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5 Simple Ways Content Builds Trust | SteamFeed

5 Simple Ways Content Builds Trust | SteamFeed | Public Relations & Social Media Insight | Scoop.it

It’s no secret that trust needs to be earned before bringing in new customers.

 

Kind of like that crumb cake sample at the Starbucks cash register. Yep. Something as simple as a sample can make an impression in how people perceive your brand.

 

When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust...

 

Jeff Domansky's insight:

You'll find some really fresh thinking about content from Jessica Ann.

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PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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Straight talk on social media consulting | Mark Schaefer

Straight talk on social media consulting | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.


It’s really not about social media


Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.


This career choice is about MARKETING not social media....

Jeff Domansky's insight:

Mark Schaefer provides a reality check for those who hope to become consultants.

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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Public Relations & Social Media Insight | Scoop.it

For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....

Jeff Domansky's insight:

Here's some help convincing the boss that content marketing makes business sense.

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13 Content Marketing Stats

13 Content Marketing Stats | Public Relations & Social Media Insight | Scoop.it

It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared.


Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.

Not that I’m superstitious or anything. But I AM a firm believer in being aware of potential pitfalls and staying prepared—just in case that worst case scenario rears it’s ugly head. Not that it will. (Knock on wood.)

Truth is, this isn’t just a planetary thing. There’s been some pretty scary mojo hanging about the content marketing world, too.


Don’t believe me? Here are 13 statistics that indicate some serious problems arising in B2B organizations. And, in the spirit of preparedness, we’ve included tips to help you avoid being on the dark side of these stats....


Via Ally Greer
Jeff Domansky's insight:

Scary content marketing stats.

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Jeff Domansky's insight:

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

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Brian Fanzo's curator insight, May 27, 11:48 AM

Great Content is only valuable if the right audience see's it to call it great! 

Francis Fiesinger Pro's curator insight, July 14, 1:17 PM

tout est dit 

ManufacturingStories's curator insight, Today, 10:24 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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25 Ways to Increase Traffic to Your Website | WordStream

25 Ways to Increase Traffic to Your Website | WordStream | Public Relations & Social Media Insight | Scoop.it

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them....

Jeff Domansky's insight:

Dan Shewan shares 25 useful social marketing ideas to generate more traffic for your website.

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How Hyperlocal Advertising Changes Everything

How Hyperlocal Advertising Changes Everything | Public Relations & Social Media Insight | Scoop.it

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.


When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location....

Jeff Domansky's insight:

If you're a small business or just starting to investigate hyperlocal and mobile marketing, this is an excellent overview of the basics. Learn how it works and several tools that can help you get results.

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Payal kataria's curator insight, Today, 9:35 AM

Advertising & Marketing will never ever be the same..especially for the hospitality industry

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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Public Relations & Social Media Insight | Scoop.it

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?

Jeff Domansky's insight:

5 useful tips to help you get started on the right foot on Slideshare.

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Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine

Infographic: 86% Dislike Cookie-targeted Ads | Mobile Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

86 per cent of internet users dislike online ads targeted using cookies, finding them intrusive and irritating, according to a new report.


The study, by Intent HQ, surveyed over 2,000 consumers, and found that ads which used information gathered from social logins were preferred, provided that brands were honest about how they had gathered and planned to use the data.


59% of respondants said that providing basic login details in return for personalised offers and information was a “fair deal”.You can find all this information and more on the infographic...

Jeff Domansky's insight:

Mobile marketers should learn from this research.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Public Relations & Social Media Insight | Scoop.it

Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.


Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....

Jeff Domansky's insight:

These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10

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Jeff Domansky's curator insight, August 20, 2:37 PM

These social media tools will help you measure your social marketing ROI.

Jodi Brown's curator insight, Today, 5:51 AM

Some good resources here about measuring content performance.

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Content Wins Customers ... If Sales Reps Can Find It | HubSpot

Content Wins Customers ... If Sales Reps Can Find It | HubSpot | Public Relations & Social Media Insight | Scoop.it

Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.


But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.


According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....

Jeff Domansky's insight:

Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results. 

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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Public Relations & Social Media Insight | Scoop.it

Are you using the latest Twitter marketing tactics?


Do you want to raise the bar on your Twitter marketing?


We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today...

Jeff Domansky's insight:

Valuable Twitter advice from Cindy King.

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Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Public Relations & Social Media Insight | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.


Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...

Jeff Domansky's insight:

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

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Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital | Public Relations & Social Media Insight | Scoop.it

Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....

Jeff Domansky's insight:

Amen.

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Emmanuel Roussel's curator insight, August 20, 3:27 AM

M'en doutais mais ça va mieux en se le faisant dire !

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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Public Relations & Social Media Insight | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....

Jeff Domansky's insight:

Kelsey Libert shares valuable insight into what makes content most shareable.

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President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction | Public Relations & Social Media Insight | Scoop.it

When Common Ground PR announced Monday that it would be providing “short-term assistance” to the city of Ferguson, Missouri, online sleuths quickly began looking into the firm. 

Clashes between the mostly white police force and people protesting the police shooting death of 18-year-old Michael Brown, an African-American man, have had a racial charge to them. That led Talking Points Memo and others to question why the city had hired a PR firm that appears to have no black people working in it. 

Wednesday afternoon, the president and CEO of Common Ground, Denise Bentele, issued a statement addressing those concerns and answering why the firm stepped up....

