Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Living in social times: the Financial Times discusses social media strategy | The Drum

Living in social times: the Financial Times discusses social media strategy | The Drum | Public Relations & Social Media Insight | Scoop.it
From www.thedrum.com - March 1, 11:12 PM
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca Heptinstall and communities editor Sarah Laitner about why the brand is still with the times as it celebrates its 125th year.Is there a certain platform you prefer working on?
Rebecca Heptinstall: Twitter is very much the Financial Times’s favoured social network in sheer community size (2.75m) and traffic to FT.com.

That’s not to say that other social networks aren’t important, they certainly are – for example, we were the first newspaper to reach 1m followers on Google+ in July 2012. We’re also figuring out what platforms fit with the brand as and when they pop up – for us it’s less about being everywhere and more about being represented well in a few places....

Jeff Domansky's insight:

Lots of learning and valuable social media insight from an old-school newspaper that gets social.

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Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA

Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it
From thisistransmedia.com - May 14, 11:53 PM

Knowing whether or not your project should be classified as transmedia can be a complicated, daunting question. In order to put you at ease so you can get back to writing, filming, coding, community building, or whatever is required to bring your project to life, This Is Transmedia created a simplified flowchart:

 
Jeff Domansky's insight:

Very funny infographic ;-)

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Radically redefining TV | # Transmedia

Radically redefining TV | # Transmedia | Public Relations & Social Media Insight | Scoop.it
From www.thebigidea.co.nz - December 5, 2012 10:51 PM
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.

 

[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff]


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Da Vinci on Transmedia

Da Vinci on Transmedia | Public Relations & Social Media Insight | Scoop.it
From simonstaffans.com - November 28, 2012 3:14 PM

Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...

 

[Transmedia storytelling genius from a Renaissance genius ~ Jeff]


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Transmedia Journalism in 499 Words

Transmedia Journalism in 499 Words | Public Relations & Social Media Insight | Scoop.it
From transmediajournalism.org - November 7, 2012 3:07 PM

Kevin Moloney: "Transmedia journalism is designing a project to unfold across multiple media in an expansive rather than repetitive way" ...

 

[Excellent overview of Transmedia storytelling ~ Jeff]


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Transmedia - the ketchup effect

Transmedia - the ketchup effect | Public Relations & Social Media Insight | Scoop.it
From muchtoolong.blogspot.co.nz - August 14, 2012 6:39 PM

Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."

 

[Very interesting read for storytellers, bloggers and content producers -- JD]


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How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA

How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA | Public Relations & Social Media Insight | Scoop.it
From thisistransmedia.com - January 11, 7:46 PM

Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia...

Jeff Domansky's insight:

Mike Vogel shares a really interesting look at Transmedia and where it's going in the future. But, he cautions, keep it simple. No more secret handshakes, obscure technical lingo or or making things more complicated than they need to be.

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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Public Relations & Social Media Insight | Scoop.it
From terribleminds.com - November 28, 2012 10:04 PM

Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles).

 

So, here I am, putting my transmedia ducks in a row.

 

Please to enjoy....

 

[Chuck Wendig shares an entertaining point of view on Transmedia storytelling ~ Jeff]

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Adventures in Transmedia | Swissnex

Adventures in Transmedia | Swissnex | Public Relations & Social Media Insight | Scoop.it
From nextrends.swissnexsanfrancisco.org - November 24, 2012 5:56 PM

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...

 

[Must-read; excellent look inside Transmedia storytelling. Really captures the essence and possibilities. Infographic show what "Heidi" would look like as a transmedia tale. ~ Jeff]


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Transmedia Writing | Geoff Livingstone

Transmedia Writing | Geoff Livingstone | Public Relations & Social Media Insight | Scoop.it
From martinamcgowan.visibli.com - October 31, 2012 4:10 PM

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


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