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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
Jeff Domansky's insight:

More reasons to reconsider G+...

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Barb Lack's curator insight, February 25, 2013 11:17 AM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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The 10 Most Influential Marketers of 2014

The 10 Most Influential Marketers of 2014 | Public Relations & Social Media Insight | Scoop.it
Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration.


This list of the 10 most influential marketers makes it clear that marketers don't necessarily have marketing job titles anymore: editors, curators, and digital managers are in the club now too. In no particular order - here are some of our favorites....

Jeff Domansky's insight:

NewsCred offers up an interesting list of its "10 most influential marketers of 2014." Some good follows here and a good read. 8.5/10 

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"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck

"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck | Public Relations & Social Media Insight | Scoop.it
Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...
Jeff Domansky's insight:
Valuable stats and tips on the power of visuals in presentations.
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vivianne agudelo's curator insight, Today, 12:51 PM

El mejor complemento de la noticia.

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic | Public Relations & Social Media Insight | Scoop.it

Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for?


In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.


That’s 119,655 more visitors a month. Or 74% more search traffic per month....

Jeff Domansky's insight:

Putting aside a little hype, this is a valuable strategy to grow your search engine traffic.

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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Public Relations & Social Media Insight | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 
Jeff Domansky's insight:

Get the picture?

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Jeff Domansky's curator insight, September 15, 8:37 PM

Get the picture?

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These Web Stars Are Beyond 'Vine Famous'

These Web Stars Are Beyond 'Vine Famous' | Public Relations & Social Media Insight | Scoop.it

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.

Jeff Domansky's insight:

Cash, as in cashing in, is driving the six seconds of fame and fortune of these new Internet superstars. Don't know about you but they're already tired to me. The Vine "form" is limiting, you can't tell much of a story and one is very often similar to the next. I predict early adopters, then wearout, followed by "remember Vine?"

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Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt | Public Relations & Social Media Insight | Scoop.it

Filed under: The most WTF thing we've seen in months.


Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product on its website—a "vintage" Kent State University sweatshirt featuring fake blood splatters.


In 1970, the Ohio National Guard fired on a group of unarmed anti-war student protesters at Kent State, killing four and wounding nine others.

The sweatshirt sold out quickly, because there was only one. ("We only have one, so get it or regret it!" said the description.) Now it's listed on eBay by someone who says he/she will "give 50% of the profit to the Southern Poverty Law Center, who protect those who cannot protect themselves, often those who are victims of police brutality."...

Jeff Domansky's insight:

While not intentended, it's still a marketing fail. Someone in the marketing department needs sensitivity training or some idea of how sloppy thinking can create a mini crisis that can quickly escalate into a social media firestorm. To their credit, the company was quick to apologize and explain but it shouldn't have gone there in the first place. Another marketing lesson.

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Deanna Casey's curator insight, September 15, 6:54 PM

Urban Outfitters clothing and home goods store has many loyal customers purchasing their unique items and childish style. Although their style and products are well liked among young hipsters, they have always been known for their controversial saying on products. Many people take offense to their blunt choices of prints and designs that contain controversial messages. Recently, in this article by adweek.com, they posted a vintage faded Kent State University sweatshirt with dye blood splatters, or what seemed to be. The company only had one for sale and did not refer to the 1970 anti-war student protesters killed and wounded at the University. Social media took off on this negative advertised product from a company that is constantly looking to be a topic of discussion. Teen Twitter members were furious that the company they purchased from were insensitive to the tragic event in 1970. Urban Outfitters posted an apology that the stains on the shirt were in no way supposed to represent a blood stain or had any connection to the 1970’s shooting event at Kent State University. Social consumers are gathering this negative information about Urban and seeing the hate from many on social media sites, this would lead them to purchase from a competing brand. Urban Outfitters digital identity of the way they represent themselves has been becoming more negative in the past couple years. With their countless articles of clothing with drinking and drugs messages, and their customer base under the age of 21 their reviews on social media have been nothing but negative. I feel that Urban Outfitters wants any sort of media coverage, good or bad. Having the spotlight on them encourages consumers to search the site, and possibly like some of their products. Urban has a fan base of mainly hipsters, which are identified as stepping out of the box and doing things outside the lines, the company is doing the same just in more extreme cases.