Jeff Domansky's insight:

Fascinating PR angle to the Ferguson story. Even more interesting are the comments in this story in PR Daily.

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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Public Relations & Social Media Insight | Scoop.it

Do you keep text and image updates separate?


Have you considered how text and visual content complement each other?


Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.


In this article I’ll show you seven ways companies are using visual content to get better overall engagement....

Jeff Domansky's insight:

Good tips on how to add visuals to your content.

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Call To Action Buttons and the Psychology of Color | Paul Olyslager

Call To Action Buttons and the Psychology of Color | Paul Olyslager | Public Relations & Social Media Insight | Scoop.it

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.


A CTA-button has 4 important tools to achieve this: placement,shape (and size)message and color. In this article I will talk about the aspect of color. But first things first…

Jeff Domansky's insight:

Paul Olyslager shows how to combine scientific studies on color with design to create great call to action buttons for your website.

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This: Why Atlantic Media is funding a social platform for sharing links, one at a time

This: Why Atlantic Media is funding a social platform for sharing links, one at a time | Public Relations & Social Media Insight | Scoop.it

Andrew Golis wanted to build a network for sharing stories that would provide relief from our contemporary content cascade.


By now, you might have heard that Atlantic Media’s Andrew Golis is incubating a small social network inside the company. Golis came to Atlantic Media as entrepreneur-in-residence a little over a year ago, eventually taking over The Wire as general manager in January. But for the last two months, he’s been working on This, a social network that only lets users share a single link a day. (For more on that name, check out Kyle Chayka’s “A History of This^, #This, and This.” And though it officially uses a period at the end of its name — This. — come on.)


So far, This has been invitation-only, open to a slowly growing handful of media types. But last week, Golis decided to tell the wider public a little aboutthe project:...

Jeff Domansky's insight:

Curators take note.

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Payal kataria's curator insight, Today, 9:32 AM

Yet another PR cum social media site to share our lives with...

 

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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Public Relations & Social Media Insight | Scoop.it

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.


The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....

Jeff Domansky's insight:

Here's a good overview of influencer best practices.

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Payal kataria's curator insight, Today, 9:40 AM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !

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4 Tips to Create the Perfect Cover Photo on Any Social Network | Social Media Examiner

4 Tips to Create the Perfect Cover Photo on Any Social Network | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you proud of your social media cover photos?


Do you want to find out how to improve them?


Your cover photo is the first thing anyone sees when they visit your social media profiles.


Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of your cover images today....

Jeff Domansky's insight:

Want to get more from your social media cover photos? Practical tips to improve your first social media impressions.

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10 free tools for creating infographics | Creative Bloq

10 free tools for creating infographics | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.


We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...

Jeff Domansky's insight:

Cool infographic tools that are easy to use and mostly free.

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Guillaume Decugis's curator insight, Today, 8:46 AM

A picture is worth 1,000 words, right? But not everyone is a designer and can make an impact with a nicely crafted infographics. That is unless you use some of these lean content tools to create an infographic from pre-defined, easily modifiable templates. Note that the premium version of these tools - we use PiktoChart at Scoop.it and shared some results here - is likely to be necessary to get a professional result. 

Barbara Hartzler's curator insight, Today, 12:43 PM

This is awesome! I was just trying to create my first infographic on Publisher and it was soooo not working.

JBass Learning's curator insight, Today, 3:50 PM

Some really useful looking tools 

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9 Companies With Truly Inspiring Mission Statements | HubSpot

9 Companies With Truly Inspiring Mission Statements | HubSpot | Public Relations & Social Media Insight | Scoop.it

...When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.


So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand....

Jeff Domansky's insight:

Inspiring examples of vision and mission statements to emulate.

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Last Call | Clay Shirky in Medium

Last Call | Clay Shirky in Medium | Public Relations & Social Media Insight | Scoop.it

...When the press writes about the current dislocations, they must insist that no one knows what will happen. This pattern shows up whenever the media covers itself. When the Tribune Company recently got rid of their newspapers, the New York Times ran the story under a headline “The Tribune Company’s publishing unit is being spun off, as the future of print remains unclear.”


The future of print remains what? Try to imagine a world where the future of print is unclear: Maybe 25 year olds will start demanding news from yesterday, delivered in an unshareable format once a day. Perhaps advertisers will decide “Click to buy” is for wimps. Mobile phones: could be a fad. After all, anything could happen with print. Hard to tell, really....

Jeff Domansky's insight:

Clay Shirky looks at the undeniable realities of the newspaper industry. This is a must-read for anyone who loves newspapers and wants a glimpse of the future. Nostalgia is not a business model!

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Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | Public Relations & Social Media Insight | Scoop.it

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.


Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.


Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....

Jeff Domansky's insight:

Surprising copywriting, market research.

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AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content

AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content | Public Relations & Social Media Insight | Scoop.it

It seems like everyone has something controversial to say about sponsored content these days, from John Oliver on HBO to even us here at Contently.Much of that controversy centers around two key questions: Is brand-backed content on publisher sites labeled well enough? And is it eroding the publishers’ editorial independence and reputation?


Now, a Google engineer has taken on this transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector, that adds another layer of labeling to sponsored posts. It’s drumming up a fair amount of buzz in the media world already....

Jeff Domansky's insight:

Bravo!

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