Public Relations ...
Follow
Find
143.3K views | +58 today
Rescooped by Jeff Domansky from Writing Tips and Techniques
onto Public Relations & Social Media Insight
Scoop.it!

Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
Jeff Domansky's insight:

More reasons to reconsider G+...

more...
Barb Lack's curator insight, February 25, 2013 11:17 AM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Top Social Media Blunders of 2014 and What You Can Learn from Them

Top Social Media Blunders of 2014 and What You Can Learn from Them | Public Relations & Social Media Insight | Scoop.it

The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some.


Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public.


Here are some things to keep in mind:

-  It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....

Jeff Domansky's insight:

Lots of lessons from a raft of social media fails.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Public Relations & Social Media Insight | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....

Jeff Domansky's insight:

This is a valuable look at 10 up and coming social media networks and channels that are worth following. Recommended reading. 9/10

more...
Gina Tucker's curator insight, July 28, 11:11 AM

Everyone who cares about social media should read this article.!

Pascal Corbel's curator insight, Today, 12:30 AM

Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau...

Scooped by Jeff Domansky
Scoop.it!

Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Public Relations & Social Media Insight | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.


A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....

Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Public Relations & Social Media Insight | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....

Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 Important Product, Design and Strategic Decisions For Wearable Makers

6 Important Product, Design and Strategic Decisions For Wearable Makers | Public Relations & Social Media Insight | Scoop.it

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.


The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.


As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:...

Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.

more...
Jeff Domansky's curator insight, July 27, 11:25 PM

Good overview of the challenges facing world of technology makers.

Scooped by Jeff Domansky
Scoop.it!

Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.


_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?


I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....

Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Highest Converting Images to Use on Social Media Networks | Social Media Today

The Highest Converting Images to Use on Social Media Networks | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.


Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....

Jeff Domansky's insight:

Useful tips for better visuals in your blogging, websites and social marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Science of Storytelling

The Science of Storytelling | Public Relations & Social Media Insight | Scoop.it
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Jeff Domansky's insight:
Learn how stories work on our brain. Useful blogging insight.
more...
Rick Garza's curator insight, July 28, 6:19 AM

There is nothing new under the sun. But that doesn't mean we can learn what our forefathers in sales new se well.  Stories get you farther than facts.

LocalMark's curator insight, July 28, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

Scooped by Jeff Domansky
Scoop.it!

10 Things You Didn't Know You Agreed to via Terms of Service

10 Things You Didn't Know You Agreed to via Terms of Service | Public Relations & Social Media Insight | Scoop.it

We know you didn't read the terms of service. Here are the most interesting parts you missed.The terms of service, also known as the document you're supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about.


But there are a few things you're agreeing to, hidden within the jargon, that might change the way you use the web. Some permissions, like keeping personal information, protecting copyrights and preventing impersonation, are well-known and relatively innocuous. That said, there's a chance you're violating a term of service without even realizing it.


Here are 10 things you didn't realize you agreed to in the social network terms of service you didn't read, but we did.....

Jeff Domansky's insight:

Know that TOS you didn't read? Maybe you should read it?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Are travelers giving up on loyalty programs? | Elliott

Are travelers giving up on loyalty programs? | Elliott | Public Relations & Social Media Insight | Scoop.it

It’s finally happening.After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!”


They’re refusing to play the loyalty-program game, jettisoning blind brand allegiance in favor of a more pragmatic view of travel. Price and convenience are trumping mindless devotion to an airline, a car rental company or a hotel.


In a recent survey, a plurality of travelers (38 percent) said that finding the best deal topped their list, a tectonic shift from previous years, when collecting credits in a frequent-flier or frequent-stayer program was more important. Only 9 percent of travelers will book their trips based on loyalty to an airline or hotel chain, according to the poll conducted by Wakefield Research on behalf of Capital One....

Jeff Domansky's insight:

Loyalty programs may soon be suffering from a lack of loyalty from consumers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Shifting attitudes about media make a case for integrated communications | Digital Park

Shifting attitudes about media make a case for integrated communications | Digital Park | Public Relations & Social Media Insight | Scoop.it

... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news.


Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last.


While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format.


Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...

Jeff Domansky's insight:

With decreased trust in media, public relations has a bigger challenge ahead.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Digital Coupons Drive Sales | VR Marketing Blog

Digital Coupons Drive Sales | VR Marketing Blog | Public Relations & Social Media Insight | Scoop.it

Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used.


