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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
Jeff Domansky's insight:

More reasons to reconsider G+...

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Barb Lack's curator insight, February 25, 2013 2:17 PM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Public Relations & Social Media Insight | Scoop.it
How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.It’s beginning to look a lot like m-commerceThe strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013....
Jeff Domansky's insight:
This Christmas, it's probably appropriate to say Merry Mobile!
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Content Marketing Techniques for 2015

Content Marketing Techniques for 2015 | Public Relations & Social Media Insight | Scoop.it
Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalizing on at this very moment.In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015....
Jeff Domansky's insight:
Just the content marketing basics.
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The tools of a product manager

The tools of a product manager | Public Relations & Social Media Insight | Scoop.it
As I have noted in an earlier post,Product Management happens after a product is launched. I wanted to do a deeper dive into the tools that are used post-launch (either the MVP (minimum viable product), or V2, or any launch, for that matter.)In the product cycle, Product management is at the tail-end, like so....
Jeff Domansky's insight:
Useful overview of the product development process and a visual you can use to check your progress.
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The 15 Best Infographics of 2014

The 15 Best Infographics of 2014 | Public Relations & Social Media Insight | Scoop.it

Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn't escape conversation. It's probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it's hard to separate the wheat from the chaff.


These 15, however, managed to stand out. My criteria here were not scientific. I looked for infographics that I simply could not stop reading til the very end -- or in the case of the interactive ones in the latter half of this post, the ones I couldn't stop exploring. Enjoy perusing the best of what 2014's infographics had to offer, ranked in no particular order (except for #1 -- I love #1)....

Jeff Domansky's insight:

Take a look at the top static and interactive infographics of 2014. They are simply amazing from design to content and impact! They must read for marketing, design and PR pros. 11/10 LOL

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Jeff Domansky's curator insight, December 18, 10:23 AM

Truly amazing content, creativity and inspiration. You'll learn and enjoy these infographics hugely. Recommended viewing. 10 / 10

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WHICH 50 : Mobile now accounts for 30% of global ecommerce

WHICH 50 : Mobile now accounts for 30% of global ecommerce | Public Relations & Social Media Insight | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.


The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....

Jeff Domansky's insight:

Consumers have moved past mobile research to mobile purchase and the trend is accelerating.

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Ken Braun's curator insight, December 18, 3:27 PM

Studies show there is a growing trend of all eCommerce coming from mobile at a percent of 30 % with future predictions of up to 50%

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help.


I have also seen many ominous signs from brands that showed they just weren’t ready for content marketing.  And that’s OK too. Content marketing is a strategic solution to a strategic problem. Content should be an asset inside your company. One that provides a real and measurable ROI. Content is not a cost. And we are here to help show you how.


We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy....

Jeff Domansky's insight:

Great questions to help you develop your content marketing strategy.

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Arja Parpala's curator insight, Today, 7:03 AM

A little bit off my main topic but #personalbrand is also about content.

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How Brands Use Snapchat for Marketing - Nuke Suite

How Brands Use Snapchat for Marketing - Nuke Suite | Public Relations & Social Media Insight | Scoop.it

Brands had only just got comfortable with using Twitteror how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head! In this post, we’re going to dissect how brands have used the photo messenger app to connect with their audience…


What is Snapchat?


Snapchat is a photo messenger application where you cansend an image or video with a limited lifespan (1-10 seconds), after which the image is automatically deleted...

Jeff Domansky's insight:

Brands had only just got comfortable with using Twitter or how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head!

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8 Tips for Maintaining a Blog with a Small Team

8 Tips for Maintaining a Blog with a Small Team | Public Relations & Social Media Insight | Scoop.it

No matter what your role is at a startup or within small team, you’re likely getting pulled in many directions at once. It’s that excitement and opportunity to learn that attracted us in the first place, right?


Good news is, with the proper process, workflows, and team buy-in in place, you can produce high-quality content on a regular schedule, while maintaining your normal level of sleep…whatever that is.


Here’s how you can manage a blog with a small team while producing quality content on a regular basis....

