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Living in social times: the Financial Times discusses social media strategy | The Drum

Living in social times: the Financial Times discusses social media strategy | The Drum | Public Relations & Social Media Insight | Scoop.it
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca Heptinstall and communities editor Sarah Laitner about why the brand is still with the times as it celebrates its 125th year.Is there a certain platform you prefer working on?
Rebecca Heptinstall: Twitter is very much the Financial Times’s favoured social network in sheer community size (2.75m) and traffic to FT.com.

That’s not to say that other social networks aren’t important, they certainly are – for example, we were the first newspaper to reach 1m followers on Google+ in July 2012. We’re also figuring out what platforms fit with the brand as and when they pop up – for us it’s less about being everywhere and more about being represented well in a few places....

Jeff Domansky's insight:

Lots of learning and valuable social media insight from an old-school newspaper that gets social.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Public Relations & Social Media Insight | Scoop.it

Some content pieces had what it took to become viral way before the internet era. We called that phenomenon “word of mouth” and it helped products and ideas to spread around with the speed of light.

 

In today’s world, with so many communication means available, it should be easy enough for anyone to create a viral piece and unleash it into the world. Unfortunately, not everything online goes viral. Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?...


Via massimo facchinetti
Jeff Domansky's insight:

If you've got these three ingredients, your content has a chance to go viral

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Marc Kneepkens's curator insight, September 25, 12:14 PM

Going #viral is the dream of every #content creator. How does it work?

SEO Barnsley's curator insight, September 26, 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

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Content Marketing World 2016: Top Takeaways for Creating Content

Content Marketing World 2016: Top Takeaways for Creating Content | Public Relations & Social Media Insight | Scoop.it

Joe Pulizzi, Founder of the Content Marketing Institute, put it in CMW’s opening keynote: “Mediocre content will hurt your brand more than doing nothing at all.”

Currently, only 20% of content marketers said they were committed to a full content marketing approach: Hitting a defined audience with one message, finding compelling angles from which to tell your story, staying consistent over time, and building value outside of the products and services you offer, according to Pulizzi.

The other 80%? They’re creating a lot of content, but not building a loyal audience or telling a new story.

Here’s what some of our favorite speakers had to say about how their companies are creating great content and staying ahead of the pack in the content marketing space....

Jeff Domansky's insight:

Some really great advice from the top content marketing gurus..

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Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices

Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices | Public Relations & Social Media Insight | Scoop.it

The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s among the top findings coming out of the latest edition of Nielsen’s “Total Audience Report.”

The report, which was released to clients Thursday, is the first to publish shares of channels received and viewed by the average American household in a while.

It shows the average number viewed has fallen to less than 10% of the channels they receive.

That’s down dramatically from the last time Nielsen published such data, which showed the average was still in the double digits....

Jeff Domansky's insight:

Research reinforces multiscreen and fragmentation of TV viewing.

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SEO Copywriting - An In-depth Guide to Rank High and Wow Readers

SEO Copywriting - An In-depth Guide to Rank High and Wow Readers | Public Relations & Social Media Insight | Scoop.it
SEO copywriting is the answer to one of the biggest challenges faced by many website owners these days. Users now have to create content that appeals to people and search engines alike.

After all, we not only want to rank well and generate traffic but also turn that traffic into buyers, customers, and subscribers, right?

These two goals used to be the responsibility of SEO specialists and copywriters and it used to be enough to be either or. However, the way search engines work today, that is no longer the case.

To be successful in today’s online market, website owners and online marketers need to master both sides of the equation and embrace what is known as SEO copywriting.

If you are unsure what hides behind that term, this article will not only explain what it is but also show you SEO copywriting best practices to start using right away.
Jeff Domansky's insight:

This is a really good introduction to SEO copywriting for newbies. Recommended for those who need to understand the basics better.

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4 Graphs That Illustrate How Facebook and Google Dominate Ad Revenue - MediaShift

4 Graphs That Illustrate How Facebook and Google Dominate Ad Revenue - MediaShift | Public Relations & Social Media Insight | Scoop.it

Our industry faces a well-known duopoly, with Facebook and Google commanding an ever-increasing share of digital ad spend, both in the U.S. and globally. I recently dug into the data and forecasts available, to better quantify (for my own benefit and hopefully yours!) just how much Facebook and Google are eating digital.

Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) is growing annually on average by 5.6 percent from 2015 to 2020, and will reach $674 Billion from $513 Billion in 2015.


The U.S. market will represent 35 percent of the global ad market, reaching $234 Billion by 2020 with a slightly slower growth rate compared to the global average, at 5.0 percent from 2015 to 2020. This is expected as rapidly developing markets in the East and a growing middle class represent new markets on which advertisers can focus.

45% Of U.S. Ad Spend Will Be Digital
33 percent of ad spend in the U.S. was digital last year and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105-billion, with a Compounded Annual Growth Rate (CAGR) of 11.9 percent.


The growth of digital is more than 2 times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online and more advertisers are spending their budgets online. Will the rising tide lift all ships?...

Jeff Domansky's insight:

Facebook and Google dominate digital ad revenue and here's a look at how the industry shapes up globally.

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