Public Relations & Social Media Insight

Social startup Storify is capturing the imagination of journalists and brands...

With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.

Storify built its name on enabling reporters, bloggers or anyone to aggregate status updates, tweets, links and YouTube videos and embed them into a blog-style, continuous-stream article treatment that can then live on a site of one’s choosing. The concept is fairly simple: capture as much content as possible on a particular topic from numerous voices across the Web in an easy-to-consume format....