Jeff Domansky's insight:

Just the blogging basics.

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Arja Parpala's curator insight, Today, 7:04 AM

Blogging is a great asset for an expert organization.

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An Infographic on the Future of Infographics

An Infographic on the Future of Infographics | Public Relations & Social Media Insight | Scoop.it

If you love infographics, you're hardly alone. They’re simple, informative, and they look great. But what will they look like in a year's time? If you're keen on keeping your content strategy air tight, you ought to be a little curious.


With this in mind, Column Five, a data visualization company out of California, offers a peek of what's to come. Just make sure you don't spend too long looking at the pretty pictures, because from modular design to divisible content, there are plenty of valuable tips on how to stay ahead of the visual storytelling curve....

Jeff Domansky's insight:

Three trends will drive the evolution of visual storytelling.

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Marco Favero's curator insight, December 17, 3:36 AM

aggiungi la tua intuizione ...

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Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples.

Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples. | Public Relations & Social Media Insight | Scoop.it

Okay, so here are a few opt-in form designs that I really like.


I’ve approached a few of these people to find out conversion numbers and will share that info along the way.


As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....

Jeff Domansky's insight:

Great lessons and tips to help you sign up more subscribers.

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Twitter Rated Most Effective for Content Marketing | AllTwitter

Twitter Rated Most Effective for Content Marketing | AllTwitter | Public Relations & Social Media Insight | Scoop.it

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

In the third annual Trends report, Axonn Media found that 89 percent of UK marketers used Twitter to distribute content and 75 percent said that they found it to be the most effective channel. This placed Twitter first ahead of LinkedIn which, while in use by 96 percent of marketers, was only cited as effective by 61 percent.

Facebook was given the thumbs up by just 29 percent of respondents.

Overall, social media finished third behind in-person events and blogs for effectiveness....

Jeff Domansky's insight:

This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.

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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Public Relations & Social Media Insight | Scoop.it
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....

Jeff Domansky's insight:

Here's a solid list of social media tools for your social marketing toolbox.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | Public Relations & Social Media Insight | Scoop.it

If you've been working in marketing at all over the past year, you've probably witnessed an argument about the effectiveness of content marketing.

To some businesses, content is the bright future of marketing; others are skeptical about whether it truly drives engagement. The latter group argues that not all content marketing drives measurable results. But some marketers have figured out the secret to creating engaging content.

What breaks the good content marketers away from the pack is their ability to tell a story—and to tell that story to the right people....

Jeff Domansky's insight:

Does content marketing work? Callie Reynolds answers.

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The Most Wonderful Digital Marketing Stats of the Year

The Most Wonderful Digital Marketing Stats of the Year | Public Relations & Social Media Insight | Scoop.it

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. 


Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.

- 86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.

- 53 percent of CMOs say return-on-investment (ROI)  is the most important metric they use to measure success.Take a look at this infographic for more insights....

Jeff Domansky's insight:

Here's a quick look at the highlights, that Salesforce heard from CMOs and other marketing leaders throughout 2014.

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5 Ways to Use Shapes Creatively in Your Designs | Canva

5 Ways to Use Shapes Creatively in Your Designs | Canva | Public Relations & Social Media Insight | Scoop.it
Shapes are a versatile tool in your Canva tool kit. Think outside the box and use shapes creatively in your designs.From framing your content to create emphasis to creating a unique text box, shapes are a simple tool that can be used to add professional effects to your designs.Here we show your five clever ways to use shapes. Happy designing!...
Jeff Domansky's insight:
Love adding creative elements to your designs? Discover 5 easy ways to create interesting layouts using shapes.
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Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Public Relations & Social Media Insight | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.


Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....

Jeff Domansky's insight:

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

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How Does Digital Impact The Local Retailer? | CustomerThink

How Does Digital Impact The Local Retailer? | CustomerThink | Public Relations & Social Media Insight | Scoop.it

Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.


