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Living in social times: the Financial Times discusses social media strategy | The Drum

Living in social times: the Financial Times discusses social media strategy | The Drum | Public Relations & Social Media Insight | Scoop.it
Striking the right balance on social media channels can be difficult enough, but what if your brand is behind a pay wall? The Drum chats to the Financial Times’s social media manager Rebecca Heptinstall and communities editor Sarah Laitner about why the brand is still with the times as it celebrates its 125th year.Is there a certain platform you prefer working on?
Rebecca Heptinstall: Twitter is very much the Financial Times’s favoured social network in sheer community size (2.75m) and traffic to FT.com.

That’s not to say that other social networks aren’t important, they certainly are – for example, we were the first newspaper to reach 1m followers on Google+ in July 2012. We’re also figuring out what platforms fit with the brand as and when they pop up – for us it’s less about being everywhere and more about being represented well in a few places....

Jeff Domansky's insight:

Lots of learning and valuable social media insight from an old-school newspaper that gets social.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Demographics of Key Social Networking Platforms

Demographics of Key Social Networking Platforms | Public Relations & Social Media Insight | Scoop.it

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....

Jeff Domansky's insight:

Valuable social media demographics from Pew Research Center.

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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Public Relations & Social Media Insight | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...

Jeff Domansky's insight:

Does your content marketing measure up? Here are the social media metrics that matter.

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Your ultimate cheat sheet to Facebook design - The Creative Edge

Your ultimate cheat sheet to Facebook design - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Jeff Domansky's insight:
Very useful Facebook design tips. Recommended reading. 9/10
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4 Powerful Reasons to Add Images to Your Blog Posts

4 Powerful Reasons to Add Images to Your Blog Posts | Public Relations & Social Media Insight | Scoop.it
But here’s the million-dollar question: How do you get more traffic to your blog, without spending a single penny on Advertising?And, there is a way. It’s been staring you in the face. And it’s cheaper than any advertising strategy you can think of. What is it?Add Images....
Jeff Domansky's insight:
Looking to boost your traffic and audience? Add images. It's that simple. Yes, really. Here's 4 reasons why you should add images right now.
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32 Smart Ways To Drive More Traffic To Your Blog

32 Smart Ways To Drive More Traffic To Your Blog | Public Relations & Social Media Insight | Scoop.it

Have you ever looked at your blog’s analytics and wondered when the hordes of visitors are going to start showing up?


You’re publishing great content and have something to say, but try as you might, those traffic numbers just don’t seem to be climbing as much as they should be.


The truth is, it doesn’t have to be that way – you can get way more traffic to your blog and in this post I’ll show you how....

Jeff Domansky's insight:

Want to drive more traffic to your blog? Need actionable tactics? Follow these effective traffic generation strategies today!

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How TV Newsrooms Should Use Facebook (And Why) | Mediashift

How TV Newsrooms Should Use Facebook (And Why) | Mediashift | Public Relations & Social Media Insight | Scoop.it

I recently had a long conversation with Bob Gambert, a former TV news colleague of mine. It was sparked by a comment I made on Twitter that TV newsrooms should post original video content to Facebook instead of teases for newscasts and stories. He took exception, and the discussion eventually turned into a back and forth about the state of the TV industry. He’s of the opinion that social media should primarily be used to maximize profits. TV stations should display content where they can make money.

While I respect my friend and his point of view, I strongly disagree.

You hear plenty of others in the TV news industry – particularly higher-ups – sharing my friend’s opinion. (You also see it in practice on Facebook feeds and Twitter streams every day.) That’s an incredibly bad sign. It probably sounds familiar, because it’s the same attitude most people in print had about 15-20 years ago.

THE CLIFF IS APPROACHING.
That same disruption (or whatever catchy buzzword you want to use) is coming to TV news. And a person with his or her eyes open can see it coming from a mile away....

Jeff Domansky's insight:

What's ahead for TV and social media? Dale Blasingame explores the potential and the challenges of Facebook and TV.

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DrAlfonso Orozco C.'s curator insight, April 17, 1:46 PM

Other Use of Facebook...!!!<<<<<<<<<<

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5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers

5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers | Public Relations & Social Media Insight | Scoop.it

In other words, legacy brands do have a leg up on smaller retailers when it comes to ecommerce and it’s in the amount of intelligence they are using to drive conversions and increase revenue.

That said, data and analytics should be democratized throughout the ecommerce space, and no, Google Analytics isn’t enough. Your big box competitors aren’t simply monitoring new and repeat visitors, or from where their web traffic comes. No, they are using enhanced ecommerce analytics to push visitors down a purchase funnel from the moment they land on the site.

Below, the top metrics these retailers are using and how you should be using them, too....

Jeff Domansky's insight:

With the right metrics, the little guy can compete with the big online retailers. Here's how.

