Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Living in social times: the Financial Times discusses social media strategy | The Drum

Living in social times: the Financial Times discusses social media strategy | The Drum | Public Relations & Social Media Insight | Scoop.it
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca Heptinstall and communities editor Sarah Laitner about why the brand is still with the times as it celebrates its 125th year.Is there a certain platform you prefer working on?
Rebecca Heptinstall: Twitter is very much the Financial Times’s favoured social network in sheer community size (2.75m) and traffic to FT.com.

That’s not to say that other social networks aren’t important, they certainly are – for example, we were the first newspaper to reach 1m followers on Google+ in July 2012. We’re also figuring out what platforms fit with the brand as and when they pop up – for us it’s less about being everywhere and more about being represented well in a few places....

Jeff Domansky's insight:

Lots of learning and valuable social media insight from an old-school newspaper that gets social.

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Don't Get Seduced by the Latest Social-Media Gadget | PR News

Don't Get Seduced by the Latest Social-Media Gadget | PR News | Public Relations & Social Media Insight | Scoop.it

The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators.

 

Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following:

- An average of 5 Tweets per second contain a Vine link.

- 4% of the top 100 tracked Vines is branded content.

- Weekends are the most popular time to share Vines.

- According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently.

 

On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”... 

Jeff Domansky's insight:

What's a PR/marketing pro to do? There's never a shortage of new technology and tools. The challenge is to pick and choose the right ones, at the right time, for the best results. And to recognize that not every technology or tool works for every company/product/service every time.

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Website Crash Resolved: More Crisis Lessons | The PR Coach

Website Crash Resolved: More Crisis Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

...After one day, my online presence was still out of action. Frustrating. Out of contact. And challenging because the technical solutions were far beyond my skills. I went to bed Friday night with no idea how long I’d be incommunicado and when or if my problem would be solved.

 

The next morning an 8:00 AM e-mail made my day. Bluehost tech support advised my site was now up and running again.

 

In less than 48 hours they had recovered and restored my websites and blog. That’s service! And that’s why they’ve been my web hosting provider since 2001.

 

The backup restored the blog to one week earlier. All that was lost were three blog posts, easily reposted, and a small number of PR Library archive articles.

Jeff Domansky's insight:

A happy ending to the website/blog crash and more crisis lessons.

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Why You'll End Up Wearing a Smart Watch | Gizmodo

Why You'll End Up Wearing a Smart Watch | Gizmodo | Public Relations & Social Media Insight | Scoop.it

People don't wear watches anymore. You'll look ridiculous. Why wouldn't you just use your smartphone instead? These are just some of the negative sentiments skeptics are spewing about smart watches, which are still very much in their nascent stage....

 

...Smart watches may seem like a dorky throwback now, but with so many companies working on new versions they have serious potential. Laptop Mag's Mark Spoonauer looks at five ways smart watches could impact your life. Not only are there some promising smart watches already available, including the Pebble and Martian Watch, but Samsung has confirmed that it is working on its own watch. Meanwhile, Apple reportedly has more than 100 people working on a curved-glass iWatch that runs iOS and Google is said to be working on its own high-tech timepiece....

Jeff Domansky's insight:

Timely perspectice...

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Here's How It'll Feel to Wear Google Glass

Here's How It'll Feel to Wear Google Glass | Public Relations & Social Media Insight | Scoop.it

Through a series of photos and videos, Google shared some more information about Project Glass early this morning... More than a catchphrase, "OK, Glass" is how the wearer will engage the headset, enabling it to listen to commands....

Jeff Domansky's insight:

Geek alert! How cool is this?

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Huberty: Apple could sell 13 million TV sets at $1,060 each | Fortune Tech

Huberty: Apple could sell 13 million TV sets at $1,060 each | Fortune Tech | Public Relations & Social Media Insight | Scoop.it
Survey finds Americans more keen to buy an "iTV" than they were the iPhone or iPad FORTUNE -- Opinions about whether Apple (AAPL) is about to enter the TV set market are about as sharply divided as Fox News and...

FORTUNE -- Opinions about whether Apple (AAPL) is about to enter the TV set market are about as sharply divided as Fox News and MSNBC. You're either in the Gene Munster camp (It's coming, for sure, in 2013!) or in Jean-Louis Gassée's (It's a pipe dream!).

Whichever party you belong to, there's much to be gleaned from the note to clients Morgan Stanley's Katy Huberty issued Tuesday about what she calls "iTV" (to distinguish it from the current Apple TV set-top box)....
Jeff Domansky's insight:

I sure hope Santa is paying attention for next year ;-)

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Your Tweets Are Why The Next Walter Cronkite Will Be A Robot

Your Tweets Are Why The Next Walter Cronkite Will Be A Robot | Public Relations & Social Media Insight | Scoop.it

David Holmes: "A computer that can write like a human is a neat trick. But Moxie Awards finalist Narrative Science is taking the role of the robot journalist to the next level"...

