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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Public Relations & Social Media Insight |

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.


Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.


As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....

Jeff Domansky's insight:

I like this analogy and blog positioning. 

Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  


Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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The media shut down the Trump spinning

The media shut down the Trump spinning | Public Relations & Social Media Insight |

The TV media no longer conceal their disdain for Donald Trump’s ludicrous spinners. Jake Tapper raps Rudy Giuliani for defending Trump’s refusal to release his tax returns and chides Paul Manafort: “These things, just because you say them, they’re not true!” CNN’s Brianna Keilar takes Kellyanne Conway to task for insisting Trump did not mean to say he’d lock up Hillary Clinton. (“I’m talking about what your candidate is saying, which is more important than what you are saying about this. He is saying she has to go to jail. He is not talking about she has to stand and be judged. He is saying she has to go to jail.”) And practically everyone treats the hapless Jason Miller as a liar, a fool or both.

Bias? No, these TV journalists can no longer bear to pretend Trump’s people are saying anything resembling the truth and are annoyed they have to put them on air essentially to lie to the American people....

Jeff Domansky's insight:

TV media in particular have relished the ratings from the most disruptive US election campaign ever. Reality TV crossed over into mainstream TV journalism and media credibility continues to evaporate.


The surrogates and spinners deserve our scorn. The media do not deserve our respect for their inability, unwillingness and lack of courage to call out racism, misogyny, undemocratic behavior, lies and conduct unbecoming a Presidential candidate. have simply arrived too late to calling a shovel a bloody spade.


Too little, too late. The media and the people are both poorer for it.

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How CNN Connect With a Global Audience on Social Media

How CNN Connect With a Global Audience on Social Media | Public Relations & Social Media Insight |

Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.

We’re going to be very conscious of reaching our audiences across Facebook, Snapchat and Twitter. But we’re also going to live up to the CNN standard. We will work together as a multi-platform media company to make the calls at the right time.

We saw this play out in the primaries, where we made the calls across TV, digital and social at the exact same time. So we work together as a unit to make sure as a network, we make that call in unison. The same will happen on election night. All of social and digital and TV will be working to make sure there’s a crescendo of results as they happen....

Jeff Domansky's insight:

CNN visual and social  but is it really reaching younger audiences?

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Create and share cartoons, comics and memes online

Create and share cartoons, comics and memes online | Public Relations & Social Media Insight |
Create comics, cartoons and memes online. Share your creations on Facebook, Twitter or Google+. Free online cartoon maker and comic creator.

Via Nik Peachey
Jeff Domansky's insight:

Fun tool for creative content marketing.

Carol Hancox's curator insight, October 20, 2:22 AM
Easy, simple to make cartoons - online and download
Scott Turner's curator insight, Today, 3:46 AM

This is fun

Laura Blake's curator insight, Today, 9:57 AM
I love FREE and this looks like something my students would enjoy using to express their thoughts in a fun way!
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5 Top Designers on How to Create the Ultimate PowerPoint Presentation

5 Top Designers on How to Create the Ultimate PowerPoint Presentation | Public Relations & Social Media Insight |

PowerPoints are awful. Long and uninteresting, they are the corporate drone of visual media—synonymous with endless meetings, academic conferences, and corporate retreats.


For graphic designers, however, slide-based presentations like PowerPoint are synonymous with "client decks," and they're necessary for pitching a design to a client or potential client.


These are not your typical boardroom slide show presentations. They can be impeccably designed and visually engaging because, if done right, they'll persuade the client to go the direction the designer wants. Presentations can be a designer’s best tool for selling an idea.


Admittedly, it’s not graphic designers' favorite part of the job, but there is a lot that others can learn from how they do it. We asked five designers from four top studios and agencies for tips on creating slide-based presentations—whether on PowerPoint, Keynote, or some other program....

Jeff Domansky's insight:

PowerPoint presentations usually suck but a good designer can turn that around. Here are four excellent tips for selling your ideas from CoDesign. Recommended reading! 9.5/10

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