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Contextual Marketing Pays Off Far More | SteamFeed

Contextual Marketing Pays Off Far More | SteamFeed | Public Relations & Social Media Insight | Scoop.it
Contextual marketing can pay off far more than shooting for the star. Find out basic information from your audience, and market to them.

 

...So how do companies then identify their audience before sending a message? Fortunately, many in the mobile world make it easy to identify themselves. Smartphone, tablet and mobile devices users seem to be generally comfortable to handing their information, likes and dislikes over to third-party platform operators, whether it be social media or app makers. Once a company connects with one of these platforms then, and obtains the operator’s information gained from users, the audience involved becomes easily identifiable. The universe also becomes easily categorized by age, likes, gender, location and even income in some cases. All of these factors become critical identifiers in providing the context of an audience.

 

There are other ways to identify an audience context as well...

Jeff Domansky's insight:

Helpful insight into contextual marketing and how it can pay big results.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner

Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to use video marketing for your business?


Each of these articles will help you understand and master a specific part of using video for business....

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

Jeff Domansky's insight:

HubSpot shows you all about ad blockers.

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6 reasons why newspapers have dropped their paywalls

6 reasons why newspapers have dropped their paywalls | Public Relations & Social Media Insight | Scoop.it

WBetween 1999 and May 2015, newspapers eliminated their paywalls 69 times, according to a study out this week by University of Southern California professor Mike Ananny and USC Ph.D. candidate Leila Bighash. (The authors say they came to this figure by finding public mentions of the decisions to drop paywalls, so they admit that their analysis could miss some of the times newspapers changed how they charge for online access.)


The decision to drop a paywall can provide insight into how a news organization’s “values intersect with its commodification strategy, its technology design, and its brand identity” as outlets of all stripes are still deciding how much their reporting should cost:


Whatever the motivations and mechanisms, when news organizations drop, suspend, or otherwise open up their paywalls, they change the commodification of online news. Content that was previously considered valuable enough to charge for becomes free because, for the different reasons described here, news organizations think it should circulate freely. The commercial press sometimes, briefly, looks similar to a public service broadcaster, providing access to all (albeit still with advertising).


Of the 69 instances paywalls were dropped or eliminated, there were 41 times that news outlets dropped them only temporarily; the other 28 times, papers made the decision to permanently reduce or eliminate them. Ananny and Bighash were able to categorize these changes in paywall strategy into six different scenarios.Here are the reasons why publishers drop their paywalls, according to the study....

Jeff Domansky's insight:

Sometimes it's a response to a public emergency; sometimes it's just to build audience. Interesting study.

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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | Public Relations & Social Media Insight | Scoop.it
Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.
Jeff Domansky's insight:

Here's a useful overview of social media by the numbers from Jeff Bullas.

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7-Eleven delivers by drone in Reno including, yes, Slurpees

7-Eleven delivers by drone in Reno including, yes, Slurpees | Public Relations & Social Media Insight | Scoop.it

7-Eleven Inc. and a tech startup called Flirtey have beaten Amazon to the punch in making the first drone delivery to a customer’s home in the U.S.

Most already know 7-Eleven, the convenience store retail chain that boasts about 10,800 stores in North America and 59,500 in total around the world.

Flirtey is a privately held company based in Reno, Nevada, which builds and operates drones to make deliveries that are needed in humanitarian and health work, retail and food industries.

Rather than adapting existing unmanned aerial vehicles, Flirtey builds its own, develops the software to run them, and creates proprietary packaging and containers to keep items secure during delivery, according to CEO Matt Sweeney.

During the 7-Eleven delivery, which took place in Reno, Nevada on July 10th, Flirtey successfully transported: Slurpees, a chicken sandwich, donuts, hot coffee and candy to the home of the family who placed the order....

Jeff Domansky's insight:

A 7-Eleven Slurpee delivered by drone? You betcha. Isn't technology wonderful?