Here are some highlights:

- The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons.

- Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites....

Jeff Domansky's insight:

Consumers have greater access to coupons acquired from emails, social, and coupon-specific sites. Check out how offering coupons can drive sales.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Latest LinkedIn Features You Should Start Using Today | Forbes

The Latest LinkedIn Features You Should Start Using Today | Forbes | Public Relations & Social Media Insight | Scoop.it

The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.

Jeff Domansky's insight:

5 easy ways to improve your LinkedIn profile and results.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Public Relations & Social Media Insight | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.


So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.


Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.


Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....

Jeff Domansky's insight:

Blogging basics to help you get better results and increase sharing of your blog posts.

more...
Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

Scooped by Jeff Domansky
Scoop.it!

Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss

Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss | Public Relations & Social Media Insight | Scoop.it

This story is about the launch of Harry’s, a new men’s grooming brand. Specifically, it explains how they gathered nearly 100,000 email addresses in one week (!).

Jeff Domansky's insight:

Tim Ferriss shares a valuable case study with social marketing templates, tips and tactics.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content We Love: A Dynamic Press Release with Global Appeal

Content We Love: A Dynamic Press Release with Global Appeal | Public Relations & Social Media Insight | Scoop.it

Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com.  


It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe....

Jeff Domansky's insight:

Who said press releases are dead? This multimedia news release does a great job and provides great lessons for other businesses.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.


The shotgun approach says:You need to be sending more messages in more places.


The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....

Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

more...
Annemarie Nier's curator insight, July 28, 3:12 AM

The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?

Scooped by Jeff Domansky
Scoop.it!

5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”


Here are her thoughts to consider when you start writing your LinkedIn published posts...

Jeff Domansky's insight:

Useful tips to help you get maximum benefit from publishing on LinkedIn.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence | Public Relations & Social Media Insight | Scoop.it

Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content.


In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media.


This is where social news agency Storyful and its Open Newsroom  come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+  in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories....

Jeff Domansky's insight:

Verification is a challenge for journalism and citizen journalists alike.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | Public Relations & Social Media Insight | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


This infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

more...
Jeff Domansky's curator insight, July 27, 9:55 PM

Are you using photos properly in your blogging? Find out with this handy reference guide.

Scooped by Jeff Domansky
Scoop.it!

Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Public Relations & Social Media Insight | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Jeff Domansky's insight:

This cool tool will help you write better headlines and get better blogging results.

more...
LocalMark's curator insight, July 28, 8:08 AM

Great for brainstorming, perfect for any idea board, this article will help any writer face writer's block when writing a headline. 

Scooped by Jeff Domansky
Scoop.it!

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet | Public Relations & Social Media Insight | Scoop.it

In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.


Native advertising is a form of advertising designed to look similar to "native" media content such as news or feature articles written by journalists. 


The study shows that media companies carry a far higher risk to their reputation and value perception in allowing native advertising than their brand advertisers. However, native advertising on business news, and entertainment news sites, was less problematic than on general news sites....

Jeff Domansky's insight:

Good look at native advertising and consumer reaction to it.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Sponsored Content Has a Trust Problem | Relevance

Sponsored Content Has a Trust Problem | Relevance | Public Relations & Social Media Insight | Scoop.it

...As noted above, publishers’ widespread assumption that they’re communicating clearly and transparently when they label a post as “sponsored content” may not be true.


When asked what they think a “sponsored content” label means when they see it on a news website, the answers varied greatly.


Ultimately, this shouldn’t come as much of a surprise; the term “sponsored content” means different things not only among different publishers, but also within the framework of a single publisher. For instance, Mashable runs two different types of sponsored content—one model where a brand merely underwrites a piece of Mashable editorial and has no influence on its content, and a separate model where they feature content created by the brand. z


And while the content of The New York Times’ inaugural “paid post” campaign was created by Dell, their recent paid-post longform piece for Orange is the New Black, “Women Inmates: Why The Male Model Doesn’t Work,” was written by Melanie Deziel, an editor at the Times‘ brand studio....

Jeff Domansky's insight:

Consumers are confused and they don't trust nor do they scroll native ads.

more...
Sébastien Carensac's curator insight, July 28, 12:22 AM

add your insight...

Scooped by Jeff Domansky
Scoop.it!

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

more...
No comment yet.