 

Of all the new technology companies disrupting the field of journalism, none hits home quite like Narrative Science. As Co.Exist reported back in November, the Chicago-based company, which is up for a Moxie Award this week, has developed an algorithm that can mimic human writing so effectively that… well just have a look at these two Forbes.com leads and see if you can tell which was written by a robot...


Via The Digital Rocking Chair
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Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite

Why I Need Aereo TV — And You Do, Too [Review] | ReadWrite | Public Relations & Social Media Insight | Scoop.it

The TV Antenna Of The Future... Since Aereo launched, the television industry has been hoping to sue it out of existence. Early attempts to have the service shut down have been unsuccessful, thanks to legal logic that may well wind up saving Aereo in the end.

 

Meanwhile, the networks are clamoring for a plan B, which, if you believe the claims of network execs, includes threats to pull out of broadcast TV all together. (Said threats are, of course, unbelievably stupid.) Aereo does not disrupt the core broadcast business model. When I'm watching TV shows on my iPad using Aereo, I'm still seeing all the commercials, just like I would if I tuned in via an antenna on my television set. The problem is, my antenna sucks. On a good day, I can get four or five channels to display clearly on my TV, and even that involves some finagling. It feels decidedly old-fashioned to be tinkering with an antenna just to watch NBC.

 

By contrast, Aereo feels right at home in the 21st century. When you watch it, it doesn't feel like you're stealing anything. Instead, it feels like the service has restored your ability to conveniently tune into broadcast TV — an ability that's atrophied for years thanks to changing viewer habits and, consequently, expectations for picture and sound quality....

Jeff Domansky's insight:

You can never have too much technology in my humble opinion ;-). As long as it's practical, meets your needs and is priced right.

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‘CAR 2 CAR’ communication is the autonomous future of driving | gearburn

‘CAR 2 CAR’ communication is the autonomous future of driving | gearburn | Public Relations & Social Media Insight | Scoop.it

It seems obvious, really, but a crucial step towards fully autonomous vehicles is making sure that the vehicles can respond to their surroundings. Each car needs to know exactly where every other car and obstacle is, which requires huge amounts of research and testing. This is called CAR 2 CAR Communication and a consortium was created by some of the top car makers to share car communication technologies and make a standard to ensure all cars will connect. The development of the autonomous vehicle requires, essentially, that cars don’t hit anything and this requires communication from car-to-car and car-to-object. That is the main focus: don’t crash. Simple enough, right? Not so much.... 

Jeff Domansky's insight:

Fascinating future that's not too far off. Calling George Jetson...

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Is Pheed the next big social network? | News.com.au

Is Pheed the next big social network? | News.com.au | Public Relations & Social Media Insight | Scoop.it

IT'S the social network you've never heard of but it's climbing the rankings in Apple's App Store.

 

In fact, Pheed is the number one most downloaded free app in the App Store under the social networking category, outranking both Facebook and Twitter.

And it's been that way for more than a week.

 

So what is Pheed and how does it work?

 

Well, it's a social network that works much the same way as Facebook or Instagram. You sign up, either with an email address or a Facebook or Twitter login, you follow people and people follow you back. You can comment on people's posts and they can comment on yours.

 

It looks and feels like a more sophisticated Instagram....

Jeff Domansky's insight:

Next big social media thing or shiny new toy that will be gone tomorrow? Explore...

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Finally invented: A computer incapable of crashing | theWeek

Finally invented: A computer incapable of crashing | theWeek | Public Relations & Social Media Insight | Scoop.it

London scientists have created a machine that can repair its own damaged code... Good news for folks who regularly find themselves mashing control+alt+delete until their fingernails hurt: Researchers at the University College London have invented a new "systemic" computer that automatically repairs corrupted data whenever it appears. In non-geek speak, all that means is that this gilded, Platonic ideal of desktop PCs never, ever crashes. How does such a miracle machine even work? Its creators, naturally, turned to Mother Nature — more specifically, the random modeling that allows swarms of bees to scatter in unison around a honey-hungry bear or that allows atoms to bounce around until they find their proper place....

Jeff Domansky's insight:

Gotta have this... LOL

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Predicting what topics will trend on Twitter | MIT News Office

Predicting what topics will trend on Twitter | MIT News Office | Public Relations & Social Media Insight | Scoop.it
A new algorithm predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.

 

Twitter’s home page features a regularly updated list of topics that are “trending,” meaning that tweets about them have suddenly exploded in volume. A position on the list is highly coveted as a source of free publicity, but the selection of topics is automatic, based on a proprietary algorithm that factors in both the number of tweets and recent increases in that number.

 

At the Interdisciplinary Workshop on Information and Decision in Social Networks at MIT in November, Associate Professor Devavrat Shah and his student, Stanislav Nikolov, will present a new algorithm that can, with 95 percent accuracy, predict which topics will trend an average of an hour and a half before Twitter’s algorithm puts them on the list — and sometimes as much as four or five hours before....

 

[Interesting predictive tool in development at MIT ~ Jeff]

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