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Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog | Public Relations & Social Media Insight | Scoop.it
Silly or supportive? Make sure your digital app works and actually benefits your customer. These examples from a hairdresser and dentist prove the point. Say no more...
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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Inventor Of Email: People Didn't Want To Credit A 'Dark-Skinned Immigrant Kid'

Inventor Of Email: People Didn't Want To Credit A 'Dark-Skinned Immigrant Kid' | Public Relations & Social Media Insight | Scoop.it

V.A. Shiva Ayyadurai was 14 years old when he developed the technology we now know as email. But despite having received "official recognition" of his creation by the U.S. government, some still question whether he was the veritable founder.


Ayyadurai's former colleague Robert Field explained the discrepancy and defended Ayyadurai in a blog on The Huffington Post. According to Field, "multi-billion dollar defense company" Raytheon BBN Technologies generated "their entire brand ... based on claims of having 'invented email,'" then unleashed a PR campaign to "discredit email's origins" as well as Shiva's claim to having invented it.

Ayyadurai explained in a HuffPost Live interview on Thursday that he thinks these allegations stem from people who are both economically and racially prejudiced....

Jeff Domansky's insight:

Great storytelling, controversy and an underdog immigrant kid who deserves recognition for inventing email. Recommended viewing. 9/10

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9 Blogging Tools Every Blogger Should Be Using |

9 Blogging Tools Every Blogger Should Be Using | | Public Relations & Social Media Insight | Scoop.it

Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus?


We asked top bloggers to share their favorite tools.


In this article you’ll find 9 blogging tools to check out....

Jeff Domansky's insight:

Cindy King shares the blogging experts' favorite tools. Recommended reading.

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The Pros and Cons of Using Sensational Blog Titles

The Pros and Cons of Using Sensational Blog Titles | Public Relations & Social Media Insight | Scoop.it
Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?


We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. 

The Pros and Cons of Using Sensational Blog Titles

Plenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....

Jeff Domansky's insight:

Jason Cruz debates the impact of sensational blog headlines.

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A Perfect Example Of A Great Press Conference | Mr. Media Training

A Perfect Example Of A Great Press Conference | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Last week, an audio technician for the television program Cops was killed by friendly fire while filming a robbery at a Wendy’s in Omaha, Nebraska. 


The Omaha police chief, Todd Schmaderer, delivered an almost perfect press conference—one that stands in marked contrast to the shameful media interactions in Ferguson, Missouri—that should be studied by PR professionals as a terrific example of how to communicate in crisis.


PR pro Dave Statter, who writes the excellent STATter911 blog (and wrote about this story first), called this “one of the most effective and timely presentations following a police involved shooting I’ve witnessed.”


He’s right. Chief Schmaderer did many things right in this press conference. Below, you’ll find the five things that stood out to me most....

Jeff Domansky's insight:

Brad Phillips highlights an excellent example of how to do a press conference right. Police chiefs and crisis pros take note.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

The Business Blogger's Ultimate Guide to Mastering Lead Generation | Public Relations & Social Media Insight | Scoop.it

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.


But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.


But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog....

Jeff Domansky's insight:

Learn how to optimize your lead generation opportunities on your business blog from HubSpot.

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An Exhaustive List of Google's Ranking Factors [Infographic]

An Exhaustive List of Google's Ranking Factors [Infographic] | Public Relations & Social Media Insight | Scoop.it

With all the talk about optimizing content for search engines, you'd think we'd know by now exactly what Google's ranking algorithm considers when crawling pages on the internet. But we don't, and we can't -- mainly because Google has never publicly listed all of the factors they take into account.


What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ... 


Whew! That's quite a list. How are we supposed to remember all of those? Thanks to Single Grain and Backlinko, we don't have to....

Jeff Domansky's insight:

Find an exhaustive list of Google's 200 ranking factors.

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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

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Art Jones's curator insight, August 27, 9:20 AM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 10:56 AM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Public Relations & Social Media Insight | Scoop.it

...It was a surprise to find when I checked my traffic that the blog post I had published 24 hours earlier had “gone”viral”. The article was titled, “30 Things You Should Not Share On Social Media“. It received over 122,000 views, was retweeted over 6,000 times and was shared on Facebook over 3,500 times.


A week later I posted it’s positive alternative, “20 Things you Should Share on Social Media“. The question in the back of my mind was…”would it receive the same viral traffic?”


The simple analysis after posting revealed that the positive version received only 16,000 views. Good but not great. And there lies a lesson that I have not forgotten.


Negative headlines work!


That was my first experience of viral content on my blog....

Jeff Domansky's insight:

Slow viral content? Jeff Bullas shows why it works. Good read 8.5/10.