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Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times?

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times? | Public Relations & Social Media Insight | Scoop.it

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes.


Usually, the news isn't exactly earthshattering, and often it's pun-heavy. (Example: "Glaze all you want at these beautiful buns.") But the food-porn shots help....


Social Media Profile (as of 9/15/14)
Facebook Likes: 1.1 million
Twitter Followers: 63,729
Instagram Followers: 20,765

Jeff Domansky's insight:

Sweet! No, not the cinnamon bun, their social media strategy. ;-)

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Maddy Maynard's curator insight, September 15, 6:19 PM

Marketing majors can agree that companies use social media as a way to promote their products and services. However, Cinnabon has decided to use social media in an entirely new way, by posting tweets and instagram pictures with witty and creative captions that catch the eye of anyone scrolling through their social media newsfeed. The catch? All of these recent posts have made a reference to their delicious products in combinations with a popular song lyric.

 

One example of these ironic posts included a picture of a delectable cinnamon bun with the caption, "Guess its true, I'm not good at a bun night stand", a reference to the hit song "Stay with me" by Sam Smith. 

 

http://www.adweek.com/news/advertising-branding/brand-day-why-has-cinnabon-tweeted-more-62000-times-159919

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Public Relations & Social Media Insight | Scoop.it

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.


The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....

Jeff Domansky's insight:

Here's an infographic with 18 tips that can help make your next contest a success.

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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Public Relations & Social Media Insight | Scoop.it

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?


If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.


The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....

Jeff Domansky's insight:

Here are a few incredibly useful features you might not be using according to LinkedIn expert Wayne Breitbarth.

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Andrew Wiltshire's curator insight, September 15, 1:00 AM

LinkedIn is still by far and away the best tool for sales and market pro's.

laura mata's curator insight, September 15, 2:22 AM

Descubrir las 11 Características menos conocidas de #linkedin te permitirá generar interacciones de más calidad , todos sabemos que están, pero no les destinamos el tiempo suficiente y no con la frecuencia adecuada

Chris Agro's curator insight, September 15, 5:27 AM

Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)

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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Public Relations & Social Media Insight | Scoop.it

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy.

Jeff Domansky's insight:

Maria Popova offers her thoughts on navigating the open sea of knowledge after seven years of Brain Pickings. She accompanies her essay with. an interesting animated video worth viewing. 9/10

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As tech firms take on the role of newsrooms, will they care about legal fights for public interest?

As tech firms take on the role of newsrooms, will they care about legal fights for public interest? | Public Relations & Social Media Insight | Scoop.it

Newspapers were at the center of many free speech and access-to-information battles of the last century, but those days are all but done. Most newspapers are a husk of their former selves, and their legal budgets are as desiccated as the classified ad sections that once made them rich.


This raises the question of who will fund high-stakes public interest battles instead. Will it be the tech giants, like Google and Twitter, whose platforms have largely supplanted the newspapers as a daily source of information? Or does the tech industry’s fixation with growth and data control preclude it from truly taking up the public interest torch?...

Jeff Domansky's insight:

Will tech companies be willing or able to pick up the torch of the public interest like the old media?

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Why I Just Asked My Students To Put Their Laptops Away…

Why I Just Asked My Students To Put Their Laptops Away… | Public Relations & Social Media Insight | Scoop.it

I teach theory and practice of social media at NYU, and am an advocate and activist for the free culture movement, so I’m a pretty unlikely candidate for internet censor, but I have just asked the students in my fall seminar to refrain from using laptops, tablets, and phones in class.


I came late and reluctantly to this decision — I have been teaching classes about the internet since 1998, and I’ve generally had a laissez-faire attitude towards technology use in the classroom. This was partly because the subject of my classes made technology use feel organic, and when device use went well, it was great. Then there was the competitive aspect — it’s my job to be more interesting than the possible distractions, so a ban felt like cheating. And finally, there’s not wanting to infantilize my students, who are adults, even if young ones — time management is their job, not mine.


