When everyone has the ability to blog, tweet and publish, traditional media have a greater responsibility to provide ethical, credible journalism.
That was a message that emerged from the World Summit on the Information Society (WSIS) conference taking place this week at UNESCO headquarters in Paris.
In the context of the Summit’s discussions on ethics, the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum (WEF) panel focused on the role of traditional media in the digital age.
In the digital environment, when the source of information is often unknown, it becomes more difficult to determine credibility. Is the source supporting a hidden point of view? Is the blogger offering to promote products for a fee? Does the ethical culture transfer to the online environment? The panelists explored how the tenets of traditional media - quality editorial, credibility and ethical reporting, and investigative journalism – translate in the new media landscape....