You don't mess around with the pajama army. The Yahoo work from home issue has already become a Silicon Valley meme. Stay tuned!
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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From
blogs.hbr.org
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March 4, 7:50 PM
...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.
But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....
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Outside the box thinking on the intersection of TV and social media. Delete the scoop?
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Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.
[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff] Via The Digital Rocking Chair Delete the scoop?
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Jacob Shwirtz: "As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry."
...But there’s something even bigger that 2013 has in store; a new understanding that has the potential to overshadow other trends. It may take until the second or even third quarter, but eventually industry executives will start to think of social TV as much more than a technology or a marketing/distribution platform.
The big win, the ultimate expression and promise of social TV, is the understanding of digital and social media as storytelling media. TV’s best expression isn’t as a marketing tool for radio and social media’s best expression isn’t as a marketing tool for TV....
[Thoughtful exploration of social TV ~ Jeff] Via The Digital Rocking Chair Delete the scoop?
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