But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.In ‘The 3 New Realities of Local Retail’ Google outlines three key findings:- Digital drives in-store traffic- Smartphones are in-store shopping assistants- Omnichannel shopping deserves omnichannel measurement....

Jeff Domansky's insight:

Social marketing can be an asset for local retail if used properly.

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Virginie Canali's curator insight, December 18, 9:27 AM

Il va falloir s'y mettre!

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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Public Relations & Social Media Insight | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).


Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Jeff Domansky's insight:

Nicole Kohler shows how to do it better on Twitter. A useful overview.

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Dean Ryan G. Martin's curator insight, December 18, 4:35 AM

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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What to Post? Social Media Ideas for Small Businesses

What to Post? Social Media Ideas for Small Businesses | Public Relations & Social Media Insight | Scoop.it

To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. The social posts should be high quality and interesting, or you'll never be successful in growing your following. It's also crucial to make sure that small businesses are effectively using their social profiles and followers to promote their business and increase sales. All these things are easier said than done though right?


Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with....

Jeff Domansky's insight:

More blogging and social media basics.

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Little Used Technique To Grow Twitter Followers Fast

Little Used Technique To Grow Twitter Followers Fast | Public Relations & Social Media Insight | Scoop.it

All you need is probably 30 minutes of your time daily and in a long run, I am sure you would be able to grow your followers much quicker than before.


I started a new Twitter handle a few months back in conjunction with my new marketing blog. Just like you, I was determined to grow Twitter followers without buying any followers and I want to grow them fast!


This case study was started around 3 months back and today I have 3,010 followers. With this technique, I was gaining anywhere between 5 to 30 new followers on a daily basis....

Jeff Domansky's insight:

I am a huge Twitter fan and I have been using it for years to boost my content. Here I share one simple technique that will grow Twitter followers fast.

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16 PowerPoint Templates That Look Great in 2014

16 PowerPoint Templates That Look Great in 2014 | Public Relations & Social Media Insight | Scoop.it

Professional PowerPoint templates are a great way to look your best and impress your audience the next time you give a presentation. Here's an excellent set of 16 PowerPoint templates to impress in your next marketing presentation.

Jeff Domansky's insight:

Very tasty designs in these 16 new PowerPoint templates. Worth reviewing.

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2014 Retrospective On Marketing-to-Mom Research

2014 Retrospective On Marketing-to-Mom Research | Public Relations & Social Media Insight | Scoop.it
Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. The following is a year in review of 2014’s most interesting research and insights into today’s mom
Jeff Domansky's insight:

Excellent basket of insight into marketing to moms.

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20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

20 Years of Ecommerce: 5 Trends to Watch Out for in 2015 | Public Relations & Social Media Insight | Scoop.it
With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers.

This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems). Bigcommerce predicts global B2C ecommerce market will hit record growth in 2015, with revenue of around $2 trillion. According to a study conducted by Emarketer.com, Asia-Pacific is likely to become the top region for ecommerce sales in 2015, followed by North America and Western Europe.
Jeff Domansky's insight:

Here's a great collection of e-commerce stats and trends to watch.

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How To Build Your Following On SlideShare

How To Build Your Following On SlideShare | Public Relations & Social Media Insight | Scoop.it
SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.

However it’s not just a social media network – it’s also a great asset you can rely on for additional exposure.

Building a following on SlideShare is like building your email list: It has a huge long-term potential allowing you to diversify your traffic sources and build a more independent web presence.
Jeff Domansky's insight:

Practical tips to make better use of slide share for content marketing results.

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Ben Kreisberg's curator insight, December 16, 11:43 PM

This is a app that I feel is a very crucial addition to maximizing your social media needs. 

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25 Questions I Ask About B2B Content Marketing | Jay Baer

25 Questions I Ask About B2B Content Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. I sprinkled throughout some of the tools we often use and recommend. I’ll work on a full tools blog post for early next year.

These are listed alphabetically, but I’d love to know which of these are most interesting and relevant to you, so please vote up the ones you like best on this Listly
Jeff Domansky's insight:

Jay Baer asks some intriguing questions about content marketing.

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