Despite these rationales, the practical effects of my decision to allow technology use in class grew worse over time. The level of distraction in my classes seemed to grow, even though it was the same professor and largely the same set of topics, taught to a group of students selected using roughly the same criteria every year. The change seemed to correlate more with the rising ubiquity and utility of the devices themselves, rather than any change in me, the students, or the rest of the classroom encounter....

Jeff Domansky's insight:

Clay Shirky opts for discourse instead of distraction in his social media classroom.

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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Public Relations & Social Media Insight | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....

Jeff Domansky's insight:

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops | Public Relations & Social Media Insight | Scoop.it

One of the best parts of my job involves conducting storytelling workshops.It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time.


I’m constantly refining the package shared with participants in our workshops for business storytelling.Lately, these are my go-to narratives....

Jeff Domansky's insight:

Useful storytelling resources from Lou Hoffman

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Here Comes the Content Marketing Shakeout | Jay Baer

Here Comes the Content Marketing Shakeout | Jay Baer | Public Relations & Social Media Insight | Scoop.it

The tick tock until the big content marketing software shakeup is under way.


... Content marketing success is about the wizard, not the wand.


You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?...

Jeff Domansky's insight:

Jay Baer reflects on the state of the content marketing industry and where customers of its software may be. A thoughtful post worth reading by software makers, content marketers, PR, advertising and marketing pros. 9/10

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6 free visual marketing tools

6 free visual marketing tools | Public Relations & Social Media Insight | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.


Luckily, we non-artists have a few tools to mask our lack of design talent.


These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....

Jeff Domansky's insight:

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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Jeff Domansky's curator insight, September 15, 8:43 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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Blogging Tips and Techniques for Wordpress | Ian Cleary

Blogging Tips and Techniques for Wordpress | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Looking for some irresistible tips to help with your WordPress blog?


Well, we’re here to share those tips!  And yes, they are irresistible… such a good word.


From the list below, my goal is that you will be able to pick out at least a couple to implement.  If you do, then we’ll be happy....

Jeff Domansky's insight:

If you're a WordPress blogger, Ian Cleary's 15 tips are essential reading.  9.5/10

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THE DIGITAL VIDEO AD REPORT: Growth Forecasts, Major Industry Players, And Viewability Scandals

THE DIGITAL VIDEO AD REPORT: Growth Forecasts, Major Industry Players, And Viewability Scandals | Public Relations & Social Media Insight | Scoop.it

The online video ad industry is exploding as TV ad budgets go digital. Online video ads reached over 35 billion views in the U.S. in December of last year.


...Here are some of the key trends we explore in the report:


Jeff Domansky's insight:

Explosive growth and impressive numbers are driving growth in the online video marketplace.

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Meet the Man Who Unlocked the Secrets of Mobile Marketing

Meet the Man Who Unlocked the Secrets of Mobile Marketing | Public Relations & Social Media Insight | Scoop.it

...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message. 


Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....

Jeff Domansky's insight:

Star of Vine, Snapchat and Instagram Jerome Jarre pockets big bucks for his social media reach and influence.

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Social media on one hand. Words on the other | PR Coach

Social media on one hand. Words on the other | PR Coach | Public Relations & Social Media Insight | Scoop.it

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.


Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.


Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?


While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...

Jeff Domansky's insight:

When you strip away all the social media noise, what's left is one simple fact. Words matter more than ever!

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WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner

WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner | Public Relations & Social Media Insight | Scoop.it

By 2022 the average home will have hundreds of devices connected to the Internet as the Internet of Things becomes a mainstream consumer experience, according to research outfit Gartner.


Describing Smart Homes as an area of dramatic evolution, the research company says growth will be fuelled by the falling cost of adding sensing and communications to consumer products.


According to Gartner analyst and VP Nick Jones, “We expect that a very wide range of domestic equipment will become ‘smart’ in the sense of gaining some level of sensing and intelligence combined with the ability to communicate, usually wirelessly. More sophisticated devices will include both sensing and remote control functions. Price will seldom be an inhibitor because the cost of the Internet of Things (IoT) enabling a consumer ‘thing’ will approach $1 in the long term...

Jeff Domansky's insight:

Will your lightbulbs be smarter? Only if they're simpler as well.

