is that most readers online are barely engaged with what they’re reading. But the good news is that there are plenty of ways to improve engagement, even to the point of getting people to read most of what you write.

There are two primary approaches to improving reader engagement. The first is to make your content scannable. Ie, to work with readers’ existing online reading habits. Second, create content so good that at least some users will actually slow down and take the time to read it word for word.

To make your content scannable, do these seven things:
Jeff Domansky's insight:

Pam Neely shares several interesting studies looking at how people read, or should I say scan, content online. Content marketers and bloggers take note.

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5 Brands That Rock Reddit (And What You Can Learn From Them)

5 Brands That Rock Reddit (And What You Can Learn From Them) | Public Relations & Social Media Insight | Scoop.it

As an incentive for not shilling self-promotional, low-quality spam, reddit users get “karma,” or points for their comments and links that are upvoted. As a result, it’s pretty hard for a company to promote itself on reddit without sparking a huge backlash from the online community.

However, some brands have been savvy enough to promote themselves on reddit without invoking the wrath of the Interwebs. How? By giving audiences good content. Since most of the content on reddit is generated by users rather than brands, it begs the question: How can a company get noticed on the site? Here, we look at how five companies have managed to rule reddit....

Jeff Domansky's insight:

Practical tips and lessons to help you test drive Reddit the right way.

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10 Top Marketing Thought Leaders in Social Media | B2B Marketing Blog | Webbiquity

10 Top Marketing Thought Leaders in Social Media | B2B Marketing Blog | Webbiquity | Public Relations & Social Media Insight | Scoop.it
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?

You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Perhaps you’d look at existing “top” lists from other sites. You’d develop a “long list” of worthy experts, then gradually narrow it down based on followers, level of engagement, quality of posts, and other factors. You’d carefully develop your final list, possibly using a method like pairwise ranking.

But—what if you had to answer on the spot? What if you had to respond immediately, or within just a few minutes? You’d forget some important names, of course, but your answers would reveal those you keep top of mind.
Jeff Domansky's insight:

Valuable list of best 10 marketers to follow from Tom Pick at Webbiquity.  And check out his next 10!

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300+ tools for tech startups & entrepreneurs | Rajiv Pandey

300+ tools for tech startups & entrepreneurs | Rajiv Pandey | Public Relations & Social Media Insight | Scoop.it

Tools are meant to save your time and extra efforts of doing the same thing, I love tools a lot and can’t see myself breathing digital marketing without tools. Here I have curated the list of 300+ handy tools for all you marketers and tech entrepreneurs to save your time and efforts.

Jeff Domansky's insight:

Rajiv Pandey shares a massive collection of more than 300 useful tools for startups and entrepreneurs. My work is done. LOL. Seriously epic post! Highest recommendation. 11/10

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George Schildge's curator insight, May 24, 8:33 AM

I love these tools!

Innovative Bank Executive Forum's curator insight, May 24, 8:52 AM

An interesting list of hidden gems that you may not be aware of. This list goes well beyond the typical names your use to.

sabrina marnet-letellier's curator insight, May 24, 12:35 PM

Great list, with very usefil links

something to kee, for sûre!

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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Public Relations & Social Media Insight | Scoop.it

Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes based on mobile device usage.

But what you’ll notice as your traffic increases from mobile is that your conversions and sales won’t increase as fast. Why? Because your website isn’t set up for mobile conversions.

In order to help you grow, I’ve created an infographic that will teach you how to get more sales from your mobile visitors....

Jeff Domansky's insight:

Neil Patel offers an important look at mobile and its impact on marketing now and in the future.

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Marco Favero's curator insight, May 23, 4:12 AM

aggiungi la tua intuizione ...

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Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Public Relations & Social Media Insight | Scoop.it

According to the report:[


A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.


Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.


This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....

Jeff Domansky's insight:

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.

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10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer

10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.


In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.


In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers....

Jeff Domansky's insight:

Kevan Lee shares new Twitter that stats can help you reach your followers with better wording, better timing and more engaging content.