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Keystone Software's curator insight, April 17, 10:38 AM

A well-written introduction to some essential e-commerce metrics.

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How to Retweet the Right Way (with a Comment) on Twitter

How to Retweet the Right Way (with a Comment) on Twitter | Public Relations & Social Media Insight | Scoop.it

Just see a great tweet? Want to share it with others by reposting, AKA retweeting or RTing, that tweet? Cool! Sounds like you're getting the hang of how to tweet on Twitter. Now do me a favor, and don't touch that retweet button!

Not yet, at least. First, let's talk about the change Twitter's made to its retweet feature -- a really good change, in our opinion.

If you've clicked the retweet icon at the bottom of a tweet lately, you may have noticed the brand new "add a comment" feature, allowing you to comment on the content you're retweeting if you want. We love the spirit of this change because it discourages blind retweeting and encourages users to add their own voice about why they're sharing that Tweet....

Jeff Domansky's insight:

Laura Fitton provides an epic guide to Twitter's brand-new "add a comment" feature. Essential reading. 10/10

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'Ideate' tops Forbes Jargon Madness brackets | Ragan

'Ideate' tops Forbes Jargon Madness brackets | Ragan | Public Relations & Social Media Insight | Scoop.it

But jargon? Admit it, communicator, this gets the blood throbbing in your temples.

So you will be pleased to hear that others share your disdain for "ideate" and other teeth-gnashing corporate cant. The word won Forbes' third annual Jargon Madness tournament final, crushing "The Uber for X" by 219-160 votes.

Jargon Madness is the business magazine's NCAA-style bracket featuring "the 32 terms most abused by startup founders, developers and marketers, plus the [venture capitalists] who fund it all."

Forbes defines ideate as a "nonsense word meaning 'think,' 'dream up,' or 'conceive of an idea.' Formerly known as brainstorm."


"Unicorn" and "thought leader," two of my favorites, were eliminated in early rounds...

Jeff Domansky's insight:

Only an idiot would use "ideate" as a word. A fitting winner of the Forbes Jargon Madness contest.

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The pros and cons of Google's new press release policy

The pros and cons of Google's new press release policy | Public Relations & Social Media Insight | Scoop.it

Google likes to keep us PR pros on our toes.

Last year the big update to search results came through the “nuclear bomb” that was Panda 4.0. The age of the keyword was essentially over, and proper storytelling blogs and press releases were in. Many claimed that SEO was on its way out completely.

Recently, Google made even more changes. Though the advent of Panda 4.0 made press releases seem borderline useless, the search engine has now revalued them. There’s one big alteration, though, that changes the way savvy PR pros should use press releases....

Jeff Domansky's insight:

News releases and SEO are a balancing act. Here's what matters to Google.

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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Public Relations & Social Media Insight | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”źz


With this in mind, here’s the 33 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry....

Jeff Domansky's insight:

Epic list of content marketing influencers to follow especially #22. :-)

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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak

Whoa, Sony Trained Octopus to Take Photos of Aquarium Visitors | @Adfreak | Public Relations & Social Media Insight | Scoop.it

This particular sea creature was used to promote the water- and shock-resistant camera because octopuses are among the most intelligent denizens of the deep. (Besides, clams can't take direction, and lobsters are too darn tasty.)


A special rig helped Rambo push a shutter button to capture images of visitors outside her tank at Kelly Tarlton's Sea Life Aquarium in New Zealand. Rambo's trainer, Mark Vette, says it took her just three attempts to understand the process, though at times she behaved like an eight-armed diva, smashing several cameras to bits during a two-month training process. (Elsewhere, this little dude mastered octo-selfies in no time!)...

Jeff Domansky's insight:

Holy mackerel, this octopus can use a camera! Sony and FCB Auckland trained a female octopus named Rambo (no relation) to take pictures with a Cyber Shot TX30 camera for this captivating minute-long video.

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'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat

'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat | Public Relations & Social Media Insight | Scoop.it

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog under the "Science Babe" moniker, asserted that Hari peddles easily disproved pseudoscience designed to frighten people into emptying their pantries of "toxins" and send angry emails to major food conglomerates.


Vani, a New York Times bestselling writer and TV talk show guest, responded with a can't-we-just-be-friends lament before casting d'Entremont as a "biased," pro-pesticide advocate promoting that most unpopular of agricultural villains—Monsanto. She even created a disclaimer for readers who visit her site from links in the Gawker post: "Coming from Gawker? Warning: I believe you should have both sides of the story before you make an informed opinion. Read the other side of the story here."


A larger trend is lurking beneath this spat over digital influence: America is facing a growing crisis of credibility in food labeling. And as consumers struggle to decide whom to trust—passionate bloggers or major food brands—agencies can get caught in the crossfire....

Jeff Domansky's insight:

This food fight is all about credibility, influence and how both sides use misinformation campaigns to take down their opponents.

