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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Media Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

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Hamid Ahmad's curator insight, March 3, 2013 12:36 AM

Explore Business Strategies through social media, they are here to stay....

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Twitter, Facebook Live and Genius Transformed Convention Coverage - MediaShift

How Twitter, Facebook Live and Genius Transformed Convention Coverage - MediaShift | Public Relations & Social Media Insight | Scoop.it
During the 2012 election, the Washington Post’s political editor Rebecca Sinderbrand sent out only a handful of tweets each day. This year, however, the paper has an entire social media team, sending out about five tweets per hour, not including a separate account dedicated solely to politics.“We can’t do our jobs without having access — in particular to Twitter — but other platforms as well,” she said. “That really started to happen in 2012.”“It doesn’t change the story that you’re telling, just the channel.” - Paul Singer.At the Republican National Convention, the Post’s social media team used Twitter, as well as Snapchat, Facebook and Facebook Live.This cycle is all about storytelling on multiple platforms and connecting those platforms. Take, for instance, a Facebook Live video Sinderbrand did with Robert Costa, the national political reporter with the Washington Post. The video appeared on Facebook, but was also tweeted along with tags to their respective Facebook pages....
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How social media is changing journalism and especially live convention coverage.
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15 Oh-So-Sweet Examples of Chocolate Packaging Designs

15 Oh-So-Sweet Examples of Chocolate Packaging Designs | Public Relations & Social Media Insight | Scoop.it

Design agencies have developed a major sweet tooth for packaging.


The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops.  


Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious. Check them all out below....

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Check out these sweet examples of packaging design.

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10 Tips to Help You Build Web Pages that Rank Highly and Look Great

10 Tips to Help You Build Web Pages that Rank Highly and Look Great | Public Relations & Social Media Insight | Scoop.it

The field of search engine optimization continues to evolve at an alarming pace; SEO techniques that defined last decade are now considered outdated. You position in search engine results pages have a major role in determining how popular your business will be.


Only when your website has visitors would you be able to increase revenues and sales and hence derive a high return on your marketing investment.


Fortunately, there are many effective tactics that can help you to preserve search friendliness as well as increase website and brand visibility. Being at the top of results pages will bring more users to your site, to learn more about your products, services or other information your site offers.


Web design concepts are important to ensure our site looks good once visitors land in your pages. They determine how fast and how easy it will be for users to find what they need once they are there. By employing SEO-friendly web design, you can get the best of both worlds.


The following are ten tips to show you how to build web pages that rank highly...

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Ten easy to implement SEO tips.

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3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Pinterest to generate revenue?


Have you considered using affiliate links on Pinterest?


Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.


In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing....

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Discover how to prepare for and use affiliate links in your Pinterest marketing.

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influencer marketing and ROI | Marketing Tom Fishburne

influencer marketing and ROI | Marketing Tom Fishburne | Public Relations & Social Media Insight | Scoop.it

Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.

 

A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience.

 

Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.

 

Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

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Where's the ROI in influencer marketing wonders Tom Fishburne? A must-read for marketers. 9/10

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rodrick rajive lal's curator insight, Today, 1:15 AM
Influencer marketing is in!
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Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Our 10 Most Successful Tweets and the Psychology Behind Why They Worked | Public Relations & Social Media Insight | Scoop.it

To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success.


First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy.


After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied.


Here are the top 10 Buffer tweets and the elements that made them great:...

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In this post Buffer tries to unravel one of social media's greatest mysteries: Figuring out the formula for Twitter's most successful tweets. Lots of lessons.

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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.


The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.


Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.


So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

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Two simple SEO techniques for better search engine optimization.

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Instagram Provides New Overview of Brand Profiles and Analytics

Instagram Provides New Overview of Brand Profiles and Analytics | Public Relations & Social Media Insight | Scoop.it

If you don’t have access to Instagram’s new brand profiles as yet, you soon will, along with the platforms new analytics tools and options, which have the potential change the way you approach the platform.


In order to highlight the benefits and uses of their new business-specific additions, Instagram's released a new set of videos which examine the details of how to use each element – here’s a breakdown of the key details you need to know....

Jeff Domansky's insight:

A very useful set of tips for better Instagram results for your brand.

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5 Ways to Grow Your LinkedIn Group | Social Media Examiner

5 Ways to Grow Your LinkedIn Group | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to join your LinkedIn group?


Are you looking for tips to get more exposure for your group?


LinkedIn groups are a great way to generate leads and increase influence within an engaged community.


In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn group....

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Social Media Examiner shares five ways to quickly build a larger membership for your LinkedIn group.

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Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner

Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to use video marketing for your business?


Each of these articles will help you understand and master a specific part of using video for business....

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

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HubSpot shows you all about ad blockers.