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Marco Favero's curator insight, May 22, 9:17 AM

aggiungi la tua intuizione ...

Dave Coulter's curator insight, May 22, 11:13 PM

More Followers!

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Write Better Blog Titles Using Data-Driven Strategies

Write Better Blog Titles Using Data-Driven Strategies | Public Relations & Social Media Insight | Scoop.it

Your post titles are directly responsible for your click-through rate. Well-thought-out blog titles earn much higher click-through rates than poorly written ones. Your titles are the very first parts of your content that prospects come in contact with, so they can determine whether that prospect reads your content or skips over it in favor of another website.


Rather than simply advising you to write better titles, my company teamed up with HubSpot to show you how, in the infographic below. Learn what words you should use to improve content engagement, along with what title lengths work best for social, search, CTR, and post-engagement....

Jeff Domansky's insight:

Most people don't think twice about the blog titles they write. But a well-crafted title can make all the difference when it comes to click-through rates.

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Modern Influencer Strategy: Not Your Mom's Influencers

Modern Influencer Strategy: Not Your Mom's Influencers | Public Relations & Social Media Insight | Scoop.it
In my first post, I summarized the shift currently taking place in corporate communications. We’re now ready to delve more deeply into the digital communications landscape, starting with the rise of the influencer. In today’s world, setting a solid influencer strategy means that we need to understand….
Jeff Domansky's insight:
Here are four key questions to ask when preparing your influencer strategy.
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4 Tips On How to Use LinkedIn To Build Powerful Influence

4 Tips On How to Use LinkedIn To Build Powerful Influence | Public Relations & Social Media Insight | Scoop.it
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities.  But in recent years it has evolved into a leading business to business marketplace and professional network.


Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.


Here are some tips on how to use LinkedIn to build powerful influence....

Jeff Domansky's insight:

Very useful basic tips for using LinkedIn to build influence.

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Agnieszka Bruska's curator insight, May 22, 4:29 AM

Tips for Linkedin.

Marco Favero's curator insight, May 22, 8:55 AM

aggiungi la tua intuizione ...

George Schildge's curator insight, May 22, 9:05 AM

Add your ideas. 

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100 Best Vine Accounts (Viners) of 2015

100 Best Vine Accounts (Viners) of 2015 | Public Relations & Social Media Insight | Scoop.it

This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.


Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...

Jeff Domansky's insight:

Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.

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50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma

50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma | Public Relations & Social Media Insight | Scoop.it
From Mobile payments to in-store mobile shopping, men, women, young and old are all embracing mobile technology in a big way. Merchants must implement mobile strategies in order to stay relevant and keep up with consumers demand for an amazing mobile experience. We’ve scoured the web for some of the most insightful mobile facts and stats to help you determine what strategy you must take....
Jeff Domansky's insight:
Multichannel merchants need to know these mobile facts and statistics so that they can start to establish mobile strategies. Learn more thanks to this epic post by Alicia Doiron at Payfirma. Highly recommended reading for all marketers. 10 / 10
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How to Calculate Your Content Curation ROI

How to Calculate Your Content Curation ROI | Public Relations & Social Media Insight | Scoop.it

As you can see, if you’re having trouble tracking ROI for content marketing, you’re definitely not alone. Only 21% of B2B marketers said they were successful at tracking ROI. Only 23% of B2C marketers said the same.

But don’t let those graphs get you down. And definitely don’t use them as an excuse for not even trying to track ROI. Maybe you’ll never achieve a perfect ROI measurement, but even a rough idea of whether you’re profitable or not is important. It’s especially important if you want to pitch your boss or senior staff for more budget, or maybe even a raise.

There are a lot of ways that ROI calculations can get painfully complex, but it’s better to have a flawed analysis than no analysis at all. Besides, you’re not launching a spaceship based on how perfectly accurate your ROI calculations are. All you really need to know is if you’re profitable or not....

Jeff Domansky's insight:

Pam Neeley offers tips on how to calculate your content curation ROI..

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