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Contextual Marketing Pays Off Far More | SteamFeed

Contextual Marketing Pays Off Far More | SteamFeed | Public Relations & Social Media Insight | Scoop.it
From www.steamfeed.com - March 1, 10:37 PM
Contextual marketing can pay off far more than shooting for the star. Find out basic information from your audience, and market to them.

 

...So how do companies then identify their audience before sending a message? Fortunately, many in the mobile world make it easy to identify themselves. Smartphone, tablet and mobile devices users seem to be generally comfortable to handing their information, likes and dislikes over to third-party platform operators, whether it be social media or app makers. Once a company connects with one of these platforms then, and obtains the operator’s information gained from users, the audience involved becomes easily identifiable. The universe also becomes easily categorized by age, likes, gender, location and even income in some cases. All of these factors become critical identifiers in providing the context of an audience.

 

There are other ways to identify an audience context as well...

Jeff Domansky's insight:

Helpful insight into contextual marketing and how it can pay big results.

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Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google | TechCrunch

Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google | TechCrunch | Public Relations & Social Media Insight | Scoop.it
From techcrunch.com - May 10, 6:28 PM

Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway.


Some research out today from Google indicates that among smartphone owners, some 79% can be classified as “mobile shoppers,” using their devices for some aspect of the shopping experience, from finding store locations through to finding goods. On top of that, among those who use smartphones for any kind of shopping or browsing, some 84% do so in physical stores. And when it comes to investing in experiences that consumers like, retailers should stick to mobile web sites: 65% of consumers prefer these to apps.

Jeff Domansky's insight:

Deep impact of mobile shopping on retail and business. Got mobile yet? Your customers are according to this Google research report.

Aleatha Shepley's curator insight, May 10, 11:46 PM

Shopping has gone mobile.
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Rescooped by Jeff Domansky from Mobile Marketing Strategy and beyond
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost | Public Relations & Social Media Insight | Scoop.it
From www.mediapost.com - October 1, 2012 4:24 PM

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”


Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

[Excellent look at impact of mobile on marketing and business ~ Jeff]


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