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Public Relations & Social Media Insight | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Jeff Domansky's insight:

An excellent compilation and social media reference tool.

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Benjamin Labarthe-Piol's curator insight, September 1, 6:59 AM

Not so surprising but still a good summary

Bertrand Dussauge's curator insight, September 1, 1:31 PM

inspiration...

Jeff Domansky's curator insight, September 1, 8:29 PM

An excellent compilation and social media reference tool.

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How the Internet Saved Handmade Goods | Harvard Business Review

How the Internet Saved Handmade Goods | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

A recent article in The Economist, citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation.


Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Think mechanical Swiss watches, now enjoying strong sales. Or fountain pens, or vinyl records. Or small-batch, handmade goods — from vermouth to chocolate to pickles.


We could add our own favorite example: pinball. In our HBR article “Big Bang Disruption”, we describe the devastation of arcade pinball machines wrought in only a few years by Sony’s PlayStation home video console. From a historic high in 1993 of 130,000 machines sold, sales fell over 90% in the next five years. By the end of the decade, only one producer—Stern Pinball—was left making new machines, and with arcades closing daily, it looked as if it, too, would soon be facing game over....

Jeff Domansky's insight:

The Internet. The same technologies that destroyed them brought them back.

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OXY GREY's curator insight, September 1, 1:25 AM

Quand Internet réinvente ce qu'il avait annihilé il y a quelques années ou comment Internet a relancé l'industrie artisanale du "fait-main"

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Public Relations & Social Media Insight | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow.


Kellogg writes:

"[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work."...

Jeff Domansky's insight:

Looking in behind the science and psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

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Benjamin Labarthe-Piol's curator insight, September 1, 6:58 AM

great

Manya Arond-Thomas's curator insight, September 1, 10:04 AM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

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The War for Our Digital Future: Virtual Reality vs. Integral Reality | WIRED

The War for Our Digital Future: Virtual Reality vs. Integral Reality | WIRED | Public Relations & Social Media Insight | Scoop.it

Like most people I spend much of the day digitally connected, gazing at screens that make my life and work more interesting and productive. In this troubling scenario, the only reality we might experience will be artificial simulations inside helmets or goggles that prevent us from touching, seeing, feeling or interacting with a real person or object.


Fortunately, there’s an alternative digital future taking shape that I call Integral Reality, which combines the best of the digital and analog worlds. Integral Reality intertwines the wonders of the digital within the physicality of real things. With digital components embedded and invisible within objects, Integral Reality won’t separate us from the real world but instead promises to create emotionally engaging experiences with it.


This is already happening with the first wave of connected smart home appliances, like thermostats and air-conditioners, and wearable technologies that monitor health or physical activities. Consumers are getting their first taste of how unobtrusive sensors and aggregated data and connectivity between the physical and the digital can make their lives more comfortable, convenient and secure. At Altitude, the innovation and design consultancy where I work, we’ve completed several such projects including Under Armour’s performance monitoring for extreme athletes, a wearables platform for WIMM Labs, and even a concept project for a digitally connected home bar....

Jeff Domansky's insight:

Exploring integral reality and how that compares to virtual reality. Thought provoking reading for your long weekend.

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Jeff Domansky's curator insight, August 31, 11:24 PM

Exploring integral reality versus virtual reality.

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The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse

The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse | Public Relations & Social Media Insight | Scoop.it

They don't look like Guardians Of The Galaxy-style superheroes.


... The porter's lodge is like an airlock, apparently sealed from the tribulations of everyday life. But inside the college, pacing the flagstones of what is called – all modesty aside – Great Court, are four men who do not take it for granted that those undergraduates actually have a future. They are the four founders of the Centre for the Study of Existential Risk (CSER), and they are in the business of "horizon scanning". Together, they are on alert for what they sometimes call "low-probability-but-high-consequence events", and sometimes – when they forget to be reassuring – "catastrophe"....

Jeff Domansky's insight:

Guardian profile of the Centre for the Study of Existential Risk (CSER) and its founders is highly recommended reading for those who love Futurism, science fiction and plain old good reporting and storytelling.. Recommended reading 11/10 ;-)

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rodrick rajive lal's curator insight, August 31, 11:12 PM

The sourge of the Ebola virus in Africa cannot and should not be ignored! With the rise of Antibiotic resistant strains of viruses, comes greater challenges in the treatment of diseases. Rampant use of Antibiotics everywhere(this includes sanitizers, detergents that containg anti-microbial contents, and use of disinfectant) along with changes taking place in the environment have all exposed us to the risk of getting infected by an intelligent and resilient killer bug!

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Public Relations & Social Media Insight | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.


