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50 Social Media Case Studies You Need To Bookmark | SimplyZesty

50 Social Media Case Studies You Need To Bookmark | SimplyZesty | Public Relations & Social Media Insight | Scoop.it

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....

Jeff Domansky's insight:

Wow! What a resource for social media case studies. 

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Hamid Ahmad's curator insight, March 3, 2013 12:36 AM

Explore Business Strategies through social media, they are here to stay....

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.


The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.


Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.


So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

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Two simple SEO techniques for better search engine optimization.

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Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Our 10 Most Successful Tweets and the Psychology Behind Why They Worked | Public Relations & Social Media Insight | Scoop.it

To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success.


First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy.


After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied.


Here are the top 10 Buffer tweets and the elements that made them great:...

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In this post Buffer tries to unravel one of social media's greatest mysteries: Figuring out the formula for Twitter's most successful tweets. Lots of lessons.

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Google Analytics: A-to-Z Guide for Content Marketers

Google Analytics: A-to-Z Guide for Content Marketers | Public Relations & Social Media Insight | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer.


The data you gather via this free tool can (and should) be used to:


- Formulate a hypothesis about your content performance


- Determine a questions to support itCreate a report to answer the question with data


- Take action based on your analysis


- Measure the results


There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.


Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.


Here's what we came up with. We hope it's helpful. ...

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Here's how to use Google Analytics properly.

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How To Create Perfect Posts on Social Platforms

How To Create Perfect Posts on Social Platforms | Public Relations & Social Media Insight | Scoop.it

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. But on top of that, each platform also has it's own best practices and procedures - it's not only the content you post on each that matters, it's how and when you post, that will also play a significant part in the subsequent performance of your content.


To help you understand the best practices of each platform and what you need to pay attention to when composing and scheduling your updates, myclever have put together this updated infographic which outlines platform-specific processes and recommendations to ensure you're maximizing the performance of your updates on each.


In addition, they've also included a listing of best and worst times to post - and while that information is generic, and you should always be working with your own data to determine the best times for your business, it does provide a guideline on overall activity times on each platform, which is worth taking into consideration....

Jeff Domansky's insight:

Useful tips for better content on each major social media channel.

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4 Tips for More SlideShare Leads | Socia| Media Examiner

4 Tips for More SlideShare Leads | Socia| Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use SlideShare?


Wondering how to generate leads from SlideShare?


With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.


In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist....

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Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.

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Why LinkedIn is the Only Social Media I Use

Why LinkedIn is the Only Social Media I Use | Public Relations & Social Media Insight | Scoop.it

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

Right?

But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.

Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.

So is LinkedIn even worth your time? Isn’t it just for job-seekers?

As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....

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Matthew Oleniuk makes the business case using LinkedIn for business.

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A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech

A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech | Public Relations & Social Media Insight | Scoop.it

Since he lost his TV reporting job last year, Jarrett Hill has been looking for his next opportunity. It presented itself in an unexpected way.  Hill was sitting at a corner table Monday night in a Culver City Starbucks, drinking a venti iced coffee and watching the Republican National Convention on an MSNBC live stream.


As Melania Trump spoke, she uttered a phrase that the 31-year-old California native had heard once before — from First Lady Michelle Obama. “… the only limit to your achievements is the strength of your dreams …,” Melania Trump said during her address to the Republican National Convention.


Instinctively, Hill finished the phrase aloud to his laptop screen: “… and your willingness to work for them.” “Kind of like a song that you haven’t heard in a long time and you remember the lyrics as you hear them. Or a movie that you know the line to and you kind of respond to it,” he said.


He recalled the words from Michelle Obama’s speech because, he said, he had thought to himself at the time that it was “really beautifully written.” “I believe I even wrote it down or typed it,” Hill said. “Obviously having no idea that eight years later I’d hear them again from a woman who wanted to be first lady speaking at a convention in front of 40 million people.”...

Jeff Domansky's insight:

A national controversy over passages in Melania Trump's speech that resembled Michelle Obama's address was first brought to light by a former LA TV reporter sitting in a Starbucks. Good back story.

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Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner

Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Instagram for your business?

Wondering if an Instagram business profile is right for you?

Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.

In this article, you’ll discover what marketers need to know about the new Instagram business profiles....

Jeff Domansky's insight:

Useful tips to help you set up your business on Instagram.

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Slate now relies on native ads for nearly 50 percent of its revenue - Digiday

Slate now relies on native ads for nearly 50 percent of its revenue - Digiday | Public Relations & Social Media Insight | Scoop.it

Every publisher today wants to wean themselves off display advertising. For mid-sized publishers relying on banners won’t cut it. Slate has made this is a priority, and it now says native ads are almost half of its total revenue.

The online politics and culture publication accomplished this with putting native at the center of its sales strategy rather than treating it as an add-on. Advertising supplies 90 percent of revenue, and native is half of that. Display and podcast advertising still accounts for the other half, although Slate expects display dollars to move towards programmatic, following the industry shift. (The remaining 10 percent comes from other sources like the Slate Plus membership program.)

To prioritize native, Slate hired or retrained its 10-person sales team. Slate Custom, the custom ad creation unit, brought in a new staff under Jim Lehnhoff, the former head of Gawker Media’s content strategy. The 13-person custom unit now focuses on making native ads that are closer to Slate’s editorial DNA of smart commentary. Slate also got more aggressive about buying off-site distribution for the ads, for clients like Jaguar and Chase....

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Native advertising starts to gain hold at Slate.

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Why and how chatbots will dominate social media

Why and how chatbots will dominate social media | Public Relations & Social Media Insight | Scoop.it

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

More recently, Taco Bell unveiled its TacoBot within the Slack messaging platform that allows busy workers to chat with a bot to order a taco. And at Facebook’s F8, 1-800-Flowers, CNN, Spring — a retail shopping startup — and others released chatbots for Facebook Messenger. These bots offer new ways to shop, make purchases, read the news and more within the Facebook platform.

While all this sounds exciting, what does it actually mean for consumers, and what’s to become of the “humans” on social media?...

Jeff Domansky's insight:

Hello, my name is Jeff and I'll be your chatbot tonight. What's on the horizon for chatbots?

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