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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Aug 21, 2011
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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master! Via Karen Dietz, Pedro Barbosa
Jeff Domansky's insight:
Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch. 
Janine Lloyd's curator insight,
February 5, 12:24 AM
A must read about storytelling for Content Marketers 
Laurence Roelants's curator insight,
February 5, 2:47 AM
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact! 
Two Pens's curator insight,
February 5, 12:00 PM
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better. Delete the scoop?
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The idea of storytelling for leadership and business is generating a lot of interest these days, as it well should. Stories are one of the most powerful ways to communicate. Stories can be memorable and meaningful. They’re immensely useful – whether you want to lead people, market your business, or just get some laughs. The best writers read a lot, and the best storytellers pay close attention and listen to the stories around them. But what exactly is a story, and what do you listen for?... Via Karen Dietz
Jeff Domansky's insight:
Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected 
Karen Dietz's curator insight,
January 11, 6:02 PM
Got your story radar on? I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it. Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients. Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not. Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!). This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
January 12, 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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