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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Public Relations & Social Media Insight | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....

Jeff Domansky's insight:

I like this analogy and blog positioning. 

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Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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11 Smart Marketing Examples that Nail Visual Content

11 Smart Marketing Examples that Nail Visual Content | Public Relations & Social Media Insight | Scoop.it

It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.

That’s why infographics, despite the fact that they are everywhere, are still effective when done well.

Infographics are still effective when done well says @sujanpatel. #contentmarketing CLICK TO TWEET
What that means, as summarized by Jeff Bullas, is that an infographic (and visual content as a whole) should:

  • Blend seamlessly into the user experience
  • Fit the platform used to share it
  • Offer genuine value — never an aggressive attempt to sell
  • Be bite-sized — quick and easy to consume
  • Relate to the things your audience cares about
  • Be consistent in style and tone
Jeff Domansky's insight:

These examples are further proof that visual content works.

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Washington Post initiative aims to keep reporters from writing ‘unnecessarily long’

Washington Post initiative aims to keep reporters from writing ‘unnecessarily long’ | Public Relations & Social Media Insight | Scoop.it

In August, Washington Post Managing Editor Cameron Barr and his fellow senior editors decided to do something about a problem that had been niggling at them for some time:

Articles were becoming too long, often for no good reason.

"We were seeing too many pieces that were in the mid-range of their ambition and their success — coming in at 60, 70 inches of copy," Barr said. "We were seeing the same thing in a number of blogs, where pieces were just too long, and we felt as though editors were not applying the necessary discipline and rigor in how these pieces were being handled on the desk."

The solution? A newsroom-wide initiative to cut down on editorial flab, Barr said. Since the middle of August, he's asked Post's department heads to take responsibility for articles longer than 1,500 words online or 50 inches in print. Bylines, captions, headlines and subheadings don't count....

Jeff Domansky's insight:

Bloggers, PR people and marketers take note.  Even the venerable Washington Post is trying to reduce unnecessary length of content.

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MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN

MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN | Public Relations & Social Media Insight | Scoop.it

Remember the time when you or a friend wanted to start a blog back in high school? Blogs had only hit the internet back when I was in high school and everyone, writer or not, suddenly seemed to have an opinion on sports, fashion, food, life, and what not! The best way to make those opinions known to a wider audience was blogs. Everyone wanted to have one!

Thanks to WordPress, everyone got their fair share of blogging. No kidding. WordPress started in 2003 and took blogging to a whole new level of awesomeness. Everyone back in the day was totally flattered by WordPress’ default blog themes and the customization they allowed.

WordPress has done it, yet again. This time for websites! Designing a website has never been easier. Branding Agency, Dubai based e-shops, professional web development service providers, and many more businesses turn to WordPress to get an online presence and market their products. WordPress is by far the smoothest of all content management systems. It has upheld its good name all these years. Here’s how they are pulling it off....

Jeff Domansky's insight:

Here's a good snapshot of why WordPress works.

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30+ Awesome Responsive Web Design Examples

30+ Awesome Responsive Web Design Examples | Public Relations & Social Media Insight | Scoop.it

The layout of a responsive website is designed in such a way so that it becomes sensitive to the screen size of the device, which is used for accessing it. In the present time most of the websites are not responsive. But the pace at which the number of mobile users is increasing, it is high time for the entrepreneurs or the webmaster to upgrade their site and make it responsive.

 

This is especially applicable for the owners of the ecommerce sites as it will definitely impact the conversion rate of their site. There are many ways with the application of which a website can be made responsive. A skilled and knowledgeable web designer can accomplish the task with ease and efficacy if he or she is aware of the technique.

 

We have collected 30+ responsive websites from the internet which is going to be of great help for the designers. These examples will help the designers to draw valuable inspiration as far as the style and layout of the website is concerned....

Jeff Domansky's insight:

Good sample of responsive designs.

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5 Powerful Content Distribution Tools To Reach A Massive Audience

5 Powerful Content Distribution Tools To Reach A Massive Audience | Public Relations & Social Media Insight | Scoop.it

There is a huge amount of content competing for attention; how will you cut through the noise?

 

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

 

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

 

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....

Jeff Domansky's insight:

Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.

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