Key takeaways


  • The types of content you tweet have significant impacts on attracting and keeping followers.
  • Hashtags probably aren't dead.
  • Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.
  • Just as it does with Rand, your account will likely have individualized factors that move the needle for you.
  • You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.
  • Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Jeff Domansky's insight:

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

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mircoooo's curator insight, Today, 10:45 AM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

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The Why, What, and How of Blogger Outreach for Your Clients

The Why, What, and How of Blogger Outreach for Your Clients | Public Relations & Social Media Insight | Scoop.it

...When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing).


Outreach let's you tap into influencers' reach and communities to get the right niche of people talking about your business, which ultimately impacts product/service trust and consumer purchasing behavior.


But, unless you're a smooth talker (which, I'm definitely not), then this elevator pitch won't be enough to convince your client to go with blogger outreach promotion. So instead, I've broken down 3 main talking points of why your B2C clients should want to work with bloggers....

Jeff Domansky's insight:

Jessica Edmonson shares why blogger outreach is important. Good read! 8/10

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....

Jeff Domansky's insight:

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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How to Create a Quick Style Guide for Client Websites

How to Create a Quick Style Guide for Client Websites | Public Relations & Social Media Insight | Scoop.it

...Having a style guide for reference is especially important if you are passing off a CMS to a client who will be using it to create content on a regular basis. Without a guide your client may go nuts with customization features that may be built into the theme. Before you know it, he will have used 10 different typefaces in various places and multiple header colors and sizes. The beautiful website you created can end up looking like digital goulash in the end, which is no good for your portfolio.


I’d like to introduce you to Stylify Me, a handy new tool that can automatically create a quick style guide for any website. Simply enter the site URL and the app will return its background colors, text colors, typography, and image dimensions....

Jeff Domansky's insight:

If you design websites or landing pages you'll appreciate this cool design tool.

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70% of Marketers find Video Converts Best

70% of Marketers find Video Converts Best | Public Relations & Social Media Insight | Scoop.it

According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today.  In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents.  While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is.


The effectiveness of video has not been lost on successful marketing companies.  The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real....

Jeff Domansky's insight:

Get the picture? Video delivers!

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Platform Thinking: The Future of Work

Platform Thinking: The Future of Work | Public Relations & Social Media Insight | Scoop.it

...This is the formula for building a business: You figure out how you are creating value. You identify a set of operations that repeatedly create value. You figure out a way to efficiently conduct these operations repeatedly.

There are three broad ways that businesses conduct these operations repeatedly and get things done:

  1. Get employees to do the work.
  2. Get algorithms to do the work.
  3. Get users to do the work.

Let’s think through the problem of navigating the web for the most relevant information of the day. Three companies try to solve this in three very different ways:

  1. Yahoo: A bunch of editors decide the best content for the day.
  2. Google News: Algorithms decide the top news of the day.
  3. Twitter: Users’ tweets and retweets decide the top news of the day.

For those of us who read the earlier article on the three broad models for problem-solving, here’s the interesting part. These three approaches correspond exactly with the three models for problem solving....

Jeff Domansky's insight:

Superb post on business foundations and platforms from Sangeet Paul Choudary. Highly recommended 9.5/10.

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Rescooped by Jeff Domansky from Content Curation World
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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Public Relations & Social Media Insight | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
Jeff Domansky's insight:

Valuable collection of the art of curation from Robin Good.

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Ali Anani's curator insight, March 3, 9:38 PM

Curate using this visual map

Ali Anani's curator insight, March 3, 9:39 PM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 6:18 AM

This will be helpful to share to those wondering about content curation.

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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Public Relations & Social Media Insight | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.


The team at Lemonly put together a great infographic covering keys for social sharing on:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
Jeff Domansky's insight:

Helpful infographics reference and great tips for social media utilization.

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Social Globe's curator insight, May 20, 5:37 AM

Astuces pour adapter ses infographies aux principaux réseaux sociaux

Idea Grove's curator insight, June 25, 3:09 PM

Nice infographic from Lemonly on social media best practices for infographics!

Jeff Domansky's curator insight, September 1, 8:35 PM

Helpful infographics reference and great tips for social media utilization.

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An American in ISIS's Retweet Army

An American in ISIS's Retweet Army | Public Relations & Social Media Insight | Scoop.it

The gradual radicalization of Douglas McAuthur McCain, we're told, is reflected in his social-media timelines. This week, NBC News  reported that McCain, a 33-year-old from Minneapolis and San Diego, had become the first American to die in Syria while fighting for the Islamic State of Iraq and Syria (ISIS), in clashes with other rebel fighters.


(On Thursday, Fox News reported that a second American from Minneapolis may have been killed while fighting for ISIS in the same battle.)