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Smart Homes, Internet of Things, the Autonomous Purchase Path

Smart Homes, Internet of Things, the Autonomous Purchase Path | Public Relations & Social Media Insight | Scoop.it
But with the impending convergence of in-home connected devices, such as smart refrigerators, washing machines, and coffee makers, and technology platforms for instant replenishment, such as Amazon Dash, the home and shelf are merging. Why would a consumer need a shopping list, or have to visit a store, when their consumable items just show up at their home when they need them?...
Jeff Domansky's insight:
Smart homes will require even smarter marketing.
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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Public Relations & Social Media Insight | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....

Jeff Domansky's insight:

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

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14 amazing infographics on web design that you can not miss

14 amazing infographics on web design that you can not miss | Public Relations & Social Media Insight | Scoop.it
Creativity and great ideas can be dosed in a masterly way of aninfographic. Those 14 infographics is proof of that. They are tremendously useful information, it does so with full creativity and originality. Although most of them are about web design, some of those is also for SEO professionals or graphic designers themselves. I recommend you take a look at them because from the visual and composition view are very well developed....
Jeff Domansky's insight:
Great collection of Infographics for web design ideas.
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Jeff Domansky's curator insight, Today, 2:48 AM

Great collection of Infographics for web design ideas.

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How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day

How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Public Relations & Social Media Insight | Scoop.it

Recently, I conducted a personal experiment on Twitter to see how I could increase the number of my Twitter followers through a limited number of activities. My goal was to confine the time I spent on Twitter to no more than 10 minutes each day.Based on my experience and the corroboration of others, I created a list that will help you grow your own personal brand on Twitter.


At first, you’ll need to spend some time learning the platform and setting up your profile. After that, you don’t need to spend more than 10 minutes a day. Here’s what to do....

Jeff Domansky's insight:

Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.

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Tom Shaw's curator insight, Today, 1:17 PM

A must for your personal brand.  A quick read. 

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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....

Jeff Domansky's insight:

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Public Relations & Social Media Insight | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...

Jeff Domansky's insight:

Here's how you can use storytelling for great story selling.

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Jeff Domansky's curator insight, April 16, 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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Urgency Psychology, and One Simple Conversion Booster

Urgency Psychology, and One Simple Conversion Booster | Public Relations & Social Media Insight | Scoop.it

WhichTestWon encourages readers to guess which version of a page or ad performed better before they reveal the answer, and often the readers (mostly conversion optimizers) are quite evenly split. This time, 90% guessed that adding a small line of text to an ecommerce product page would increase sales. And, they were right.

So, despite the fact that almost all of these web marketers knew that the small change would help, very few websites actually use this approach.

So what was the powerful line of text?...

Jeff Domansky's insight:

Marketers take note. One line of text can bring big traffic gains.

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Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know | Public Relations & Social Media Insight | Scoop.it

Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

Are you ready for it? Let's find out....

Jeff Domansky's insight:

Get ready for Google's new update by becoming mobile-friendly or your site will be penalized. Here's what you need to know. Recommended reading. 9/10

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Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Media Insight | Scoop.it
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

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21 Awesome Facebook Facts and Statistics You Need To Check Out

21 Awesome Facebook Facts and Statistics You Need To Check Out | Public Relations & Social Media Insight | Scoop.it
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.


How wrong were those dinner party discussions.


The Facebook global numbers


Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.


The USA and Canada is now just a sub-set of the Facebook global family.

  • Asia Pacific is the largest at 449 million
  • Europe has another 301 million....
Jeff Domansky's insight:

Facebook has big numbers but it's a challenge for business to get results.Jeff Bullas' stats may convince you to try again.

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Security will be critical to the success or failure of Internet of Things products

Security will be critical to the success or failure of Internet of Things products | Public Relations & Social Media Insight | Scoop.it

Over the next five years, the number of Internet of Things devices will grow nearly tenfold — from 2.5 billion in 2014, to nearly 24 billion by 2019, according to BI Intelligence estimates.


However, one of the biggest barriers currently preventing widespread IoT adoption are security concerns. Business executives, government officials, and consumers are rightly worried that by installing IoT devices within their business, city, or home they are exposing themselves to a hacker who could either use their IoT device in a malicious way and/or steal the data associated with the device....

Jeff Domansky's insight:

IoT devices have many security flaws that will be marketing's biggest challenge in the future.

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Jeff Domansky's curator insight, April 16, 6:37 PM

IoT devices have many security flaws that will be marketing's biggest challenge in the future.

Laurent RUEL's curator insight, April 17, 2:27 AM

This is THE challenge for IoT success in the future, and we are not ready yet.

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Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer

Carlsberg Makes Londoners Happy With Billboard That Gives Out Free Beer | Public Relations & Social Media Insight | Scoop.it

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.


The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18....

Jeff Domansky's insight:

Tasty beer billboard campaign turns hops heads in London. Only in Britain? Pity!

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