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Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne

Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne | Public Relations & Social Media Insight | Scoop.it

For the last couple of years Pixabay has been my go-to resource for public domain images. Pixabay was recently updated to make it easier than ever to find quality public domain images. Now when you visit the search page on Pixabay you can filter your search according to image type (photo, drawing, vector), image orientation (landscape or portrait), and image category (subject matter).


When you find an image on Pixabay you can download it in the size that suits your needs. Most images are offered in at least three sizes. Registered users (registration is free) do not have to enter a captcha code to download images. Users who do not register can download images, but they do have to enter a captcha code before downloading each picture....

Jeff Domansky's insight:

Always helpful tech tips from Richard Byrne including this look at Pixabay.

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Guru Cancer Center's curator insight, September 14, 10:03 PM

There is an urgent need to bring awareness and educate
women in India- to seek the facts and assess the screening options
available. For more details and a free online consultation visit here
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Dental Braces's curator insight, September 14, 10:57 PM

Get a confident smile with Invisalign treatment today.
Contact Us for your appointment Today!http://thangamsdentalclinic.org/

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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Public Relations & Social Media Insight | Scoop.it

...But it wasn’t until 1999 that Tim Berners-Lee, who had invented the World Wide Web and launched the first webpage on August 6, 1991, coined the concept of the Semantic Web — a seminal stride toward cultivating  wisdom in the age of information, bringing full-circle Otlet’s vision for an intelligent global network of organizing human knowledge. Much like Johannes Gutenberg, who combined a number of existing technologies to invent his revolutionary press, Berners-Lee was simply bringing together disjointed technologies — electronic documents, hypertext, markup, the internet — to create a new paradigm that changed our world at least as much as Gutenberg’s invention. But how, exactly, did we get there?


The 98 landmark technologies and ideas that bridged Otlet’s vision with Berners-Lee’s world-changing web are what digital archeologist Jim Boultonchronicles in 100 Ideas that Changed the Web (public library) — the latest installment in a fantastic series of cultural histories by British indie powerhouseLaurence King, including 100 Ideas that Changed Graphic Design100 Ideas that Changed Film100 Ideas that Changed Architecture100 Ideas that Changed Photography, and 100 Ideas that Changed Art....

Jeff Domansky's insight:

Maria Popova profiles 100 ideas that changed the Internet from the mouse to the GIF, by way of the long tail and technology’s forgotten female pioneers..

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All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus

All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus | Public Relations & Social Media Insight | Scoop.it

In a recent article on Vox, Ezra Klein declared that his generation of Washington journalists had discovered political science, and it is like the hottest thing on wheels. In the old days, he writes, journalists “dealt with political science episodically and condescendingly.” But now, Klein declares, “Washington is listening to political scientists, in large part because it’s stopped trusting itself.” Klein finds that political scientists give better answers to his questions than politicians themselves, because politicians are evasive but scientists are scientists, you know, they deal in “structural explanations” for political events. So the “young political journalists” who are roaring around town in their white lab coats frightening the local bourgeoisie “know a lot more about political science and how to use it” than their elders did.


Hence Klein’s title: “How Political Science Conquered Washington.”


Nearly every aspect of this argument annoyed me. To suggest, for starters, that people in Washington are—or were, until recently—ignorant or contemptuous of academic expertise is like saying the people of Tulsa have not yet heard about this amazing stuff called oil. Not only does Washington routinely fill the No. 1 spot on those “most educated cities” articles, but the town positively seethes with academic experts. Indeed, it is the only city I know of that actually boasts a sizable population of fake experts, handing out free-market wisdom to passers-by from their subsidized seats at Cato and Heritage....

Jeff Domansky's insight:

Data science - new cure for what ails politics, DC and the rest of us. Or not!

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Without a keyboard | Seth's Blog

Without a keyboard | Seth's Blog | Public Relations & Social Media Insight | Scoop.it

When the masses only connect to the net without a keyboard, who will be left to change the world?


It is possible but unlikely that someone will write a great novel on a tablet.


You can't create the spreadsheet that changes an industry on a smart phone.


And professional programmers don't sit down to do their programming with a swipe....

Jeff Domansky's insight:

A marvelous reminder from Seth Godin that it's not the tools, it's the creation that matters.

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