"Until early last year, a Twitter account linked to McCain included mostly mundane messages to friends about basketball—how the Lakers suck, comments about the Chicago Bulls—with only a few messages about Allah or Islam," NBC noted. "Then the account went silent for more than a year." 


McCain, who converted to Islam in 2004 and also appears to have used networks like Facebook and MySpace, fired up his feed again in mid-May—around the time that ISIS was publicizing its control over the Syrian city of Raqqa with public executions, and just weeks before the group launched its military offensive in northern Iraq....

Jeff Domansky's insight:

The Atlantic looks at how the extremist group turns social networks into propaganda echo chambers.

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How Google can really help news & media | Om Malik

How Google can really help news & media | Om Malik | Public Relations & Social Media Insight | Scoop.it

Earlier this month, folks from Google invited me along with Kara Swisher and Audrey Cooper for a conversation about the future of news.


Towards the end of the conversation, we were asked what Google could do in order to help the news and media industry. Obviously, we joked about buying the New York Times, but when asked, I pointed out that Google is good at one thing — software — and instead of trying to do crazy things, why not build tools that help the news ecosystem? Why not create tools that help data novices make sense of information? Or how about a smarter, simpler and more nimble analytics tool just for reporters? (Or simply buy Chartbeat!)


I forgot to mention one tool that they could build in their sleep, and in the process help not only save many reporter hours but make the news better, smarter and more contextual.


That tool is search — not the Google search as we know it, but a different version of Google-powered search tool that allows reporters to see in real-time past stories from across the web. That’s not all — the search tool would also provide contextual information about various topics, whether through Wikipedia or some private archive like Lexis-Nexis. There is a crying need for this tool, especially in today’s hyperactive media environment....

Jeff Domansky's insight:

Om Malik on journalism, Google, search, media and more.

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The Boy Who Invented Email -- History of Email (Part 1)

The Boy Who Invented Email -- History of Email (Part 1) | Public Relations & Social Media Insight | Scoop.it

In 1978, a 14-year-old boy invented email.He created a computer program, which he called "email," that replicated all the functions of the interoffice mail system: Inbox, Outbox, Folders, Memo, Attachments, Address Book, etc., the now familiar parts of every email system.


On August 30, 1982, the US government officially recognized V.A. Shiva Ayyadurai as the inventor of email by awarding him the first US Copyright for "Email," "Computer Program for Electronic Mail System," for his 1978 invention. This was awarded at a time when Copyright was the only way to protect software inventions.


Email, however, emerged from somewhat unlikely circumstances. Email wasn't created, with a massive research budget, in big institutions like the ARPANET, MIT or the military. Such institutions had thought it "impossible" to create such a system, believing it far too complex.Email was created in the heart of inner city Newark, NJ, at a relatively small institution, with little to no funding.


Shiva was given something that big institutions, however, may have found hard to provide: an ecosystem of loving parents, a wonderful mentor, dedicated teachers and a collegial environment where he was treated as an equal though his colleagues were 20 to 40 years older.In that ecosystem, Shiva thrived, and the world got email!...

Jeff Domansky's insight:

Really enjoyable storytelling and long weekend reading.

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Ten ways communication is changingchanging | Dazed Digital

Charting the rise of tech-infested communications – from pheromone parties to Narbs


Public scrutiny has tunneled hard on the shallowness of contemporary communication, as depicted in Nicholas Carr’s aptly-named 2010 book The Shallows. Carr writes passionately about humanity’s dwindling attention span, and rightly so – the internet has changed the way we handle information, and the gap between generations, especially regarding activities we deem “social” and entertaining, is only growing more pronounced.


Perhaps because of the mind-numbing nature of pop culture’s online lingua franca – memes – general consensus seems to indicate that the internet has had a detrimental effect on our attention spans. This is thanks to mechanical factors like hyperlinks, gifs, embedded video content, and other pretty things that help to add flavor and aesthetics to what would otherwise be a dry information dump. It's no longer sufficient to convey a message – the message has now become inextricably linked to the medium so much that the latter now obscures the former.


Through no fault of their own, the Carrs of the world don’t address the the bold, unrefined new forms of communication that evade categorisation: superdialects, extrasensory communication, and straight-up biotech developments that push our cognitive and linguistic potential into the realm of science fiction. Yes, it sucks that the printed word is threatened by the new frontier of interactive media, but in an ideal world, the two don’t need to be mutually exclusive realms.


Technology has simply expanded the tools we have at our disposal, and frankly, we’re all for modular means of everyday communication that allow for nonsense and idiocy. Let's take a look at ten communication trends on the horizon...

Jeff Domansky's insight:

Stimulating reading and exploration of ideas. Highly recommended 10/10

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