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20 Great Resources for Design Inspiration 2016

20 Great Resources for Design Inspiration 2016 | Public Relations & Social Media Insight | Scoop.it

Designers of any creative art borrow design inspiration from several sources online. Open source community provides most of the designs we find all over. They also contribute to the open source platforms where other designers can access their creative designs. Borrowing from different people and sources prevents monotony. This keeps the followers hooked and excited. The internet provides endless solutions to our existing problems. Solutions are just a click away. This article discusses such life-changing design inspiration resources to help you solve all your design needs, regardless of what kind of a designer you are, so:

Here are 20 great sources for your design inspiration...

Jeff Domansky's insight:

Creative inspiration right here. Many of my own favs included.

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Sharing Content On Social Media More Than Once

Sharing Content On Social Media More Than Once | Public Relations & Social Media Insight | Scoop.it

Double the traffic. Bam!


TOne of the biggest mistakes we make as bloggers is to give our content the one-tweet treatment. We slave away on our post for hours to only share it with our audience once. This might be costing you traffic. Of course, even if you are already sharing your post more than once – is it really enough? Are your messages as effective as they should be?


This week, we are officially releasing this comprehensive (and free) slide deck to tackle these questions head on. In the slides, we outline a step-by-step process for sharing your post more than once via social media in a way that won’t make you look like a spammer or an over-the-top self promoter.


It really isn’t enough to just promote your content more than once. You need to know how to do it right....

Jeff Domansky's insight:

Sharing content on social media more that once is an easy way to drive traffic to your blog. This comprehensive (and free) slide deck outlines best practices and simple tips for doing it right.

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12 Best 'Contact Us' Page Examples You'll Want to Copy

12 Best 'Contact Us' Page Examples You'll Want to Copy | Public Relations & Social Media Insight | Scoop.it

When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages.


But what about a website's 'Contact Us' page?


Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated.


That, my friends, is a huge mistake. Your 'Contact Us' page is one of the top four most important pages on your website. For most companies, it's typically one of the most-visited site pages.


So, what do great 'Contact Us' pages look like?...

Jeff Domansky's insight:

HubSpot shares 12 examples of the best 'Contact Us' pages out there to inspire your own designs.

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Are we consuming too much?

Are we consuming too much? | Public Relations & Social Media Insight | Scoop.it

When a book telling people to throw away almost everything they own becomes a best seller and the start of a spiritual movement, it’s a good indication we’re consuming too much. But it’s hard to reconcile this idea when so many families, even in some of the world’s most durable economies, feel like they are barely getting by.


Households have never had so many material goods, yet we hear constant reports of economic anxiety and feelings of hopelessness.


The problem is livings standards. Our expectations of what we should own have increased—but incomes, for many of us, haven’t kept up. The disconnect leaves households vulnerable and struggling.


There is no doubt living standards are rising. People around the world, of all income levels, are living longer, finding more leisure time, and enjoying more luxuries than at any time in history. Remember, only 30 years ago, air-conditioning was a luxury. Now it’s practically seen as a necessity....

Jeff Domansky's insight:

Very thoughtful post and recommended reading. 9/10

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Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago

Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago | Public Relations & Social Media Insight | Scoop.it

Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee? Probably not, claims a new campaign for the Colombia Coffee Grower's Federation.


The space-themed campaign, which launches on the 47th anniversary of the first manned moon landing, suggests that in every big moment in the world's history, something special was brewing, and that something was probably a cup of Colombian coffee taste-tested, handpicked and inspected to ensure its greatness.


Or it was all thanks to Francis—the guy who makes sure break room No. 3 is always stocked with the delicious coffee. You go, Francis!...

Jeff Domansky's insight:

Advertising fun!

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7 Types of New Social Media Content You Can Create Today

7 Types of New Social Media Content You Can Create Today | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why people love eating at buffets?


It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.


Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good.


This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.


If you’re eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now....

Jeff Domansky's insight:

Get the seven newest, boldest content ideas to try on social media: Snapchat stories, Facebook Live, visualizations, cinemagraphs, and more. Great ideas from Buffer and Recommended reading. 9.5/10

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